Is It A Good Idea To Set Up A GMB For A Business Targeting Global Customers?

By April

In episode 206 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it's a good idea to set up a GMB for a business targeting global customers.

The exact question was:

Is it a good idea to set up a GMB for a non-local business. Like for example, I license my music to musicians, singers , song writers , hip hop artists , podcasts , YouTubers all over the world. If I created a GMB profile would it benefit my site since GMB is great a giving relevancy singals to Google?

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