Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

In episode 242 of our weekly Hump Day Hangouts, one participant asked if consistent content creation is necessary for a Wix site of a national insurance leads provider.
The exact question was:
Following on from the previous question, is consistent content creation necessary still? I know of course it helps a ton, but assuming I still have a syndication network made, do I lose a lot by not doing it?
