How Would Google Know Where Your Business Is Located Since They No Longer Require An Address?

By April

In the 233rd episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked how would Google know where a business is located since they no longer require an address.

The exact question was:

Hi. In GMB, for service area businesses Google only requires a service area zip code or city. They no longer require an address. However, if distance is one of the most important ranking factors, I assume that providing an address would be important, otherwise how would Google know where you are located. Is that correct?

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