In episode 258 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked if it is possible to target national keywords by using verified GMBs.
The exact question was:
Is it possible to target national keywords by using verified GMBs? E.g. a long tail keyword: How to loose weight? And call the GMB like this but use a categorie like a company (cosmetics manufacturer)? If yes, how can I find out which keyword would fit so that it gets displayed next to the organic search result?