In Hump Day Hangouts episode 260, one participant asked how to get more traction for a 3k Scholarship program apart from having a landing page, email blast, press release, and 5 college links.
The exact question was:
For one of my clients, we created a 3K ‘scholarship”” program. I made the landing page, had someone scrape university emails and then we reached out to them announcing our program (with hopes of getting placed onto their sites). I did a PR thru Press Advantage as well. We have had about 5 links come in from it from colleges but had hoped for more. Is there anything we can do to get better traction?”