In episode 293 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how to use the SEO shield to an ecom site with no physical address.
The exact question was:
I lied about not having a question! I'm assuming the the RYS expansion is the extension needed to target the other key search terms, and it's added to my shield? Also, what's the best way to approach an eCom site with no physical address, with regards to the shield?