Should The Fake Business Name Be The Same For All Locations When Setting Up A Local Business Niche Lead Gen Site?

By April

In episode 174 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether the fake business name should be the same for all locations when setting up a local business niche lead gen site?

The exact question was:

2) When setting up a local business niche lead gen site with a bunch of different city targeted pages, I presume that you need to have a different “”fake”” business address in each city along with a different phone number, and if so, should the “”fake”” business name be the same for all locations or different? . . . . And also, should you set up a Google My Business page along with Local Directory profiles for each city, or forget about that?

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