In episode 174 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked whether the fake business name should be the same for all locations when setting up a local business niche lead gen site?
The exact question was:
2) When setting up a local business niche lead gen site with a bunch of different city targeted pages, I presume that you need to have a different “”fake”” business address in each city along with a different phone number, and if so, should the “”fake”” business name be the same for all locations or different? . . . . And also, should you set up a Google My Business page along with Local Directory profiles for each city, or forget about that?