In episode 175 of our weekly Hump Day Hangouts, one participant asked if one should do internal linking on PBNs.
The exact question was:
Should you do internal linking on your pbns? I really am not a fan of using trustlinks (I feel like they don´t really look authentic, since you can still spot a moneysite either way). So I wanted to ask if it´s better to just do internal linking within a post of a pbn. Of course google would still spot the moneysite, but the article now is at least completely rounded up. One more advantage would be that you just don´t lose your linkjuice to some random authority websites.