How Important Are Title Tags When Ranking For Maps?

By April


In episode 96 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the importance of title tags when ranking for maps.

The exact question was:

Hi guys, hope you're well. Got a title tag question for you. Lets say I have a lead gen property called Roofer Pro Dallas, and the keyword I want to rank in maps for is Roofers Dallas, if my title tag was Roofers In Dallas | Roofer Pro Dallas, is this over-optimized?
I know that would be competitive, but I have one like this, but in a smallish town that is not too competitive. What advice would you give for my title tag and does it play an important role in ranking in the maps? Thanks

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