How Do You Convince Clients With SEO Deliverables That You Can Deliver?

By April

In episode 176 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to convince clients with SEO deliverables you can deliver.

The exact question was:

Hey guys, I know we can't guarantee rankings, but what I can I count as deliverables in my control? There are lots of things I can think of, like Press Releases and RYS Stacks, but I keep getting nervous that I either won't explain them well, or the client will take the name and find somewhere else to do it. Is this just paranoia? How can I show that I'll actually be doing things?

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