Is It Okay To Use Your Target Keywords As Top Of Silo Keywords Regardless Of The Number Of Competing Pages?

By April

In episode 259 of our weekly Hump Day Hangouts, one participant asked if it is okay to use target keywords as top of silo keywords regardless of the number of competing pages.

The exact question was:

in jeffrey smiths bootcamp top of silo keywords have 1million+ competing pages, but in local seo top of silo keywords have no where near 1mil competing pages. can we consider the keywords we want to target as our top of silo keywords regardless of the number of competing pages they have? he also recommends using a sidebar with links but our page design has no sidebar. can we just add navigation links to the bottom of the page instead? thank you

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