Ranking in the Semantic Web

By Marco Benavides Ferlini

The Semantic Web by the year 2020

Ranking in the Semantic Web No Matter the Year

For those of you who want to know what it takes to rank in the Semantic Web no matter what year or decade we’re in, then I am going to give you an overview into what’s working in SEO and what’s likely to continue working for years to come.

First of all, let me begin by asking if you even know what’s ahead?

In case you don’t know, here are some mind-boggling statistical forecasts that should get the gears inside your head spinning out of control.

The Semantic Web by the year 2020

This is all due to take place in less than 4 years since we are already halfway through 2016.

What are you doing right now to prepare for what’s ahead?

  • Are you still waiting for the next shiny new object to help you rank?
  • Are you waiting for the next so-called ninja andor guru to come along and show you the way – and take your money in the process?
  • Are you waiting for super secret tactics that nobody else knows about but you can have for only $7.77?
  • Are you waiting for another Ninja or Guru to sell you another secret formula for success for only $10k?
  • Do you still think that the more expensive the product, the better it is?
  • Do you really think that there’s a magical, mysterious recipe that can teach you things nobody else knows about SEO and ranking?

If this is you, then you’re in for a rough awakening. There are no magic pills, formulas, recipes or tactics.

Let me bend the corner so you can win

You’re better off investing in a good old-fashioned con game like Three Card Monte. This way you’ll know ahead of time you’re going to get taken for whatever you’re willing to spend.


And if you think you can win at that game, there are also very efficient and unscrupulous marketers who know there are many more people like you waiting for that “next best, greatest, secret, what-have-you”. As long as there’s a willing buyer, there will always be sellers.

Back to reality – Anything you do on the web requires lots of work and a substantial time investment.

But What Does It Really Take to Rank for the Semantic Web or Web 3.0?

We need to start by clearing up misconceptions and misperceptions. If you listened to the webinar I did on Monday, June 6th, then this should be familiar territory for you.

Let’s talk DA & PA:

DA/PA is not the end all or cure all

There's been a bunch of talk about DA/PA the last few years. – At first it was the end all and cure all as far as rankings are concerned, until everyone found out it wasn't … I will offer a caveat: Your DA has to be above that magical 80 score for your web property to be almost guaranteed to be left alone.

In fact, when we used to look for expired domains, we used to concentrate on anything with 40+ DA. Those domains usually provided a really good ranking boost to our money and/or client sites. But what we didn’t realize is that there was actually something else that was juicing up those 40+ DA domains.

You live and learn. You test and retest. You do it again. You look at results. You continue testing and so on to get to the point where you know why something works or doesn’t

Now let’s look at TF/CF/TTF:


The initials above the image stand for TrustFlow/CitationFlow/Topical TrustFlow for those who are unfamiliar with the metric. Yes, I know you know, but it's for those who don't know what you know.

This is actually a more accurate approximation of the trust rank and ranking score sections of Google’s algorithm. It provide a way to quantify whether you're sending Google the right types of signals – except that Majestic fluctuates wildly from one cycle to the other. So you never really know what's what.

Please don’t take this the wrong way. They're all metrics which should be watched closely rather than ignored.

However, they are and probably will remain private, third-party metrics. Just like Google, Majestic will not reveal its algorithm. Therefore, the metrics cannot be relied upon to accurately reflect anything that's going on in Google's algo at any given point. In fact, they can't be relied upon to reflect anything that's going on with your website as far as metrics are concerned

Time to Speak Semantic Web:

Can we talk semantic web

We need to stop thinking of the web as if it’s multi-tiered like some web giants would like you to believe. When speaking of the web (Web 3.0 or the Semantic Web), it is simply an information system. Big shock?

It shouldn’t be. From the very beginning, it provided a way for users to retrieve or search for stored data using hypertext links (get used to this word).

Guess what? It hasn’t changed all that much at its core since Sir Tim Berners Lee conceived it back in 1989!

It’s a space for information stored by way of ones and zeroes. We use the internet to access the web even though we tend to use the terms interchangeably.

If you want to consider the social aspect of the web, it is a way for people to interact with one another using stored data.

Yes, I understand that this is a rather simplistic explanation. However, this is all the Web is at its very core.

No matter how big or small the website, it’s still providing stored data so that others can access it through hyperlinks.

So what’s the real difference?

Trust is the currency of the semantic web 3.0

This is something I went over during the June 6th Semantic Web webinar. As I mentioned during the presentation, it’s still all about links.

Think about it: The web exists for users to retrieve or search for stored data using hypertext links. That being the case, and as you probably already know, it is now all about link quality.

Said quality is measured by the authority and trust established by the website linking to you and the authority and trust established by the website to which you are linking. The higher the authority and trust, the higher quality the link. You don’t have to be Magna Cum Laude to figure this out. In addition, and stating the obvious, if you’re looking to rank in Google, then you have to rely on Google’s algorithmic determination of what that authority and trust is.

The catch:

There's always a catch

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