In episode 273 of our weekly Hump Day Hangouts, one viewer asked how does responding to reviews help in ranking GMB.
The exact question was:
Hey guys, how much does responding to reviews in GMB help things? Is it only good because it's activity in GMB? I have a client who is avoiding responding to negative GMB reviews and I'm prodding him to do so both for activity and reputation purposes. P.S. My situation is slowly improving and I will take my (stable) place back in the MM soon. If you want to learn how to to respond to fake Google reviews, check this article from Starloop.