Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 123

By April

Click on the video above to watch Episode 123 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Marco: I see Bradley. Hey, Bradley. I'm really excited to be here. I'm happy to be here as always.

Adam: Well, we're going to begin. Let's check in with Marco. Marco, how's the weather down there?

Marco: Hey, man. It's beautiful still. It hasn't rain in I can't remember how long. Warm and sunny. Sorry about the snow guys. Wish you were here. Not.

Adam: Yeah, there's a reason I'm wearing a hoodie, and now we've got about 18 or 24 inches. Two feet. Yeah, there's a ton. It's crazy. It's like a blizzard outside. It looks like that wall outside.

Bradley: It's crazy.

Adam: Bradley, how's it going man?

Bradley: I'm good. Cold as hell in Virginia as well. It's like 27 degrees. It's awful. It's been windy all day. It was like 75 degree over the weekend, so it's crazy. Glad to be here. We've got several questions already. What announcements do we have for today?

Adam: Well, we wanted to let everybody know … Actually, I'll let Marco. You want to tell people about the [inaudible 00:01:30] webinar?

Marco: Yeah, I want to tell them about the replay actually. Caesar is working on it. We have a Caesar, so he's getting that done, and once he has it all spliced together, and taken out the technical difficulties and everything that we ran into, we will make it available for 24 hours only. If you miss it after that time, I'm sorry. You can't have it. It's going on pay-per-view, and since it's my webinar, I decide what to charge. I'm sorry but it's not a Semantic Mastery webinar. I did it. It was on my time. It was on my dime, and so I know that we always say membership has it's privileges, but in this case, the privilege was getting all that information for free.

Adam: Got you, and you had to say it, too. The reason there's a reply is because there was that issue. We had some technical issues that were out of our control, so we don't want to penalize people because of that.

Marco: It was going to go on pay-per-view immediately after it was done, but since we had those technical difficulties, we'll replay it for 24 hours exactly. Then that's it. Don't ask for anything else. You're not getting anything else.

Hernan: I like that pay-per-view term. It's like [inaudible 00:02:55] this case is going to be [inaudible 00:02:57] versus the search engine or something like that.

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Bradley: [inaudible 00:03:00] versus Google.

Marco: This is me versus Google.

Chris: The IM world because IM'ers got me pissed man. I'm locked and loaded, and I'm ready for war.

Bradley: There you go.

Adam: Awesome. Well, I'm [crosstalk 00:03:14].

Bradley: I said I'll get Marco a fighting robe and all that shit.

Marco: Oh, yeah. I'll take the bets.

Adam: In some SerpSpace news and some happier news, video powerhouse members got some v-mail prospecting templates to along with the video email prospecting course, which is kind of cool, and then they also got a free customer acquisition funnel last week, which is pretty sweet. If you didn't have … In a powerhouse launch, I'm going to pop a link in here, and it'll be in the show notes. You can check that out if you're interested, if we reopen that up here down the road, and you want to get some pretty sweet bonuses along with, obviously, video powerhouse, which is pretty sweet. Then also, for Surf Space, they're having for three days, you guys can get 15% off any syndication network, and that also includes link building if you order it with the network. It's a pretty sweet deal.

It's pretty rare that SerpSpace gives 15% off on the link building. If you order that all together, it'll be off everything you order right then and there so long as it's a Syndication Network and Link Building. By all means, take advantage of that. We'll email that out to our subscribers and SerpSpace subscribers, so you guys can take advantage of that. That, I believe, is it. Should we get into it?

Bradley: Yeah, sure. Sorry, I had a stupid Windows update this morning. It took almost an hour. It was ridiculous. Now a whole bunch of settings have been updated apparently. I'm getting desktop notifications for every freaking email. It's unbelievable, so I'm a little bit discombobulated, guys. Sorry, forgive me for that. Let me grab the screen and we'll get into it. Can you guys hear me?

Marco: Now we can.

Bradley: Now you can hear me?

Adam: Yep.

Bradley: Okay, what about when I change screens. Can you hear me now?

Adam: Yep.

Best Practices For Link Building And Ordering Services From SERP Space Done For You Links

Bradley: Okay, what a long delay that was. I'm not sure I'm really crazy about this webinar jam platform. It seems like we've been having trouble with it the last couple of webinars, so we might have to discuss that at a later time, guys. Scott Holden is up first. He said, “General question on link building best practices and ordering services from SerpSpace done for your links. When I add links to a local service site, I firstly create my main branded social sites such as GMB, then Google Plus, Facebook, LinkedIn, Twitter and YouTube. Then I build local and national citations keeping my NAP the same as my GMB and AP across all citations. Now I'm ready to add links to anything and everything. In what order would you recommend ordering links from SerpSpace? Would you firstly create a blog on my site, and then set an IFTTT network order for it?” Yes. That's always the first thing that I do, Scott.

In fact, we're actually working on, Hernan has started working on a blueprint or a road map of the process that we use whatever we're launching new properties or new marketing campaigns period. Hernan, you want to chat and talk about that briefly?

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Hernan: Yeah, definitely. We had this upcoming question over and over, and we know that we had this discussion yesterday. We know that's kind of overwhelming if you would because we were putting out content and good stuff pretty much every week or every day [inaudible 00:06:51], so what we are doing is to do kind of a blueprint or a battle plan. The main point is that you have a clear understanding of what you do on site SEO wise, number one. Then depending on what you need for a template, if it's a new site, if it's an H site that needs a bump, if it's a local website, if it's a YouTube video depending on what you need, we're going to lay out a strategy step by step so that you can follow it.

It's basically the strategy that we have been following for our own properties, our own case studies. We have been teaching to [inaudible 00:07:24] members etc. It's going to be pretty cool. I think it's going to take, I don't know, maybe another week or so, but it's going to be ready. It's going to be ready to access, and it's going to be pretty cool.

Bradley: That's great. Is that going to be, just so people know where they're going to be able to find that, is that something that's inside of SerpSpace or is it going to be something that you purchase? How are we going to work that?

Hernan: It think that we're going to work it out in a way that it's a separate product. It's going to be affordable, and we haven't discussed the details yet, but I think it's going to be a separate product, and it's going to be affordable enough so that you can grab it and take it. That's basically how I think it's going to work out.

Bradley: Awesome. Very good, thank you. Scott, that's the reason why I brought that up with Hernan now is because I know that we're working on that. This is a question that comes up a lot. It not only comes up in Hump Day Hangouts, but we get in support a lot as well, so you're not the only one. We're definitely working on trying to provide a better process for people to be able to order services and use basically the same methods we use. That said, the way that I do it, and this is probably going to be unique to each one of us on the team here, but the way that I launch new campaigns when there's a website, especially for local stuff, is I build the site. Do the main social network properties, which you've already done, and then I immediately order an IFTTT network because it takes a few days, a week to ten days or whatever, for me to get it back from the builders. I usually order that while I'm actually setting up the site.

Once the site has been completed, and I get the network back, it's been connected via RSS. Then, I'll end up having at least three posts. That's my bare minimum. I always publish three blog posts to the money site itself, and then that syndicates and basically what I call primes the network. You're putting those initial posts out there, getting some initial back link social signals back to the money site. Then I order the RYS or the drive stack at the same time because that takes a week or so, a week and a half to get back, and while I'm publishing the blog posts. Because I don't usually put out all three blog posts in the same day. I will put them all out in the same week, but I usually stagger like one every other day or something like that when I'm publishing, so that it's not just like boom, three posts out there at once.

While the drive stack is being built, I'm working on syndicating the content to the network, and then I also order the citations package because it's certainly not something that I do, so I order that or outsource that. Then once the three posts have been published, that's about the time that I get the RYS stack back, the drive stack back. Now I have a whole bunch of links. I've got my IFTTT network links. I've got my first batch of citations back from our citation service. Then I also have my drive stack links. Then I end up having pretty much all the links that I need that I want to build additional links to, so that's when I'll go.

After I get that back, then I'll go over to the SerpSpace to the link building packages, and I'll end up submitting all of the URLs from those. Now you don't have to submit all of your URLs. You can hand select a few of them. In which case, I recommend if you're going to do that, like if you want to boost a certain property over others, then you would just filter out the ones that you're not so concerned with. Typically, what I do is boost all of the profile URLs for all of the IFTTT network properties, or I should be saying syndication network properties, because that, to me, is the most efficient. What I mean by that is a lot of times we get the question, and this comes up often as well, should we be building links to the individual post URLs from the web-to properties? Yes, that's super powerful, but it also requires a lot of work because you manually have to go scrap those post URLs whenever you want to start a new link building campaign.

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Whereas if you build links just directly to the homepage, depending on how you have your settings on each one of the properties, especially for the blogs, but for a blogger on Word Press Tumbler, you're going to build links to that homepage, and there will be a number of posts on that page before they start to paginate. Where they go to the archive page or page two or whatever. A lot of times, I'll just build links directly to the homepage URLs or the profile URLs from the syndication networks. That way, when I start to syndicate additional posts … First of all, the three posts that I started with will already be on the homepage, so they're going to benefit from those additional links anyway. Then whenever I go to publish new posts, they're going to automatically be placed on the homepage of the blogs, which means they're going to benefit from all of that inbound link juice to the those syndication network properties.

Does that make sense? We talk about this a lot or we've done this several times in master class, because that's where we do our live case studies and such, so that process has been shown repeated through there both for local sites, and I do the same thing for affiliate sites. It's just as matter of setting up the process and the timing works out to be … It works out well. Do you guys have anything else you do differently?

Hernan: No, we usually take the same approach, Bradley, on that case. The reality is that for example on the IFTTT network, we are stating on one of them. I'm going to give away a little line of the battle plan. One of the things that we were saying is that if your brand, if your IFTTT network is brand new, you can order a small package. If you're pumping an H site, you can kind of order a bigger package. If that's the case, it would be properties RH, etc., but the rest of the mechanics are pretty much the same on my end, too.

Bradley: It's a great question, Scott. In reading the rest of your question, that's exactly the way that I do it. Just to recap from a brand new site is while I'm building the site, I order the network. Just make sure that there's one post in the RSS feed. It can even be the “Hello World” post. It doesn't matter. There just has to be a post present when you order the network or else the RSS feed will throw an error when you try to connect it to IFTTT or when the builders try to connect it and will slow the build process down. My point is, have at least one post in the feed, and it can be the “Hello World” post. That's fine. Then build out the site while the network's being built. When you get the network back to you, then publish. I always do a minimum of three posts, and then I'll order the drive stack at the same time that I get the network back.

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Then once the drive stack gets returned, and also, by the way, at the same time that I order the drive stack, I'll order the citations. Usually, I get the first batch of citations back around the same time that I'll get the drive stack back. Then I'll just go over to SerpSpace and order links for all of those. The first batch of citations, the IFTTT network properties and the drive stacks. That's the way that I do it, and then it's about literally always building more citations if it's for a local business, and continuously publishing content. Keep on it on a good publishing schedule. It's going to vary obviously depending on industry, but it could be one post per week. It could be one post every two weeks. It could be three posts per week. It just depends on your industry and what you think it's going to require.

Then that's what I do is I start publishing posts regularly, and then just start monitoring ranking results, and citations are constantly being built as well, but I'm using a rank tracker all the time, so I'll go in and check on the rank tracking and see where stuff is. I should see movement from publishing posts at that point. If I don't, after a few weeks, and remember. You've got to be careful especially with a new site. You don't want to go too fast, and I noticed you said something about what velocity. As far as building additional links directly to the site, you want to be careful with that. That's why I prefer using the syndication networks and the drive stacks and citations because I build all my links to those instead of directly to the site.

The links that are built directly to the site come from my blog syndication when I'm publishing blog posts and syndicating those out. Everything else, all the external link building is being done to tier one or beyond if that makes sense. The velocity to my actual site is relatively low. The velocity is determined by my frequency of publishing. Does that make sense? It's a great question, though, Scott. Again, that's why Hernan is diligently working on this road map or blueprint or whatever you want to call it. That should be available shortly, and we'll make sure that everybody's aware of how they can get it.

Using Semantic Mastery Syndication Network and Link Building Strategies On A Shopify Store

Jay's up. He says, “Hey, guys. Can I use the syndication network strategies and all of the other link building strategies of Semantic Mastery on a Shopify store?” As far as I know, Jay, you can. I've never done anything with Shopify, so I'm not 100% sure how that works and everything, but I can't imagine why it wouldn't work. Somebody else want to comment on that? Have any of you guys done anything with Shopify? I don't think any of us have really.

Adam: Yeah, it's been a little while though, and while you can't do the sub domain, you should be able to install Word Press in a folder, I thought. I would look into that more either a sub domain or a folder. There's definitely a way to do this. I know stores that did do that. They would use that for their blog for a Shopify store.

Bradley: If you have a custom domain for your Shopify store, then you can absolutely add a blog to a sub domain. All you need to do is map the domain over to Shopify via a DNS service. You can do it in C Panel, but I prefer using something like Cloud Flare or Amazon Route S3. Then you can set the sub domain to point to whatever hosting account you want. You just set an A-record for a sub domain and point to the IP of your host account. That's how you would set up a Word Press blog on a sub domain if you're using a custom domain for a Shopify store.

Adam: Yeah, and just to clear up that last one. You bet you. I'm sorry, I can't see who's asking this, but if they've got an Adam feed, hell yes you can use that to trigger the network.

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Bradley: Yeah, I don't know how the formatting works for publishing posts on a Shopify store. If you have a WYSIWYG editor that you can basically create normal type blog posts with, then yeah. You should be able to use if. If it's an Adam RSS feed, that shouldn't create any problems triggering the applets to work in IFTTT. Yeah, there are two things you can do. One, if you're using a custom domain, you have to map the domain over to the Shopify store anyway. If Shopify hosts your store, and you're using custom domain, you have to be able to map it over there anyway. That's going to be required, so in that case, you could use a third party DNS service and create a sub domain anyway. Just point that to whatever hosting account you want. I like said, you just set an A record with the IP address as the record.

It's very simple to do. However, if you don't and for whatever reason, if your blog function within Shopify doesn't give you the functionality you want, then you could aways create just another website that's used specifically for the blog to promote your Shopify store. That's not the most beneficial way to do it, but it's an alternative that will at least provide some results. It won't be as good, like I said, as being able to have a blog on the same domain. There's no doubt, but if that's all you can do, that's all you can do. It's better than nothing.

Adam: There's a ton of tutorials out there for any of these solutions that we talked about. If you want to use Word Press, just Google how to install Word Press blog on Shopify. If you want to just use theirs and syndicate from that link you put out, then you can do that, too.

Shopify/Amazon Stores

Bradley: Okay, Toby's up. Virginia Surgeons. He says, “In the followup on Jay's question, are any of you geniuses doing any Shopify, Amazon selling or just SEO contracting rank and rent. Thanks, Toby.” I've never done any Shopify, but I'm in the process of starting an Amazon store right now. I've been working on it in my limited free time in the evenings for the last week and a half. I'm actually going to be announcing an Amazon store case study for the Master Mind on Thursday next week. I'm going to be basically announcing that.

I'm getting started on that now. My daughter and I are actually building an Amazon store together, and that's kind of a little side project I'm doing with her. It's funny, but she wants to sell unicorns and fake mustaches, and things like that. She's 11. I say, “Anything I can do to get her involved with my business in any way, shape or form, I'm happy to do it.” I'm going to make the case study part of the Master Mind, so that's something that I'm actually looking forward to doing, because I've never done any e-com stuff before at all. We do more than just rank and rent, Toby. You're thinking about local SEO stuff. We've been doing Amazon case studies, excuse me, not Amazon. Affiliate case studies, and we've done plenty of launched at case studies and everything else.

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The majority of what I've done throughout my career has been local or lead gen or local consulting. That kind of stuff, but I've expanded over the last year a lot. That's a lot less of my business now than it used to be. We try to teach a lot of other stuff outside of just local stuff, guys, and anybody that's in our more advanced groups would know that. Come join us, Toby. That's what I'm trying to say.

Outsourcing Content For A Client Site

Edward is a new Master Mind member. He just joined yesterday. It's awesome, Edward. Thanks and welcome. He says, “I am outsourcing websites. The guy I am using is amazing. The issue I have is having content for him on all pages of a site. How can he get all of it done without spending hours doing each page myself and getting it from the client is impossible. How to outsource this?” Good question, Edward. The best thing that you can possibly do for your business is start hiring writers, interviewing and hiring writers. I would recommend going to Upwork to start.

In fact, Edward, since you are a member of Semantic Mastery, we have a discount for outsource Kingpin available to you. I'm not sure exactly how that works at the moment because we've changed some things recently, but you have at least a discount if nothing else, so we'll make sure you get access to that depending on what it is that we've got to do to get it to you. You should go through that because you can set up an outsource hiring funnel that you can put a couple of writers through. Now you're going to have to pay each writer that you give to put through the process, and give them a small writing task. What I do is I've got writers now because I've screened them and found some really good ones over the last several years that I use now.

What I was trying to say was the best thing that you can do is to hire a writer directly. Not going to a content farm and buying shitty spun articles that are just trash content. That's not what I'm talking about. I'm talking about developing a relationship with a writer that you can contact at any time on an as needed basis, and send work to. That is one of the best things that you can have on your team is a contractor available for writing or multiple contractors. That's what I recommend. Most of the SEO work that I do for my clients on my lead gen sites, guys, is I have curators on staff that curate and publish posts. All the heavy lifting has been done for most of my projects, so it's just a matter of maintaining rankings, which basically is just content marketing.

Because of all the IFTTT work and all the external link building and eveything else that has been done already, it's just a matter of maintaining rankings and that just requires content marketing, so the majority of my SEO business now is really just managing a team of curators. I also have writers. There's a difference between a writer and a curator, but I have several writers that I use for various projects that are outstanding as well. One in the UK. One in Africa, and one here in America in the US. I've got three different writers that I use all the time. All three of them I've been able to hire from Upwork or other outsourcing type sites. I ended up pulling them from those escrow sites and hiring them direct. They work direct for me now on an as needed basis. I just pay them on a per article basis or a press release or per article or per word depending on what the project is.

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I highly recommend that's what you do is start going through, first of all, the outsource Kingpin. I know you've got so much on your plate, Edward, right now, so I recommend going through the Outsource Kingpin product because it will help you to streamline, trying to screen potential writers. It takes a little bit of work to set up, but trust me. It's going to save you so much time compared to what you would spend if you had to screen every single one of the candidates manually. That's what I recommend is you go out and you start looking for your own, and hiring and screening, and then hiring your own writers for your own projects because having somebody that you can contact via Skype or whatever at any time and just submit projects to and have them do it well, it's going to be critical to growing your business. Do you guys have any comments for that?

Hernan: I totally agree with you, Bradley. The fact that there are some services out there, but the reality that the best way to go is to get a writer that you can treat directly with because if you go to a content farm, you will end up screwing up your website getting the index out. That's not worth the trouble, number one. Number two, if you go to a … How would I put it? There are services out there that are really good, but they will charge on top of each article because they have overhead. They have editors. They have a bunch of things, so if you want like a send and forget, and you're willing to pay premium, that's the way to go. Again, I think that a good content writer for whatever you need; press releases, curation, even big time money sites, and big time projects, I think that having a content and paying them well, treating them as well as you would with any other contractor, I think that's golden.

Once you find one, you need to keep them happy because the content writers that really deliver, and they are on time, and they do not disappear as with any other contractor, basically they are really valuable, number one. Outsource Kingpin will help you achieve exactly that. You will be mind blown with the quality of contractor that you can find using that process.

Bradley: Yeah, and how quickly. As Chris says, here is the second part of his comment to you, Edward. You can train the curators. Here's the thing, for pages on a site, guys, I don't recommend curating. It's okay to curate content within a page. There's no doubt, but general for websites for pages, I have original content written. For posts, I always curate because it's so much more efficient. I don't do any of the curating myself now. I've got a team that does it, but curating is so much more efficient for the blog posts, and not only is it efficient, but it responds well. Google responds well to that type of content. For writers, I would recommend hiring writers. For curators, you can hire just virtual assistants that have no writing experience whatsoever. Obviously, they have to … Let me just explain what I mean.

I've got curators in the Philippines that curate on a lot of my lead gen sites, or when I used to do a lot PBN work, which I don't anymore, but when I used to do a lot of that, they would curate on the PBN sites for back links basically, for link building. They'll do a lot of the curated posts for my lead gen sites, and then all of my curators for money sites, for client sites, I end up having native English speaking curators, which again, I've got my three writers that have been trained in curating. What did I do to train them to curate? I put them through Content Kingpin. I'm not kidding.

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My three writers that I just talked about: I've got one in the US, one in the UK, and one in Africa. Those three writers are amazing, but I put them through Content Kingpin to show, it was called Curation Mastery at the time. In fact, it wasn't even a product. I created the product to teach my writers how to curate, and then I created the product out of that training if that makes sense. They do the actual curated posts on the money sites as well. There's a huge difference in how much money you can charge between, for example, having original content written and then having curated content. You can make a hell of a lot more money curating content and paying the curators only a portion of what you charge the client.

For example, if you charge a client, say $35 or $40 per post that you syndicate to their blog or that you publish to their blog, you can pay a curator anywhere $15 or $20 per post. That's on the high end, but as Hernan just mentioned, I always pay my good writers, my good curators top dollar because I want them working for me, and in fact, one of our writers here in the US, her name is Elaine, I've been working with her for over three years now. We give her work all the time. We just sent her another job today for another writing job for a press release. It's crazy, but I've kept some of these writers and curators now for years because they're just really good.

For curating posts, you can charge a client $35 or $40 bucks, and I'm just pulling this number out of the air. I've got a lot of clients like this, but say $35 or $40, and you pay the curator $15 or $20. You make a nice spread, and you don't have to do jack except manage them, which is very easy to do once they get into a routine, and put them through the Content Kingpin course. We have no problem with you sending your virtual assistants that you've hired through the course. We've got no problem with that.

Anyway, that's a whole other stream of revenue in itself, Edward, is content marketing services, and that does not require results based. You can use that in your pitch for the services that it's going to produce results. It's going to help SEO blah, blah, blah, but you can sell just content marketing services alone without even mentioning SEO, and it's an activity based service instead of a results based service. In other words, you get paid just before the publishing of posts whether it produces results or not. If it's part of an SEO package, obviously you're going to want those to produce results, and they usually will if you know what you're doing. Follow our training. You'll be fine. Great question.

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Googlebot Crawl Rate

Dean says, “Does reducing Google Bots crawl rate affect anything negatively. The reason I'm asking is a project I've been working on in the last four months made a jump in serps in January, and the site before that date had 7,000 pages a day crawled, and 600 megabytes of data downloaded. G-Analytics crawl data. Mid January, the crawl pages data downloaded and hosting costs spiked massively to 6,000 pages per day crawled and 3.6 gigabytes of data downloaded, and that's been constant at that new rate since mid January. Traffic's up and hosting costs have hiked massively.”

If that's all bot traffic I wouldn't, Dean. I would limit that. I've never tested reducing bot crawl rate for SEO, like if it's had effect, but I've had reduced crawl rate before because it was slamming the servers. I did that specifically for that reason. Honestly, I never really tested that specifically for SEO purposes. Marco, that's probably up your ally. You got any comment on that?

Marco: No, it's nothing that I've ever tested. I couldn't answer it properly.

Bradley: Okay, Dean, the worst thing that can happen is if you adjust your crawl rate or reduce the crawl rate, and then it affects rankings. You can always bump it back up, but again, if you've got Google hammering your site with that many bots, yeah, it can put a hell of a load on a server. In fact, if you're on a shared server, a lot of the times, you'll end up getting suspended for that. They'll suspend you're posting account for that kind of stuff. I've had it happen many times. A lot of times, it's been just from like PBN sites that for some reason just got a super amount of bots come crawl it for some reason, and it ended up causing … On PBN hosting, that type of stuff is often times really overloaded IPs, so you're sharing with hundreds of other sites. Yeah, if you're paying for the actual bandwidth usage, then I would recommend that you reduce the crawl rate.

Marco: Let me give him a recommendation if he is going to do this. Because if this is definitely G-Analytics crawl data, if he's being crawled by Google rather than other bots. Determine the source of the bots, because a lot of them, you need to block. That's just .htaccess.

Bradley: Spam bots.

Marco: Right, but if he can determine that those are good sources, and you're going to reduce the crawl rate, then I would start small and see if there's anything significant changes, and continue until you see a change in ranking, a negative change. You may not see one. If you do, then you boost it back up because there's no reason. If you're getting good rankings, even if you have a spike in what you're paying for hosting, this is a good thing. Ranking is what you want because that's what brings you traffic. Except that if it's not affective your bottom line. Your bottom line should reflect your rankings increase and your traffic and the money that the website is making. If none of those are happening, then yeah, you have to reduce that so that you reduce costs. Be careful with whatever it is that you decide to do.

Websites With No Meta Titles/Descriptions

Bradley: That's right. Make a small change, and give it a few days. Watch everything and then if nothing negative happened, Dean, go back and reduce the rate a little bit more. Do it just like he said. Do it incrementally. Okay, Michael says, “Does not adding a meta description to a webpage better rank your page? The reason I'm asking is I see a plethora of sites on the first page of Google with no meta description, and it appears that Google displays the appropriate information from the page as it relates to the query. I've tested this a few times, and I have seen the meta description data change. I just want to know if this is something Semantic Mastery has noticed, and if this tactic is affective.”

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Okay, Michael, the official response would be that the meta description shouldn't affect rankings at all. I've played with it though, and what can happen is if the meta description is over optimized, and there's four things that the bot first looks at when it comes to crawl a page, and that's going to be the SEO title, number one. Number two is the URL. Number three is the page title, and number four is the meta description. The page title meaning the H1 tag. Those four things: If you over optimize across those four things, and the meta description being number four, then yes, it can negatively affect rankings. I've seen that. I've tested that, and I've proven that multiple times if you're over optimized across those four. Typically, if you know what you're doing, you're not going to be over optimized across those four in which case the meta description should have no affect on rankings. That's official word from Google.

However, let me explain. I don't go in and optimize meta descriptions until pages start to rank. What I do is I let the SEO plugin display whatever meta description it wants or whatever meta description Google pulls from the page. In other words, I do set a meta description when I set up the pages on site or post or whatever. I don't set that. I just allow whatever Google data to pull from the page that it wants related to the query that the searcher puts in. However, once that page starts to rank, and again, I'm using rank trackers. Once I know that the page has started to rank on first page, and I'm starting to see traffic coming in either through analytics or if I'm looking at search console, whatever, and I'm seeing data where I'm seeing clicks coming through, that's when I'll go in and I'll start optimizing meta descriptions, and I don't optimize for SEO. I optimize for click through rate. Does that make sense?

Guys, your meta description is short. It should be considered a call to action like ad copy. It should be like ad copy. It should be optimized to compel a visitor, a searcher, a Google user, to click your ad, or excuse me, to click your link over the other links that are above it or below it or both because that's basically ad copy. It should be a call to action. It should be very compelling. Whenever I got to optimize meta descriptions, I'm optimizing for conversions or CTA, or excuse me. Click through rate, CTR, not for SEO. Because if you follow the rules, at least what I follow as far as the four things that the bot looks at first when it comes to crawl a page, again, SEO title, URL, page title or H1, and meta description, then you're only going to want to be optimized in any one of those locations preferably the SEO title for your exact match keyword anyway.

The other three areas you can have co-occurring or LSI-type T words in there, but you don't want to stuff because that would be over optimization. Treat your meta description as ad copy, like a small billboard. Use it to write a compelling call to action.

Marco: That's exactly what I tell my coaching students. I'm giving a lot of stuff away that I teach my coaching students. I don't know why because they pay me a lot of money for it. That's an ad. It's like taking an ad out in the newspaper. What do you want that newspaper to say? What is that add that makes it so compelling over any other because you have to remember that everyone is trying to say the same thing. You have to make yours stand out. It's almost like in Ad words you have a lot less space, so you really have to work on that. In the website and in the meta description, you have a lot more space to try to get that person to click over to your website, and it's one of the most important things that you can do is write that really well so the person will focus on it, see it, and want to click and get that trigger finger affect.

Bradley: That's why I don't do that until after the page starts to rank, and I start seeing some, if nothing else, rank. I don't have to start seeing traffic because typically once I see it rank on first page, then I know that it's time to go optimize the description so that I can get the click through rate up. Does that make sense? So the people will choose my link over other links on the same result page. The reason why is because copywriting is not my strong suit. I'm okay at it, but it takes me forever to do any sort of copywriting. Even writing a stupid AdWords ad sometimes takes me 15 minutes, which is like two short lines of text. It's very, very painful for me write a compelling call to action like that. It's just tough for me.

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That's why I always wait until the page ranks to go do it. Because otherwise, if I was trying to optimize the meta descriptions of every page on a site, it would take hours, so I typically will just wait until it start to rank, and then I'll go in and that's my compelling reason for going in and optimizing at that point.

Hernan: Sorry, Bradley. If I can add something, it's that don't worry about it because the shorter the ad, the tougher it is to write compelling ad in I don't know. I think there are like 300 characters or something like that in AdWords. It's crazy. That's number one. Number two, that's why it really pays to ask some entrepreneurs who know about copywriting. I think that it's one of the best skills that we could learn, and one of the things that has been helping me a lot was going through Gary Halbert materials. I've been sharing this with Adam a lot lately. Gary Halbert material, and if you can't writing the ads that you see that they are compelling to you, copying them, and having kind of a side file, and if you see a really good description … You're surfing. You're using Google as a user, then you see, “Okay, why do I click on this specific result and not the other one?”

Take a screenshot and make a side file, and then you will start seeing patterns that will allow you to write better descriptions to your website that entices the click. I think that's valuable, and anyone of us should have some sort of side file or someplace where you can go back and rewrite things so that they are enticing for people to click. I totally agree with Marco. When you are doing AdWords, when you are paying per click, you cannot miss this. You really need to hone in your copywriting skills, but we as SEOs, we take copywriting as a secondary skill and we should be really honing them down.

Bradley: That's interesting because I do a ton of Adword stuff now, and that's something that I've learned to actually use AdWords to help you write your meta descriptions for your pages that your ranking because you can test keywords and ad copy in AdWords adds very easily. As soon as your ad gets approved, which is usually within a couple of hours from the time you submit it to AdWords, it will start sending traffic. As soon as it's approved, it will start sending traffic. If you can get your click through rate up on your AdWords ads, and the only way you do that is through split testing. You constant split test. You always, never stop split testing ads, so you can change the headline or description one or description two or any one of those three, but the point is you always run two ads against each other. Then whatever the better performing ad is after a certain amount of time or a certain amount of clicks, you determine what that threshold is.

Let's say that you allow 50 clicks, and then between those two. Then you determine the winner, and AdWords will tell you which the winner is. Then you pause the underperforming ad, and then write a new add to compete with the ad that was performing better. You do another 50 clicks. You constantly are trying to improve that click through rate. What you'll find is if you're doing both SEO and AdWords for projects, then you can use AdWords to help identify or help to tell you how to write the meta description because you're seeing all the data. You know which meta description or in this case an ad description is producing the highest click through rate. That's the most compelling text or the most compelling copy. You can now add that same copy or a variation of it, something very similar to it, to the meta description of the page that you're also trying to rank for the same keywords. If that make sense.

AdWords will give you the ability to test your meta descriptions and identify or constantly improve your meta descriptions and it's a hell of a lot faster than trying to change a meta description on a page, wait for Google to update the index results because that won't be instantaneous, and then trying to monitor SEO traffic through that and determine if your previous meta description was more compelling than the new one, if that makes sense. It's just as lot faster to test using AdWords is all I'm saying.

Moving Personal YouTube Profile To Brand Account

All right. Moving on. Greg says, “Have you guys used feature much to move a non branded YouTube channel to a branded channel in order to use the ad remove manager feature. Any repercussions on a channel that's got about 13,000 subscribers?” Okay, Greg. I've never done it to move a profile account to a brand account. I've moved one brand account to another, so essentially I've reassigned a brand channel to another Google plus brand page, but I've never done it to a profile to a brand account, so I don't know. What I would suggest doing: I don't think it would affect the 13,000 subscribers, but I don't know that for sure, and I would not recommend testing it with that channel.

What I would do is set up a dummy channel, or excuse me, under one of your personas or just set up a persona. You're talking about using a profile channel instead of a brand channel. Set up a profile, just a dummy profile, create a YouTube channel for that. Then post in the Master Mind, and we'll get a few of us to subscribe to the channel, and then reassign it to a brand page and see if it loses your subscribers. If it does anything to the subscriber count when you go to transfer ownership to the brand page, then you know not to do that. If everything works out okay, then I'd say, go ahead. I don't see why it would be a problem, but I've never actually moved a profile account to a brand account. I've done brand to brand, but never profile to brand. It's just not something that's ever come up for me. Do you guys have any experience on that?

RSS Masher To Merge Feeds

Okay apparently not. Moving on. Let's see. Adam said that we're having a sale for networks and link building, three days only, so go get ‘EM guys. Ken says, “Since Back Link Commando is no longer working, can we use RSS Masher to merge all the feeds, and then how would we be able to scrap all the URLs like we did with Back Link Commando.” Ken, go watch last month's Syndication Academy Update webinar. It's in the member's area. Go check it out. The month of February is the … I believe it was update webinar number nine for February 2017. Go watch that. That has been solved. It's not as automated. It is automated. It takes a little bit of work to set up, but I liked the Back Link Commando process that we had. Unfortunately, that doesn't work anymore. They stopped supporting that plugin, so the work around, which by the way, Rico Suave, he's the one that gave me the idea, and provided that, so I'm going to give him credit.

Embedding iFrame To A WordPress Blog 

All I did was expand on it, and provided training for exactly how to set it up, and that's in the last Syndication Academy Update webinar. “How can I embed an i Frame on a Word Press blog? I've tried in text mode, and Word Press still changes it.” Marco, have you got a comment for that?

Marco: Let me think. Text mode.

Hernan: Can I?

Marco: Go ahead.

Hernan: A [crosstalk 00:47:11] yeah, in text mode, the html code should do it. [inaudible 00:47:18] my experience is that you need to save it while you are in text RHTML mode. Because if you roll back to the [inaudible 00:47:29] maybe it gets trigger out. Depending on if you want to do it on a widget, you can do it HTML directly. If you want to do it on a post, then you go to the text mode, and then you save the post or you publish the post while it is in text mode. Makes sense?

Marco: Let me just add this. YouTube embed code will be changed by Word Press. They will add their own, but I don't see why it would change any other type of i Frame. It's just HTML and you're allowed to go into your WYSIWYG editor as HTML. It could be switching back and forth between HTML and the text. That's when it might get stripped.

Bradley: All right. Here's a plug in that I use whenever I come across shitty Word Press problems that are due to the editor, the text editor or the WYSIWYG editor or whatever. It happens often in Word Press, guys. It is what it is, but use this plugin. A Word Press plugin called RAW HTML. Once you install and activate that plugin, then all you do is wrap whatever text that you don't want Word Press formatting to strip. You wrap them in these tags, these short codes, RAW and then close RAW. That's it. Once you do that, Word Press won't touch anything between those tags or the short codes. Try that and see if that works for you, Ken.

Next, let's see. [crosstalk 00:49:05]

Adam: Real quick. He just posted. Ken was saying he was talking about WordPress.com

Bradley: Oh, hum. I have no idea. I don't know what you can do on that because I know that on self-hosted blogs you can install plugins like RAW HTML, but I know at wordpress.com, you probably can't, so I'm not sure.

Marco: Try going in it to the widget section, and adding it in the text box.

Bradley: Yeah. That's interesting. I don't know what the deal is with that on wordpress.com, Ken. Sorry. I haven't played with that. Okay, so Edward's up. Yeah, Master Mind is next week Edward. It's every other week. Next Thursday is the next scheduled Master Mind.

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Adam: You'll get an email notification.

Bradley: Edward says, “Please explain Hernan's product again. I really have to bring a difficult real estate client to Rank. His competitors have 20,000 links. Help. Not sure where to go for drive stack links. What can I do for him now?” Well, I'll tell you what, Edward. We can give this a lot more attention in Master Mind, so since you're in Master Mind now, if you want to post this question in there, we can start a thread where we can get not only us, but our other members in there to chime in. You'll probably get a hell of a lot more out of it than we could right here now anyway. We can explain a little bit more about what the road map or blueprint that Hernan is working on. That should be available within the next week or two.

In the meantime, just start a thread in Master Mind, and we'll get on it. Okay? Watch out for these fembots. That's awesome. Austin Powers. That's one of my favorite movies. WordPress.com. Thanks, cool. It looks like everybody's wrapped up. That's great. You guys got any other questions, you'd better post them quick because we're going to wrap it up. We've got Syndication Academy Update webinar number ten today. Yes, we have it today. We're going to have that in about five minutes. It will be a short webinar, but I've got some properties I want to share with you guys and a couple of updates, so be there or be square. There is, if you're trying to find out where it's at, go to the Facebook group. Click on the events tab, and you'll see the upcoming event.

Adam: I've got a question for you, Bradley, because you embedded files and folders and everything on a free Word Press blog for SEO Virginia.

Bradley: Yeah, we can go look at it. All I did was just grab the i Frames and put them in there.

Adam: I don't understand why he's [crosstalk 00:51:38]. It could just be the template that he's using, right?

Bradley: Might be. Here we go. Number two. Look at this, guys. This is what I love about this.

Adam: I showed that yesterday.

Bradley: Yeah, so wordpress.com site, and it has zero content except for this right here. This is the only content in this post. Everything else is just embeds, and it's ranked number two for SEO Virginia, and it has been for months. It's awesome. Yeah, all I did was just go into the text editor and just grab the embeds codes for each one of these files, and installed it. It was done on May 16, 2015, so it's been almost two years.

Adam: Ken, I don't know what probably you're running into, but maybe you should change templates, and try that. Just a really simple template. Nothing with all this fancy garbage. Just something really, really simple. [crosstalk 00:52:39]

Bradley: Okay guys. I think that's it. Thanks everybody for being …

Adam: I think Bradley is switching. Yeah, you're back.

Bradley: Thanks everyone for being able to see you in Syndication Academy webinar in just a few minutes.

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What Would Be The Best Starter Package For GSA/FCS Link Package From Serp Space If You Have Two Full 2-Tier Networks?

By April

In episode 121 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the best starter package for GSA/FCS from Serp Space if one has two full 2-tier networks.

The exact question was:

If I have two full two tier networks…what would be the best starter package for GSA / FCA link package from serp space? Id like to start with the smallest package($80)…but I am unsure of which network ring or properties I submit to you guys

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What Are Your Thoughts On Reciprocal Linking When Siloing A Website?

By April

In episode 118 of our weekly Hump Day Hangouts, one viewer asked about the team's thoughts on reciprocal linking when it comes to siloing a website.

The exact question was:

In terms of on page SEO internal linking, what are your thoughts on reciprocal linking? I.E. if article A linked to article B with a targeted anchor, could you also link article B back to the section of article A with a different targeted anchor assuming they're both in the same silo?

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Can You Link From A Website’s Footer To The IFTTT Ring?

By April

In episode 108 of our weekly Hump Day Hangouts, one participant asked if it's okay to link from a website's footer to the IFTTT ring.

The exact question was:

Hi all,
If i have a website with ifttt ring to it, can I link from the footer of the website to the ring?

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How Do You Build Links For A HTTPS Website That Is Being Redirected From HTTP?

By April

In episode 105 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about building links for SSL sites (https) redirected from http.

The exact question was:

If a site was originally http:// version with backlinks then redirected to a https:// version and built on the https:// version would it be better to still build ifttt seo links to the http:// version so you could kill the redirect if something happened or would you just build links to the https:// version
Thx

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Could I Use The RSS Feed From A Linkwheel Property With Syndwire To Automate Another Level Of Link Building?

By April

 

In episode 97 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked about using the RSS feed of a linkwheel property with Syndwire to automate another level of link building.

The exact question was:

Hi guys, I have some linkwheels setup and running and was wondering if it would be wise or problematic to automate T1 links to the linkwheels.

So in other words, could I use the RSS feed from each of the linkwheel properties with Syndwire to automate another level of link-building? Or should I make a blended RSS to automate via Syndwire?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 94

By April

Click on the video above to watch Episode 94 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: Well nobody's going to believe it but we're laughing about a flag. Anyways, welcome everybody to Humpday Hangouts, episode 94. Today is the 24th of August. We've got everybody here, so let's say hello. Chris, how's it going man?

Chris: Doing good. How are you doing?

Adam: Can't complain, it's good to be back. Hernon how are you doing?

Chris: Hey guys, hey everyone, it's really good to be here.

Adam: Good deal. Marco what's up with the weather today?

Marco: Oh man it's beautiful. It's been beautiful all day. Couldn't be better. Wish you guys were here.

Adam: Yeah, no kidding. Last but not least, Bradley, how are you doing?

Bradley: I'm good man. I don't have my curtain up because it's too damn hot here, so…

Adam: Yeah, I think we've got about the same weather. You're probably a couple degrees warmer, so.

Bradley: Yeah, it's too hot for that, man. Last week I tried to do it with the curtain up and by the end of the webinar I was sitting in a puddle and I was like, ugh, I'm not doing that again, so.

Adam: Good deal. Well we don't have a whole lot of announcements today for everybody so we're just going to roll through this. If you got the Humpday Hangout's announcement email you know that we've got via Mastery PR a pretty cool launch coming out next week, so [inaudible 00:01:09] Kingpin will be sending out some more information about that. If you're involved in content which as an SEO, a marketer, a freelancer, agency owner, this is something you want to keep your eye out for.

Bradley: If you're no the web you're dealing with content.

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Adam: Yeah. If you want to speed it up, if you want to save money, if you want to free up your time to work on your business then this is definitely something you want to be checking out. Also, we wanted to mention we got a lot of responses about the announcement of Google hangouts and how they're changing that. While we appreciate everybody's responses I would ask if you want to post in our groups, that's fine, please don't message Bradley privately because when 200 people do that, that gets kind of tough. Like I said, we do appreciate when people send us stuff, but by all means, share it on our page, do something like that so, Bradley if you want to just mention to people what the deal is with that and how we're not going down in flames any time soon.

Bradley: The deal is Google hangouts, being able to initiate a hangout on air from Google, is being stopped. It's not going to be available to do that anymore. I've gotten dozens and dozens of private messages from all our little helper bees out there that wanted to relay the message to me, as if I didn't already know. So we do appreciate it but use the public groups to do that guys because it does become quite a bit annoying when I get 150 PMs from people saying, “Did you know?”, “No I hadn't heard before but thanks.”

That said, we always initiate everything through YouTube guys, we always have, ever since day one. So it shouldn't affect us at all. Until it actually rolls out we won't be 100% sure but it should not affect us at all. Google Plus is not going anywhere, and you guys all just come to the event page. Everything that we set up on our end for the webinars is done through YouTube so it shouldn't affect us at all, but just wanted to give you guys a heads up. We are aware of it, so please don't PM me. Other than that, yeah we're good to go.

Adam: Sounds good. Anybody else have anything we need to talk about?

Chris: I think we're good.

Adam: Al right let's get rolling.

Bradley: All right, cool, we got questions, so let me grab the screen. Oops, wrong button. Grab the whole screen and lock it. You guys confirm that we are good to go.

Adam: Looking good. Got your whole screen.

Bradley: I really like the gift that you put in there Adam.

Adam: Thank you. I found out slack has a bot, for anybody out there who's using slack. You just give it a keyword and it randomly pulls one in so you never know what you're going to get.

Bradley: So you put “Like a boss” in there and this is what it did?

Adam: Yeah, watch this. I'll do this again live because this is what people really want to see on Humpday Hangouts.

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Bradley: That's really nice.

Adam: There we go. There's number two.

How To Sell The Benefits Of IFTTT Networks To Local Business Owners?

Bradley: It can't be all business, you know what I mean? Okay, I kind of like the dancing dickhead better, this one. Anyways, all right, let's get into it. Mark O'Connell's got the first question.

Mark O’Connell: Hi guys, hope you are well, go at question for you Bradley.

Bradley: All right.

“I know you mentioned in the V2 training about selling networks to local business owners, but how do you sell them on the benefits and how were you prospecting when you were selling multiple networks a month? I know that might be too in depth to answer here but I can-” The old network's pretty damn fast now, well that's sweet Mark. -“and would like to be able to build up some cash by selling some networks, so any advice on prospecting and selling benefits would be much appreciated. Thanks.

That's actually a really good question Mark. You know we have, I thought I had training in the V2 course about reselling networks. If not, I know that we did it in the monetization webinar which was the bonus webinar after the launch was over. So you might want to go back and review that because we talk about monetizing it in there in depth, but we can cover it briefly here as well.

When I was selling a lot of networks it was basically because … well, first of all I had a pretty big client base so when I started selling networks I was able to, just basically what I call shake the bushes, and that's just go hit my existing client base and up sell them on additional services so that was pretty simple. Whenever I go to prospect or pitch for any new clients, which I do very little of now, if at all, but when I was pitching or prospecting clients, it's just part of an overall SEO strategy.

So, when I would, it wasn't necessarily that I was just selling them a network and that was it. It was an overall strategy for marketing services, right? Which would include SEO, local SEO if they were a local business and content marketing. It's all one in the same. When I provide marketing services it's not just SEO on page or off page. Very, very rarely did I ever have any clients where I was just providing link building services for example. Most of the time it was an all encompassing overall marketing strategy which included on page SEO, social media, content marketing, off page SEO so link building, that kind of thing, but all of that was pretty much accomplished through the IFTTT networks and content marketing, right? So that's pretty much the foundation that all of my SEO services were built upon and that's how I've been doing it for years.

As far as selling on the benefits, what I would do is I would ask questions of prospects. By the way, in case you guys aren't aware of that, that's the best way to pitch clients is to ask them questions about their marketing strategy because then you allow them to speak and uncover their weaknesses for you. Then you can craft their message based around their responses and you can actually lead them into coming … They come to the realization that the marketing sucks on their own without you having to point that out because you just get them talking about their marketing strategies.

So one of the things that I would do often is I would ask Mr Business Owner, are you doing any social media marketing? Invariably or 90% of the time, the answers were either no, or yeah, we post on our Facebook page occasionally but it's never done anything for us. And that's it. Those are pretty much the two standard responses that I would get was either no we don't do any social media marketing or yes I did this or that and it didn't work so I stopped.

So I would explain to them, look, I completely understand, if you only post on your Facebook page every now and then or send a Tweet out every now and then you can't really expect to get any results, and I understand because you're running your business that you don't have time to manage all these social media profiles and properties. However, yo would agree that if you were to have consistency in your social media marketing you'd probably see some fairly good results, am I right? Yes. Okay, well what were you doing whenever you tried to do any social media marketing? Tell me what your strategy was. Then I let them talk a little bit so that I'd get to hear about how bad it was. Then I would use some of their answer in part of what I would say about okay, well, this is what we can do. Would you agree?

You always want to ask leading questions where you can get that yes. You want to keep getting a yes answer out of your prospects because that puts them in that positive frame of mind later where they're more likely to say yes later on to your proposal, but again, ask a lot of questions.

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Then what I would do is I would explain to them that if we had a way where we could just focus on updating content in one location, which would be their main website or blog, but you don't say blog to a prospect because they don't understand what that means most of the time. You just say if we were to update content in just one location on a regular basis your website, and then have that content automatically distributed across all of your social media profiles, plus all the main social media platforms. I would list them off, Google Plus, Facebook, Twitter, LinkedIn, Youtube if you're using video, Pinterest if you wanted to, I would start naming off the main ones they would know about. I would say plus, in addition to that, about 15 other sites, social media and web 2.0 platforms and I would say other sites on the web where we could republish your content, all from one location, you only have to manage one location, don't you think that would be a lot easier to manage? Well, yeah of course it would. They would say, well yeah, of course it would.

All right, here, let me show you what, this is a service that I can provide and let me show you how it works. I would show them a graphic, the same graphic that you guys have access to, which would just show that wheel essentially, that network ring. I would say look this is the center point here, this is your website, all we need to do is make sure that I have this system, or this structure, set up properly. Everything's going to be branded, it's going to have a consistent theme, the graphics are going to be consistent across all of them so it'll be your branding, your logo, all of that. All we need to do is update content from your website. Published content regularly and consistently to your website and that's going to automatically update all of these properties which is going to help with your SEO, in other words it's going to help you rank better in Google and it's also going to help generate additional traffic outside of Google because on all of those platforms there's traffic as well.

That's how I would always frame it. I wouldn't' frame it as … Trust me, guys, I'm 100% guilty of using SEO terminology with prospects, and that's the quickest way to lose a prospect is to start using our industry terms with them.

Adam: Yeah, no techno babble. Tell them the results and walk them through what's going to happen.

Bradley: That's right.

Adam: Get them thinking about what they're going to have at the end of this.

Bradley: You want to simplify it. Dumb it down, so to speak, for the clients. You don't want to use the techno babble as Adam just said. You want to really, like I said, I had really good success with always asking a lot of questions, asking leading questions to where I'd get them to agree and say yes, yes, yes multiple times. Then I would use some of their responses to the questions that I ask in how I would frame my proposal. It was pretty much a no-brainer. I probably sold an 80% close ratio on … I don't have exact figures, but I would say probably 8/10 people that I would pitch a network to I'd be able to sell them on it.

Even clients that I didn't have ongoing SEO services with I could still sell IFTTT networks to if they were doing some sort of content regular publishing on their, even irregular. For example, I have an eye doctor client. She's one of the most low maintenance clients I've ever had. I've had her for four years. She was one of my first clients. I still do SEO services for her. You guys would puke if you found out how little I charged her per month, but sh was one of my first clients and she's just been grandfathered into that price ever since.

She does a blog post about once per quarter. Once per quarter a year, guys, that's like once every three months she'll do a blog post. But that was enough for me to be able to sell her on an IFTTT network, even though I don't do any content marketing for her, all I do is maintain her maps position and that's it. Because she posted once every quarter or so, so about three or four posts per year is really what she does, I told her, hey you would benefit from having this network. I explained it to her and so she purchased it. I was able to make $700 or $800 or whatever it was that I charged. Actually, at the time for her it was probably a lot less, but to charge her for that network and now every time she does a post it syndicates out across her network. THere's not nearly as much activity as she should have, but I was still able to sell her on that network.

So, hopefully that was helpful. Adam you'd know, what's the name of that, is it Ask? The name of the book.

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Adam: Yeah, it's by Ryan Levesque, if I messed up his name I'm sorry, but it's Ask. Yes you can, yeah.

Bradley: That's a great book. There's another one. Shit I can't remember then name of it now. If I can think about it, there's another book that I read that was similar to that one and that's the one that taught me how to ask questions the correct way when prospecting. It's kind of a sales type book, but, if I can remember it after the webinars guys I'll come back and post it on this page, a link to that book, because it was a really, really good book.

How Many Tiers Are Allowed When Setting Up Non-Video RSS Networks?

Adam: The next one is Greg. He says, “How deep can I set up my RSS not video networks? Tier 3, tier 4. My tier 2 is well themed and all running independent RSS feeds slow drip or would it be better just to juice the tier 2 networks? Also about interlinking between networks if they are the same people where person would be on separate tier 2 network and the company on tier 1? Muchos gracias”

I don't understand the second part of the question about interlinking. “the same people where the person would be on separate tier 2 network and company-” I don't really follow that one.

But as far as how far out can you go? You can go out as far as you want with the automated networks, guys, although I don't recommend that for websites. For YouTube, fine. I really don't recommend doing that for websites, guys, as I've said 1,000 times, and this will be 1,001 I really recommend that you only do a tier 1 network for your websites.

You can, look Greg, if you're doing everything like you just mentioned, you've got it well themed and you're running independent RSS feeds, then that's great, that's perfect. I still wouldn't go beyond tier 2 myself personally because it's just so complicated if you start going out to tier 3 and tier 4.

There's so many different parts that can breakdown that the maintenance required to keep that running smoothly, to me, is there's just … What do they call it? The Law of Diminishing Returns. At some point it's going to be too cumbersome to maintain. In fact, I think tier 2 networks are too cumbersome to maintain for blog syndication. For YouTube it's a no brainer because it doesn't require any maintenance. But for blog syndication it does because you've always got to be monitoring feeds and things like that. You can use ServeSpace or network monitor to help ease that pain a bit, but it's still going to be a bit cumbersome to monitor all that stuff.

Anytime anybody else's feed goes down, now you've lost a content source you've gotta go in and update your networks and all that kind of stuff. To me, it's not worth it if you're only doing one or two or a handful of sites guys, then by all means do it, but when you start managing multiple sites, guys, it becomes too much of a pain in the ass. In my opinion I'd rather just stick with a tier 1 network and just really build that up and I'd get just as good of results out of that really.

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But yeah, Greg, as far as I'm concerned. You can go out as long as you're setting it up correctly the way that we suggest and you're minimizing your footprint. You can't eliminate it, but you can minimize it, then you can go out as far as you want but I think your time is better spent somewhere else, though, really.

As far as the interlinking, if you're on the webinar now Greg, if you want to post a little bit more clarification about the second part, I'd be happy to answer that, I'm just not real clear on what you're asking here.

When Poking, What Is The Going Rate To The Client For A Page 1 Google Keyword That You Find?  

Nate's next. Hey Nate. He usually says, “Hey, Nate here.” Nate says, “When poking what is the going rate to the client for a page 1 Google keyword that you find? How do you protect it from someone else just coming in and using it?”

Well, the going rate, it depends. Every keyword is going to be different, at least that's the way I do it. I mentioned this before and I know a lot of people think I'm crazy but when I do wholesale SEO services to video production companies, my typical rate is $100 per month per video, that's it. Or $100 per month per keyword really. That's very, very low, but I don't have to do any of the sales, I don't have to do any of the client … I don't' have to deal with the client at all, the video production company handles all of that. They just send me the work order, I do the work, I get paid. So to me $100 a month per keyword is perfect because it's like hands free for me. All I gotta do is maintain my networks and do the SEO. You know, I'm the man be hind the curtain and pay no attention to me type thing.

As far as, it varies, if it's going to be something really competitive, you're going to want to charge a lot more. If it's something dead simple to rank then you don't' have to charge very much. In fact, if I'm doing a foot in the door strategy with video SEO, which is typically what I use video SEO for guys is a foot in the door strategy. Video SEO is not my main revenue-generating activity. It's not my main service. I love to use VIDEO SEO as a foot in the door because I can get results fairly quickly and I can prove that I know what I'm doing to a prospect, and then from that point I can up sell them on map services or organic services or now paper click services because I'm doing that now.

So I can up sell them on website redesign. I can up sell them on IFTTT networks and content marketing services. When it comes to just video SEO if I go to a client or like, for example, the video production company comes to me and says, Hey look we've got a client here and they're interested in these five keywords instead of just one, what can you do for me?

What I'll do is I'll go poke those five keywords plus a whole bunch of others, once I do my keyword research and I figure out what other potential keywords there are that could be beneficial to their business. The ones that rise to the top or rise the highest are the ones that I'll go back to the client and say, okay, look, here's the deal. Especially if a lot of them are easy. If I test 10 keywords and they want five keywords and I can get three keywords to page 1 with no SEO work because I'm just poking it. I test them and I know I can get them to page 1 without even doing any SEO work, then all I'm doing is working on two keywords maybe that are going to require a little bit of SEO work.

So I might give them a deal and say it's not going to be $500 for five videos for the month, I might do a deal and say I'll give you five videos at $80 a month per video so it'll be $400 a month. What's interesting then is I'm really only working on two videos anyways and I'm getting $400 a month because the other three I've already proved by poking that I can rank those with no work.

So my point is I actually end up making more money by offering a package deal with more keywords, but many of those keywords don't require any work. So I end up getting more money on a volume basis. I get less money per video but more money because of the volume but I'm doing less work because I'm only working on a couple of the keywords. Sot hat's just something typically I'll do.

For example one of the more recent jobs that I did for that company was five videos. I charged the guy $450 a month for five videos. What I ended up doing was I poked 34 keywords and I ended up ranking 14 keywords, 14 videos for him and I charged him $450 a month. Well I wasn't going to go in and take all those other videos down. They were already up and generating traffic. So all Id id was way over deliver. When I said on the report you guys paid for five, here's 14, how do you like me now? That client's been paying me for like 14 months for various video SEO services and now we're probably going to end up doing some ad words for video campaigns for them as well which is great.

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My point is that's kind of the beauty about poking Nate, is that when you get a client or a prospect even, and you can rank multiple keywords for them and then go back to them … And it doesn't require any work. Why not give that to them or charge them less money per video and do it as a package where you end up generating more revenue? My point is it's really simple to dot hat and you end up over-delivering and you really wow the customer at that point.

That's when it opens up the door for other services that can be even more lucrative like maps ranking or PPC management or whatever.

When you say, “How do you protect it from someone else just coming in and using it?” I don't' know what you mean with that because if it's on your channel nobody else can come in and take over your video. If you're worried about somebody else seeing that you ranked a video and then reverse engineering it and seeing that you did absolutely zero SEO work and were able to rank it and so they want to come rank against it, well that's the nature of SEO. It's competitive and so you've just got to be a little bit better than your competitor to beat them out. You're here on these webinars every week Nate, so trust me, you're better than your competitor.

Can I get a plus one from you guys on that?

Bradley: Yeah.

How Important It Is To Fully Optimize A Joomla Website?

Adam: Dan says, “If I'm setting up a website for a local business along with a tier 1 IFTTT network and then 301 redirecting to the customer website for my word press property, how important is it to fully optimize the customer's Joomla website? Will it rank solely by redirecting my site's page to it or is it still critical to fully optimize the Joomla site?”

Dan you have to optimize the Joomla site. You can't take a page, a web page, that is way over-optimized or not optimized at all and just point a well-optimized page to it with the 301 redirect and expect that page to rank. Remember, a 301 redirect essentially removes the content from that 301 redirect. The content is still there but Google doesn't read the content on that page because it sees the redirect and immediately redirects to the final destination, the target URL. So it doesn't even consider the content on the 301 redirect page. So, you have to optimize the destination. The final target URL that has to be optimized correctly or else you wont' get any results. Or you'll get poor results, for that matter.

So you still have to optimize the Joomla site regardless, and then, you know you're … In fact, your 301 site, guys, if you wanted to you could take your client's site and set up your own domain and just do straight 301 redirects with zero content or anything and just do all your link building to your own domain. You can do that. What I typically do is I will optimize the client's site and then make a clone of it.

In this case, since it's a Joomla site, I've never worked with Joomla so I don't know if you can clone [inaudible 00:24:25] and then turn it into a Word Pro site, you might have to do some manual work to make that happen, but what I would do is optimize the client's site, the [inaudible 00:24:33] site ,then I would create my own WordPress site with the same content and everything that's on the client's site and then 301 on a page by page basis from my domain to the client's site, build all my links, not citation links, guys, citation links are going to have to go directly to the client's site, but any off page link building I'm doing with like PBNs or anything that I'm doing outside of content syndication via IFTTT networks and citations and press releases where you're going to want to have the client's domain obviously in the press release, I would be building links to my own domain, which is then 301 redirected.

The reason why I like to do that guys, is make a clone of the site first before doing the 301 redirect, is so that in case the client and I end up parting ways, when I remove the 301 redirects I have an exact clone of that site. All I would do was swap out the critical details, like the company name and the company logo and stuff like that. I'll change some of the wording on the pages and stuff so that it's not 100% duplicate page. It'll be shifted up and changed up a little bit, but the bulk of the work is done because you already did that when you optimized the client's site.

So if I get a new client and that's what I'm going to do is build them like a brand new WordPress site, then I'll build the Word Press site for them, completely optimized to their site and everything, then I'll make a clone of it and install that on one of my own servers, or one of my own hosting accounts on my domain and just do a strictly page by page one to one ratio redirect and then I'll build links to my domain instead.

So if they decide they don't need me down the road, I remove those 301 redirects, make some changes to the pages so that it's not an exact duplicate to their site, but all the link building that I had been doing to my domain remains. It doesn't mean that their site's going to fall out of the index. It doesn't happen like that. If you were providing proper services to them, like content marketing and citation building and doing press releases and things like that, you still will have built up the SEO on their own domain, but all of the additional link building stuff that you do will be running through your own domain, so when you remove the redirects, you are in a good position to rank with little work. Wit ha lot less work than it took to initially rank the client's site because you already have built in SEO and backlinks into the domain that you had been redirecting, if that makes sense.

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It's not like if you remove the redirect the client's site falls out of the index and yours appears magically where they did. It doesn't happen like that, but it still puts you in a much better position where you have a lot less work to do. Does that make sense?

Facebook Brand/Product Page VS Google My Business Page

All right question 2. “Can I get away with a product or brand for Facebook page or must I get an address and use the local business option for the Facebook page?”

No, I think I've probably only actually set up two local business Facebook pages before. Everything else I just use the product or brand page, so I don't, guys I'm not a huge Facebook guy. I don't do a whole lot of stuff on Facebook so I'm not sure. Maybe one of the other guys, like Hernan, could comment on this. I'm not sure how powerful the local business pages are for SEO. They might be, I just don't have a lot of experience with them.

Hernan: Well the problem with Facebook is that it's not clear … Let's talk about ranking in Facebook itself because ti has it's own search engine. It's not really clear about what are the rules of the game, you know, when it comes to ranking in Facebook. In terms of ranking in Google, it's definitely a good parasite as long as your page is public because otherwise if there is any kind of issues when crawling that page. For example, for private groups and those kind of things, Facebook gets kind of jealous when sharing with Google a lot of information.

I understand that Google cannot crawl like 95% of Facebook, maybe even more. So, I think that it's a good parasite. You should probably check on SEM rush because that will give you an idea of how many pages are ranking from Facebook, or local pages or general pages from Facebook on Google. That will give you an idea of the potential that can be a parasite, but I highly doubt that those local details will work the same as well Google Business, like validating or becoming a real citation when it comes to a local business. You know what I mean? So you can rank it but I don't think they will add up to your data because, again, Facebook gets kind of jealous when sharing formation with Google. So that would be my intake on it.

Bradley: Yeah, I mean, like I said I typically just set up a brand page and that's it. I don't usually dot he local page so I just don't know how much of a benefit that would have. I'd have to do some more testing on that. Like I said, I typically just set up a brand page and run with it. It's just easier to set up and that's all I usually ever do.

Do You Use VA When Doing Local Citations?

Bradley: All right Brian says, “When doing local citations do you use a VA outsource to someone like Fiverr market or do you use the Ax story company and let them handle citations?”

I use two services Brian. The same two service I've been using for a long time now and that's Marketer Center, we have a link for that somewhere, and also Loganix. Loganix is expensive but they're really, really good, especially if you're in the US. I can't speak for them outside of the US. We've had some Mastermind members that said the results weren't as good as what I had described for the US market from Loganix .

I usually use Marketer Center unless I've got a citation cleanup job to do or if I'm doing the ongoing monthly service which is a great service from Loganix by the way. They have an ongoing citation building service which is $150 a month but they build like 30 citations per month. I don't have the exact figures off the top of my head, but it's something like 20 actual business directory citations and then it's 10 multimedia citations per month so it might be image directories or video links or audio links or whatever every month. They do tiered link building to that, sot hey build links to the citations that they build. That's only $150 a month so I actually outsource a lot of my citation building now to Loganix just because it's so much easier. It's so much easier just to send them the job and let them do it and it gets done.

Marketer Center is great because Marketer Center is … It's Andrew Sharer is his name, the guy who runs that, and he's a good dude. He set up his whole entire service to be a white label service. So the pricing is really, really good in marketer Center. You can white label the reports. They generate the reports for you and everything. It's a really good service. If you're on an economy scale, I would definitely recommend going with Marketer Center. If you've got a bigger budget and you want higher quality work, not that Marketer Center is bad work, I'm just saying it's the difference between driving a Honda Accord and driving a Cadillac. The Cadillac is Loganix , the Honda Accord is Marketer Center. They're both really good services so it just really depends on your budget.

I never recommend using fiber for citation building, guys, just don't do it. C'mon, spend a little bit more money, get some better services. Hiring your own virtual assist is okay, but you've got to train them properly, because remember even a punctuation being out of place in citation causes data inconsistency and that can wreak havoc on your NAP and your ranking ability. So, you don't want to do that. I really don't like to use VAs for creating citations. The only time I like to use VAs for citation work is when they're cleaning up a bad or a messy citation situation, but even then now I just outsource that to Loginix. It's a $500 service but they do an outstanding job of citation clean up. tHey do a great job of it.

Video Marketing Blitz Webinar

Clark's next. He says, “Last week you talked about a webinar you were going to do about your experience using video marketing blitz. I purchased VMB from your webinar and I am current IFTTT 2.0 member so the subject would be of great interest. Was that open to the public or was that only for one of your groups?

Clark, we mailed out the invitation to the webinar to everybody that purchased. I'm sure we sent more than just one e-mail but the webinar did occur and yes you have access to it. You just need to, I guess, reach out to us via support and we'll make sure you get access to it. [email protected], just let us know that you purchased VMB, provide us with proof of purchase, we'll send you the link. If you're into Mastermind you can see it regardless of whether you purchased it or not. If you didn't, if you weren't in the Mastermind and you want to see it, just send us a proof of purchase and we'll send you the link.

We're going to do a followup webinar on that in about five or six weeks because I want to show … We got a virtual assistant now in place that's going to be running that software like full time and so we're going to really scale the campaigns up that we talked about in the first webinar for this and we're going to do a followup webinar in a few weeks so you guys can see what we can do with video marketing blitz when we've got somebody working the software full time.

Again guys, I don't recommend you guys do any of this stuff yourselves, man, outsource it if you can. Sot hat's really what I want to do is show you guys the potential of this software when you've got people doing the work for you. So the followup webinar will come out. Anybody that purchased will get a notification on that ahead of time as well.

Do You Use An Indexing Service To Post To Second Tier Blogs?

Earl says, “Do you use an indexing service to post the second tier blogger tumbler Word Press post for every new post you or your virtual assistant's make. If so, is there an easy way of capturing those post links to stuff into an indexing service or have you harvested, or do you assign harvesting into your VAs as you go?”

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Earl we used to have an automated way to do that. Unfortunately it was the Backlink Commando plugin and it integrated with Backlinks Indexer and it was a 100% automated way to actually extract all your web 2 post URLs and submit them to an indexing service without you having to do a damn thing other than set the plug in up. Unfortunately, Sean Donahoe decided to stop selling that plug-in and even supporting it for that matter, so, unfortunately we do not have a way. I talked to Chris, our partner, we mentioned this before, I don't remember what … Chris if you're on maybe you can comment. I mentioned to you something about us building a service that would integrate with Backlink's Indexers API. What did we decide on that? Maybe Chris isn't paying attention.

Chris: Playing hard to get, all right I see.

Bradley: I couldn't remember what the conversation … I know we talked about it, I just don't remember. I think it was just we got too many projects to work on that right now. It is something that we would like … Unless somebody else beats us to market with it, which is fine, I don't care, I just want a solution Earl just like you're asking. Right now I'm not doing anything for that because the plug-in doesn't work anymore. So unfortunately there's not hing you can do other than have your virtual assistants … If they're creating the post, like for example, my content curators when they post the post, they can actually go extract … I'm not even having them do it right now because all of my clients are well-established existing clients so it's not so necessary anymore, I've gotten my clients to where they need to be, so it's just a matter of maintaining their rankings.

If you're starting a new project, yeah, it would probably be, unfortunately, I don't know of an automated way to do this anymore. So I would say a virtual assistant would be a good way to do that, would be to just extract all your post URLs from the IFTTT network and submit them once per week to an indexing service. Or at least when they create a new post they could … Like for example, let's say you've got a virtual assistant curating posts for you once per week. Let's say they did a post last week and now it's this week and they're about to publish another post, they could go extract all the post links from last week and submit them to an indexing service this week and just keep doing that. That would be an efficient way to handle that. At least as efficient as we can make it right now without an automated way.

Bradley: So I don't know guys, eventually we might have a solution. To me, I'm not a developer, so I have no idea what the hell I'm talking about, but it seems to me like it would be fairly simple to create a plug-in that that's all it does is scrape the RSS feeds from a particular, like if we posted in all the RSS feeds from our web 2 network, the IFTTT network, I think there's like seven or eight properties that give us an RSS feed as an output. If we just posted those into a plug-in it would just extract the most recent items in the RSS feeds and then submit them via API to an indexing service. I can't imagine that being too difficult but I don't know.

What Is Your Take On Rapid Article Generators Like Article Forge, Articoolo, Content Professor & Article Builder?

All right Glenn's up, he says, “Since today's Hangout reminder e-mail spoke of quality content, what's you guys' take on the rapid article generator like Article Forge, Articoolo, Content Professor, Article Builder, etc? I've not heard of that one, content professor article builder, et cetera. I can't stand article writing outsourcing. I feel like I have to write an in depth article telling the writer what I want written to get anything usable back.”

Glenn I totally understand. That's what Content Kingpin is all about. It launches next Tuesday, so in six days. It's specifically how all of my virtual assistants, how I run my content marketing business. Those article creators are okay for link building, but never tier 1 link-building, guys, they should only be for tier 2 link-building or beyond, those automatic article generators because the quality of those articles is pretty poor. Hernon?

Bradley: Even if they are readable, like for example, Article Builder, they are super overused so they will not pass Copyscape in a million years. So article IV, article foundry, Essay Content machine, I've tested them all and as Bradley was saying, there's little to … I would say nothing beats content curation in the way that it's presented on Content Kingpin, plus it's going to be dirt c heap on the launch, you know? So it's an investment on your business and you can get a completely untrained VA on one end. If that's your problem, Glenn, you can train a VA using Content Kingpin alone. So you can plug a VA that's completely untrained on one end and you wile get a curator on the other end because that's the main idea of the program. That will pretty much solve your entire content needs forever.

Hernan: Yeah, and here's the thing. I talk about this at length inside Content Kingpin, guys. I'll give you a little preview of it right now. What I did was I taught virtual assistance. I learned how to curate on my own first. Obviously I was unable to scale pas at certain point so I had to start teaching virtual assistants to do it. So I've got two types of curators and curating is so much better than buying shitty content from an article farm, from a content farm, guys. First of all those writers aren't content subject matter experts, trust me, they're not. All they do is go scrape articles from the web and then spin them and then go through and sometimes, if you get a good content farm writer, which is rare, but if you do get a good content farm writer, they'll put it through a spinning software and then they'll go through and edit the syntax to make it more readable.

Even that, you're lucky if you find that. So those articles are all trash, they're garbage, they're worthless in my opinion. You're so much better curating content where you go find high authority subject matter experts on the topic in which you need to write about and get some content, collect some content, organize it in a logical way and then re-publish parts of it, snippets of it, to reinforce your overall idea for your blog post. Whatever idea you're trying to convey, you use other people's content to basically reinforce what it is that you're trying to say. You just inject your own commentary or your own opinion between the curated pieces of content. I've got curators that do curating for PBNs, they're Philippines VAs, so I basically pay them about $4.50 per hour to curate but they can curate three posts per hour. So that comes out to be about $1.50 per curated post. It's much higher quality that content farm articles, n umber one, n umber two, I get it for cheaper. Number three the curated posts are quality content from authority sources that know what the hell they're talking about when it comes to that subject.

The I have money site curators. I've got one in England, one in Africa, and one in America. So I've got three money site curators that publish posts for my client blogs and my client sites and things like that because they're native English speakers. My UK writer I pay her $30, but she'll publish two posts in an hour. So that's like, I pay $15 per curated post, so that's not a problem. Then I've got a curator in Africa, Ester, she's fantastic, and I pay her between $8 to $12 per curated post but I charge the client anywhere between $20 to $35 per curated post, it just depends on the client.

So there's a lot of money that can be made from content marketing. That's what the whole entire course of Content Kingpin's about. That'll answer all your questions, Glenn. It's launching next Tuesday for $47, you'd be crazy if you didn't pick it up.

There's Nate saying hi everybody, I knew we'd find it somewhere. “Ganti, what's up Ganti?” He says, “Don't PM me.”

How To Get The Best Results From RYS Service?

Paul says, “Hey guys, my question is about how to get the best results from the RYS service. I have a client that I want to rank in the mass pack. He is already in the first phase of Google with his website but not ranking the mash pack. I'm going to do press release. My question is should I do the PR first and then do the RYS service or should I do the RYS and then the PR? My objective is to get him ranked in the map spat. As always guys, keep up the good work.”

Um, there's probably going to be some differing opinions on this. I haven't tested one first over the other. Marco could comment on this too. The method I would probably go with would be to do the PR first because you're going to get a bunch of citations if you add the NAP to the press release, you're going to get a bunch of citations from that. The reason I would do that first is because you get the citations, but then you can also take the original press release, the one where it was distributed from, whichever service it is that you're using to distribute the press releases, wherever that's published first, you can take that and make that a PDF and put that inside your drive stack. So when you have the RYS stack or the drive stack created then you could also have your press release as a PDF inside there which would just help, especially if you start building links to your drive stack which is what we recommend what you do anyways.

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Marco are you on?

Marco: Yeah, I'm on.

Adam: What's your opinion?

Marco: Well, let me do this in a couple of steps because we need to get this out anyway because a lot of people have been asking about what's include in our RYS because I think that's what Paul is going to get from us, he's going to get the FIROYS. What you get is exactly what we teach people to build inside the course. You get every file and folder and everything is optimized. Everything is optimized to carry relevancy wherever it is that you want to push it.

We do docs, we do PDFs, we do drawings. We even look at drive and see what it is. The one thing that you'll get is a money map. What happens with that money map is that we connect it to your Google verified listing, the map that comes with it.

The first thing that needs to be done is that business needs to be verified for this to have full effect on that map pack, which is what he's going to be doing, he needs that verified business. He needs to create that entity. Then he'll turn over that NAP information, he'll turn it over to our RYSVA and the guy Justin is, he just rocks, he's just so good at building everything, at carrying relevancy, at connecting the money map to the verified listing map which all pushes relevancy over to the website but it also hits that verified map up and sticks it in the three pack.

Now, you have the press release. You could perfectly just, once that RYS is built and connected, you could send that press release to the RYS folder, that drive stack that we created for more relevancy which is going to push it up to the verified map over to the website from the website since you're going to have an embedded map on the website, it's going to carry it back to the verified listing, back into the RYS folder and you're just going to create all kinds of crazy log going through and shooting everywhere, like the spider web silo that we talk about.

Adam: Nobody has to buy our RYS now, you just spilled all the beans.

Marco: I'm just giving them an overview of what it is. They're welcome to go and try to figure out how it is that we build everything. Good luck.

Adam: Actually that's a good idea, though. I mentioned doing the PR first but that's actually a good idea to have that My maps done first. In most PRs, guys, you can get away with about three links in a press release if you've got about 400 or 500 words of content. So actually that would be a good idea to use the press release to link to the My maps URL because then you'd be pushing like 250, 300 media-type style links to that My Maps URL which has do follow links in the description area that you can, it helps to validate the entity, like Marco just said, so that would actually be a pretty good way to go about it.

Marco: On the other hand, if what you want to do is push relevancy to the press release, then you would wait to do the press release and push relevancy from our drive stack over to whatever press release it is that you're trying to do because we do, when you go into the order form, there's a field in there that says which URL do you want to push relevancy to? It's clear and we ask for the NAP, right name, address and phone number that you want all of this … You need, as you said before, it needs to be exactly the same way that it is on your map as in the citations. It can't vary because we're going to push all of that NAP relevancy up. Becker came up with this, it's a slip stream. I think he's the one that coined the phrase. Slip stream, it just carries all of this over and back, over and back and all that love is what sticks that map number 1 in the three pack.

Adam: All right, we're going to stop at Nate's last comment here guys. We've got about five minutes left so we're going to get through these next couple questions. We'll probably stop at Nate.

How To Trigger Older Blog Posts To New Networks?

John says, “Hey guys, thanks again for doing these hangouts, you're awesome.” I'll plus on that. “Have built RSS tier 1, tier 2 networks for several clients and want to find a way to make use of the last six months of pre-IFTTT posts, just the old content. Is there a specific method or module talking about how to trigger RSS tier 1, tier 2 from the money site to the new networks using your SM plug-in with its spintax. Don't want to create a duplicate post on the same blog with new dates and annoy the Facebook and Due Plus fans a second time with last month's post but want to push it to network. Thanks in advance.”

Well, first of all John, I pretty much can guarantee you're not going to annoy Facebook and Duplex followers and fans because you have to think about every time you post … First of all, Google Plus, there's not a whole lot of people active on Google Plus outside of the marketing industry. So you can pretty much write that off. But Facebook, yeah, there's a ton of people that are active on Facebook. Pretty much daily, everybody's plugged into Facebook. The thing is Facebook only shows your post, anything published to your pages, to a very, very, very small fraction of the audience. We're talking like 3% to 5% of your audience if you're lucky. I guarantee you if you published a post and it syndicated out to your network and into your Facebook page, then a month later you do it again, chances are, nobody that saw it the month before is going to see it again the second month or it's going to be new people seeing it the second month that didn't see it … Or even if they did it's going to be a very, very small fraction of people. I doubt that it will annoy them.

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You can recycle old content, guys. There's no reason to have to always create new content. You can republish old content to Facebook and Google Plus and get new eyeballs to it every time you do it. So that's number one. I wouldn't worry about annoying people.

Number two, our premium version does have a re-publishable post function, but the free version that comes with IFTTT SEO Academy and stuff does not. However, there's a plug-in that you can use, it's called Republish Old Posts WP plug-in. It'll be the first link that comes up. Install that, go through the settings, I'm not going to teach you how to set it up because there's help files inside of there that will tell you how to set up the plug-in, but it will republish old posts and trigger the RSS re-syndication. Okay, so that's how you can do that if you want to republish old posts, that's a good way to do it. Just use that plug-in.

Again, don't worry about recycling content to Google Plus or Facebook. Nobodies going to see it again. IF they do it's going to be a small fraction. If they're annoyed with that, let them un-follow you. Good riddance. Don't let the door hit you in the ass on the way out, you know what I mean?

Multiple User Access For Tier 2 Networks

Greg says … Oh this is the followup, I know Adam's going to get mad at me so I'm going to try to hurry … “Joe owns company and he has two profiles,” This is a followup to the question I asked him to clarify. “okay so he has a company and has two profiles but the company has it's own tier 1, can Joe be on tier 2 as the owner profile and even better, can his staffer contractors be on tier 2 as well?”

Well you could Greg but personally I wouldn't do it. You can yes, sure you can do that. I wouldn't recommend it. The reason I don't recommend it is because there's a clear connection between the owner and the business, right? Or the contractors in the business, there's probably a connection to them, so if you end up syndicating content across all those networks where there's a clear connection between those profiles and the actual business, then remember guys, when you're syndicating blog content, you gotta be careful because Google is looking for footprint issues. Syndicating your content to your own branded network is not a footprint issue because you're claiming your footprint. You're doing what the big brands do, you're sharing your content to your branded properties.

When you go out to tier 2 networks, you're using profiles and personas, even if they're real profiles, like what you're mentioning here, you're doing it to manipulate search engine results. That's against Google's terms of service. If I was using tier 2 networks for blog syndication, I would want the personas to be 100% removed and separate from the actual business itself so that I could minimize or reduce my footprint even more. So Greg, I understand where you're going with that. It's a logical assumption to make that that might be more effective, but in my opinion, you're asking for trouble if you do that. You're better of just using personas.

All right last thing, Nate says to clarify, and this is why I wanted to finish on this one, guys. He was asking about poking and if somebody ever used that video if keyword had been poked and it showed up on page one. He says, “To clarify what if the client uses the same keyword I poked and put up their own videos, does that ever happen?”

Nate I've been providing SEO services for clients for four years. I've been doing SEO for about almost seven years now, at least six years, and I have never once ever, ever had a client come in behind me and try to rank their own videos after I've ranked something for them. Never once, not saying it won't ever happen ever in the world, I'm not saying that, but it's very, very rare. Don't worry about that. Besides that, if a client wants to come rank a video, you're the one that's taken all this SEO training. You'll spank the hell out of them if it comes to a competition between you and the client, who's going to do better SEO ? You'll win, you know what I mean, so don't worry about that.

Okay guys, MasterClass starts in about five minutes for everybody that is going to be on that. Otherwise, we'll see everyone else next week for the next episode of Hangouts. 95, episode 95 next week.

Marco: See ya everybody!

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How To Find 200+ Keywords For Highest Link Building Packages When Using GSA?

By April

 

In episode 93 of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the best strategies for finding 200+ keywords for the highest link building package and GSA blast for a money youtube channel.

The exact question was:

My money youtube channel is for dating product reviews. When doing links to my ifttt network, how do you guys find 200+ keywords for the highest link building package and GSA blast for network – currently there's only one product review post. Also is it safe to use link building from Serp Space to a money youtube channel?

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Weekly SEO Q&A – Hump Day Hangouts – Episode 92

By April

Click on the video above to watch Episode 92 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Bradley: Our bearded leader, our other fearless leader isn't here. Oh here he comes. Hey everybody, this is Bradley Benner with Semantic Mastery. This is Hump Day Hang-outs for August 10, 2016 episode 92. Wow.

Chris: Wow.

Bradley: That's quite a milestone. I'm not sure if Adam's coming or not, he's going to be traveling to the Click Funnels Certification event, so I don't know if he's coming today or not, but we are live on Google and Facebook right now. As far as announcements today, I guess let's run through and say hey to everybody first. I'm going to go right down the list in the order that I see them. Chris how are you?

Chris: It's been good. Happy to be back in Austria. How are you doing?

Bradley: Yeah I bet man. Back on your home soil huh?

Chris: Yeah.

Bradley: We got Hernan here, what's up Hernan?

Hernan: Hey guys, hey what's up? Hey Facebook, hey Google Plus, hey whatever we are broadcasting this. It's really good to be here.

Bradley: YouTube and you want to start naming off all the IFTTT properties?

Hernan: We can, we can, it's going to take me a while.

Bradley: We've got Marco, hey Marco.

Marco: Hey man what's up. Since I didn't mention that last week right, I'm going to mention it this week. It's warm and sunny in Costa Rica.

Chris: Still?

Marco: [crosstalk 00:01:17] That's how I roll man.

Hernan: What happened to rain season man?

Marco: It's the rainy season, what can I tell you?

Bradley: We're like a ship without a rudder when Adam is not here you know?

Marco: Yeah.

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Chris: Let's focus.

Bradley: As far as announcements, there's just a couple announcements. Guys we've got, what were the announcements again Marco? I just sent them before, I didn't write them down. I know we've got the Video Marketing Blitz bonus webinar next week guys, it'll be immediately following Hump Day Hangouts so any of you that purchased Video Marketing Blitz through our link which is Abs Product Video. It's a really good video product and I'm going to be going through a webinar next week and a case-study showing what I've been able to do with it in the last couple of weeks that I've been playing with it. That's next Wednesday at 5:00 pm. What else did I say we're going to talk about? Does anybody else remember?

Hernan: Nope.

Bradley: You see what happens? I don't take notes.

Marco: Giving people the opportunity to sell our stuff.

Bradley: Oh yeah, that's right. That was the other one. Thank you. Content King Pin, that's the next product that we're launching under the Mastery PR brand that launches on August 30th. It's Tuesday, August 30th if you guys are interested in promoting that you can find it on JVZoo or I can drop the JV link on the page if you guys want to check it out and promote. If not, it's going to be a really good product on content marketing and curation and video curation and all kinds of really good stuff so check that out as well. Okay, so that was it right for announcements? All right, cool. Well then I'm going to go ahead and grab the screen and we're going to get into questions. Let me make sure I got the right window here. Tell you what I'm going to do. I've got too many windows open again as usual, so just give me one second guys. Okay, we should be good to go. Everybody can you confirm for me that you're seeing what you're supposed to on the event page?

Marco: We can.

Hernan: Yep.

Is It Okay To Embed A Google Spreadsheet Into A Blog In IFTTT?

Bradley: Okay good. All right, we're going to get straight into it. Marco Connell's got the first one. Hi guys, quick one for you. “Let's say I created a Google, a public Google spreadsheet with all of my IFTTT properties and their RSS feeds then embed this one into one of my blog posts it will syndicate through my TR1, and let's say that I also snuck into the embed coding naughty little keyword. Am I in trouble?” No, not at all. That works really well. Marco, I'm going to let you talk about that one a little bit since that's more your avenue.

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Marco: Yeah, you know, as we mentioned before, all credit goes back to the source URL, so what you're directing everything to is that spreadsheet and I'm thinking oh yeah that's a Google spreadsheet, then it's public, and everything's there. Google can stem the abuse. I mean, your blog wouldn't if it were being looked at that way. Since it's embedded you're actually publishing contact that's in Google. This is for right now, so please, whenever I say anything don't think that I'm telling you 10 years from now this shit's going to work cause it might not work. Right now it's working really well so go ahead, push it.

Bradley: Yeah it does, and putting the keywords in the spreadsheets is a good idea because, especially … There's a couple ways you can do it. You can put the keyword and actually hyper-link the keyword within the cell in the spreadsheet which would kind of give you like a keyword anchor text, it's not quite the same because of the way that Google Reader acts, but it still associates that keyword with the link itself. Another way you could do it is by separating your columns and putting let's say keywords in like a left column for example and then your links on the right column so that you get the association is made. It's another form of co-citation, in other words a citation link. When you have a keyword in close proximity to your link there's a transfer of keyword relevancy there though that link based on it's being close in proximity to the actual link itself, so you can do it either way. Yeah, it's absolutely a good strategy.

Bradley: Yeah, let's go one better then that. You go keyword, you go link, and then you go the Google shortened link, and then you're giving Google all sorts of information. Wherever that's embedded, anyone looking at that, any bot looking at that, Google's going to take that as activity on that page on that spreadsheet but everything is going to filter back to the source. Then from the source if you have a link to the original website, to the thing you're really looking to rank then the juice flows out and it comes back and it flows back out to whatever link you're directing it to. You kind of have to play with it right? Remember how we've talked about the spider-web silo right? Where nothing works the way it's supposed to inside the things that we manipulate and this is one of those things where you can direct it anywhere you want and the power, the trust, is going to be pushed in any direction. Inside wherever that file is contained, and it'll go to all of the links that are contained within that file and to the final destination. I don't want to get into too much more cause [crosstalk 00:07:02]

Marco: Yeah, I was going to say … man, shit.

Bradley: Hey Hernan, did you want to comment on that as well?

Hernan: Yeah, I wanted to say real quick that without giving away too much also you can get real nasty with embeds you know. If you embed that spreadsheet on some other places like Tumblr, then you can embed the Tumbler posts someplace else, but yeah, I'm going to stop that, because otherwise we are giving away too much. I don't know if Mark is part of RYS Academy, if you are not, all of these nasty stuff is taught over there.

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Marco: Can I give away one since you guys all got to?

Chris: Yeah, go ahead.

Marco: All right, so another one would be something like you guys know you can embed Google Plus posts? So what you can do is take a drive file and create a Google Plus post with the drive link, make it a public link obviously, and then create a Google Plus post, and then you can embed the Google Plus post inside of a Word Press site, a Tumbler site whatever. You end up having multiple I-frame stacks originating with drive, then having Google Plus wrap that I-frame with it's own I-frame and then you embed that inside of a Word Press or Tumbler post or whatever so you get multiple stacks and you're talking about Google properties. Put that Google Plus post inside of a blogger blog, now you've got 3 Google properties or a Google site. Okay I've given away enough, I'll stop.

Chris: Yeah. Enough.

Hernan: Come [inaudible 00:08:34] learn the rest.

What Is The Best URL To Submit In Serp Space's Backlinks Service?

Bradley: Nate's here. What's up Nate? Greg says, “I want to spend some money and purchase the back-link service on Service Space. Would it be possible to get a clearer understanding on what URLs are best to submit in this case?” Yeah, Greg, pretty much all of them from your tier 1 network. Or if you're going to, if you're buying for a full future network you can actually spread it across all networks if you'd like. Typically what I do is I don't usually, well, I always boost the tier 1 properties always, but I don't always boost the tier 2 properties. Sometimes I do sometimes I don't it just depends on if it needs it or not. I always end up taking whatever I build on a tier 1 network for a client or a [legion 00:09:17] site or whatever, then I end up sending it over to get the links built. I just have links built to all the home pro, the profile URLs, the home page of all of the different sites and the IFTTT network. That's what I do.

Some people only like to build links to the “do follow,” you know, properties that provide do followings. I don't think that's natural looking, so I like to basically spread the entire link package out across all the properties in the network. Again, I do it to the home page because, you know, you get more effect if you were to actually take individual post URLs from the IFTTT network and build links to that, but then you're limiting the link juice to only being effective for that one post. It doesn't spread across the rest of the site. Now if you did some internal linking stuff you could, but that's way too much manual work. For efficiency reasons and just for automation reasons all I do is take the profile links from the IFTTT spreadsheet right out of the column, I just copy all of the links right out of that column, paste them into the sub-space order form, and that's it.

I just have all the links distributed evenly across those because then essentially what happens is every time a new post is published to your own site or to your own YouTube channel whichever, and it syndicates across the tier 1 branded network or the tier 1 network, it doesn't have to be branded, all of the post are going to be on that home page right? They're going to receive all of that extra juice from the inbound links pointing to the home pages. Usually the way that, you know, the blogs paginate which means it'll show you know, like 10 posts on the front page before it goes to page two. Your post gets the benefit of all that juice flowing from the home page for sometime in the future until it paginates because of another post pushing it off eventually, which will happen eventually. Usually by then it's settled in its rankings, unless it's really competitive in which case you might want to build additional links to the individual post URLs.

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I do it just strictly for speed and efficiency reasons. It's just so easy to just grab once the network's built I get a return from our builders, I just copy the call and paste it in the order form and generate my keyword list whatever, and then send it to get the links built to the home page and then I don't have to think about it anymore, it's done. I like to spread them across, evenly across all the properties because it looks more natural to have inbound links built to all of the properties instead of just a select few, especially ones with “do follow” links if that makes sense. What do you think Hernan?

Hernan: Yeah, I think it, yeah, I usually do the same and as you said, unless I need to specifically push a post, those posts that are page 2 or the bottom of page 1 that you want to push them upwards, unless that's the case then if I want to build like general authority to the network that's what I do as well. Now, you need to have in mind what kind of links we are creating to the networks. We are creating a couple tiers of links and that's where the power resides you know, because we could be spamming the networks and that's not the idea because those are branded properties and those are really valuable properties because they can generate a sale, they can bring traffic etc. The main idea here and this is when we developed the link building packages, the idea is that you're syndication network properties they only get contextual backings that we can create with Turbo Web 2.0, GSA, FCS Networker, Zenno Poster Pro, all of the tools that can create a web 2.0 contextual, and by contextual we mean relevant piece of content and relevant context that's surrounding the link.

Those are the links we are sending to the properties directly and then we are spamming those. We are spamming the contextual automated back-link. This spam comes like three or four hoops after the syndication networks. That's how we are managing to do that and you need to understand also that there's an amount of link that we're sending. The mass of links is not being sent directly to the IFTTT networks but rather we are using buffers in-between.

Bradley: Right.

Hernan: Like you only get a handful of links per property and that's on purpose. That's on purpose because we don't want to ruin them, we don't want to burn them.

Bradley: Yep. The other thing Greg, keep this in mind too, the link building service is good for IFTTT networks, whether it's tier 1, tier 2 it doesn't matter, also they're great for citations. If you're doing local work and you … You can also point directly to YouTube if you'd like. You can do that. We will not accept money site URLs, cause we won't, we're not going to build spam links directly to a money site. We're using spam tools, we don't do it ourselves so we wouldn't offer that as a service either. Citations are also a really good, press releases, any sort of tier 1 property is a good property to use for the link building service because just like Hernan just explained, we don't spam them. I call it spam because we're using a spam link tool, but we don't through like kitchen sink spam directly at the tier 1 links. We put a buffer of higher quality spam links if that's possible, between the kitchen sink spam and the tier 1 links. Our target URLs if that makes sense. Okay?

What Is The Timeframe Difference Between PBN BackLinking And IFTTT Network?

Okay Dean's next. He says, “I'm used to linking PBNs and other links to money sites and I'm used to the time frame it takes to show progress. My question is, if I was to link the PBNs and others to a single PBN and link it to my money site or my IFTTT network, one branded ring that links to my money site, what difference in time frame is there for progress etc. Just that I'm scared to spend money linking to a PBN or IFTTT to find that it takes much more time slash money to get the effect showing on the money site's ranks. Thanks guys.” There is a little bit more of a delay between, at least it's not always the case, but most of the time unless you have an unusually powerful link that you find and you point it to a buffer site first, in which case you can see results very very quickly. For the most part whenever I'm building through a buffer site, so I'm building links to a buffer site that links to my money site, I find it is slower effect on the result than if it's a direct link to the money site.

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I don't mind because it's safer. It's a safer approach that way. I don't have a specific time table, I know it varies. Again, it depends on the strength of the links that you're going to be pointing to, the actual buffer site. If it's a particularly powerful link you should see a result and effect much quicker then if it's a standard strength link or a weak link for that matter, so it really depends. Yeah, I don't have, I don't know that there's a specific formula for that, I've never made enough detailed notes to be able to determine that if there is. Do you guys have any input on that?

Hernan: Well it used to be like if you pointed a PBN link to a website or a webpage it used to be like 1-2 weeks tops. Now things are getting slower because Google is drawing out updates every month, and you need to have in mind also Dean, that if you get like a really powerful back-link and you point it to a website or you get a 301 for example, and you get a nice drop from Blue Chip Backlinks and you point it, you 301 that to a website to a webpage. There's a high chance that you will get the exact opposite effect that you are looking.

Bradley: Yeah, it'll drop.

Hernan: Yeah. You will see a drop. That pay dent from Google. I think Marco shared with us or something like that. That's on purpose as well.

Marco: It's a trap.

Hernan: Yeah, you will panic and go back and eliminate the link and that's exactly what they are aiming to do, to trigger that fear, quote unquote. That's exactly why you want to take it easy on PBNs. I've seen better results, like better results, I mean like slower results but more consistent in time. Like for example right now if you point a link, a PBN link to a website you can see maybe in three weeks, maybe in four weeks you can see a bump, but then it slowly starts to go down again because it's a dead link. It doesn't have any social signals, any social interaction, any validation anything. Now, when you do that through an IFTTT network maybe it takes longer but the results are more consistent in time because you're going through a buffer that has high DA, high trust flow whatever.

Bradley: Right.

Hernan: Have that in mind. If you're in a rush do PPC because otherwise you will be messing up with your rankings because that's exactly what Google wants to do.

Chris: I spoke about this two effects or I wrote about them back in December. Both the Google dance and what I called back then the death of the PBN, which is exactly what you are showing. If you buy a website that's out there in the middle of nowhere and all it's doing is providing a link back to another website then it's obvious what the purpose for the website that you purchased and so that's going to atrophe over time. It's going to lose power over time. The way that we've overcome that, now Bradley does it a specific way, but another way to overcome it, another way to show social signals or whatever is to drop an IFTTT rank especially if it's really powerful and get those social signals going, get curated content going throughout that's related to whatever it is that you're pointing the link to and then all of the sudden it becomes that much more powerful.

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When you do that, when you start link building, that's when the Google dance might kick in. Not always, but it does. When it does you can't do any type of link building. You have to leave it alone. You can't undo it, you just have to leave it alone for at least 21 days to see where it's going to settle because it'll start … It's called the dance for a reason. It'll move up, it'll come down, it'll move up, it's Google teasing you look what's happening. Of course, we as SEOs tend to panic. Unless you know what it is that you're looking at on that ranking ground. When you see that dance you know I'm not touching. I'm just going to go and produce content and do everything else that I usually do. I'm going to leave it alone for 21 days, which is 3, maybe 4 weeks until it settles back to whatever position Google is going to determine that it deserves. That's when you decide the next step to do.

Now we're talking about a time frame of a least a month from the time that you buy your PBN and you point it at your property and it starts dancing before you can do any other type of link building to the property. Or here's a killer, if you get sand-boxed permanently you know that's it, it's all over. You're not going to move past wherever it is that it's dancing. In that general range that's where it's going to stay. It's just Google's way of killing, one of the ways of killing PBNs or catching SEOs. They spring the trap and all of the sudden you're sand-boxed and you don't know why. You keep pushing and you keep pushing and you keep triggering the Google dance until you permanently sand-boxed.

Bradley: That's right. The other thing you can do, which is, it's been working well for me to now for several months is also like for example when Marco said I do it a different way because I don't build PBNs anymore. I just build, re-build expired domains so I don't have to worry about producing content at all anymore. Something that works fairly well with that too is because we're losing the ability to attach an IFTTT network in published consistently which gives that PBN site and what I call private link network site because I'm not using it as a blog anymore. It's not a private blog site if I'm not blogging on it right? It's a private link site and so since I don't create a blog on those domains anymore I'm not publishing content and I don't have an IFTTT ring around it so I'm triggering all those or providing all those signals that Google wants to see. There's a hack, a work-around for that that I've been doing which is using Crowd Search.

Then at I send traffic signals though the private link, the rebuilt aged domain that I purchased I send traffic through that link to my money site or to whatever site it is that I'm linking to. Those are traffic or engagement signals. Even though it's not getting the social validation and everything else that a PBN site would that would have an IFTTT network around it, I'm still giving engagement signals by sending traffic through the links from that private link network site so that's another option. In case you guys haven't seen the webinar we did on how to do all that kind of stuff, referral traffic using Crowd Search. If you just do a search on Google for Crowd Search demo 2016 you'll see our video at the top and I did an hour-long webinar specifically about how I use Crowd Search for referral traffic, and it's a very very powerful method.

Hernan: I put the link on the events page.

Should All Of Your First 20+ IFTTT Properties For YouTube Syndication Be Powered Up?

Bradley: Okay cool. Okay, Wong, he is new, he says, “Hi Semantic Mastery team my name is Wang.” I'm sorry, and he says, “I just joined IFTTT SEO Academy V2 and completed my first network. I would plus 1 that but I'm not logged in under this browser.” Somebody go plus 1 that. “I wanted to order link building services and service space to power up my IFTTT properties. I want to ask should I power up all 20 plus properties?” Okay, we just answered this question for somebody else. For YouTube syndication yeah, I recommend just powering up all the networks or excuse me, all the network properties. If you have a full tier 2 network for YouTube syndication, like I mentioned earlier I don't always power up my tier 2 networks, the second tiers. I often do for YouTube stuff, but generally what I do for YouTube is I use test channels when I'm trying to get into a new industry or a new niche or new location or something. I'll use test channels that have one tier 2, full 2 tier network around that channel.

If I identify some areas that I'm going … If I identify key words that I'm going to go after that have some level of competition so they're not just slam dunks like I rank it instantly. I know that there's some competition, I know there's competition but I know that I can win. I can get there. I can get where I want to be with the networks. Then what I usually do is I build up a money channel for that particular industry or niche or whatever and I'll end up stacking multiple full 2 tier networks on that one channel. I usually don't go more then like 5 full two tier networks but that's a lot because that ends up being like 20 IFTTT rings that goes through it, that every video gets syndicated to. Very very powerful. For YouTube syndication, like if you're just starting out I would recommend without a doubt always boosting your tier 1. If you've got a full 2 tier network which you should for YouTube guys, for YouTube you should always use full 2 tier networks because you can. There's no footprint issues, there's no issues whatsoever so you ought to just be using full 2 tier networks for YouTube period.

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If that's the case go ahead and start powering up those two. If I had to only choose one ring I would absolutely make it the tier 1 ring, but it's definitely powerful to even power up the 2 tiers as well. Okay? Again, as I mentioned earlier, just do all the properties. It just looks more natural that way.

What Are The Long Term Effects Of Using Google Apps Emails For Branded Networks?

Greg says, “Quick question. Have you tested long-term effects using Google apps e-mails for branded networks?” I have not Greg. I've never used Google apps e-mails anyways so I really have no experience on that whatsoever. Does anybody else here tested that?

Hernan: Nope. No Google apps.

Chris: No, nope.

Hernan: I have used branded e-mails like [email protected] for …

Bradley: Web mails, yeah.

Hernan: Web mails yeah, but not Google apps.

Bradley: Yep. In fact, usually for branded networks guys, for websites, not for YouTube syndication but for blog syndication, I usually end up having the e-mails or all the accounts created using the web mail account instead of the Gmail account because what happens is in case, and very rarely do branded properties ever get terminated, branded networks do they ever, very very rarely do the Google accounts for branded networks ever get terminated. It has happened. Especially if I'm doing something particularly spammy with them. It's very rare that that happens. In the past I've had it happen where I've had a branded network Google account shut down. What sucks is then when you have to rebuild a new, create a new Google account and then if you had signed up with the Gmail account for all of the other accounts you have to go in and change the e-mail address to the new e-mail address. It's kind of a pain in the ass. I don't do it anymore myself I just hand it over to one of my VAs if that happens, but it's still unnecessary work.

If you're building a branded network for a website and you have access to web mail then I create a web mail account specifically for building that network and then I'll create of the, or have the VAs create all of the accounts using that web mail account. That way if the Google account were ever to get terminated for some reason or another it wouldn't effect all those other accounts in the network. They would still have notifications and everything because those were all going to a web mail account instead of Gmail if that makes sense. Again, that's just if you're building your own networks, obviously if you're ordering from us that's not going to work. We're just going to produce the network sites with using the Gmail account that we create. If you're doing it for yourself then that's an extra step that you can do to prevent additional work if you know, God forbid the Google account got terminated.

Would A 301 Redirect Fix Websites With Duplicate Content Issues?

Paul says, “Hey guys, I have a new client that has two sites with duplicate content on both. Site A has some ranking on first page but no metrics. Site B has good metrics but no ranking, so my question is if I take site A down will the simple 301 redirect to site B fix the problem of duplicate content and save the ranking on Google?” Well yeah, I'm not sure. Paul, without looking at both of the sites, if it's an exact duplicate site then the on page is going to be the same, but I would look at the off page. You say one has no metrics and one has good metrics but it's not ranking as well. There's a reason why there. There's a reason why. You say it's got good metrics but it doesn't mean it's got a clean link profile. You can have a really high metrics but still have a really shitty link profile. That could be what's causing it not to rank.

Just so you know when you do a 301 redirect the site that you're redirecting is no longer index-able so it will absolutely clear any duplicate content issues because that page disappears in Google's eyes. It gets redirected if that makes sense. What I'm trying to say is I don't know, from what you're saying if site A is the one that's ranking and site B is the one that had metrics but it's not ranking or it's ranking on page 2, then what I would do is instead of redirecting site A to site B which you'd be like taking the one that's ranking and pointing it to the one that's not ranking that to me seems backwards. I would want to redirect site B to site A and monitor site A and see what happens just like we talked about earlier on this webinar, you probably will see a drop immediately but then after a few days or a few weeks you should see it come back and settle in if there's not a problem.

If site B does have some, even though you say it's got good metrics, it could have some issues with the back-link profile and that's why it's not ranking. If that's the case it could cause site A to pull down too, but then all you have to do is remove the 301 redirect and theoretically site A should come back to where it was before you did the redirect to begin with. Right? That's something you could do. Something else you could test is if it is an exact duplicate Paul, you could go into site B and set the canonical to point to site A and see if that fixes the problem. It does something similar to a 301 redirect but it's not an actual physical redirect. It would leave both pages index-able, but Google would push all the credit from site B to site A or whatever you point the canonical to, if that makes sense. All right?

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Scott's got a slew of questions here. We'll try to run through these very quickly. Typically we ask you guys to post you know, one or two questions at a time and then wait and post the other ones so other people can have a chance. We'll go ahead and answer these.

Does IFTTT Support Instagram And Snapchat?

He says, “Hello, I noticed you don't use Instagram or Snapchat which are two of the most popular sites on the internet which gets lots of traffic does IFTTT not support these sites? Are we missing out on a lot of traffic by not using these sites?” Well, IFTTT as far as I know does not support those sites. Besides that I just flat out don't use those two sites. It's just not something I've ever done, Instagram or Snapchat. I do have a Snapchat profile but I still haven't even played with it yet, so I just don't use it period. Guys, if you, I don't know, Hernan, are those channels in IFTTT? I don't even think they are.

Hernan: Well, sorry Marco. Instagram for example in [Esped 00:31:30] you can only post from Instagram to someplace else. Instagram being a mobile app it's not allowed, it's actually against Instagram terms to post anywhere else than on a mobile phone. You can post for example if you upload something to Instagram you can get it syndicated to Pinterest or to Flickr to Facebook whatever, to Twitter. Snapchat I'm not entirely sure. I don't think there is, but I know there is a market there. We might go into the you know, the [rant 00:32:07] mastery that we want to do. Some of us might go through Facebook like, some of us might go through Snapchat, but there is no way we can post to these applications.

Marco: Snapchat is not in IFTTT I just checked.

Hernan: Yeah, Instagram it is but as a trigger not as an action we can post to.

Bradley: Yeah, but that doesn't mean that it can't be used. You can build, I mean if you're really into whatever social media property it is that you're talking about, you can build an IFTTT network specifically for that. Just like we do with Twitter or [CR Cannon 00:32:47]. We did that. It's not that we don't use it, we do use Instagram, we just have someone that goes in there and publishes content for us right? We have our social media manager that does stuff there and Facebook and Twitter. It just compliments whatever it is that you're doing. You can't just make your blog ground zero and do everything from your blog because that's not what the regular Joe does right? They'll be going into Instagram …

Bradley: Well we try to do that possible. Things like Instagram and Snapchat are third party applications that you have to use outside, beyond your blog if you want to use them. There's certainly traffic there, it's just not something I've ever taken the time to learn how to do. That's why it's not in the training. If we were using it Scott, if would be in the training. Let's put it that way.

Chris: Something that's worked really well for me is … I had a project and this women, I mean her home is here Facebook page. She didn't want to go bother with a blog. She didn't want to do any of that. The way that we got around that is that we said okay, we'll just make Facebook ground zero and we'll make that the trigger for everything else and it's worked really well.

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Bradley: Yeah, it's not just about SEO it's about driving traffic right?

Chris: The end result that you want if people visiting whatever it is that you're trying to promote.

What Is The Average Time You Maintain A Website's Ranking?

Bradley: That's right. Okay, he says next question, “With the way you guys set up IFTTTs, tier 1, then having links pointing to IFTTT for power, does this tier 1 buffer typically keep the site's videos more protected from Google updates? With these techniques taught how long do you guys maintain rankings for it on average?” Yeah, that's in part in the training Scott I talk about the IFTTT branded or the tier 1 network acting as an SEO firewall and that's in part another reason why we use it. It does protect the money site from additional link building stuff that we do. All the additional link building stuff that we do goes to the tier 1 networks or other tier 1 properties. They don't have to be IFTTT properties guys. Those are just like you know, it's just standard operating procedure for everything we build to have a network, but there are other things that we do. Whenever we are building links to our money, or to, whenever we are link building I typically don't build, unless I am very very selective, I typically don't build links directly to the money site I build them to the tier 1 properties.

Most of the time the IFTTT networks are also other tier 1 properties, like press releases and citations and things like that okay? That way we're using them as buffers guys, and that's like SEO or link building 101. I mean it has been for years. There's nothing new about that. Does it protect from Google updates? Well so far, again, knock on wood, I've been using the IFTTT strategy now for 4 years, yeah 4 years, over 4 years now, and I haven't had any issues with that. That's exactly why I don't … It does protect from updates. I do some nasty things beyond the IFTTT networks. In other words, outside of that I do some pretty nasty things and luckily those networks have been able to protect my site from any particular wrath you know what I mean? How long do they maintain rankings for on average? It depends Scott. It really depends on the competitive, you know the competition in the industry or the keywords that you're competing in. That has a huge effect or huge factor on how long something maintains the rankings.

Also, if you're in an industry where content freshness factor is important and you nee to continually publish, that's key. Even it you're in an industry that is not a particularly content heavy industry you still should be updating on a regular and consistent basis, so that means blogging. That's what in part gives these networks their power okay? Even like a roofer for example should be posting at least one per week in my opinion on their blog because that's going to continually update their network with fresh content, it's going to continually feed Google those signals that it's looking for, it's going to continually post to their Google Plus page or their Google Plus local page, Google my business local page, so that's going to feed additional signals to Google. That's why I said you know, how long will at rankings be maintained from an IFTTT network? There's too many variables for me to answer that question. It's going to be on a case by case basis. Every case is going to be different.

Is There A Difference When Naming Links Without The Brand Name?

All right, next one. Scott says, “When naming links you always make it Get It Done YouTube, Get It Done Blogger. Can we just make the link?” Scott, you can name them whatever you want. Okay? Guys, those were just guidelines. I said that in the training, it's just guidelines. You guys are free to change stuff if you'd like. You're free to experiment and in fact I encourage you to experiment because that's how you get good at SEO guys. Just following instructions is great to get started, but you should be doing tests on your own and testing and trying to learn cause that's how you really get good at this stuff. Following instructions is really good when you don't know what you're doing. It's a great way to get started guys, but you should be trying to create your own flavor of SEO so to speak. Scott, play around with that okay? You can just put YouTube blogger or whatever you want. You can name them anything you want buddy. Next one Scott …

Hernan: If I can just pop in, I encourage people to just push boundaries and do whatever you want just make sure that you don't care about whatever it is that you are working on because if you care about it a …

Bradley: Don't test with it.

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Hernan: Right, you're risking losing it. Just make it something and just push it and hammer it and do whatever you can to it. Keep notes, keep good records, and this way you know well that definitely didn't work cause I got de-Index so now you know what gets you de-index right? You roll back a little, may you try it a different way. The way that we do it, the way that we give it to you is how you can be as safe as we've determined though our testings, as safe as you can be. That's not saying that you are completely safe, but dude, just push push push keep testing and keep going. It's the only way to learn, the only way to learn is to break stuff.

Bradley: Here's a trick. I used to test, create test properties strictly for testing, which was great cause I learned a lot and I still set up test properties now, but now when I set up test properties there's a monetization aspect to it. In other words, I don't just set up text properties specifically just for testing. I set up with the idea that if this test is successful I can make money from it. My point is you can set up like [legion 00:39:34] sites for example for testing because those are assets that you own, they're not client's properties right? They're not properties that are already producing revenue for you. You can set up test [legion 00:39:45] properties for example or test affiliate campaigns or test CPA campaigns. Whatever you want just set up something with the goal of testing but also knowing that if the test is successful you can monetize it. There's no reason in setting something up for testing purposes just to learn that's great because you can learn so that's the benefit.

If you can also make money from what you learned at the exact same time from that test property, you already put the work in, why not make money from it you know what I mean? That's why I have a lot of [legion 00:40:15] properties guys that are outside of my main industry which is tree service that I set up just as test sites. It would actually produce revenue for me because they were successful, successful tests. I've also lost a lot of them. I've got more failed tests then I have successful tests I can tell you that.

Do You Have Notes For IFTTT V2 Videos?

All right, last one from Scott. “Do you guys provide actual notes or can you provide actual notes for IFTTT YouTube videos? I've noticed you do have perfect notes in the videos but they're not provided on the sides.” Or on the side excuse me. “You probably give those notes to your outsources.” You're correct Scott, I do. “Can you provide those notes?” No, I'm sorry Scott. Those are working procedures that I've developed for outsourcers and everything that is needed is inside the training already. The notes that we provide to our outsources are more proprietary because they have specific things that we do specific to projects that we work on and I can't share those with you I'm sorry. I think everything in there, you're the only person so far that I know of that has asked for that Scott, so I think that everything that is needed is listed in the description of the video, other then just literally written out step by steps which we call working procedures and those are proprietary so I can't show those I apologize for that.

Is It Safe To Syndicate HQ RSS Feed's Posts Through City Blogs? 

John says, “Have a multi-location client on WP Multisite. We're using a tiered IFTTT network for the main, HQ's root RSS feed with your plug in. Each location's sub-site also has it's own city themed blog and the HQ isn't location specific.” Okay. “For the location pages is it safe to syndicate the HQ RSS feed's post though the city blogs as long as we blend that with other location based content and use attribution?” Is it safe to syndicate the RSS feed's post through the city blogs? I'm not sure what you mean. Are you talking about using the sub-domain city sites as syndication points from your main site? You could but why not just use your main site as the syndication point and feed it directly to your branded IFTTT network? Then point links back. You can build contextual links within the post to point to the sub-domain sites if that's what you're trying to do. Maybe I'm not understanding the question. Could somebody, am I interpreting that correctly guys, or is that, somebody else want to take a stab?

Hernan: Yeah. No, I think you correctly, I understand the same that you were saying Bradley. I wouldn't know. If you're doing a branded, well if you're doing tiered maybe, but if you're doing a branded network why would you want to blend them with other location based content and use attributions you know what I mean?

Bradley: Yeah. Typically what we do John, and we talk about this almost every week on Hump Day Hangouts so this is certainly one of our frequently asked questions. With multi-locations, and I don't know anything about WP Multisite I've never used it never, so I have no idea with that. Maybe there's something specific to WP Multisite that you're asking that I'm just not understanding, but when I deal with root domains when I have multiple locations which I had a lot of those, and I [pre did 00:43:37] the locations on sub-domains where I used the city as the sub-domain name. Then what I'll do is I blog through the root domain or my virtual assistants do the blogging through the root domain that covers all of the sub-domain sites. We're only syndicating from the root domain to one brand of IFTTT network, and then what we do is within the blog post we set up silos on the root domain. Location silos, so the top level category will be a city. So each, every sub-domain site will have it's own category on the root domain if that makes sense.

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For example in Virginia I might have a Fairfax category and a Prince William county category and Stafford county category something like that because I have those sub-domains already that I'm using as location sites. Then what we do is blog from the root and put the posts within the proper categories whenever I'm linking, building contextual links from inside the blog post to the sub-domain site because that way I'm still building links to all the sub-domain sites through syndication but I'm doing it from one blog instead of multiple blogs. It just is easier on the virtual assistants, I only have to maintain one rings, you know one IFTTT ring. If I find that anyone of the sub-domains aren't getting, you know I'm not seeing the results as quickly as I would like, because maybe there's more competition whatever, then I can always go in and build a location base, location specific IFTTT ring for that particular sub-domain and then start blogging through that sub-domain blog instead of from the root. I only do that when necessary and that's only when the root domain blogging strategy does not work or doesn't work as quickly as I wanted it to.

Like I said, when you got multiple locations it's so much easier on a management level to manage when you're just dealing with one network and one blog point. That's typically how we do it. Okay? Excuse me.

How Fast Can We Put Videos Using Video Marketing Blitz In Branded IFTTT Network?

Clark says, “I have Video Marketing Blitz with it I can find hundreds of keywords that will rank videos on Google. My question is how many and how fast can we safely put videos into our branded IFTTT network?” Great question Clark. What I recommend is no more then 5 videos per channel per hour period. For example I've got a 2 hour when I'm going to be doing a bonus webinar next week after Hump Day Hangouts we're going to do the bonus webinar and we'll talk all about this, but my point is like right now with the testing that I have I only have 5 money channels. Each channel has it's own IFTTT network. Every time I do the poking first through test channels that have no networks, they have no association with any other property on the web, they're just strictly spam YouTube channels and I use them to test or code key words.

Once I've identified key words with will rank with no SEO work then I go produce those videos and publish them or whatever, upload them through my money channels. My money channels have networks around them. I limit it to no more then 5 videos in a 24 hour period. I'm sure there's other people here that can spam the hell out of their YouTube channels, their money channels, and probably get away with a lot more then that, but I always try … I hate losing channels so I try to keep it 5 videos in a 24 hour period per channel and that's it. That way I don't lose the channels. Okay? Here's the thing. Even if you were to pump out 10 or 12 videos or 15 videos on channel that has an IFTTT network around it in one day, you're posting to your IFTTT properties your Word Press Tumblr 15 times in a day and that can raise a flag very quickly and get your accounts terminated. I hate rework guys, I can't stand doing rework so I try to make my properties last as long as possible.

Any Thoughts On Tony Peacock's Embed Network?

“What's all the big hoop-la about Google's change on embedded videos?” I didn't know there was a big hoop-la Wayne. This is news to me. Huh, I would like to know what you're talking about. If you can drop a link Wayne, I'd love to know what you're talking about. We won't have time to cover it today but if you can drop one in the Mastermind we can start a discussion there too.

How To Make Citation Unique For 2 Business Names Sharing 1 Address?

DC Glenn whoop der it is, okay, he says, “If I have two entities using the same address can I make one citation unique to one brand and the other unique to the second and get away with it?” Yes you can. Yes, okay, “I'm not really trying to run for local but I want my citations to pass quality dues back to my sites. Is there penalty for this method or is there a better way?” No, there's not penalty DC. What you need to do though is the names are unique but the addresses are the same, so what you need to do is make sure the other 2 data points are going to be different as well.

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Usually we think of local as NAP, name, address and phone number, but there's also web address right? That's also part of it right? In my opinion the NAP itself includes the web address at least for what we are talking about here. You can share one data point across multiple listings without it causing any NAP issues. If you share two data points then it can cause problems. In your example here you've got two unique business names. They share the same location but if you have two unique phone numbers and two unique web addresses you should be good to go. I haven't experienced any problems from that. As soon as you start sharing two data points then that's where you start accruing just massive amounts of NAP issues guys. There is nothing worse then having to clean up NAP issues guys, and that's why I don't recommend any of you ever doing it on your own. What I recommend you do is hire somebody to do it. There's several services out there. My favorite for citation clean-up is Loganix. Loganix has a citation clean-up service, it's about 500 bucks but it's the best I've found for the US market anyways. Okay? Okay, Hernan's yelling at me, he took over Adam's position. Give me a 5 minute warning.

Hernan: Somebody has to do it.

How To Have Multiple YouTube Channels In Same IFTTT Account?

Bradley: [Two saw me buy houses 00:49:43] with IFTTT and YouTube. You stated that she could have multiple YouTube accounts tied to the same IFTTT account. No. You can have multiple YouTube accounts tied to the same IFTTT network but you have to have, you can only have one channel, one YouTube channel to any one IFTTT account. You can have one IFTTT network and have, you could have 5 different channels feeding into one network if you want, but each channel has to have it's own IFTTT account and then the network properties all have to be connected to each IFTTT account if that makes sense. Okay? “When you do that do you have to add the recipes over again to the YouTube channel that you just added?” Well yeah, because each IFTTT account, remember, it's a 1 to 1 ratio YouTube to IFTTT, the network properties that we syndicate to those can be shared across multiple IFTTT account but you have to recreate the recipes every time. You don't have to create them all you have to do is copy them from the spreadsheet that we provide to you. Paste them and just edit a couple ingredient details and that's it. Yes, every IFTTT account will have to recreate the recipes. Okay?

Difference Between Curation Mastery And Content Kingpin

[D'Ante 00:50:55] “What are the differences between the old curation course and the new content king pin course? I know that if I buy the old one I will get the new one for free, if I buy the new one what information in the old one is lost? Asking this question because of the price differential, thank you.” [D'Ante 00:51:06] that's a great question. The original one called Curation Mastery that also included some outsourcer training stuff on how to outsource the content marketing part of it. Since we just developed Outsource Kingpin for Mastery PR, we launched that last month, was that last month guys? It seems such a blur to me any more I think it was two months ago at the end of June. I was at the end of June.

Hernan: Yeah it was the end of June.

Bradley: Basically the new version which is Content Kingpin, it's been updated. There's obviously been some changes, there's been additional content added, some additional things that we'd done, but also we removed the outsourcer part of it because now we have Outsource King Pin which is a separate course. [D'Ante 00:51:51] if you haven't already purchased Curation Mastery don't. Just wait. Content King Pin is going to be released in 3 weeks and you can purchase that and you'll have everything you need. If you want the outsourcing training that's a separate course now, it's Outsource King Pin. Which by the way, if you're going to be doing the content marketing business guys you should be outsourcing that. It's not something you should do. You can literally make money for just managing projects which is so easy to do once you learn how to train oursourcers to curate which is really simple.

Content King Pin when that launches at the end of this month you guys can pick that up, put your VAs through the course, use your account I don't even care, buy your account put your VAs through I don't care, that's fine, train your VAs how to curate and do content marketing for clients or your own sites whatever. Just pay them to do it. Don't do it yourself, you don't need to.

Chris: You can share our stuff with your VAs you just can share it in [black cat 00:52:49] forms.

How To Use YouTube RSS For Syndication?

Bradley: Yep. I'm sorry. Okay, we've got one more question we're going to answer and then we're going to be done. Kevin says, “Can we still use a normal YouTube RSS feed from our channel to our IFTTT ring since YouTube changed the RSS feeds to take the embed out? And it's only a link not sure if that's right, how do we use YouTube RSS feed for syndication then?” Yeah Kevin, we don't recommend it anymore. Since YouTube changed their RSS feeds and they're no longer embeds they're just links, no, we don't recommend using those. All I recommend for the YouTube RSS feed is just submitting it to directories and aggregators and that's it, and you know like pingers. That's all I recommend doing the YouTube RSS feed because now if you buy, if you get Lisa Alan's Rank Feeder, RSS authority sniper and rank feeder, her rank feeder application will actually create the old style YouTube RSS feed with the embeds and everything that are syndicatable embeds. If you want that functionality again then you have to subscribe to Rank Feeder. It's a great service though. As far as using YouTube RSS feeds for regular syndication stuff now, no I don't recommend it. It's not worth it. They don't embed anymore.

All right, I think that's it. Sorry guys we couldn't get to the rest of the, there's only a couple more anyways, but we got to wrap it up. We've got Master Class starting in 5 minutes, so thanks for everybody being here. We will see you guys in Master Class in a few minutes those of you that are here, those of you that are not we'll see the rest of you next week. Okay? Thanks everybody for helping out.

Hernan: Bye bye guys.

Chris: Bye everyone.

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What Is The Best URL To Submit In Serp Space’s Backlinks Service?

By April

 

In episode 92 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked about the best URL to integrate for the backlinks service in Serp Space.

The exact question was:

I want to spend some money and purchase the backlinks service on serpspace, would it be possible to get a clearer understanding on what url's are best to submit in this case… thx?

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