Should You Make A Separate Page For Each Location When Siloing A Local Service Business Site?

By April

In episode 310 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if you should make a separate page for each location when siloing a local service business site.

The exact question was:

When creating location pages for a local service business would you make a location page for the location the business is located in. The business already has the primary location in footer, about etc and ranks on page 2 for keywords in the primary location on a general service page. Would it be overkill to create a location for it too and be duplicate content. Would really appreciate your advice. Thanks

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