Should You Update All Citations If You Rebrand A GMB In The 3-Pack For Lease To A Client?

By April

In episode 206 of our weekly Hump Day Hangouts, one viewer asked if one needs to update all citations when rebranding a GMB in the 3-pack for lease to a client.

The exact question was:

Hey, guys! I just finished the Local Lease Pro course. Fantastic course! It truly is a Business-in-a-Box! There is one thing I'm a little fuzzy on though. If I am leasing a GMB in the 3-Pack to a client with a call center answering service, and I agree to rebrand it to match their branding, what happens to the literally hundreds of citations that will no longer reflect the change in branding? Do they have to be updated as well? If so, what's the best way to manage that, outsourcing? Are there tools or services that will help locate all the citations out there so they can be updated? Thanks much!

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