In the 148th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the importance of hyper local citations.
The exact question was:
How important are hyper local citations? I mean the ones where there's a bit of effort to go through to get them, like calling the company, getting papers ready, waiting a while, and all that. These are mostly newspapers and tourist directories, so they have no online registration. Is the result worth the effort, or should I be satisfied with the regular, quicker citations that I get from BrightLocal?