In episode 310 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you should make a separate page for each location when siloing a local service business site.
The exact question was:
When creating location pages for a local service business would you make a location page for the location the business is located in. The business already has the primary location in footer, about etc and ranks on page 2 for keywords in the primary location on a general service page. Would it be overkill to create a location for it too and be duplicate content. Would really appreciate your advice. Thanks