Does Marking Up A Review As An Article Make It Lose Some Of Its Review Authority?

By April

In episode 202 of our weekly Hump Day Hangouts, one viewer asked if one should use an article or a review schema markup for the pages of a site that are mostly reviews of brands.

The exact question was:

Hi Guys. My site is siloed with the top category pages mostly being reviews of brands. A few pages rank in the position 1 or 2 for “Brand review” but around position 5 or 6 for the brand name.

I am adding markup to those pages and wondering if it is better to mark them up as Articles or Reviews? If marking it up as an article- does it lose some of its review authority and vise versa? Thanks.

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