Is It Possible To Target National Keywords By Using Verified GMBs?

By April

In episode 258 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is possible to target national keywords by using verified GMBs.

The exact question was:

Is it possible to target national keywords by using verified GMBs? E.g. a long tail keyword: How to loose weight? And call the GMB like this but use a categorie like a company (cosmetics manufacturer)? If yes, how can I find out which keyword would fit so that it gets displayed next to the organic search result?

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