Should You Focus The Root Domain On The Main City, State, Or Just Use It As A Directory?

By April

In episode 127 of our weekly Hump Day Hangouts, one participant asked whether the root domain should be focused on the main city, state or just be used as a directory.

The exact question was:

I understand the concept of using city subdomains for local businesses, but then for the root domain do you focus on the main city, or do you focus it on anything at all (maybe state)? (focus on another city, focus on state, no focus just use as directory?)

For the main domain I have been using it for Service Area and smaller city pages that aren't worth an entire subdomain, but that again raises the question of what should the main home page focus on?

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