How Do We Know That Users Will Actually Call The Tracking Number In A GMB Listing?

By April

In episode 186 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked whether users can see the actual NAP number on a GMB listing and how one would know whether users will call the tracking number in such a case.

The exact question was:

Hi Guys,

I want to say a BIG & HUGE thank you again for the help you provide your customers on these Hump Day events ๐Ÿ™‚

1) If I correctly understand an answer that was given last week, Google allows us to add additional phone numbers to a GMB listing, like a tracking number, and to designate that additional number as the “”primary”” number that visitors see without any negative effects even though it does not match the NAP phone number on citations etc., right?
Also, can visitors still see the actual NAP number, and if so, how do we know they'll call the tracking number instead?

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