Does It Affect Branding If The RYS G Site Ranks Higher Than The Money Site For The Main Targeted Keyword?

By April

 

In episode 213 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if a company's branding is affected when an RYS G Site ranks higher than the money site for the main targeted keywords.

The exact question was:

It looks like it may be possible for the RYS G Site to rank for the main targeted keyword before the money site does. If so, that would be an unfortunate money site branding situation (even though the G Site is carrying links to the money site). I thought the RYS stacks would push ranking juice to the money site so that the money site gets the ranking and the traffic juice. Am I confused on this point?

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