In the 348th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to convince companies to scale their website through SEO.
The exact question was:
Whats a good way we can get in front of companies looking for an seo expert to help them scale their website. I have tried contacting different businesses but all of them see seo as an unnecessary expense and say that 500 per month is too much. I don't think much can be achieved for lower unless quality suffers or the work is something very specific like 1 type of link or something like that.