In Hump Day Hangouts episode 347, one participant asked how to setup a GMB account for a city if you don't have a client yet.
The exact question was:
I am a bit fuzzy on Lead Gen. How do you set up a GMB account for a city if you don't already have a client? Same goes for Rank and Rent? How can I get the GMB set up so I can power the local GMB rankings if I do not have a location?