Should You Have A Separate SKAG Ad Group For Each Keyword In A Beta And Alpha Campaign?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 266, one viewer asked if one should create separate SKAG ad groups for keywords in an alpha and beta campaign.

The exact question was:

Hey guys, question for ya… Is creating specific SKAG ad groups for each and every keyword in a Beta and Alpha campaign with keyword specific optimized landing pages and meta data for each kw etc worth it or is it okay to have them in one ad group? Thanks!

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