In episode 243 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how difficult it is to rank a local business site without GMB listing.
The exact question was:
If you wanted to rank a new site organically for a local business niche and a specific location but don't care anything about ranking a related GMB listing, and don't want to go to the trouble of even setting one up, how much more difficult is it, if at all, to rank the site without a related GMB listing? . . . . . Thanks again