Is It Safe To Create Two Separate Accounts (Brand and Persona) For Each Social Media For A Website?

By April

In episode 181 of our weekly Hump Day Hangouts, one viewer asked if it is safe to create two separate accounts for each social media for the brand and persona for a website.

The exact question was:

Hi!

Thank you for your help in the past hump days, you guys are awesome!

I'm currently building out the social accounts for my new website. I am blogging on the website under an alias. Is it safe/beneficial to make two accounts on each social media (one for the brand, and one for my alias)?

Thanks in advance!

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