In episode 116 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to evaluate the competitiveness of a keyword for a local video marketing campaign.
The exact question was:
I'm looking to start local video marketing for local businesses from your experience how do you measure how competitive a keyword is to rank for, would a tool like Long Tail Pro which analyze the top 10 keyword for links, TF, CF and other metrics then gives you a competitive score be a good guide ?
Also would you say most local terms + city/town would be rankable, using the training –
Have I missed anything ?