For our members only webinar today (August 7, 2014), we will be discussing the recent local update by Google dubbed “Pigeon”.
July 24 – New local algo update: http://searchengineland.com/google-makes-significant-changes-local-search-ranking-algorithm-197778
July 25 – Search Engine Land named it “Pigeon”: http://searchengineland.com/pigeon-search-engine-lands-name-new-google-local-search-update-197932
July 31 – Top SEOs weigh in: http://searchengineland.com/experts-weigh-googles-pigeonlocal-search-algorithm-update-198499
Pigeon is “a melding of multiple aspects of local, organic, and mobile considerations”.
Interesting examples of “collateral damage”: http://localsearchforum.catalystemarketing.com/google-local-important/21058-google-pigeon-collateral-damage-what-you-can.html
And here is a comprehensive list of ranking factors to consider: https://www.linkedin.com/today/post/article/20140730122737-31469765-google-s-200-ranking-factors-the-complete-list