One of the most common questions in search marketing that we often encounter in our weekly Hump Day Hangouts is about redirecting expired domains. In episode 57, a viewer asked if link value will still be passed from an expired domain to a new domain after a 301 redirection. He would also like to know the best practices in 301 link redirections to keep quality backlink.
The exact question was:
My site is 2 months old with around 20 backlinks that i have created. Can I now 301 a few expired domains to my site to help push PA/DA and # of backlinks? Oh, my site already has pretty good trust flow 15+ on most pages with close to a 1:1 ratio.. Also should I setup wordpress + a link juice keeper first on the expired domain before I 301 or should I just do it through the registrar or htaccess? Do you have any suggestions on whether I do this to my $ homepage or innerpage or how many 301 to how many innerpages? Oh and should the expired domain be exact same niche and subniche or just same main niche?
Thanks guys, you rock as always 🙂
Bradley emphasizes the importance of topical relevance to improve trust flow. Moderation should also be considered when doing 301 redirects to the money site, mentioning that 1 or 2 can be enough to reap its SEO benefit. As for the other links, one can use them to 301 redirects the other sites to create a chain of 301 redirects. One should also practice patience when monitoring any changes that they have performed on the website as it can take some time for search engines to process it.