Should You Use Unique Google Accounts For Each Google Search Console and Google Analytics Property?

By April

In episode 209 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one should use a unique Google account for each Google Search Console and Google Analytics property.

The exact question was:

Best practices for multiple GSC (and for that matter GA accounts) that we create for various clients. Is there any issue or danger in creating all the accounts from a master agency account OR should each GSC/GA account be created in a unique Google account then shared with the master agency account? (Or for that matter should they be kept entirely apart.) Matter at all?

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