Is It ‘Duplicate Content’ If You Use The Same Keyword Targeted Content For City Pages Of A Local Lead Gen Site?

By April

In episode 174 of our weekly Hump Day Hangouts, one participant asked whether using the same keyword targeted content for the city pages of a local lead gen site would be considered duplicate content and how much one could get away with.

The exact question was:

1) When setting up individual pages on one local lead gen site for each city I want to target in a specific niche, I presume that using the same keyword targeted content with the appropriate location changes for all the city pages will be considered by Google to be “”duplicate content”” and they will de-index it. Is that correct, and if so, what percentage of duplication can I get away with so that I don't have to make the content for each city page 100% unique?

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