In episode 97 of our weekly Hump Day Hangouts, one participant asked about how to track the results of a PPC campaign for a lead gen business.
The exact question was:
Bradley, in a previous Humpday Hangout you mention that you started using PPC for your lead gen business. Can you talk about how you track results?
If I already have a tracking number, would it be beneficial to get another Google-provided number to track if PPC is working? Any tips or things to avoid?
Content Kingpin rocks by the way! Would recommend it (or IFTTT SEO) to my mother if she had any clients… 😉