How To Use The IFTTT Networks Service In Serp Space For Client Sites?

In episode 116 of our weekly Hump Day Hangouts, one participant asked how to use the IFTTT Networks service in Serp Space for client sites.

The exact question was:

Can you talk about the best practices for using your IFTTT Networks in the SerpSpace Marketplace for client sites? 1) Should you use them for client sites? 2) What would you do first, second, etc. 3) How much would you do and how often?