Is There An SEO Benefit To Using A Custom GMB Domain Name Instead Of The Business.site Extension

 

In the 288th episode of Semantic Mastery’s weekly Hump Day Hangouts, one participant asked if there is an SEO benefit to using a custom GMB domain name instead of the business.site extension.

The exact question was:

Is there any SEO benefit to using a custom GMB domain name vs. the default one google gives you with a .business.site extension? Thanks in advance!