In Semantic Mastery's weekly Hump Day Hangouts episode 236, one viewer asked if the team waits 21 days before doing another link building.
The exact question was:
After you do the link building, do you wait 21 days before doing another link build?
In Semantic Mastery's weekly Hump Day Hangouts episode 236, one viewer asked if the team waits 21 days before doing another link building.
The exact question was:
After you do the link building, do you wait 21 days before doing another link build?
Click on the video above to watch Episode 236 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Adam: everybody welcomes to Hump Day hangouts Episode 236. The episode where we asked you the questions. Now we'll get to that actually we do have a question for you who are viewing today and if you're watching the replay but first we're going to say hello to everybody. We got everybody here so going to start on the left with Chris How are you doing today?
Chris: Doing good. Not excited to be back. It's basically winter temperatures here. It snowed again rain. five degrees Celsius.
Adam: Okay, take it you're back in Austria, then you're definitely not.
Chris: Yeah, unfortunately, I'm already making plans to fly back.
Adam: tough, tough or not. Hernan, how are you doing? Are you What are you warm or cold?
Hernan: Now it's cold, man. It's getting chillier, but it's okay. It's a nice time of the season. I am enjoying this and down here in Buenos Aires. I'll be Miami in a couple of weeks. So if you happen to be in the South Florida area, hit me up. Maybe we can grab something to drink or whatever. But yeah, looking good, man. A lot of work but everything is soaking up.
Adam: Cool, cool. Alright, Marco. How about you, man?
Marco: Damn. It's cold today, man. Yeah, it's 72 I'm gonna have to go walk around the corner and come back. If people are flying here and there I don't know. I'll just walk around the corner they'll get better.
Adam: I got sidetracked there. Bradley. How are you doing man?
Bradley: Wayne Clayton says his name Wayne Clayton hashtag stood looking at his comment. That's funny. Anyways, I'm good. Glad to be here. So, not quite as warm as Marco who's saying it's cold. It's freaking cold in Virginia right now. I don't know why it's like 60 degrees. Cool for this time of year. So yeah.
Adam: I'm near San Francisco is supposed to be nice this time of year and we're supposed to get like a month's worth of rain in the next 24 to 48 hours. So that's gonna be nice. Yeah. Yeah, enough of the weather reports. If you're new thanks for holding with us here while we give you a worldwide update on weather conditions. And I want to say, first of all, you're in the right spot. Thanks for checking out Hump Day Hangouts. Whether you're watching us live right now or whether you're catching the replay. This is the place to be you can always go to semanticmastery.com/hdquestions for that week, Humpday Hangouts, ask your questions. Get them up there ahead of time, it's a first come first serve, we just ask that you try to not ask you know, 10 questions at once just one maybe to let other people go or else we'll kind of have to skip your answers because we can't focus on one person for too long. It just wouldn't be fair.
But secondly, if you're also wondering where to start, grab the Battle Plan. All right, go to battleplan.semanticmastery.com. I'm not going to spend a lot of time talking about it. Just go check it out. You can find out all you want about it. But if you're looking to take things to kind of to the next level as far as either starting or growing your own local digital marketing agency, then you should definitely join our mastermind You can find out more at mastermind.semanticmastery.com
For anybody who's looking for premium done for you services, head over to mygb.co. Alright done for you kick ass services. It's the stuff that we use or developed to use in our own businesses. And then, you know, as people wanted them, we put them in there and made them available so others can benefit from it. And I guess now's a good time to ask questions, guys. Should we ask, should we ask the question we were talking about? Yeah. I'll hand it over. I'm gonna let Bradley do this. He seems like he's interested in.
Bradley: The question is, ever since we had to switch to hang out since Google events shut the Google events page is down, which is where we had hosted it for shit three, we're over three years now. Right. We're going on for four years now. Our way? Yeah. It's been a long time since we've been doing this. But yeah, we're like in four and a half years now. We've been doing this and it's only been like three months or so since they shut Google events down. You know, Google Plus down, which is where we were hosting them and we used to have a lot more engagement on our Hump Day Hangouts, that we do now. And it could be because of that stupid, you know, the stupid chat app that we're using now, which was better than the Facebook chat app that got some accounts suspended or whatever locked or that kind of stuff. But we're still trying to work our way through like finding the best place to host these guys. So we want to ask your opinion, those of you that are attending right now, today live, posting that silly 1980s looking chat box that we're using right now, where would you prefer us to host Hump Day hangouts directly on YouTube watch pages? Or should perhaps we try to stream it into Facebook and use our Facebook group, the SEO Marketing tutorials or whatever group and maybe host it there?
You guys let us know because honestly, the attendance rate has gone down and the number of questions has gone down. Ever since we shut Google or Google events shut down. And so we're debating whether we should keep it going or not. certainly, want to I've always enjoyed these, you know, four and a half years into it. I'd hate to give it up. I've really have enjoyed this a lot. But honestly, if we're not going to get the engagement, we're not going to show up and answer three or four questions and shut it down. So we would like to ask you guys for your opinion. Do you think we should try it over on YouTube? Should we maybe try it and Facebook or give us your suggestion? You know, let us know. So with that said,
Adam: and I'm biased, thank you. I believe that's Mike crest. Yeah, that's awesome. Love the 80s if you love the goofy chatbot that's okay, too. Just for an unbiased opinion for me. Okay, cool. Yeah, we'll take everything into account and we'll let everybody now but yeah, we got any other announcements, you guys I think that was everything I had.
Bradley: There's a stuffed animal dog talking. I do like the fact that this chat outlet says meme again though because for a while we couldn't even do that.
Like we have to hear in a public setting, right. So, you know, for example, if a member comes in, and they want us to analyze a website, or a specific marketing campaign or something like that is if they're willing to share that they will go you know, deep dive in it, Marco and I really analyze it, pick it apart, in a nice way, kind of point out how it can get better results and that kind of stuff. And that's really where the value comes in, guys, because that's, you know, again, it's about networking with others. Yes, there's a lot of training in the mastermind, yes, you get discounts and things like that, but that's not what the value is, in my opinion. The value is in networking with us and the other members, getting questions answered in almost real time, about pretty much any sort of issue you're having in marketing or business related regardless or outsourcing? Or, I mean, some of our members even asked questions that aren't even marketing or business related. And that's, that's perfectly fine. That's what it's for. So does anybody want to comment on that or any other not yet?
Marco: I'd like to comment on that on one of your comments. You, you're the nice guy. So you will look at a website nicely. But if a width website is crappy, I'm going to tell someone, you your website sucks. Your SEO sucks. I'm a real man, I can't help it. That's just the way I am. I'm going to give it to you. kind of try to shock you into seeing what you're not seeing or what you're avoiding seeing what you're avoiding doing. And that's what this is all about getting real. With people getting past all of that shiny shit that they're fed every day. All of that bullshit, all of that crap that that doesn't work. It's just made, so that so that they will so that people will just spend more money. There's no purpose to it, other than to get the people to fork over more money, more training. That's never really complete. What we try to do is we try to give you the steps, right? That you need to take in order to take your shit to the next level, whatever your shit on it online might be, it could be anything. But guys, please understand that our purpose is to help you.
If you go into our Facebook group into our mastermind, I said, Look going there a month, and see that the value is really in that Facebook group, and being able to ask us all questions and getting an answer almost immediately. If it's the weekend, of course, sometimes, I'm often with family, but someone sometimes jumps in on weekends and ask us questions. So it's not just here that we answer questions, we ask your questions in all of our groups, but mainly our focus is the mastermind. And no matter what your question is, we try to get you an answer. And if we don't know then the answer might just be we don't know. because trust me, I don't know a whole lot of shit. I'm still learning every day. But we do try to come up with an answer.
Or try to steer you in the right direction and we don't have it will tell you, yeah, we will work on it or just give you or send you in the right direction. So that's what I have to say about this.
Bradley: Sweet. Okay, now I got to find the actual questions and comments now.
Bradley: Sweet. All right, I'm gonna steal the screen. And we're going to get ..
Marco: and Subscribe, subscribe to our YouTube channel. That's another way to help us out and continue this as a free medium.
Bradley: There you go.
All right. We had one from a few days ago, Cool Cat says how do I figure out the center of my town using Google Maps? As far as I know, if you type in the name of your city, then typically the map pulls up with the city center as the center point of the map. Has that changed? Or is that correct? Marco Do you know?
Marco: As far as I know, that's the way you just type in the city. You can type in the state if there are other cities that are named the same Island because there are in other states. You just type in the city and you should get to the geographical what Google considers the geographical center of the city.
So if I say Culpeper. Yeah. Yeah, so that should be the center of the map here should be what it thinks is the center of Culpeper, in this case, right? As far as I know, that's how it is now, I mean, so you just dropped your pin somewhere like you know, somewhere in there. And usually when you click on it twice, it puts a little great pin maybe you've got a zoom all the way in anyways, typically when you There goes finally there's a little gray pan and there are your geo coordinates now there might be another way to do it you can probably search Google and say how to find city center and probably get an answer so you know when in doubt use Google.
Alright, so we're gonna move on Dan demand from Canada says hey gents, I didn't have a question about how to handle a mass page WordPress site in relation to 10 gm bees, all in a 30-mile radius of the city of the center city. If I'm working to rank these 10 GMBs all for the same niche, does it make sense to set up city pages? For example remodelers.com/locations/city, and then point citations to those individual city pages. I was then contemplating directing the city pages to the individual city, GMB assets. thoughts. Good idea. Terrible. Thanks, man. Well, I'm not sure why you would I mean, if you're going to build a page, a location based page for each GMB, I'm not sure why you would redirect it, why wouldn't you just use that location-based GMB or the location-based page as the website, the landing page URL for the GMB asset, see what I'm saying?
Like if you're building I mean, unless it's because it's a mass page site that you're doing that and it's a spammy type looking or you know spamming type site, which most mass page sites are, in which case I wouldn't build citations to that because then what happens if you get that site to deindex which is very likely happened, right? Mass page sites that happen to kind of regularly. And so if you're building citations to that, and then you have to redirect it, what happens if it gets suspended or, you know, deindexed, then you've either got to go clean up. You can still leave it redirected. But now you're redirecting through a potentially, you know, deindex domain penalize domain. So I wouldn't do that. That's why I'm saying if you were going to build citations, I would build citations directly to the GMB assets or set up a domain with subdomains and have a separate subdomain for each location. Because that way, if anyone of those subdomains now you can't do that with them, I mean, I guess you could with a mass page site, but you're trying to do it all on one domain. So location pages, inner pages, but again, I wouldn't do that with the mass page site and build citations to it backlink shore. Because I mean, you know, no big deal but with citations again, if you lose that domain. Now you've got a whole bunch of citations to clean up unless you left the redirect up through a deindex domain, which I wouldn't recommend doing.
So personally, I would not do it that way. I would build everything like if you were going to build out and self-hosted site for each location, I would do it on subdomains or not use a Mass Page Builder is what I'm saying, you guys, there's nothing wrong with creating location pages and having inner pages for multiple locations. When you're building something out like this, the problem occurs is if you're you've got spam, the map addresses number one, and number two, if you're doing something spammy to the domain, but if you're keeping the domain clean, which is what we teach, right, I mean, we really do we teach about keeping the primary domain clean, building your tier one assets out and you know, especially the way that we build them out syndication networks to drive stacks using press releases, citations also count, you know, all of that stuff, then you can do all your spammy stuff up to that and keep your main your primary domain, clean Gsites. That's a big part of it. What I'm saying is you can build the inner location pages and it's not going to be an issue, as long as you're not doing anything spammy. Now, again, I want to say this with the caveat, if you are using GMBs that are spammed addresses, there's always that chance that they get suspended because they're not real physical locations. So in that case, I wouldn't want to have all of them necessarily associated with a money site domain, as opposed to if you can still do it, but I would recommend doing it through a subdomain. Even if it was just a redirect to like the GMB website URL. Right. So that's, you know, whatever your business site, GMB website, right, you can still use a branded domain in that case and set up a sub domain redirect for each one of those to just redirect. I've got several projects like that where I'm using a branded domain. Can you guys still hear me?
So I can't really give you the best advice on that. I certainly wouldn't build citations to a mass index or mass, a mass page type site. Any comments on that?
Marco: No, I don't have any because I don't use math page builder.
Bradley: Yeah. Fitz, what's up a fence? He says, Is there a way to embed a GMB post into a G site? Not that I'm aware of it because Marco would be able to answer that, but as far as I know, GMB posts cannot be iframe, correct?
Marco: Yes, they can.
Bradley: They can. Really? Okay.
Marco: Yeah, yeah, they can. Okay, forgive me then. I was wrong. Alright, so there you go, Fitz. Have you tried using just an iframe generator, and with the GMB post URLs or something secretive that we can't talk about here?
Marco: No. I mean it's just a straight iframe, like YouTube and or anything else? Okay, the iframe code and I was just playing with a day the other day so I'm pretty sure I'll go back on look at my notes, but I'm pretty sure that it's one of the ones that I tried and yes, you can.
Bradley: Okay. So there you go try it fits use the iframe generator, which is right there. And check it out. So it looks like Scott already answered it. Sorry, I didn't even see that Scott till just now. So it looks like you can and Scott is confirming that huh? Okay, cool. Thanks, Scott. Appreciate that Scott Walker somebody. So he's saying go into GMB site and get the URL for the post will be saved individually and have a URL like yes, it's those long funky URL, place the URL and the iframe generator, right. Create the iframe use classic Google sites to embed the iframe insert HTML. There you go. That's Yeah, you can insert the HTML as an element in the classic G sites. So cool. It does actually do that. That's cool. I didn't but you can.
Marco: You can also iframe it into the new Gsites.
Bradley: Can you? I've never done any work in the new g sites on
Marco: There's an embed in the menu. Well, somebody's coming through.
Bradley: I was watching soccer or something?
Mike, Chris says he doesn't miss the old way he hated his g sweet account. Okay. James, wherever we end up saying he can't do means on YouTube comments so so might have to be in Facebook.
If you host it on the Facebook page, we still upload videos to YouTube? Yes, BJ. And what I meant was if we host it on Facebook will stream it into Facebook. It'll still be primarily through YouTube, or through perhaps zoom Mark has been pushing us to do that for quite some time. I didn't want to get away from YouTube, but we can also use like something like OBS to stream from YouTube into Facebook simultaneously. Right? So yeah, that too. So should we do? Yeah, I mean YouTube is where we get most you know, we've got you to know close to 7000 subscribers in there and it's just it's we got a ton of content in there so I'm not going to get away from that. I wish I could Can I delete that this is terrible. Unbelievable unit towards these guys I want you to look.
Alright. Alright, next. Ready, let's add them. Is this the end of Hump Day? Anna says no, not yet. No. We just got to change it to a platform where we get more engagement. Don says he's okay with this chat format. I would just like to keep the hump day hangouts going. Well, thanks, John. We appreciate that. I'd love to keep them going as well. I just get notified to join and it was difficult to even find this.
If you're subscribed to our channel, you should get notifications in Gmail, if you're using Gmail and the social tab as well as if you're in YouTube, it should give you a notification at the top all that kind of stuff. Here we also send out emails By the way, Adam does every 30 minutes or 30 minutes before Hump Day Hangouts. If you're on our list, you should get an email to. Okay, keep on moving. Adam. Wayne says okay, Wayne is talking about Adams Facebook group that he has called the real world productivity growth group. Yeah, Adam does get a lot of cool stuff in there, guys. If you want to learn how to be more productive, get automate stuff, you know, make your life easier using apps and Zapier and slack. Can you tell if you want to go check out Adams group, Adam that I do outsell that probably not
Adam: my skin? Yeah, if anybody's interested in that stuff if that's your jam, or you want to make things easier on yourself, whether it's just productivity, time management, automate all that sort of stuff then that's a place to be. If that stuff makes you want to cry, then don't join the group that's not the place for you
All right, here's a real question from Mike crest. He says having problems getting my G stacks to rank or pushes power, follows the plan, hit links, embeds, PBNs, added content increase the depth and pages just finding they don't push I know the market will likely hammer me. But these are built by you guys any tips or tricks to make these push? Well, I'm going to jump on that briefly before Marco goes off on a tangent on a rant. But honestly, I don't expect my drive stack files to rank it all just so you guys know what my expectation is when I'm using drive stacks, which I'm using it for everything now as well, for even quite some time. I didn't use them on everything but I am now because what I but I don't expect the files that drive stack files to rank at all what I expect them to rank is what I'm linking to, like, for example, could be a G site, or could be a money site or could be a number of tier one properties that I'm trying to rank. And I've got a new business that I just started recently that I'm going to be talking about a lot in the mastermind over the next few weeks, or coming months really, because it's, it's starting to do really well for me. And I just set up a Click Funnels page, a landing page. And it was interesting because, and I talked about this in the Syndication Academy update webinar that was also like the MGYB webinar that we did a few weeks ago where we were talking about the why syndication networks are every bit as powerful now in 2019, as they were before. The way that the power has shifted away from just doing posting and syndicating, which is still certainly helpful is that they help to validate and solidify an entity. And I proved that with this new business, this new website and I just bought a branded domain. I created a new name for this business. And there but apparently that that business name, it's similar to several other types of businesses. So it wasn't 100% unique. It is unique but it was very similar to several other businesses with a similar name, excuse me.
And so anyway, I set up a Click Funnels landing page, I flesh that page out Well, it's got content on it questions and answers and things like that, but it's just a single page, Click Funnels website, essentially. And it was when I would do a search for that company name. It was, you know, that the, which was my title tag essentially along with a couple of keywords. For the first three weeks or so, it would hover on like page three and page for like, that's where that would and that was just for doing a brand name search for this new business that I set up. But then when I got the syndication network, I hired one of our syndication network builders outside of his normal job duties to do this because he asked for some extra hours to make some extra money. So I hired him outside of that to do that for me. And you know, a couple of days later, I got this syndication network back and I think you delivered to me on a Friday and on Monday I went and just did another brand search and boom, that Click Funnels page was number one now, that was syndication networks. But the reason why I'm telling you that was because and that was without posting any content, guys no syndicating of any content. It's a Click Funnels page. I can't even syndicate content to the syndication network from Click Funnels. I did create a WordPress blog on a subdomain. But all I did was published one post and that was after it had already pushed the brand search to the Click Funnels page to the number one position for that brand search term. Now that said, I mentioned just a moment ago and the title tag, I had a couple of keywords. Now, this is not an Uber competitive market. But there are a few Pete players in this market that are savvy and doing SEO work as well as some PPC stuff. And the primary keywords that I'm targeting are in the title tag of that Click Funnels page, but the page itself isn't really optimized for those keywords. Well, I had the same builder that I hired to do to build a syndication network. I had him build a drive stack. He was actually in training to build drive stacks. And so I gave him that project for this particular new business to build a drive stack now that was about three weeks ago and now without doing any additional SEO work I think I've published one press release but just the drive stack alone has now pushed that page that Click Funnels page to page one and it bounces between the bottom of page one and the top of page two right now for the primary keyword phrases which is great and guys I'm telling you I haven't done anything differently so it does provide a push and I haven't even hit that drive stack with backlinks yet. So it does absolutely provide a push if you're in a significantly competitive market it's obviously going to require more plus sometimes depending on the level what market it is what keywords the competition level there's a lot of variables but sometimes they take longer to take effect and others with that said I'm gonna turn it over to Marco.
Bradley: There you go. That's hard. That's hard to pass that up, man. So I mean, that's how much Marco believes in the fact that they work because he'll give up a half an hour of his time to analyze what it is and provide suggestions that kind of stuff and, and I agree it's crazy because you know, sometimes when, you know I don't see the power of drive stacks on a regular basis and unless I'm monitoring it closely, in other words, like if I got a client and I get I just got, I picked up two new clients over the last month or so. And, you know, standard operating procedure syndication network, then a drive stack, but we're doing press releases. So we're kind of doing all these things all at once. But this new business that I started, I'm just doing things kind of slowly, because it's, you know, it's not, I'm just not hitting it really hard with everything. And I'm seeing the effects of the various things. As I said, the syndication network, made it pop to number one position for the brand search. I know that's not Uber competitive. It was a brand search phrase, you know, like a branded name. But it was interesting to see it jumped three pages just from a syndication network without publishing any content to it. Right. Then now the primary keywords that it's targeting, and it's not an SEO page, guys, it's just a landing, I'm driving traffic to it via other methods. I wasn't planning on it being an SEO type thing yet at least. And just having a drive stack bill in about three weeks time, two to three weeks time. I've actually seen a significant push that and I did a press release too. But again, it's interesting to see that kind of result from these things when you're monitoring it that closely. When you're doing them all the time for multiple clients and that kind of stuff. It's not something that I typically monitor especially when you're hitting up the assets with multiple multiple angles like multiple SEO angles, you know, it's kind of hard to at that point isolate What did what, but we know that it works otherwise we wouldn't keep using it. So
okay, cool. A grant says, oh, Grant seven hard time getting back into Facebook. Yeah, I don't know. What's going on with that grant. I'm not sure that that was caused from us specifically, but there was or from the chat app but there was we had the Facebook chat up I think we did it for two weeks and one week it just like caused a lot like some accounts to get locked mine too. And what's crazy is guys, this makes makes a good point to talk about why you shouldn't friend people on Facebook that you don't know that you don't really know because one of the things that they do is make you identify photos from friends, Facebook feeds and like who the people are in the photos and that was like I was like Oh shit, like I don't friend I get a ton of friend requests on Facebook that I just never accept and it's because if I don't know you I'm not going to accept your friend request for the most part.
And so you know, some in that verification process some of the photos were from people that apparently aren't on my friends' list that I really don't know. And so I was thinking Oh shit, I'm going to screw this up like I'm not gonna because you only get to fail I think two or three times before permanently or locks you out to where you have to you know another level of security to get back in anyway, I was fortunate enough to be able to get through but goes to show you don't friend people you don't know because it could keep you prevent you from getting access.
Let's see. Alright, what's next? 56k modem firing up. Oh, wow. Okay, Stoke jellyfish mastermind subgroup we're going to take over the world everyone should be extremely jealous. Okay, cool. That must be one of the mastermind subgroups who named a jellyfish
Adam: huh oh, that's why we just name it different animals and stuff each time to make them easy to deal with.
Adam: This is actually a cool point I want to tell people about this. I know we mentioned it before, but this is something we do for the mastermind members, you know, there's a lot of power in the network and in the group and being a part of a big group like that and having peers as well as access to us. But also there's power in meeting in a small group, you know, and so we put people to group if they want to, once a quarter we group people up in groups of like four to six so that they can meet up you know, give loose instructions, here's how it's a good way to do this. And then you really get that quick feedback, you can do hot seats, you can do all sorts of stuff from the people that you're in there with and then on a really more hesitate to use it but on a more intimate level if you will. So it's a really powerful way to even get more out of the mastermind.
Bradley: Yeah, I agree. It's about networking. So my Chris says to me Maybe I need to hit the folders instead of the G site. I would agree with that. We say, Marco.
Bradley: Very good guys. Any other questions? Otherwise, we can wrap it up early. Be a short Humpday Hangout.
Marco: And just for Anna. It's not that I try to swear. Whenever I talk. It's kind of just comes out. Must be the sailor in me. Sorry if I offend anyone. Fuck you anyway.
Bradley: That's right. That's right. Okay, well, it looks like unless we got something else we want to train about right now. Anybody? We can wrap it up a little bit early today.
Hernan: We're good.
Adam: get time to hit the trails.
Bradley: You're gonna go in the woods.
Adam: Yeah, gotta go for a run.
Bradley: You know, that's code for right.
Adam: running long distances.
Bradley: Yeah, no that's cool.
Oh, here comes I have a question, guys. Yeah, G is away, buddy. We're going to analyze your stuff tomorrow on the mastermind webinar. We're going to get into that deep so let's see what he says. I would love to talk about niches sometimes Anna says.
BJ after you do the link building Do you wait 21 days before doing another link code? I mean, I don't wait like a specific amount of time. I just wait to see what kind of results comes from it. And I don't usually stack link building campaigns three weeks apart like that, you know, usually, it's usually longer for me, like I'll hit something with links and you know, typically I'll have a Rank Tracker or something that's kind of monitoring that and I'll just check on it every you know, every few days or every couple of weeks and check to see what kind of push it is and but you remember I'm I don't just do link building. I think that's very, very powerful. But you know, we press releases and content marketing And oh, by the way, somebody asked questions about citations and I didn't answer that. So forgive me on that. Son guest says are local citations still relevant? GMB is dominating now. So how much does impact how much does it still impact rankings worth working through all the Citations Sources like Yelp Yelp page citations is still important if you've got a valid business address, I recommend building citations if it's a spam to business you know I for like lead gen stuff if you're getting, for example, would lead gen stuff if you're if you go out and get an actual physical address like a PO Box right? You use the street addressing option, then you can still get away with building citations because you can list the street address right the street address plus the number sign and in the box number, and that still works perfectly well. If you're buying a verified GMB, which is an essentially it's a spam address somewhere. I don't recommend building citations in that in that situation or that scenario and the reason why is because if it was an address that was pulled from somebody's house, which I hope people aren't building them that way, then you could literally be starting start getting marketing mail sent to somebody's house, a lot of the times those addresses are going to be spam from a commercial location. Once again, now those it'll start they'll start getting solicitation mail like physical mail with that company's name on it because now like if you start building citations and Yellow Pages and things like that you get put on the company gets put on mailing lists, and now direct mail spam direct mail solicitation offers will start getting sent there.
So again, for NAP stuff for area businesses. If it's a spam address, I don't recommend building citations. I'll do everything else but citations. But if you have a valid business address or you go get like a PO Box where you have a physical place to send mail that you can go collect, then yeah, absolutely, they're still effective, there's no doubt they're still effective. I still use them all the time for clients and everything else.
Marco: I would also add that if you can get hyper-local citations, those are really effective. And everywhere you're looking at the greater picture wherein the semantic where we all we always have to think the entity. It's just another way to validate your entity you. It's your presence in all of these places. It's placed where you've taken the time to go and get that citation to get it done properly. So that you know the more powerful ones like Yelp, those could become part of your same math. And it just adds validity to your entity and I got it guys we did the webinar. Not too long ago right for MGYB Syndication Academy where we talked about ads, I can't emphasize it enough how important it is. And that and one of the reasons why RYS Academy Reloaded the RYS text works so well, is because we focus on the entity right from the beginning. And we push power to the entity so that we go after what I call the end game.
Bradley: I suggest for those of you who didn't get a chance to see it, I mean, you should go, do we have it on MGYB? Do we have the URL, because I think people should go and watch that all day down to our YouTube channel, as well as on MGYB store on the webinar page now, which is that isn't that in the header in the navigation menu now?
Marco: where it should be? So just to drive this into people's head over and over whenever you start working on anything, even if it's fake, you have to make it look as real as possible to Google that there is a thing on the web, and that this thing has some kind of validity. And we talked about the different ways to validate your entity.
Bradley: So just to talk about since you know, we've got time, let's do this, we still got 20 minutes and it looks like some more questions popped up. But let's talk about this very specifically because you mentioned hyper-local citations. So what I want to do is kind of demonstrate here how to get how to find those. Now if you can hire a lot of citation building services that will do this now a marketer center is a pretty good spot to get some of these they'll it's still kind of automated if you want to. I mean, they have like, you know, lists that they build from. I think the best citation building service available is Logan x. There's no doubt it but it's more expensive. You're going to pay more for it, but it's a really good service because they build structured citations and unstructured citations, social citations, document citations, video citations, audio citations, all of those and then they hit all of them with backlinks. Like they automatically build backlinks to the citations as part of the service. They've got a monthly citation bonus service 150 bucks a month. For clients, it's an almost standard operating procedure for me, because it's just really good service. And if they do really, really well, they perform well as, but for hyperlocal citations, I'm just going to use this as an example. I think we're using plumber Fairfax, a couple of weeks ago for an example.
So one of the ways to get hyper-local citations is well one is to take a look at competitors. So like, let's say that John C Flood was, which is the plumber site that we're looking at was a client of mine, okay, or, you know, a lead gen project, whatever. Let's just say that that was the case. One of the things you can do is take a look at the top-ranked, and he's doing well organically at least. Maybe not so much in maps, but he's doing well for organics, but maybe look at FJ hooks plumbing is number one in maps and put that into a notepad file, right so I'm just going to say hooks, plumbing, Inc. And then I always use this is the way that you can do these guys use to have three data points for NAP to have it doesn't matter which two but I typically use the company name and the phone number. Okay? So in this case, it's going to be 783-591-1284.
Okay, do that for each one of the, you know, top five or so. So it would be FJ Hooks Long's Corporation, I think that's the example we were looking at a couple of weeks ago, calories, plumbing, home service doctors in my plumber, heating, cooling and electrical, right, so I would take the top five, I would copy down or jot into a notepad file or an Excel sheet or something like that Google Sheet, whatever their company name as it's listed in the NA and the Google Maps, right, and then also their phone number. That's typically the two data points that I'll pull, right and I'll copy that and I'll just go over to Google and I'll do a search. Okay. And then what I'll do this. And again, you can train to be able to do these guys is go through really, all you need to do is go through like the top two pages and copy the URLs or at least note, you don't need to copy the URLs for them, your competitors or whatever. But in this case, this is the top level, the one and number, the number one position in maps. So go through and take a look Manta, I'd put Manta in the spreadsheet. So if you got a spreadsheet or a notepad file doesn't matter, I just put Manta com, Yelp, yelp.com Okay, Facebook, we know that's a big one that's a branded profile. Anyways, MapQuest. checkbook.org which is interesting. I've not seen that before. Angie's List com white pages. So you guys get the idea. I would go through the top two for every single one of the the the top five listed maps, compete for your competitors that are listed in the top five in maps, right and if you're in the top five, then you know you're going to select the top five plus, you know besides yours.
So what I'm saying is if you're in the top five, then you know, you're going to select maybe one, two, and in four or five and six or something like that my point is to get the top five competitors compared to where you are, and then copy their name and their phone number down and just do a search a simple Google search. And again, he can have a VA do this and go figure out just make a list of the top level citation directories for those companies specific to that area. Does that make sense? That's one of the ways to get the best performing citations for your specific area.
When you go to Google and you use Google to determine that again, you can have a VA do it take the top five, do it search for their name and address or name and phone number, I'd use name and phone number and then just write down or, you know, put into a notepad file right in the Excel sheet, the business directory domains that are in the top two pages for each one of those five, right? And then you can, you know, you'll see commonalities, the ones that are common across all of those are across all five, which you'll see some of those, those are going to be your most powerful citation sources. So make sure you're listed on that, then to Marco's point to go hyperlocal, what you would want to do in this case, also you can go remember as I said, niche directories right so you could type into just do a Google search and say plumbing directory, right? And I misspelled plumbing but plumbing directory right and you go right through here and okay home advisor you know, I don't like home advisor but my zip plumbers. com that's a local plumbing directory, local, that's a national directory, but they have a plumbing category, obviously, the plumbing info.com right. So national plumbers directory.org so this is how you very easily just put in your service, your keyword, whatever directory and now you've got niche directories those are more powerful than just plain national directories right because they're topically relevant. All right.
Now lastly, for getting hyper-local citations in this case, we're going to say Fairfax County. Business Directory, right? Boom right there. Web NoVa chamber org business directory. That's Nova stands for Northern Virginia. Discover Fairfax, VA. com business directory, Fairfax County, EDA or Economic Development Authority, get your business listed there are your clients business listed there, right. A liable Fairfax county.gov. business right. Find out how you get listed on the Fairfax County. That's the official Fairfax County government website, guys. You can get listed there find out sometimes they're paid listings, who cares? It's it's not usually very expensive. And it's worth it because these are what Marco just mentioned are hyper-local citations. They're very powerful. And it doesn't just have to stop with business directories, you could put Fairfax County blogs, right? Because a lot of times you can actually get listed on Fairfax County blogs guys, it sometimes it just requires outreach to the, you know, the blog owners and maybe you have a press release written or something like that and you reach out. And again, you don't have to do this, you can hire people to do this and have them reach out to them because guys, these are all local blogs now talking about events and activities, and, you know, places to go, and products and services and all of that kind of stuff that is hyper-local, local to this area. Those types of links are so much more powerful than links that anybody can get from anywhere from like national directories if that makes sense. Because Google understands there's that geographic relationship. There's that geographic relevancy, and it's so much more powerful. And so again, these are all kinds of thing. I mean, there's a ton of them that just popped up right here, right that you could potentially get listed on Fairfax County, let's say newspaper that a lot of the times there's business directories there, and you could put online newspapers, things like that. But a lot of times there's classifieds. And you can get, those are powerful citations, you can run little classified online classified ads that will give you a link from those local newspaper and online newspapers. Again, very, very powerful.
Something like Topix. Topix that we used to hack these long years ago. If you guys are familiar with Topix, there's Topix.com Fairfax, that's like a forum. And there's, there's a local location forum, like there, this site is siloed. Well, and it's got forums specific to locations and you can actually kind of there's this requires like some social engineering stuff, but you can actually go in and start a thread and at like with, you know, a profile you want to use multiple profiles with multiple IPS but most of you have that kind of stuff anyway, but you can go in and register and ask a question like and start a new thread in the fair in this case, like the Fairfax County topics category. And there's a lot of traffic and traction in there, guys. And it's very, very powerful. And you can start a thread and say something like, Hey, I just moved into the area. And I really need a good plumber in Fairfax, work your keywords into the question, any recommendations, right and leave it like that and then login with another account that under a different IP that you may have answered, you may have commented on some other threads within that same category, the same Fairfax category, so that you're not just posting a link because a lot of times in these types of forums that if you if you're new and you post a link, your comment will get moderated out. So if you season one of those accounts to where you can, you know, you created some comments again, guys, you can hire all this stuff out you can train a staff member or VA to do this kind of stuff for you. But if you season an account that so that you get past that threshold to where you can drop a link, then you use that profile to go in and answer that question from the other profile Hey, I just moved in the area, I'm really looking for a good plumber in Fairfax. And now you drop. The first comment underneath that is, hey, here's a great plumber. It's what was the one that I was saying was my business FJ hooks plumbing, Inc, they're located in Fairfax, here's their phone number. Here's their website URL. Now that's a citation from a very powerful Local Business Forum. With it now being the first comment in a new thread and other people will come in and chime in on that thread. And that social engagement, other people commenting on that actually pushes more power into that particular thread and makes that citation even more powerful. That's very, very powerful. Most people don't do that because it's not as easy as just going and hiring a citation building service. It requires manual work, but if you want really good results, that's how you do it. I mean, and again, guys, you can train a VA to do this stuff. It's not something that you can find in a service online typically, but you can train a VA to do this stuff for you and you're going to get much better results. Okay. So hopefully that was helpful. See, we can do this on Hump Day hang out sometimes. That's usually what we do in our paid groups, right? Go into training.
Alright, Ji says, what if I iframe a piece of good content from my money site to an exact match domain? So you mean buying exact match domain and just put iframe a piece of content into that? I mean, sure, but you can do that with the G site. I'm not I mean, I don't know why you get more power out of doing it from an Amazon s3 hosted page or a G site than you would from bindings an exact match domain that has no inherent authority. Right? Because you can build keyword relevancy from putting content around the iframe is my point. So why not use something that has massive authority already, like a Google site, which is on the Google domain, or an Amazon s3 page write an HTML page that's ham hosted on Amazon bucket now you're you're you're siphoning authority from Amazon, right you can create the relevancy what you don't need the exact match keyword in the domain, you can create the relevancy from the content, the text around the iframe, and in the metadata and in the Jason structure, you know, the LD structured data, all of that. So,
Marco: Whenever someone asked me what if questions, I say, test it, and let me know what happens. Yeah. Because I can't tell you what if on every scenario that I haven't tried, but what I meant by when I was asking, what do you think about that, as I'm not sure that I would want to iframe a money site page into a domain? That was it. That was only set up as a spam GMB asset with just my money site. I framed and knew it as the landing page like in other words, I don't know if that could cause any negativity. If Google terminated that, you know, I would say on that if it's going to have a TMP and he's going to take the time to work on the entity power up the entity. It could work but I would as you said, I spend my resources my time and my money on just getting the power from a D site where you know, you can't harm your money site, because Google will just won't pass a penalty though. Yeah.
Bradley: Yeah, I agree. I'm not sure that I would do that I mark is right. I would recommend if you wanted to try that you'd have to test it. I can't we can't speculate on what would happen. I mean, I personally wouldn't want to do that because it doesn't to me. As I said, I'd rather I guys, you could even use a Google site is your domain, your website URL for GMB? You know, you can do that. There's I've never seen it not happen. You know what I'm saying? So why not just use that right? You can create a Google site and flesh that out a bit and make that the website of the GMB. That makes sense. You still want to create the GSB website and put that in the appointment URL. You know, you can that's what I've been doing. So he says, What can I expect Google picks up the content starts to rank for the exact match again. I don't know how that would treat this G. We haven't tested that. And so, you know, it would be speculation so I don't know. I honestly don't know. So,
Dan, the man says, or Dan Damman How quickly can you last new videos to a channel connected to a four ring IFTTT network so as to not go too fast and destroy the syndication network effective. I mean, you can live stream whenever if you're talking about, you know, publishing multiple, like, for example, just using it as a spam channel where but it uses live streams as opposed to uploading.
If it's a seasoned network, it can you what I mean by that is if it's got some age to it, and you've slowly, you know, started posting to it, and then slowly ramped up the speed with which you post with the velocity, whatever you want to call it, the frequency of posting, then a lot of times it'll it'll be okay. But if it's a new network, a newer network, and you start posting, you know, multiple times per day. Especially if they're spammy videos with similar content, that kind of stuff, then you know, you can get a lot of your network properties terminated. So that's why, as I said, I, you know, in my opinion, you're better off doing that, if you're going to do that kind of stuff that you're, you know, you don't.
A lot of times you don't need syndication networks, if you're going to do that type of, I don't know what kind of a strategy you're asking about specifically, I'm only making assumptions here. But a lot of times you can get results with YouTube spam stuff, by just using multiple accounts, YouTube accounts that don't even need syndication networks. Why not? If I'm going to take the time to build or you know, purchase, you know, spend money or whatever on syndication networks for YouTube syndication stuff, I'm going to try to keep them around not spam them to death. Right. And so typically, the videos are going to be a better quality it's not going to be the same video just spun. You know what I mean? Like to change the video encoding and that stuff and continually repeating publishing the same damn video. I've seen that too much. Guys, and that shit used to work years ago. And I guess you can still get some results from that. But most people, you know, don't react to those kinds of videos. And honestly, a lot of the syndication network sites and stuff will actually terminate, because they detect those as spam. So I would recommend if you're going to take the time to build networks out or purchase networks, which is what we recommend, and certainly, that you would try to keep your channel and the content good enough to where that's not a date, you're not in danger of doing that. So if you're actually doing real live streams, then I wouldn't worry about it at all, because they're all going to be real and unique. They're not spammy. But if you're just using live streams, and you're basically mass, you know, duplicating a video and constantly re-streaming it to a channel or uploading it to a channel that's connected to syndication networks, you're in danger of getting those terminated. Okay, especially if it's brand new.
We got more questions and we can answer now so we almost shut it down. And at the very last minute when we almost took it from you guys, you posted a shit ton questions that now can't be answered.
So next time post early guys. We're going to wrap it up. I've gotta run guys. My daughter's got a softball game tonight I gotta go to so unfortunately, that's gonna be it for today. So thanks for your extra engagement. We needed it guys we appreciate that. Thanks, guys for sticking around.
In episode 227 of our weekly Hump Day Hangouts, one viewer asked how important on-page SEO is for client GMB rankings compared to backlinking strategies.
The exact question was:
Asking a 2nd question because the questions here look light. How important is on page SEO for client GMB rankings compared to back linking strategies? What comes first?
In Semantic Mastery's weekly Hump Day Hangouts episode 198, one viewer asked the team if they would recommend trying to recapture the power of the backlinks pointing to an aged domain by redirecting to a new page.
The exact question was:
I'm starting a new money site on an aged domain. The domain has backlinks pointing to old pages. Do you recommend trying to recapture the power from those links by redirecting to a new page or something? Or is that not really necessary. Thanks
In episode 189 of our weekly Hump Day Hangouts, one participant asked how to find the most authoritative URI for posting backlinks.
The exact question was:
With all the redirects in the Google network, how do I find the most authoritative URI for posting backlinks to?
In episode 156 of our weekly Hump Day Hangouts, one participant asked whether one boosts a T1 network for a money site by adding links to it.
The exact question was:
When you mentioned just ordering a T1 network for a money site and boosting it like crazy, were you talking about adding links to that T1 network? How much boosting are we talking about exactly? What is the difference between tier 1, 2, and 3 links and how much do I want to order if I want to boost my site? Is that different from citations?
In the 128th episode of Semantic Mastery's weekly Hump Day Hangouts, a participant asked whether one should vary the URL when building links.
The exact question was:
When building links, is it better to use 1 and only 1 variation for example www. or http:// or just abc.com. I have heard varying advice where you would use all and someone else saying use 1 everytime you build a link.
Click on the video above to watch Episode 125 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Bradley: Come on.
Adam: All right, we are live. Everybody to Hump Day Hangouts. This is episode 125. Today is the 29th of March, 2017 and we've got almost the full group here, so we'll go round and do what we do. I'll start off with Bradley today. How's it going man?
Bradley: Hey man. Glad to be here. Got a lot of really good questions on the page already, so looking forward to it.
Adam: Cool deal. Marco, how you doing?
Marco: Hey man, good to be here. I was just, it just hit me when you said 125, we actually have 125 hours of free stuff on our YouTube channel. All people have to do is go to our YouTube channel, use the channel search for anything that they're looking for and we probably already answered the question. How good is that?
Adam: Mm-hmm (affirmative).
Bradley: That's 125 hours of just Hump Day Hangout content, because there's a lot of hours of other content as well.
Adam: That's true. That's true. All right, Hernan, how's it going man?
Hernan: I'm good. I'm good. I'm excited to be here. Yeah, 125, it's a great number. Also I'm excited because we've had a great testimonial early so it's good to see that all of these hours we're pumping out and we're dedicating a bunch of work to [inaudible 00:01:26], but it's actually getting great results this year. I'm really excited to see those kinds of things.
Adam: Why don't you tell people. We said we're not going to tell by name, but why don't you tell everybody a little bit, like the outline of what we just found out this morning.
Hernan: Yeah sure. We got a message from one of our students telling us an actual business income, like a real screenshot. It's a bank statement actually about making one year of SEO. I think it adds up to 100 …
Bradley: Just under 140K.
Hernan: Yeah. Just under 140K for the last year. That's pretty amazing. He's saying well, of course he's taking action, he's taking massive action. He's moving forward, closing clients, et cetera, et cetera, so I think that's amazing. Also it's kind of what we're trying to do here. It's funny because you're out there trying to put a lot of content, put eh best that you can do and trying to actually impact lives and change lives. That's something that I really like seeing.
Bradley: It's great to see 2015 about 12K, 2016 about 140K. He says, “I love you guys. It's from SEO work.” That's amazing.
I see this and the possibilities for you guys, for everyone listening, they're endless because we just keep finding new ways to make ranking easier. They tell you it's harder. Google tells you so much shit and you guys believe it. I'm like please, please, don't make that your mantra, Google said so. If they said so, go and do the opposite.
Bradley: The opposite, yeah. See what happens.
Adam: That's right. For the record I just want to say that this is one of our Mastermind members, but if you're listening and you're somewhat newer to the Semantic Mastery or you're just coming across us, please check out the Syndication Academy. That's a great place to get started, combined with the Hump Day Hangouts. I'll pop the link on the page in a minute.
Excuse me, a quick review of the last week. We did want to say that the Live Rank Sniper replay is still available. That was the webinar with Peter Drew. A lot of people really into that, popped it into their toolbox and having some cool results so by all means, go check out the replay. Again, that's just a free replay. We're going to put that on there, some really good information.
Bradley: A couple things.
Adam: Yeah, go ahead.
Bradley: You mind if I jump in on that for a minute Adam?
Adam: No, go ahead.
Bradley: One, you mentioned Syndication Academy. That's really simple guys, for those of you that are new so you don't have to go searching for it, it's Syndication.Academy. Very, very simple. Okay, as far as Live Rank Sniper, awesome product. It really is. It's so simple to use and it's great for identifying keywords that you can rank for very easily.
I like it a lot. I've been using it a lot. I added several cases studies as a bonus for anybody that had purchased. That case study is pretty much done. I've got one more video to add still to the bonus site guys. If you haven't checked the bonus site for a couple days, go back and check it again because I added another training or a another case study update yesterday. Anyways, I've got one more to do which is going to be like I'm going to be talking about the strategy and what's next after those case study results came back from using Live Rank Sniper.
I'm just going to give you a little tease right now because what I'm doing with those case studies is I'm extending them onto another product that we're going to be holding a webinar for in about two weeks that I'm seeing. Essentially what I did was I took Live Rank Sniper, the case study results or whatever Live Rank Sniper showed me as the keywords that I could rank for and then I plugged them into another software, and other YouTube tool. We're going to be again, introducing that to you guys in about two weeks.
I'm seeing some incredibly good results with it right now, so the case studies from Live Rank Sniper are going to carry on into this next tool that we're going to be showcasing and I'm going to show you what I've done with the Live Rank Sniper keywords that I found. Then using the new tool and the results that I've been able to get and it's really, really powerful. I'm actually pretty excited. I've only got one out of five of those case studies completed right now, so I've got four more to do. If the other four perform like this first one did, then we're really onto something. We'll be announcing a little bit more about that next week guys.
Just know that there's something that's coming very, very soon. If you don't have Live Rank Sniper and you don't know what I'm talking about with the case studies, well, go pick it up because it's inexpensive and you can get access to the case studies just by purchasing it. There's a whole bunch of unannounced bonuses in that bonus site that we're not even going to tell you about, but if you purchase you'll be pleasantly surprised. Okay? Okay Adam, carry on. Sorry.
Marco: Why are we always giving so much stuff away?
Bradley: I know. I know.
Adam: You get one and you get one and you get one. All right, that's about it but we do want to say we sent out some emails about the RYS Stack Webinar that's happening tomorrow. I'll put the link on the page. This is going to be a really cool and shorter webinar where we're going to go over some information about RYS stacks. Where you can use them, when you can use them, why you should be using them. Trust me, this is important.
Bradley: Yeah, because it's a huge time saver. They're done to our specifications and the way that we build them so it eliminates so much additional work. Look, if you want to learn how to build your own stacks, especially if you're running … Well, you know what? I used to say if you were running an agency that you should hire your own team members and then put them through the training courses so that they can produce them for you. To be honest with you, there's a lot of learning curve and a lot of time that goes into first of all hiring and firing, hiring and training somebody.
If you use out Outsource Kingpin product it will streamline that quite a bit. There's still a lot of time involved in actually getting them up to speed and trained well and then managing them and all that kind of stuff. We've already got all that stuff done. The heavy lifting is done for you guys. If you order through us it's going to be done. You don't have to worry about training or hiring or monitoring and managing and all of that. It just gets done. We're going to be showcasing how, what our RYS stacks or drive stacks are, why they're so effective and how to order them through Serp Space. Marco you want to comment on that at all?
Marco: Yeah. It took me a month to train Jason, to get Jason up to speed on building these. Unless you want to spend the time to learn RYS and then an extra month to train the VA who might or might not work out, because you have to pick out the right VAs, right? If you don't have the course that teaches you how, it's like hit or miss. We have a way to identify the best of the best and then get those into the training area so that we finish with the very best. Unless you have all that, we've done it for you. That's a very big deal as far as I'm concerned.
We're going to give away part of why it works tomorrow. That flows right into the one that I'm doing on Monday which is I'm going into the overall reason of IFTTT or excuse me, Syndication Academy and RYS Academy and why both should be part of the toolbox. It can be RYS Academy or done for you RYS, either one. It should be part of every build. We'll follow that up tomorrow. We'll follow that up on Monday. I want to get into questions.
Adam: Awesome. All right, one just quick one that I saw this week, I don't know if you guys noticed, but it looks like on May 2nd YouTube's ditching annotations, so anybody who's using annotations out there, you've got till May 2nd to edit or delete them and then they way they are is the way they are. If you use those and you want to change them or update now is the time to do it.
Adam: Yup. Got you.
Bradley: Scott mentioned that he had not found the Live Rank Bonus case study. Scott, if you purchased through us you should have been added to the bonus site already. Check your spam folder. If perhaps you purchased it before we had the automation setup, just contact us at [email protected] and provide the PayPal transaction ID so that we can verify the purchase and then we'll add you to the membership site, the bonus site manually, okay? Anybody having any issues with that just contact us at [email protected] All right?
Adam: Okay cool. Can we get into questions now?
Marco: Let's do it.
Bradley: Let's do it. I'm going to grab the screen. My audio dropped for a minute. Bear with me.
Adam: We'll just chat while Bradley's not here.
Hernan: We can talk about him because that's a good connection and he'll come back. Hey
Bradley: Here we go.
Bradley: Hey, shh, here he comes. Here he comes. Stop talking about him. All right, you guys can see my screen now?
Hernan: Yup. Got the whole screen.
Bradley: All right, cool. All right, so Asi I suppose. I'm not sure if I'm pronouncing that properly so I apologize if I butchered it. Hi all. As you mentioned last week I can publish an expired site and link out from that expired site that I recovered from way back, HTML version, to my money site to tier one properties or to tier one properties. Which is the best option? That's going to depend on the domain that you pick up, Asi. If you get a really clean domain that has a good … All it needs is one good backlink pointed to it. That's it. Just one good, so if you're scraping domains and you're analyzing them prior to purchasing them, what you want to look for first and foremost more than anything else, don't worry about the metrics, the trust flow, the topical trust flow, domain authority, page authority, don't worry about any of that crap.
First and foremost look at what the content was on that site originally from the domain that you're picking up and make sure it's relevant. If it's relevant to the niche that you're going to be placing the link on that rebuilt domain pointing to your money site you want to make sure that it's a relevant, that it's topically relevant first and foremost. That's the most important thing to look at.
You also just want to scroll through and take a look at the backlinks. Guys, I'll pick up expired domains. I don't do it near as much as I used to, but I will pick up expired domains that only have one backlink because that's all that matters to me. What I like to do, obviously the more referring domains it has the better. As far as, and let me try to explain this a little bit better.
It used to be the more referring domains the better, but that's not the case anymore because what you're looking for is quality. It's not quantity, it's quality, right? What I worry about with buying domains with only a couple of backlinks pointed to them or a couple of referring domains, it could have more than just handful of backlinks, but if they're only coming from a couple of domains, is what happens if the webmaster of the site that's linking to that domain finds out that the domain has been expired or that the content has changed or whatever and they can go in and remove that backlink and now especially if you've got a domain that has only got one or two referring domains pointed to it, then you've just lost whatever SEO value that it really had, right?
What I do is I go back and look at the way back machine for the linking domain. In other words, the domain that's linking to the domain that I'm about to pick up or purchase, I'll look at that backlink and the history of how long that backlink has been there. If it's been there for let's say five years or two years or whatever, if it's been there for any length of time then I'll suspect that it will likely stay there. It's unlikely that that backlink is going to be removed.
I just want to make sure that the linking domain has some history for how, like that backlink has been there for some period of time. Depending on how desperate I am for expired domains for that particular niche will determine how far back I'll go to cross that threshold to where it will make it worthy of my purchase or let's say I abandon it because the backlink's too new. You know what I mean? The other part of that is it used to be also that you would look at the backlink profile and you would worry about backlinks dropping from the domain if you picked up an expired domain and then rebuilt the site, which is how we used to it, right?
We used to do that private blog networking sites or PBN sites, right? We would go out, buy expired domains because of their metrics, strip the … We would install a new WordPress site, install new content. A lot of the times it wouldn't even be in the same niche. Well then that's very, very likely that other linking domains that are pointing to it are going to remove the backlink if the webmaster goes and views that link and takes a look at the destination site which ends up being the domain that you rebuilt.
My point is when it comes to buying what I call PLN or private link network sites instead of private blog network sites or private link network sites because they're not really blogs, they're not WordPress, right? They're HTML sites. As I look for relevancy number one, number two, a clean backlink profile and if it meets those two criteria then I'll research the backlinks that are pointed to it to see what their age is on that. If they've got any length of time or history then I'll go ahead and pick up that domain. It can be used for money site or tier one properties.
The cleaner, the more relevant, the closer you can get to your money site or even point directly to your money site. If there's any question or if it's not necessarily in the same niche, if it doesn't cover the same topic, it's a little bit broader or it's like a tangent market or something like that then I would use it as a tier one, a link to tier one properties instead. You guys have a comment on that?
Marco: If I could just add something. I have two, or three they turn in to be three things. We now have Adela and a Dr. Gary who are really good at spotting the domains that we need and they're niche-relevant. They add the relevance that we want. We don't go through that process any longer unless we have to or unless we want to.
The second thing is if you don't do your due diligence with these domains you're going to tank your rankings. If you point it at your money site and you didn't do it right, you're going to see it go in the shitter. It's almost overnight. You have to make sure that you know what you're doing. If you don't and you still pick one up, go to tier one. Go where you at least have a layer of protection until you actually know what you're doing because you learn over time. You learn to spot them and you learn to spot what's actually spam and what isn't.
Adding Schema, JSON-LD, To Tier 1 Blog Components
Bradley: Yup, awesome, thanks. Ivan's up. He says, “Hey guys, just joined the Syndication Academy. Hump Day Hangouts is great stuff. Free stuff helped me a lot, but the full training is awesome.” I will plus one that. “Maybe this question will be answered during the course, but here it is. Is it worth the time and effort to put things like [inaudible 00:19:05] markup, local business, JSON-LD, job descriptive, et cetera into the tier one blog components like WordPress and Blogger? I've been treating those properties like they were money sites. Thank you. Looking forward to Marco's webinar and SMRYS Secrets.”
Yeah Ivan, to be clear, yes it would help to put, for your branded properties especially, like you said, to treat your branded properties like money sites. Guys, you should be doing that anyways. Try to flesh out your branded properties as much as possible and if you can add markup then do it. Now listen, let's be real clear. I want to make it clear to you guys I don't do that on all the properties that I set up because a lot of the networks that I set up don't require that. They're used for syndication or SEO purposes only, whatever.
For client sites, and I'll be honest with you, a lot of my lead gen sites I don't even have that setup because it's just so time consuming. I probably should have a VA that does it for me, but I don't. I only do it for client sites really and a few of my lead gen sites. I don't do it on all of them. Absolutely you can.
Now here's the thing though, a lot of those are going to strip any sort of structured data out anyways. That's the problem is trying to add structured data to these because it ends up getting stripped out by the editor, right? By the platform itself. That's really where it's tricky. Now if you can, like for example if you can go in and add like where you would add analytics code for example in the header and things like that, if you can go in and edit those fields within the platform, then yeah, you can add JSON-LD code. Whether it validates or not you'd have to check, okay?
Yeah, absolutely. One thing that I've been able to do in the past, it's been a while since I've done it so I can't even remember which platform it was on, but not using JSON-LD, but you had to use micro-data. Which micro-data is like, it's structured data but in HTML format so you can markup elements within an editor, but like I said, a lot of the times it depends on the platform. I can't remember which ones they were off the top of my head, but it will strip it right out.
Don't waste your time without checking first. Go test a few of the sites and see unless Marco or Hernan, if you guys know the ones off the top of your head that will accept that, I don't know them off the top of my head.
Marco: No, not off the top of my head. The ones that I do know are not ones that I care to talk about at this point.
Bradley: The theme.
Hernan: You know? Yeah, the theme. You can edit the template, you can edit the theme. Weebly will do it too in case you are syndicated to Weebly. There's a bunch of those that they will accept HTML. Blogger for sure, Weebly pretty much. I think Tumblr as well, but we have abused Tumbler and for that reason it's not that permissive anymore. We are 100%, we are 100% responsible about that, so sorry about that guys.
Yeah, basically those three I think will accept HTML. In any case on the update webinars we are always looking for new platforms and what's good about it is that we will uncover either Web 2.0 or live stream sites or Semantic Hubs as we call them where you can actually add schema or you can actually embed a bunch of things like my maps. Well, a bunch of things, so stay tuned of that and go through the past trainings, the past update webinars because there's a ton of gold in them and there's a ton of properties that will actually accept that if you need a push or if you need to rank those properties on page one as well.
Bradley: Yeah. I'm going to name one here guys, and before Marco and the crew all get mad at me, I'm now going to name … You have to be in Syndication Academy to get the full training on this. I'm just going to make a mention of one that's really, really powerful that you can do all kinds of nasty stuff with Ivan. Since you're on Syndication Academy you can find it. It was in the update webinar from like I don't know, three or four months ago.
It's called Pearl Trees. That's a great tier one property because you can do all kinds of nasty stuff in there. Go back and watch that webinar. It's one of the Semantic Hub or additional properties inside of the update webinar from I want to say three or four months ago. Just go back and take a look. You'll see what I'm talking about. There's some real ninja stuff you can do with schema markup and all kinds of stuff with the Pearl Trees site. Okay. Guys, I didn't just give away too much, did I? I tried to tread lightly.
Hernan: I know that you feel like giving more, but we're fine. That's a nugget.
Bradley: Yeah, good. I just want to make sure I'm not going to get in trouble later. All right, Paul's up. He says, “Bradley, what are your thoughts on what ways can I use Google's trust indicator like GO.GL short link on a average PPC landing page? I have a hunch it might help me lose trust and authority, higher quality scores, et cetera. Your thoughts and/or recommendation linking to the landing page on or from the landing page itself, et cetera. Thanks.”
Number one, your bid, your max bid is one and then the other thing which has the most effect on quality score is going to be your click through rate of the ad itself. Those are the things. Now your landing page experience, like honestly, I have played with multiple versions of landing pages trying to affect the quality score from that. It has a very minimal effect on quality scores. As long as your landing page has basically some basic or some basic elements to it, that's all that's required.
Then obviously you want to have the keyword, especially in the SEO title or whatever. Even though it's in AdWords you still want the meta-title of the page. That's really it. As far as everything else, the bid, the max bid amount, that's going to have an effect on quality score to a degree, but the vast majority of the quality score metric is calculated by click through rate.
That's going to be determined by always rewriting, always split testing ads and trying to improve your click through rate. Just as a side note, there's a lot of industries, guys, that you'll get into, and I know because as my experience continues to grow in AdWords I see it now more and more. At first I didn't understand why sometimes I would set up ads in one campaign and they would have quality scores of three and four and then I would set up the same type of ads with the same type of landing page as far as the elements, but for different keywords, so in a different industry, and I would start off with quality scores of five or even seven.
Sometimes within a day or two they'd go up to eight or nine or even quality scores of 10. I would wonder why is that. That's when I started really playing around with different things that I would try to manipulate quality score with and your max cost per click bid is one. Another one that Marco gave me a hint at, I wasn't able to prove it, was increasing your budget, your daily budget as well.
I wasn't able to prove that and it's probably because I didn't go extreme enough, so we won't talk about that much. I tried playing with landing pages as well and I couldn't manipulate quality score more than just like a point from landing pages. Once I started really honing in click through rates which is always … The strategy for that is just constantly always be split testing your ads and trying to achieve the highest click through rate.
Run two ads concurrently. Split test your ads, so run two concurrently and let it run until you've generated either a certain number of clicks or you've allowed them to test against each other for a certain amount of time. It's usually a function of volume of clicks, right? Let's say I want to allow 30 clicks to this ad and I'm going to go back and take a look and see which ones have the higher click through rate. Then you keep the one with the higher click through rate and you pause or eliminate the one that has the lower click through rate.
Now you write a new ad to split test against your control, right? The one that just performed better. You constantly refine until you get your click through rate up. Here's the thing, what I was saying just a moment ago about starting off with different ad groups and seeing how some would have low quality scores right off the bat and other ones would have higher, and that's based on when you start a new campaign, guys, AdWords will give you a mean or a baseline, a quality score based upon the industry average or the average for, the quality score average for that industry.
If you're in a space where you're running AdWords campaigns where there's a lot of shitty advertisers, in other words advertisers that don't know what they're doing and aren't optimizing their campaigns, your campaign's going to start off with a low quality score and that's only because that's like the mean or the median in the industry of the industry average, if that makes sense.
If I keep my click through rate down around the 10 to 15%, which I believe is pretty standard for the industry, then my quality scores are going to be, they're going to range between five and seven. Once you get to seven and eight, eight and above, you really get much lower costs and you get the higher quality, the higher ad rank and all of that. I know that was kind of a long winded answer, but I wanted to explain. I haven't tested using the GO, excuse me, the Google short link as the landing page URL.
I don't think it would have an effect, but I haven't tested it. I just wanted to explain really what the quality score, the biggest influence on quality score is going to be click through rate.
Marco: All right, so can I just mention something that I picked up from what you just said and from what he's trying to say?
Bradley: Mm-hmm (affirmative).
Bradley: [inaudible 00:30:16] more clicks, is that what you're going to say?
Marco: Hey. Wouldn't it thereby increase your quality score? We actually show that inside our RYS Academy. Isn't that something?
Bradley: That's a really great idea and that's something that I wasn't even considering when I was answering this, but that's a good point Paul, if you have that GOO.GL short link it's going to be basically a Google URL. That might be deemed more trustworthy by the searcher or the visitor, right? It might end up generating a higher click through rate like Marco just said.
Test it, Paul. Test it and let me know. In fact I might even test that on a couple campaigns just to see. In which case I'll, I don't know where I'll share it. Ask me again at a later date, Paul. I just want to give a quick recommendation. This is not an affiliate link guys, but there is, this is a really cool site. I think it's, what's it say? Ten scores.
Okay, tenscores.com. Check this out. They've got this big pop-up here. Let me close this. I forget how to close this damn thing. Right there. Okay, so Ten Scores. This is a great service. It's like really cheap. It's like 25 bucks for 5,000 keywords or something like that. It's ridiculous. You can view plans and pricing here. Fifty thousand active keywords, up to five AdWords accounts fro $25 a month.
Guys, this is really cheap. Most of the AdWords optimization platforms are really expensive. This one is dirt cheap. I really like it because this is really what turned me on to … I finally started believing that click through rate was the biggest influencer of quality score once I started following the Ten Score blog. Then I ended up purchasing it and I've started using it for some of the AdWords accounts that I manage.
I started seeing actual, real results by just manipulating click through rate. I saw real improvements in quality score just by doing what this blog tells me to do and then I started using the service on some of my accounts. It absolutely is true. For a while there I just didn't believe that click through rate was the biggest influencer on quality score until like I said, and by the way there's a great blog on this site too. Read our blog. Right there.
The guy, his name's Christian I think, I guess the guy that owns this or whatever. It's a great blog. He's got some awesome, awesome articles in here about how to improve AdWords campaigns. I highly recommend that you guys, even if you don't purchase the product or whatever or subscribe to it just go through and start paying attention to these blog posts. Subscribe to the blog because he really has got some great stuff. Okay?
All right, moving on. Tim's up. “Did not get a chance to say thank you for answering my question last week. You guys rock. Always delivering on the answers. Thank so much.” You're welcome, Tim. Our pleasure.
Adam: Now the real Vasquez is here, so watch out.
Bradley: That's right. The real Vasquez. Paul's up. He says, “For the IFrame Stacking webinar by Marco he mentioned that we can exploit with our keywords before the closing tag, IFrame tag. What's the maximum keywords we can or should add there?”
Bradley: Okay. There you go. Let's see. “Also what's your take on using exact geolocation keyword phrases that would otherwise cause over-optimization with regular SEOs?” Okay, same thing. Paul, we're going to have another webinar on Monday, right? Is that right?
Marco: Yes we are, but it doesn't involve IFrames. It's a followup.
Marco: He can ask questions at the end of the webinar. I might answer it.
Bradley: Okay, there you go. That's why I was mentioning it because that is an RYS type webinar so that would be a good place for it. James is up, he says, “Client just got a new location brick and mortar shop. Wants me to build citations, but when I Google the address the old business that occupied the spot shows up. When I Google the address the old business shows up. How do I go about getting this done without the old NAP affecting my citations?”
Let's see, oh, “I just got a new client, just got a new location. Okay, client just got a new location. Wants me to build citations but when I Google the address the old business that occupied the spot shows up.” Okay, so what you're saying is there's still citations out there. Okay, I see what you're saying, James. All right, I'm going to share with you a link. It's semanticmastery.com/loganix. In fact let's just type it out.
This, guys, this is the service I use for any sort of … Any time I got a citation or NAP issues I always go to these guys for this because they hands down, if it's a US business it's the best service for this. It's the citation cleanup service. If you go to semanticmastery.com/loganix, L-O-G-A-N-I-X. It will take you over here and go to the services and it's the citation cleanup service right here.
It's 500 bucks for it, but it's totally worth it guys because they will do, at least in the US market they do hands down the best job I've ever come across and I've had to do this many, many times over my career. I've hired virtual assistants and trained them how to do this manually. None of it has ever been as good as what these guys do. They do it very efficiently.
Again, I highly recommend that you check out Loganix. Again, it's 500 bucks, but if you are dealing, when you're pitching a client or prospecting and you go give the pitch, you should already know this. You should already know that there's NAP issues if you've done your research and you should work the cost of something like this into your proposal. Plus we're markup, because you've got to manage it. If Loganix charges 500 bucks for this then I'd be charging the client every bit of 750 or 1,000 bucks for the same thing and that citation cleanup.
That's because you should be marking it up. You're going to be the one managing the project. Just so you know, this is absolutely the service that I use for that. That's the best way to get around it. Okay? James, because it's not something, trust me, that you want to do and like I said, I've even hired virtual assistants and trained them how to do it. They're still nowhere near as efficient as just having Loganix do it so it's worth the money. Okay?
That's the first thing I would do. I would hire them to clean that up by the way because they can go, what they'll do is they'll literally reach out to all the business directories that have the old business location in there or whatever, whatever the problem is and they will contact the business directories and manually and ask them to update the records.
All right? Paul's up. He says, “Bradley, when you go about securing virtual address for your lead gen sites for GMB, are there any issues with getting more than one address at the same post office say for three to four different niches? How do you circumvent this if it's a problem?” Paul, I haven't run into any problems with that because every single box that I get is a unique box number. It counts as a unique address. Okay?
I've got some post offices where I've got several different businesses in that exact same PO, or excuse me, post office. It hasn't caused any problems for me because it's a unique address. Just don't be cheap and try to get one box and use it for six businesses. Don't do that. PO boxes are cheap enough that you don't need to do that. You can get a separate box for every business, all right? That's what I do. I get a separate box for every business.
Ken says, “Where can I find a Google My Business URL?” Ken, there isn't one anymore. Well, you get the Google Plus URL. Remember, there's brand accounts and there's local accounts. You can get a Google Plus URL for those, but the Google My Business URL is the maps URL now. Go to Google Maps, search your business. You already know how to do this but for the benefit of everybody else, let me do it.
Go to Maps. Put your business name in. We're going to type in Semantic Mastery in Gainesville right there. This is our local, right here, this is our local listing. Then you just click the share URL. You can use the short URL, that's fine and it's a GOO.GL short URL right there with the maps in it. Okay? That's your Google My Business listing URL now.
Or you can use the Google Plus, but the Google Plus one doesn't, this is where you want to send, this is actually your Google My Business URL now is the Maps URL because all of the data and everything is right here. Reviews, everything is all here. It's now longer a Google Plus URL. That is I guess in the back end they're connected somehow. In the basement of the Google building they're connected somewhere, but it's the Maps URL now is the GMB listing, okay?
Next. Ryan, let's see. He says, “I have been contacted by a salesperson to do some content marketing with the following site. Okay, the gist of the campaign I guess is what they will take existing, is they will take existing content that is already hosted on my site and curate the content and host it on their site for SEO traffic. I got the curated version of the content and noticed that the article isn't altered much at all other than changing words to past tense and swapping out some words using synonyms, so basically they spun it a bit. My question is is this legit SEO practice? It fees like cheating Google or trying to trick Google. How does this rank, site rank articles to get SEO traffic when their URLs are defined by parameters? In other words they're not pretty links. Is there any value of having people read your content on other domains that you can't capture leads, data, re-market? Still can't grasp the concept of having people read content on someone else's domain.”
All right, the only thing, and I'd love to get some comments from my partners on this as well, but the only thing I can see of any value of doing that would be for the backlinks if they're properly citing the source. In other words if this website that “curates” in air quotes, the curate content and all they're doing is republishing your articles, if they're attributing, giving proper attributions, so they're citing your website as the original source and then giving you a backlink I could see that possibly having some value.
You have to check though, the domain metrics, the relevancy, all of that, but that's the only thing that I could see. The only benefit that I could see, in fact the fact that they're just taking your article and spinning it a little bit and then republishing it is in my opinion would throw up a red flag. I would avoid doing it altogether. What do you guys think?
Hernan: Yeah. Well, unless they are writing the domain, unless you correctly stated, unless they are citing the source, leaving a live backlink, even if it's not a live backlink, even if it is … domain.com, that counts as a citation as well, you know? Because Google will actually input that domain even if it's not linked. It doesn't carry the same amount of [inaudible 00:42:07] and you need to be constantly surrounded by authority content and sorry, on an authority context if you would.
For example doctors or scientists, that they do not have a website, et cetera, et cetera, but they are, their names are being put on paper, et cetera, et cetera. For example on Google Scholar, those guys, those names become influencers at some point and the same happened, that's the internet of things. That's why we are called Semantic Mastery because when you start having your domain, even if it's not linked, but surrounded by other authority domains, you start rubbing some of that authority as well.
Even, again, if it's not linked. If it's linked, way better. That has to be natural and that has to be mass, done in a massive way if you would for it to get any insights or any … To noticeably affect your rankings if you would. I don't think I would do that. If anything I would just try to curate the content as Bradley was saying, but in a more curated way. Not only changing the verbs, the past tense. That doesn't cut it. Yeah, go ahead.
Bradley: I just want to jump in real quick guys, because remember, when you curtate content you don't change the content from the source that you're curating. You don't change it because then you're not curating. Then you're spinning and that's bad. That's a no no. I don't use spun shit to link to anything, any sort of money site, right?
When curating, guys, you're supposed to grab a piece of content and not alter it in any way. If you alter it now you're actually plagiarizing right, because you're changing content and rewording it and treating it as if it's your own. If you're citing the source and it's different then that's not the same either, right? You shouldn't be altering the content at all if you're curating. If these guys are just spinning your content and republishing, to me it seems like they're just stealing your damn content.
Marco: Not only that, canonical points to their domain, not his. It's just totally grabbing what he produced, as you said. It's spun content. The metrics are great, so unless he's getting a link, but what I'm seeing is the inter-linking and everything is to their own … They do a great job of inter-linking, but if they're linking out to you and … The one thing that they're really good at is picking out spun content. This can get you in a lot of trouble, especially since the canonical is pointing to their page and not yours.
Marco: Again, it should be your original piece that you wrote posted on their website saying this article originally appeared, dah, dah, dah, dah, dah, and that tales care of everything with the canonical going over to your website. That's the way that it should be properly done. If not then the only ones that are benefiting from this …
Bradley: Is them.
Marco: … is them. They're making it look like your article isn't the original article and that you actually spun because they have actually more trust and authority than you do.
Bradley: Yeah. Without doing more research, Ryan, on it myself I would suggest against it. You're going to get contacted guys by promising, things that sound promising all the time now that you guys are, if you're in the digital marketing space it's going to happen. You're going to get contacted. We get contacted all the time, Semantic Mastery does, about like with all kinds of just scammy shit that sounds promising, but when you do some real investigation you find out that it's all, most of it is bullshit, right?
Because they contact, guys, they do this. It's a numbers game, right? They blast blanket out these sorts of sales messages and in experienced people that don't know any better will think oh man, this sounds awesome. They'll do it. Well guess who? There's only one entity that benefits from that and that's the company that solicited for the salespeople to do that. Right? Does that make sense? Most people aren't going to benefit from that because a lot of the times, like what Marco just looked at the site and he's looking at the canonicals and internal linking. They're benefiting, but I don't see how Ryan, your site is benefiting at all.
That's what I'm saying, we turn down those kinds of offers all the time. Yeah, I used to actually look at a lot of them but then I realized that 99% of them are just bullshit offers that aren't going to benefit us in any way and unsuspecting people will think oh man, that sounds awesome and then they'll do it. All they end up doing is promoting or improving the other company's assets and reducing their own. Okay? I recommend against it, but without any further research I can't speak exactly to it, but I don't think I would do that.
Okay, James is up. He says, “Can you breathe life into a PBN by using FCS to send social traffic or links to the pages, pages that you don't own that power up your PBN and do you think that's a good idea?” Okay, sending just social links isn't going to help much guys. I found especially within the last year or year and a half that spam social signals really have little to no effect at all on ranking or anything. Sending real social signals, that has a huge impact.
I also do a lot of referral traffic, referral traffic through social media sites, through citations, through press releases and through PBNs. Or other external links is what I'm saying. They don't have to be PBNs. For example if you have a guest post somewhere, you can send click through spam traffic to the guest post and then have them click the link over to your site. It's within the content of the guest post.
Here's the key guys, especially if you have access to the properties, if you control the properties that you're sending the social traffic through to ultimately land on your money site, if you have analytics on your site it's going to be picked up as referral traffic anyways, but if you don't have analytics on your site, use a GOO.GL short link. Because then you're allowing Google, you're injecting analytics into that link. GOO.GL short links do that.
That way you can basically force Google to recognize that you're getting referral traffic from citations or social media properties or whatever, press releases, anything. You can essentially inject analytics right into the link itself. Again, I know Adam is telling me five minutes. Again, I wouldn't recommend just sending fake social links. Social links and social signals are different. Social links, that will help a little bit, but social signals, they really don't … Like spam social signals, I don't see them as having any value anymore whatsoever other than to just give the appearance of social proof for visitors, but that's not an SEO thing. That's a human thing, right? As far as traffic, traffic absolutely will help, so you can do that. You can use Crowd Search, that will automate it for you.
Marco: Yup. For Google to pay attention a link needs three things right? It needs activity. It needs activity on the link, relevancy of the link and the trust and authority of the link. If you're manipulating those three it better be done right or you're in trouble. Just to keep in short.
Bradley: All right, we've got two more questions and we're going to run through both of these just because and that will wrap it up because it looks like we answered all the questions that were posted prior to the webinar starting. Tom's up. He said, “YouTube silo question. If you have a main silo for a broad keyword, say plumbers, that is made up of videos of different companies, IE different locations, do you still link from one video to the next?”
That's a good question. I'd have to think about that one, Tom. Honestly I probably wouldn't. I don't know. It depends on the silo itself. What type of relevancy I'm trying to push where if that makes sense. I don't know know that I would do it with separate companies because I typically keep my playlist silos separated by company for the most part. I have a few old directory sites that I still manage that have more that aren't necessarily structured that way, but I've seen better results.
Because I try to compartmentalize. From an SEO standpoint there probably is some benefit to that, Tom. What I'm always worried about is a visitor coming. Let's say you have company A and company B. Company A you've got their video ranked and company B, maybe you have their video ranked too. They're sharing, they're both linking to each other in the descriptions in the playlist. They're both in the same playlist and they both link to each other.
Then I don't want a customer viewing the video, so a lead, a lead viewing the video and the clicking the link to a competitor. Even if the competitor's in a different city which means they wouldn't provide services, it's just a distraction for that. I like to try to separate that stuff, but from an SEO standpoint yeah, there probably is some benefit to that, but I don't like commingling client accounts that way, if that makes sense. I'd have to think about that one a little bit further, Tom to give you a real definitive answer. I just can give you my preference and that would be to not do it.
In this case just for the client relationship I would probably advise against it. Last one, Dr. Brian McKay, “What are your thoughts on images and PBN having a link back to the main site as an additional linking opportunity?” Yeah, sure. Brian, when I used to do a lot of PBN work I would do that a lot because guys, the anchor text for an image link is your alt text. You can use images and I did that a lot in fact. That way it would give my sites that I was linking to from the PBNs a more natural link profile anyways.
Because I would be using image links and then I would use the anchor text essentially is the alt text of the image. I wouldn't spam them, but it just would give a nice variety. You absolutely can do that as another linking opportunity. Just remember guys, alt text is supposed to be, and I've been doing this for years now, but alt text is supposed to be like I know for SEO purposes we stuff keywords in there and that kind of stuff. Alt text was originally generated for people that were visually impaired.
They can't see very well and there's programs that will read webpages aloud so they're audible, right? Alt text is a way for those type of programs to describe the image, what the image is. I always try to optimize my images with a descriptive phrase of what the image is about. Of course I try to work a keyword in there, but I try to make that alt text as descriptive of the image as possible. I've found that that has abetter SEO effect because it doesn't trigger over-optimization. It's more natural based upon what it was originally intended for, if that makes sense. Okay? You guys have any comment on that before we wrap up?
Marco: Not me.
Bradley: Okay, perfect. All right, well sorry we ran out of time, but it is what it is.
Adam: It's all good. I think that was a good one. I just want to remind everybody, if you're new keep coming to the Hump Day Hangouts. If you're not new keep coming to the Hump Day Hangouts. If you haven't yet, by all means check out Syndication Academy. I'll pop the link back on there. We want you guys to check it out. I think it's fantastic starting place. We've been getting good feedback from people, but we weren't doing our part and letting enough people knowing about it so we want to fix that.
Hernan: Sounds good.
Bradley: Cool. All right everybody, no additional webinars today, so we'll see everybody when? Tomorrow for the RYS webinar, right?
Hernan: Yeah. Yup.
Bradley: All right, you all be there.
Marco: I'll be there.
Bradley: All right. Okay. Bye guys. Everyone have a good night.
Hernan: Bye. Bye bye.
Marco: Bye everyone.
In episode 123 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked if one can use the syndication network and link building strategies provided by Semantic Mastery to optimize a Shopify store.
The exact question was:
Can I use the syndication network strategies and all the other link building strategies of Semantic Mastery on a Shopify store ?
Shopify host the store and you cannot create a sub domain to install a WordPress Blog. They do have an RSS feed http://store.myshopify.com/blogs/blogname.atom, can this feed be used to trigger the network? What would you advise?
In episode 123 of our weekly Hump Day Hangouts, one participant asked for recommendations on link building and ordering links using the done-for-you links services from SERP Space.
The exact question was:
General question on link building best practices and ordering services from SERP Space done for you links. When I add links to a local service site I firstly create my main branded social sites such as GMB then G+, Facebook, Linked In, Twitter, and You Tube.
Then I build local and national citations keeping my NAP the same as my GMB NAP across all citations.
Now I am ready to add links to anything and everything.
In what order would you recommend ordering links from SERP Space?
Would you firstly create a blog on my site then setup an IFTTT network order for it?
Would you then order RYS links – Map Powerhouse – or something else?
My question is from the blog and IFTTT part on – what order do you guys recommend and at what velocity?
I understand why it is important to setup IFTTT and a blog first to get frequency of publish and authority and trust going and not waste content i post on my main site by not syndicating it out.
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Semantic Mastery is a premium SEO and Internet Marketing mastermind. We will share some of the best training we have, completely for free. Subscribe Now!
Semantic Mastery is a premium SEO and Internet Marketing mastermind. We will share some of the best training we have, completely for free. Subscribe Now!