How Do You Generate More Leads For A Plumbing Niche Without Appearing Spammy?

 

In episode 274 of our weekly Hump Day Hangouts, one participant asked how to generate more leads for a plumbing niche without appearing spammy.

The exact question was:

I do local lead gen with 95% of clients being plumbers. Leads come through GMB organic rankings, organic website rankings but mostly through Google Ads and the Google Ads location extension. Getting decent results although very competitive in major cities. I find that GMB’s are gold for plumbers but difficult to create a fake gmb and to make it stick. Thoughts on the plumbing niche and advice on higher ticket niches that are not so spammy in Google’s eyes?