Should You Funnel Users To The Contact Page, Or Have CTAs/Contact Forms On Multiple Pages?

By April

In episode 168 of our weekly Hump Day Hangouts, one participant asked whether it is better to funnel users to the contact page, or have CTAs/Contact forms on multiple pages to improve conversion in a local business website.

The exact question was:

In terms of conversion optimization for a local business, is it better to funnel users to the contact page, or have CTAs/contact forms on multiple pages?

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