In episode 253 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to know if our ranking efforts have an impact on moving the listing closer to the 3-pack.
The exact question was:
By the way, you mentioned previously that the order of the GMB listings that show up after you click “”More Places”” at the bottom of the 3-Pack is primarily based on their proximity to the searcher and not as much on their “”ranking signals””, but if “”ranking signals”” are a significant factor in getting into the 3-Pack, why isn't it the same for the listings that aren't in the 3-Pack, and how do we check if our ranking efforts are having any impact on moving the listing closer to being in the 3-Pack? . . . Thanks again