Is It Better To Create Subdomains Instead Of Individual Domains When Managing A Huge SEO Project?

By April

In episode 164 of our weekly Hump Day Hangouts, one participant asked if it's better to create subdomains instead of setting up individual domains when managing a huge SEO project.

The exact question was:

I have potentially came across my first big big account. A prospect wants SEO for approximately 25 websites, which he wants to rank in the 3 pack for various cities 150 mile radius around him. I sat down with the guy this morning and getting addresses for mail verifications is not a problem for him. The options I presented to him are 1. One large website with 25 subdomains. OR 2. Separated word press websites.

I'm leaning towards #2 because I'm a little afraid of future changes that could take down such a large account but what are your thoughts? Thank you.

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