How Do You Add A Schema Markup To A Local Business Press Release?

By April

In the 262nd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to add schema markup to a local business press release.

The exact question was:

hi guys, how do you add schema markup to press releases for a local business? press advantage sent an email with a link to Google's Structured Data Markup Helper tool to create the code. But on that page its asking to select a data type, then paste the URL of the page you wish to mark up. what URL do we enter here? the Press Release is not yet published so it has no url to target for markup. And the data type to tick is “local businesses”? Thanks!

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