How Does Responding To Reviews Help In Ranking GMB?

In episode 273 of our weekly Hump Day Hangouts, one viewer asked how does responding to reviews help in ranking GMB.

The exact question was:

Hey guys, how much does responding to reviews in GMB help things? Is it only good because it’s activity in GMB? I have a client who is avoiding responding to negative GMB reviews and I’m prodding him to do so both for activity and reputation purposes. P.S. My situation is slowly improving and I will take my (stable) place back in the MM soon. If you want to learn how to to respond to fake Google reviews, check this article from Starloop.