I have a new client that has 2 sites with duplicate content on both.
Site A has some ranking on the first page, but no metrics.
Site B has good metrics but no ranking. My question is;
If I take site A down, will a simple 301 redirect to site B, fix the problem of duplicate content, and save the ranking on Google??
Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.
Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?
Chris: It's been good. Happy to be back in Austria. How are you doing?
Bradley: Yeah I bet man. Back on your home soil huh?
Bradley: We got Hernan here, what's up Hernan?
Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.
Bradley: YouTube and you want to start naming off all the IFTTT properties?
Hernan: We can, we can, it's going to take me a while.
Bradley: We've got Marco, hey Marco.
Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.
Marco: [crosstalk 00:01:17] That's how I roll man.
Hernan: What happened to rain season man?
Marco: It's the rainy season, what can I tell you?
Bradley: We're like a ship without a rudder when Adam is not here you know?
Chris: Let's focus.
Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?
Bradley: You see what happens? I don't take notes.
Marco: Giving people the opportunity to sell our stuff.
Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?
Marco: We can.
Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?
Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.
Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.
Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]
Marco: Yeah, I was going to say … man, shit.
Bradley: Hey Hernan, did you want to comment on that as well?
Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.
Marco: Can I give away one since you guys all got to?
Chris: Yeah, go ahead.
Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.
Chris: Yeah. Enough.
Hernan: Come [inaudible 00:08:34] learn the rest.
What Is The Best URL To Submit In Serp Space's Backlinks Service?
Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.
I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.
I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?
Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.
Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.
Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.
Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?
What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?
I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?
Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.
Bradley: Yeah, it'll drop.
Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.
Marco: It's a trap.
Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.
Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.
Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.
When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.
Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.
Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.
Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.
Hernan: I put the link on the events page.
Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?
Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.
If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.
If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.
What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?
Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.
If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.
Would A 301 Redirect Fix Websites With Duplicate Content Issues?
Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.
If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?
Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.
Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.
Marco: Snapchat is not in IFTTT I just checked.
Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.
Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …
Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.
Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.
Bradley: Yeah, it's not just about SEO it's about driving traffic right?
Chris: The end result that you want if people visiting whatever it is that you're trying to promote.
What Is The Average Time You Maintain A Website's Ranking?
Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.
Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.
Is There A Difference When Naming Links Without The Brand Name?
All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …
Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …
Bradley: Don't test with it.
Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.
Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.
If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.
Do You Have Notes For IFTTT V2 Videos?
All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.
Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs?
Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?
Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.
For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.
Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.
How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?
Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.
Any Thoughts On Tony Peacock's Embed Network?
“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.
How To Make Citation Unique For 2 Business Names Sharing 1 Address?
Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.
Hernan: Somebody has to do it.
How To Have Multiple YouTube Channels In Same IFTTT Account?
Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?
Difference Between Curation Mastery And Content Kingpin
Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.
Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.
Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.
All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.
Adam: Hey everybody. Hello and welcome to episode 91 of Hump Day Hangouts. Today is the 3rd of August 2016. Let's just go down real quick and say hey to everybody.
Hernan: How is it going?
Hernan: Hey guys I just happened to open the Facebook and there were 2 Adams talking to me at once. It was pretty nice.
Adam: Yeah, it's what everybody wants on Facebook.
Hernan: Yeah, definitely. Hey guys, what's up?
Adam: Awesome. That's all I have been hearing, is one more green screen and two more beard. That's really what we're really trying to do.
Marco: How is it going men?
Marco: Hey men, what's up? Listen, upon request, I am not going to mention today how wonderful the weather is in Costa Rica. I will not say how sunny it is, I will not say how warm it is, I will not say that after things I might just take a deep in the pool because I can. Next week, next month. I won't say it okay?
Bradley: What you're saying is, you're not going to be a prick today is what you're saying?
Marco: No, no, I won't. I won't say how wonderful Costa Rica is.
Bradley: What a guy, what a guy?
Adam: Oh Bradley, how is it going?
Bradley: Good men, how are you?
Adam: Can't complain. We got several announces so I'll just roll through that real quick then we hop into things. I wanted to talk about real quick. As I pull it up. That's what I get for not having it on my sheet in front me. This was the first one and most importantly. Guys, if you're a member Serp Space that's great good job. If not, I'm going to post a link, please go sign up. It's free. We're going to sending out some link building special offers and this is above and beyond. From time and time we'll send out some offers. We'd like to hook people up with 5 or 10% discount here and there. We're going to be offering a special on that.
If you're not a member please go sign up and you'll get the email. Those are only for our members. Also, if you have promoted Mastery PR products in the past. Content Kingpin is going to be launching soon and if you need more information about that and you want to be a JV for these awesome products for Mastery PR. I guess, you guys can charm in here, what's the best way for them to go about doing this do you think?
Hernan: We'll put the link for the JV page and they can sign up there. They can get their link there and also if you're interested in promoting it. I would strongly suggest also you click on, become a VIP JV because that will you in the loop and we'll send swipe files and everything else.
Adam: Got you. [crosstalk 00:02:36] Also available or eligible for prizes if they do that.
Adam: Cool. Already, definitely do that. Guys it's launching on the 30th of October. Then also, this is more of a tease to be honest with you but Video Powerhouse is getting some awesome, awesome changes updates and more so we're just going to do the evil scientist thing here.
Marco: Just to give it a little bit more spice. We have been working extra hard on this just to make it the best video embed network above none. That's what we're looking for, that's what we want to deliver because that's what we're known for. That's what we're working towards, we're not quite there yet but we're going to get there.
Hernan: Yeah, I was about to say that. We have the mad scientist working on it.
Adam: Yeah, fair enough. All right, that's it for announcements, do you guys got anything?
Bradley: What about link building?
Adam: Already gone over it.
Bradley: What was I doing?
Adam: What a shame. Probably looking at Facebook.
Bradley: Multitasking. I guess so, I was playing with Facebook stuff. We're going to be doing discount, special offer on link building packages guys right now. If you're not on Search Base yet go do it. Get on Search Base, it's free to just create an account. Daddy's Link Building service, the packages that we do are really, really good for IFTTT networks, citations, PBNs, Tier 2 links. All different kinds of stuff. I recommend you go check it out if you haven't done it already.
Adam: I forgot about one more thing real quick. Rant mastery, we're hopefully going to get to it. It's more fun than work so please keep going there and putting in your suggestions because it's honestly awesome. If we don't get to it, just know it's kind of a fun thing that we thought to do and it just maybe something from time to time we'll pull from. I'll put that link up here real quick.
Bradley: I'll probably start it next week on Monday because I'll should be finished with the Content Kingpin training, finishing up that course up this week. That's going to to free up some time for me. I'll probably start on that next week guys. Go ahead and go to rant.sematicmastery.com submit anything you want us to chat about. It doesn't have to be about marketing. It could be about anything. If it's funny enough or if it's interesting enough, we'll do it.
Hernan:: You've been syndicating, broadcasting a little bit Bradley already, right? Facebook live and what not?
Hernan: Okay, it's pretty cool.
Bradley: Yeah, it's on right now actually. Okay, other than that are we ready to get into questions and stuff?
Adam: Yeah, let's do this.
Bradley: Okay, let me go and grab the screen and I'm doing to lock it on.
Adam: Camera man.
What Is The Best Way To Use A Blended Feed With Your Money Site In It To Your T2 Network?
Paul, I haven't used Rank Feeder, the feeds that you create with Lisa Allen's product. I haven't used it for syndication, I have used it for submitting the directories and aggregators just for additional SEO. I haven't used for syndication, you certainly can, there is no doubt. Without testing it though, without actually playing around and testing it which I what I would recommend that you do Paul because I don't know how soon I can get to that. What I would do, what I'm curious is, when you put a sticky item in.
For those of you aren't aware, with Rank Feeder which is Lisa Allen's product which is really, really good. You can create RSS feeds and you can create RSS feeds from anything, anything that even has a web URL, you can add that to a created feed and then you can submit the feed to directories and aggregators. You can also use it for syndication, not something I've tested yet however. What's cool about it is you can create RSS feeds from other RSS feeds but you can insert single URLs into the feed and make them sticky. In other words you can make them a part of the output of the RSS feed at all times.
Which is important because if you guys know when you're publishing content. As soon as you publish a new post, that's going to push that previous item down one in the feed. Let's say that your is only showing 10 items then by the time you get to the 11th post, it's going to push that first post off the page. It's no longer in that feed is my point. With the sticky items you can take a YouTube URL, a single post URL, a page, I don't have to be a post, it can be a page, it could be anything and you can insert it into the feed and make it stick to where no matter how many other post come in to that blended feed or spiced feed. That one item is going to stick.
You can have multiple sticky items in the same feed in fact but that one item will always be there. Why is that important? Well, because if you take that RSS feed and now you syndicate it or submit it to directories and aggregators and every time new content gets published. Whether it's your own content because you have some of your own feed spiced into it or other content from other sources which I recommend using related high authority content sources. Anyone of the feeds that make up the overall feed … Stream isn't up on page. I'm sorry what stream is not on page?
Adam: Google plus, it looks like it's not streaming. I don't know if it's OBS or something else. I just figured I stop you now real quick.
Bradley: What is it? A black screen?
Adam: Yeah it says, start soon.
Bradley: I don't understand that. Let me …
Adam: Yeah I think just check and make sure you're streaming the right thing.
Bradley: Huh, I'll be damn. All right, well give me a second guys while I fix this.
Adam: That's odd because that says we're broadcasting.
Bradley: It says we're broadcasting.
Adam: It's strange.
Bradley: Let me try to edit this real quick, just give me a second.
Marco: Let me see if, you know we can …
Adam: Hop into Youtube too real quick and check it out.
Marco: Yeah we can go into YouTube, I was trying to do that.
Bradley: Shit it's not … That's crazy. I don't understand we're …
Adam: Did it just make its own …
Bradley: Oh you know what I did? Damn it, okay, I know what I did. I put the IFTTT webinar URL on the page. My bad, I just got to swap links out. Let me just do that real quick. I see what I did.
Bradley: Multitasking, that's what happens. All right, it should be coming up now, soon as this page refreshes. There we go, we're on there. Guys please remind me to swap out the titles on these ones once we're done because I've got the IFTTT webinar showing right now for the update webinar.
Adam: That's it?
Bradley: That's actually from the event page. You guys should be good to go now. Okay, just confirm it for me please.
Adam: Let's see, we're talking right now, let's see. Yep, we're good to go.
Bradley: All right, let me refresh it over here. My bad guys, I apologize for that. I mixed up the URLs, that was my fault. My point was, with the RSS feed, any time somebody … Any content is published to any of the feeds that are spiced together to make up the Rank feeder feed. It's going to signal the box to cruel out again. It's basically like pinging the feed. Every time the feed get updated, it pings again and it causes the box to come cruel it again and what happens is, the sticky item … That was known as co-citation because now that one sticky item or multiple sticky items if you choose to do so. Is always be associated with content around that topic.
Every time that feed gets cruel that one item or multiple sticky items are going to continue to be cruel again and that association is made and that is called co-citation. It's very, very powerful. Now for Paul's question, I have not actually tested syndicating with a Rank Feeder feed. I don't know how that looks like yet because I haven't done it. I'm almost certain that you can select the feed to publish either the full text, post or snippets. I'm assuming it would work well because I know for like YouTube for example if you pull in YouTube, it will actually will create the full feed with the embedded video in the feed output.
Which is something that ever since YouTube got rid of the old RSS feed within YouTube, that was a function that was no longer available to us. I know you can do that with Rank Feeder feed but as far as syndication, I haven't done it yet Paul. The question that I have about that is, if it has a sticky item, every time a new item gets inserted into the feed through, through just whatever the feeds are spiced in there. Will that sticky item republished? I'm curious, I don't know. To answer your question, I don't have any tips for you yet. What I would do is test them.
I would want to make sure that the sticky item doesn't get republished. I don't think it will but I don't know that for sure and without testing it I can't for sure. I would want to check to make sure that sticky item doesn't get republished number 1, number 2, if it doesn't and it works that way, then I would say, you could always put in … Again, I haven't done any syndication with it so really just to kind of move beyond this. Without any testing Paul, I don't have any advice for you yet, I would setup some testing on your own first to confirm that.
Then if the sticky item does not publish a second time or a third time or whatever. If it doesn't continuously republish then you can just put a sticky item in the feed and use it for just another feed source. A content source for your Tier 2 triggers which is what we talk about in the Tier network training anyways. It's to spice or to create or to go locate additional related content feeds and create triggers on Tier 2. Well you can do that with a blended feed or a spice feed. However remember, keep in mind that any feeds that you spice together into a Rank Feeder feed, if you're going to use that spiced feed as a syndication trigger. Then you got to make sure that all of the inputs.
All the feeds that you're using to create that spiced feed, have attribution already coded on their side. In other words, it already has an automatic attribution link. If it does not, then I won't recommend doing it because when you start syndicating content without an attribution feed, that's essentially, there is some copyright issues that you can deal with. How do I know this? Because we've had students that didn't adhere to what we teach on how to make sure there is always an attribution link and then they would get cease and deceased orders. From the blogs that the content they were syndicating.
Obviously that scares people. Well, I mean it should, it's copyright stuff right? Just make sure that, if you're going to use a spiced feed for syndication, all of the inputs have to have an attribution link coded in automatically. If it does not, then you would still have to setup individual triggers for each feed because then you could code the attribution link into the feed through the IFTTT recipe itself. That make sense? Hopefully, again Paul, I would just do some testing on your end and that's why you guys, you should have at least one test network setup for stuff like this, exactly like this. You can just play with different recipes, configurations and things like that.
Is It Okay To Have Separate Persona Rings Themed For Niche And Using YT Connection In IFTTT Of Branded Site As A T1?
Excuse me. Greg says, “Hey guys, really appreciate your efforts in all you do. Been on the training of one and half months. I've got 50 rings setup to date.” Wow, in 6 weeks he's got 50 rings setup guys. Do you think Greg is a mover and shaker? He is hustling me.
If you then and we talk about this so many times. In our knowledge base, our support staff, semanticmastery.com, we have help or FAQs on this one as well because this comes up often. If you're syndicating your YouTube videos automatically to your branded network and then you go republish your videos on your blog which a lot of times people do that. They have an associated website with their channel or they have a website and they have an associated channel. Does that make sense? They're both the same brand. People will create videos and then, they want to go take their video and create a post on their blog with the video. That's perfectly okay as long as that video is just part of a larger post.
In other words, the post shouldn't just be the video and that's it. With the same title as the video and then just the video embed. Then what happens if you have both your YouTube channel and your blog syndicating to the same network? It ends up on the Tier 1 properties, it ends up looking like duplicate post. Greg, the trigger is different. One trigger would be YouTube, the other trigger will be your blog, it will be RSS trigger but on blog or Tumblr, WordPress, Delicious, all your tier 1 network properties is going to look like duplicate posts because it's going to have the same title.
It's okay if you're syndicating your YouTube video from your channel and then you go embed your videos into blog post but the blog post should be more like normal type blog post. Which means there is additional content, the title is probably going to be more conversational like blog post titles are. I mean, we usually title our YouTube videos after a specific key word. It's a very SEO type title but with blog post titles, they're typically a bit more, like natural language patterns. They're more conversational. As long as you're doing it that way. Then it's fine because then on your tier 1 network properties, even though you'll still have the same video syndicated twice to the network.
It's going to be syndicated in different formats. One will be the YouTube syndication, the second would be, the video embedded and overall a bigger post. That's only natural and that makes sense to do so. It's perfectly okay. In your case, videos don't push your money side, that's find. I wouldn't want to do that anyways. If you push them directly to your money site and then your money site republish them again. Then again, it's going to look like duplicate post across your network and that can get your accounts terminated. You don't want to do that.
You can do full tier 2 network too, it doesn't matter. All you do is you use that same money channel, you connect that as your YouTube channel in IFTTT for all your subsequent persona network. Everything single new network that you're connect to your YouTube channel, just make sure that, go to Firefox, log into that IFTTT account for that network, which would be a persona based network and then login to YouTube in another tab in Firefox. Login to that same YouTube channel which is your money channel.
That's again why I always like to use page logins instead of actual logging via profile and then connect that channel to that persona's IFTTT account as the YouTube channel and I'm saying like the IFTTT channel YouTube connect that. Then every time you syndicate a video it will push to your persona network. Every time you publish a video, it will push to your persona network. You can do that for as many as you want. There is no footprint issues provided you do the recipes the way we have them setup. We're not syndicating the video description. For tier 2, there is no different in setup.
For tier 2 networks, for YouTube or blogs syndication is zero difference. Because everything for tier 2 is triggered via RSS recipes. The only difference between tier 2 networks for blogs syndication and video syndication. Is for blog syndication, you want to add related content feeds as tier 2 triggers but for YouTube syndication is not necessary. Other than that, the functionality is all the same. All right? Greg says, he is talking about RSS sniper. “See I've been using RSS sniper also, love it. Lisa Allen and its helped speed up my RSS curation, spicing and dicing also. I look forward to what the brain dudes have to tell us.”
Will Google Slap A New Domain Since It's A 301 Redirected To An Old Domain In The Same Hosting Account?
Next one is from Kevin. Kevin says, “I have a domain that caught some bad link juice and now has consistently bounced around page 2 to 3. Swinging wildly in position for 4 months now. I would like to a new branded domain and 301 the old domain to the new domain.” Okay, I think he means he would like to moved it to a new branded domain and 301 the old to the new. “The thing is, I will move the old domain to a new hosting provider which will be the same account and host that my new purchase branded domain will be on.” Okay. “Will Google slap my new domain since I'm 301ing my old domain, which is in the same hosting account as the new domain?” No, I don't … You're conflicting 2 things there Kevin, it doesn't matter.
Unless you're on a real shitty host which, we could start naming off some real shitty host. If you're on really shitty shared hosting account then you could be in a bad neighborhood by the IP. Just guilty by association. If you're surrounded by much of other spamming sites with the same IP which is quite possible with shared hosting. Then there can be some issues with just having that IP period but just switching from one domain to another to on the same IP, the same host. That's not going to negatively affect you because remember, your IP most likely if you're on shared hosting which I'm assuming you are. Is going to be shared with hundreds of other sites.
Google would have to penalize every site that is using the same IP as you are and sometimes that happens, don't get me wrong and that could be issue. It's probably not your issue here though. Just buying a new domain, clowning the site, putting on a new domain and then 301ing the old to the new. The host itself, the IP issue should not be causing you an issue unless it's just a bad IP. It has been flagged as bad IP because of considerably high amount of other spamming sites on that IP. There is a site that you can check that checks like IP neighborhood. I think you can do that majestic too. Anyways, you can just do a Google site for like check sites for on IP or something like that.
There are sites that would do a scan of your IP address or your domain and will tell you all the other sites on that IP. You can just go and just kind of have a scan and see if there is a bunch of Viagra or pharmacy stuff and things like that. Then I would recommend switch host anyways so that you get a better IP. That's another reason why we use Liquid Web so much because Liquid Web really limits their shared hosting. The amount of website that they allow on an IP. There is a lot less likely for you to be in spam trap like Hostgator or something else which there is a lot of that.
Remember, keep in this mind. If you're basically going clone a site that's been bouncing and then you 301 the old domain to the new domain. You will be passing the penalty eventually. Especially if it's algorithmic and you like never ever even see it. It will catch up. It won't be inst- … Initially when you clone the site, put it on a new domain and then 301 the old to the new. You should probably see any bad juju disappear, you should probably solidify where the rankings are for that. That penalty will catch up with that 301 at some point typically. It's not always the case but often times it will. You need to figure out where the problem is coming from. Where it originates and then fix that first.
If you can isolate like what you're saying, it's a bad link juice penalty. I'm assuming it's an algorithmic penalty. Then you need to identify which links are giving you the trouble and go ahead and resolve that first. Fix that before you bother with 301, the cloning and the 301 because sometimes it might just be 1 or 2 pages on your site or post on your site that have these negative or bad links pointing at it that are pulling the entire site down. If that's the case, what you would want do is redirect that single page or post URL away or give it a 410 code or something like that which means page does not exist anymore. Then you can 301 the remaining pages from the site that don't have any bad links to them on a page by page basis to the new site.
That way, you're redirecting any bad link juice away from the site. You can point it to a competitor, I didn't say that, did I? If you can't not …
Hernan: Bad Bradley.
Bradley: If you can isolate which pages are post on your site have bad links pointing it, then you can redirect elsewhere, competitor or you could just do a 410 or you could just redirect it like a 404 page for that matter, anything like that. Then you can redirect all of your existing pages that don't have bad links point to them to the new pages on the new domain and that's how I would do it. Because otherwise if you do just a flat out domain redirect and you have an algorithmic or whatever, a link based penalty, eventually that penalty is going to transfer to your new domain and you're back to square one again. You want to comment on that Hernan or Marco?
Marco: No, I think you made a good point. I mean, 301s go wherever you want them to go. I mean, it doesn't really matter if it's to competitor or you can do it to a Twitter for example. To a Twitter profile. I've been doing that lately. If you have those domains you register and you're not sure if they will benefit, just use them as tier 2. Just point them to a tweet or redirect them to a YouTube video or whatever because the domain authority and the trustee of that property will filter whatever bad link juice is between the tweet and your money site.
That will be the only thing that … The good thing about 301s is that, you can use them whatever way you want and there being a switch box, if you're pointing them to a branded properties, you need to be really careful with branded properties. We do not blast them with links for example because of the branded possibility. The truth is that, you can always kill the link juice and point them like one to your back. Like a PBN posting to a tweet and then the tweet link into your website. You just need to be creative with 301s. I think things can get really fun when you actually get the power benefit or when the detachable link juice can have.
Bradley: Okay, he says, “I still want to use the old domain as I put 6 plus months of link building into it and I still use that juice on the new branded domain. The reason why I'm doing the domain transfer, is that I don't want to pay $155 a year for hosting. I have the domain packed for $16 a year. Can I just do the 301 and leave the domain parked?” I don't understand what you mean there. The domain should have nothing to do with your hosting because you can point the domain to any hosting account that you want. If you've got the registered in your registar or whatever it is, Name Cheap, Go Daddy, whatever. You can point that domain to any hosting that you want.
Right now if you have it parked, it just means that your main servers are pointed to the parking page for whatever registar you're using. All you have to do is go update your name servers to point to your hosting account, whatever hosting account you have and it will automatically point to that host now instead of parking page. Kevin, I'm not sure what you're saying about having a parked domain and all that. You can't leave a domain parked and also 301 it. You can't do that.
Hernan: I think he is also confused because you don't have granular control at the, it will be the registar level where you'd have to go … What we do is, like wild card 301s when we redirect everything to the homepage before we redirect the domain to wherever it is that we wanted it to go. Especially when something, you know how Chinese domain are, they'll have hundreds and hundreds of sub-domains and you don't want to go and redirect each one. We use the wild card and then we redirect that somewhere else. If he's wanting to keep the juice and if he is wanting to keep what he has and the content.
He plans to do a page by page and that's HT access or maybe a WordPress plugin. We're talking about 2 different things. Not the hosting account, not the registar but actually on the domain itself, going into the domain and if it's HT access, then it's C-Panel or FTP or SSL. Whatever it is he is going to use to get at that .htaccess file.
Bradley: Yeah. I mean, what I would do is the existing site, if it's a WordPress site you could install the 301 redirect plugin. The simple 301 redirect plugin and you could actually create a spreadsheet. Just use Excel or whatever. Create a spreadsheet and in column A, you put your old URLs, you're existing URLs from the existing site. Then in column B, you put the new URLs and do a one on one ratio because you're going to clone the site anyways. That is what I would recommend doing, is you clone the site. First, remember, you got to identify where the bad links are coming from and solve that first.
Then you do a one on one, page by page, post by post redirect on a spreadsheet. Column A, original URL, column B, new domain, new URL. Then you can use the simple 301 redirect plugin with the bulk extensions add-on, which is free add-on and you can upload the CSV file and it will automatically create all of those redirects for you. That's the easiest and quickest way to do it in my opinion. The homepage URL, the homepage itself, so the root domain or the existing domain, I would put on something like the ultimate coming soon plugin or something like that or you could just put up and image and a link that says we've moved or whatever.
The root domain itself would be like a parking page but it would still be on the existing WordPress site and it will have an actual link saying we've moved over here or something like that. That's how I usually would do it or you can do it all in HT access or you can setup redirects inside C-Panel. Those are a little bit geeker to do though. I'm not sure what you're saying about the packing and all that kind of stuff. Unless you purchase the domain through the actual hosting account, in which case, again, it's not going to cost you more money unless you're with some kind of weird host to be able to make that domain, the purchased domain, the new one an add-on domain to the hosting account and then you're going to update the main serves to point the main servers that the host give you.
Is There A Way To Use OBS To Live Stream Video To Pre-scheduled Events On A Youtube Channel?
I think there is some confusion there as to it you're trying to do, Kevin but hopefully that is helpful. Ed is up. Ed, what's up Ed? He says, “Hope you're all having a good summer.” Mine has been hot as hell though can I tell you that. “I've been trying on my own but have been unsuccessful utilizing OBS, to stream videos, to pre-schedule events on my channel that are already ranking on Google and YouTube but just need to stream the actual MP4 or the WMV to the schedule event to complete it.” You can probably can stream WMV, I can't imagine why you couldn't. I was playing with some software the other day that doesn't work with WMV but I don't think it was OBS.
Hernan: Make sure you open a separate instance of the software.
Bradley: I'm sorry.
Hernan: Make sure you open a separate instance of the software, right?
Bradley: Well I'm not going to have to open the software.
Bradley: I'm just going to show him how to do this with the thing. Let's change this out real quick. I'm going to swap to a different … You know what, let's go ahead and go do … It's easy Ed, it really is. It's simple, you just got have to grab the stream key for that particular event. If I come over here, this is over main channel, Semantic Mastery. If I come here to live-streaming, I go to events. These are going to show you upcoming events right? This is the one that we have upcoming that I actually … Let's see, resume [inaudible 00:35:17] on air. I'm not sure why it's showing this but it … Because it's showing live now. What you want to do is go upcoming, sorry. Let's go to that.
You guys can see these are the coming webinar events. Ed for you, what you're talking about is you have already ranked some scheduled live events and you want to now stream a pre-recorded video into the already ranked live event. These are live events right here and what you want to do is, first of all. I'm assuming you used so sort of software and you have to create the live events, I'm just going to assume you didn't do it manually and create live events manually because if you used some sort of software. It should have created the live events using the custom settings instead of the quick settings. Because it was scheduled live event created with the quick settings.
The only way, and quick just means you're going to use Google Hangouts on air. The only way to actually insert a video into that live stream is to actually start the Hangout on air and then use a software program to insert it into the actual Hangout on air feed. The problem with that is, pre-recorded videos always come out really crappy when you try to stream a pre-recorded video to a Hangout on air. It always come out really crappy. The transitions will be real shitty, they will be all pixelated and stuff like that. Any transitions in the video will come out like crap, the audio is going to sound absolutely terrible and it's a bit geeky to setup anyways.
If you setup a custom live schedule or live event, so that's going to give you your encoding keys and by the way, once you setup a live event and you click the schedule button or the save button or whatever. You cannot go back and edit it. If it's not the correct format, then you have to actually delete the event and then recreate it with the correct format. Let me show you what I mean guys. If I click on new live event, right here you can see the types. There is 2 different types. Quick which uses Google Hangouts on air and custom. If you're setting up live events for poking key words, to test key words. You want to make sure that they're always setup on custom.
If you're using software that does the poking for you using live events, it should have already created the events using the custom settings. Let me just show you. We're going to say Ed Demo. We'll go ahead and create this live event using custom live we show here public which means it will go ahead index. Let's go ahead not share it since it's just a demo, I'm going to click create event. Now I'm assuming, again, Ed you had set it up this way with a custom settings. If that's the case, then when you go to use OBS. You first of all you want to select the bit rate. Depending on your bandwidth, I would recommend going with 480p.
If you have real high bandwidth, you can go with 720p but if you got pretty crappy bandwidth then I would go with 360p. Remember that's going to affect the quality of your pre-recorded video though, just keep that in mind. What I typically do is go with the 480 setting. Once you selected that, you can see it says event successfully saved. It will give you all of this other data here. Then what you want to do is go to info and settings, I believe. Hold on, I got to find it so just give me a second. Maybe it's under live control room, there we go. Let's see, there should be a stream key, maybe it is back here on injection setting, just give me a second.
Select your encoder, okay. For other encoders, that's what I'll do. Okay, I'm going to switch really quick. It shouldn't matter because it should be only for this one event. There is a channel stream key. If you got to your stream now beta, where it says beta. If you click on that, then that will give you channel stream key. Which means anybody with that key can actually stream into that channel, which is why I don't want to show that publicly. I think for individual scheduled live events, the stream key is unique to that event. What you want to do is select your encoder, select other encoders and from here is the stream name.
You want to copy the stream name and insert that into the stream key section of OBS. Does that make sense? Let me open another instance like Marco: just said so that I can show you where that goes. You guys should be seeing my whole screen, am I right? I just want to make sure, confirm that everybody is seeing this.
Bradley: What you'd do is from your scheduled event, once you've selected you bit rate, once it saves and it says event successful saved and it opens up these other options from the select your encore. You want to select other encoders. Then you're going to highlight stream name and copy that and then you're going to go into your OBS software and then you're going to go to setting, you're going to stream and you're going to go to YouTube and then you're going to paste your stream key right here. You're going to click apply, then you're going to click okay and then you're click the start stream and once you've clicked start stream. It's going to actually, it will show you a preview you on here.
For example, if we come over here to live control room, once you've clicked the start stream and OBS, it will show preview up here. You can click the preview button and it will start the stream but won't start broadcasting until you tell it to start. That's a good time to go ahead and get setup and let me just cancel this and I'll show you. Inside of OBS, if you have an image setup like for example. Let's say this is the image that you want to use as your thumbnail. I always recommend that you have a thumbnail setup as a scene. A 1280 by 720 thumbnail and then your video next in line so that you can switch between the 2 and you can see … When you start the stream in YouTube, let it run for about 2 or 3 second and then just go ahead and click on the video
Because when you click on the video, it's automatically going to broadcasting that video to the stream. See that? That's why you want to do is use a place holder, a thumbnail image as a place holder first and then click on it because it's going to automatically start it from the beginning. Just sit there and watch the video and near the end of the video right before it fades out or however you've got the ending of the video, you just want to click back to the thumbnail. Let it run for another few seconds and then go ahead and click the stop broadcast button. That's how you do it. Once the video has been streamed and it renders fully which takes a few minutes.
Then you can go back and use the YouTube editor to edit out the thumbnail in the beginning and edit the thumbnail at the end if you want. If you've got a good call to action, a thumbnail with a good CTA, it shouldn't matter anyways. Hopefully that was helpful. Let's go ahead and switch this back to how we had it. Okay, it should be. Hopefully that was helpful Ed.
Marco: No, no problem. I wasn't vague at all about how to create site or a seed set. It start with IFTTT. I mean that's how you start sending the signals and the trust but the one sure way to do it is get a verified map. You go on you verify your … Excuse me, you get a verified business listing and then you can push that trust and then I would have to start giving way too much on how to do multiple locations and how you can set that all up. I'm not ready to give all that stuff away but it can be done. You can use one location to verify multiple locations and then you can create your seed site or just transfer the trust from the one seed site that you created in.
Once it has even trust, transfer it to others in the set. That's what happens anyway when we get a verified Google my business listing and we get that tier 1 going and we start posting to it because they're all trusted sources anyway. What's coming back is links from trusted sources to the blog or whatever it is you're running. Your business site, your personal site. All of a sudden, that becomes a trusted site. I mean we looked at the other day, Monday in our master mind on one guys and how was manipulating maps to create his seed site and seed sets. It worked really well guys. Once you get it done, you avoid penalties, you shield yourself away from anything.
Now this is very technical and it's not something that I can give a way in a master mind. Excuse me, in a Hump Day Hangout and it's not something I'm going to give away publicly anyway. At some point I might do a, I don't know, maybe a webinar or some training on how to develop seed sites and seed sets but one of the ways that we do it is IFTTT.
Bradley: Yeah. Okay, hopefully that was helpful. Even if you've got an e-comm business, you can still register the business to a local address. If you have an actual office, I would recommend that you verify to your office. If not, you don't want to use your home address, if that's what you've got as an e-comm store. You can use a P. O. Box, just use the street address option and that way you can get that verified local, Google my business listing. Which is going to validate the entity. That's what Marco was saying.
Marco: Just to add to this. One thing that we learned from our RYS Academy that people need to clear on is thinking local and thinking local maybe is just your neighborhood or just your city. Really your local when it comes to maps, can be any geographical area that you're working in. The street address then becomes irrelevant because you're not delivering services at your actual brink and motor store. What you're doing is you're serving people at their place of business. Whether you do it locally, state wide, regional, nation wide or even globally. Then your global setting becomes your local, you know what I mean?
Marco: When you verify, you're not going to be publishing your address, you're going after the region. When you think of local, you have to think of your local approach that for your e-commerce or whatever it is you're doing on the larger scale than maybe just a neighborhood, I don't know plumber or anything else that might fall onto those categories as far as services are concerned.
Bradley: Okay cool. Shit, I keep doing this. I'm getting ready for the update webinar because I screwed the URLs. We got about five minutes. Let's scroll through a few these questions.
Will It Be Too Many If A Blog Post Is Syndicated To Google Plus, Local Page, Google Plus Brand Page & Google + Profile?
This is fine because your blog is going, your Google Plus local page or Google Plus brand page which is absolutely fine to do that and then if your blogger post is being syndicated to your profile, your Google Plus profile then all 3 of those are different. That's perfectly fine. There is no problem with that at all. Good job by the way for setting it up like that too because now you're getting 3 times the power of a single syndication.
Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop?
Hernan: No, it's not heavy at all. I mean, for FCS networker, if you have … You'll definitely need one Bradley was saying a VPS for GSA that because otherwise you won't be able to do anything and GSA goes into nasty place. Point blank you don't want that in your PC. Since you're getting that, you can very well run FCS networker. FCS networker the only thing that you need actually is the FCS account creator which is a pretty … I think it's UBot software. It's pretty straight forward over there. It won't harm you because it won't be running 24/7 or anything like that. I don't think you need it.
If you're getting one for GSA, you can definitely go for one like on GreenCloudVPS or something like that and you can install the FCS Networker over there.
Bradley: Yeah, again that's why I don't use those software myself, normally I have somebody does for me but we have 3 dedicated serves that we use specifically for GSA and I'm pretty sure FCS networker … No, because FCS networker is cloud based except for the account creator, correct?
Hernan: Yes. That's right.
Bradley: That's why you don't need a VPS for that. We have 3 dedicated servers for GSA alone but that's because it's so damn resource heavy plus one of our servers is specifically used for scraping link targets.
Hernan: Yeah and the main problem is not GSA, like the actual link building tool but the capture breaker. The capture breaker will be like the most resource heavy, the OCR aspect of it. It's like really resource heavy, that is why you need a VPS with at least 8 gigabytes of RAM to like run it fluently otherwise it will be crashing and what not but FCS networker is not heavy. You can run it on your desktop app, on your PC sorry. Then again, if you're getting a VP-. This is the thing, you do not need either FCS or GSA to build a IFTTT networks. You do not need them. All you need is the training and maybe a VPN or a couple of proxies and that's it.
You know you can get from a verified account et cetera but you do not need them. You will need them in case you want to forward those networks with links.
Would You Save The Link Building For VPS Use And Build Out Networks On Regular Desktop?
I like that Scott, it is very, very powerful. Anyone who hasn't seen the webinar that we did with Adam. Adam if you want to drop that link on the event page. Go check it out, the replay is up. I highly recommend it. As far as you Scott, what I would recommend doing is once, as we always say, the IFTTT rings, you should learn how to build them. Setup, 1 or 2 even 3 on your own so that you know how to build them and then I recommend outsources from that point forward. Whether you buy them from us or you hire your own outsourcer or you buy from somewhere else. I really don't care.
I'm just telling you should be outsourcing that because it's so time consuming. As far as using, Video Marketing Blitz, you can start testing key words now using the poking, the key word prospector or whatever it's called. Which is poking key words and checking key words. You can start doing that now. Then what I recommend what you do, is you have 2 separate sets of accounts, ones that are testing accounts or test channels that are specifically, there is no other connection on the web, they're not Semantic friendly, there is no IFTTT networks. They're just bare bones YouTube channels with the YouTube API enable. You use those for testing.
Then you setup money channels that you use, for once you've identify the key words that can rank every easily, you setup money channels with individual IFTTT tier 1 branded IFTTT rings for each one of those channels. That's how I recommend doing it. What I suggest doing is learning how to build the networks so that you understand them and then stop building them. Either hire us to do it or hire your own outsourcer and have them build them. Then start working on the Video Marketing Blitz software side of things while somebody else is building your networks for you. That's what I recommend you do. Okay?
Otherwise you'll be spending all your time building networks and building networks is not going to make you money. The completed networks, what you do with them will make you money. Get somebody else to build them for you for a lot cheaper, your time is worth more than what it will take for you to build them, I can tell you that. Adam is going to flip out on me. I'm going try and answer at least 2 more real quick.
Is It Okay To Use Blogger Instead Of Tumblr In Creating T2 Themed Persona In IFTTT?
It's not that important Jon. If you're using for YouTube syndication, it really makes no difference. If it's for blog syndication, then you can use it just an additional tier 2 ring. Just make sure you're adding additional content triggers in. Again, if you're using a tier 2 network for blog syndication, you just got to make sure you're following instructions inside the training or else you're can leave a footprint. For YouTube syndication, makes no difference. It's really not a big deal what you want to do with it, you can leave as is or you can make it a tier 3, I typically don't. That gets a bit too complicated. There is too many moving pieces there.
Do You Build As Many Drive Stack Links Regardless Of Where They Come From To Get Power?
The same one that we talked about at the beginning of this webinar. There is going to be a brief window of time where there is going to be a discounted price for link building packages. That's all I do, is just send the drive stack URLs over to the link building service in order to link are packaged and have them just blasted with spam. Any comments on that Marco?
Marco: No, I mean, that's it. It depends on where it's going, if it's going to your money site, I don't know I would trust a fiber gig although it could probably withstand the abuse but as far as link building, you know how we do it. We turn it out to Daddy, he does his thing and we deliver it. We hide everything inside the folder, inside the drive stack. Everything benefits from it and whatever is connected to benefits from it. It's that spider web silo affect. It's just what we do, that's it. There is no secret to what we do.
Bradley: That's how we do.
Marco: That's how we do what we do.
Bradley: All right guys. Thanks everybody for being here. The IFTTT SEO Academy update webinar starts about 5 minutes. I've got to this URL mess that I made fixed. As soon as I clean that up we'll get started. We've got a couple of cool things to go over today in the webinar. If you guys aren't aware to get to that. Just go to the Facebook group for IFTTT SEO Academy V2. Click on the events tab and you'll see the event. If you click on the link in the event, it will take you to the events page. Okay and we're going to start that up in about 5 minutes. Thanks everybody for being here. Thanks guys.
One of the questions asked during episode 82 of our weekly Hump Day Hangouts was about the use of 301 redirection of a rank and rent page to a customer's site.
The exact question was:
Building out a Master Domain site and goal is to rank for cities over 100k in population.
A rank and rent site with overlay should work in this niche since in involves inventory posting and is in the auto niche.
You mentioned that using the overlay method could have adverse affects if Google does a review.
Would it be better to than just redirect each ( keyword + city )ranking page in the SERPs to the customers site? Or will this hurt my site since there is no time on site and would Google view the redirects as bounce of my site?
In episode 64 of Hump Day Hangout, one participant wanted to know the number of 301s that is allowed for redirecting domains with unrelated niche.
The exact question was:
I have four unused PBN's and now moving more towards TTF they don't really fit in with the target market I am going after. I want to double 301 these (existing unused PBN 301 to an expired related domain then 301 to a new highly related TTF PBN that I will build an IFTTT ring around as a Tier 2 property).
I know URL shorteners work well but I prefer to have it at least link to a related site before ending up at the target one.
I have tried to try to make it look slightly relevant ie. .co.uk domains all 301 to another .co.uk domain but the sites themselves are completely unrelated.
My question is, how many 301's into a single domain is safe and does the above setup sound ok or would you suggest a different strategy?
In Hump Day Hangout Episode 61, someone asked about if cloning client site would be a good thing to do in order to protect link building assets. This is in response to using 301 redirections to protect money sites.
The exact question was:
Happy new year guys! In an earlier episode (15) of Hump day hangouts Brad discussed his method for using a 301 redirect to a clients money site so that we retain the benefit of all our link building work. You mentioned buying a domain and creating a mirror image of your clients site with the same page/post structure etc. Question: Can we create an exact copy of the clients content as well? This would be the ideal as creating a clone would be the easiest and fastest way of getting this done. Also how would you recommend setting up the 301 redirect with what we have available today ??? plugins etc?? Thanks allot.
When 301ing an expired domain to a money site and also 301 a 2nd expired to the first 301 expired does it matter if all the domains are on the same name server like fatcow? I have an unlimited plan so thinking of buying 1-3 expired domains then 301 one of them to my money site and a 2nd 301 to the first 301. Fat cow is so damn cheap is it ok that the 301s come from a fatcow account and redirect to my $ site that is also on fatcow but on a different account??