In episode 158 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether it is okay to be more aggressive with SEO Battleplan strategies when ranking a more than 5-year-old GMB page.
The exact question was:
Hi guys! Maps ranking question. According to your SEO Battleplan, you admonish to go small on embeds, and power up links to the ifttt ring on a brand new site. Do you recommend that pace can be more aggressive if the site and GMB is 5+ years old, the market is one of the most competitive, your press release strategy is being used and in one of the major 5 cities in the U.S.? Whatyathink?