In episode 160 of our weekly Hump Day Hangouts, one viewer asked how one should curate content for different real estate clients in multiple cities.
The exact question was:
I'm currently curating 2 posts a week for my real estate client: one on real estate topics made with recent articles, and another on local news with local papers as sources. If I wanted to use this model with another realtor in another city, how different would the real estate post have to be? For instance, if I had 5 realtors, it would start to get hard to have them all completely unique every week. Could I edit them, or would I hire more VAs to write more unique ones?