In episode 211 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how to report SEO deliverables and results to a client.
The exact question was:
Hey guys, I hope you have a great Thanksgiving.
I'm inches away from getting the big client I've been chasing. I can just hear the Mastermind webinars in the distance. I've made a good impression so far, and it looks like I'm in the clear. However, this particular client puts a big emphasis on monthly work. He went years paying SEOs who didn't report or nothing.
After the first month or so, how can I show results, or more specifically, what I'm doing to get results? I know GMB posts are one thing, and a blog a week. Are rank trackers even useful anymore? What else is there that would make sense to him? A press release a month is another one. The previous people just sent an Analytics report every month, keeping him in the dark, and now he's open again (mostly because I educated him), but in return he wants to be able to see progress and why I do what I do.