In episode 206 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it's a good idea to set up a GMB for a business targeting global customers.
The exact question was:
Is it a good idea to set up a GMB for a non-local business. Like for example, I license my music to musicians, singers , song writers , hip hop artists , podcasts , YouTubers all over the world. If I created a GMB profile would it benefit my site since GMB is great a giving relevancy singals to Google?