In episode 272 of our weekly Hump Day Hangouts, one viewer asked if one should perform off-page SEO deliverables while the website is being redesigned or should you wait until it's finished.
The exact question was:
Hey guys, I have a car dealership client that I just started with. They have a pretty bad website, one of those “”industry template”” things. They're pretty close to buying a new one, but when they do it will take 3 months to get it ready. Would that erase the benefits of what will have been done by then? Should I wait for the new website? Like an SEO shield, links, and the Battleplan procedure? I've already started the GMB work, so I have something to do, but ideally I'd get the DFY stuff up soon.