How Do You Use Local Events And News To Establish Local Relevancy With Google?

By April

In episode 159 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how one should use local events and news to establish local relevancy with Google.

The exact question was:

How do you use local events and news to establish local relevancy with Google? Is it as simple as curating local events and news? Or do we need to also use a link strategy with the curated content?

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