The exact question was:
Hey, welcome back Bradley and Adam. Last week, Hernan and Marco had great answers if you are linking from your own property to a citation. 1) My question today is similar but different to last week – how to create a backlink to a citation when the linking property like a Tumblr is NOT owned by your brand.
In the Tumblr what types of text and anchor text would be used? To clarify, this would be a Tumblr not related to my brand at all and it would be used to link to a Yelp or yellow pages. What do you actually write to create that link? “This is where I went for knee surgery these guys are great”? I really have no idea. thanks.