Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 256

By April

Click on the video above to watch Episode 256 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Everybody, welcome to Hump Day Hangouts. This is episode number 256. Today is the second of October 2019 is the first Hump Day hangouts for October. And we have got some good stuff to go over today. I just wanted to do a quick announcement. And we're going to say hi to everybody. let you guys know about some upcoming cool stuff, and then dive into the question. So if you're watching and haven't asked your question yet, please do. If you're watching on YouTube, make sure you head over to semanticmastery.com/hdquestions and ask your questions there. That's where we're actually monitoring for questions. But other than that, just want to say, first of all, thanks for being here. This is your first time watching. Whether you're watching live or catching the replay, you are in the right place. So thanks for joining us, just remember to always go to semanticmastery.com/hdquestions, and that's where you want to pop your questions on and get them answered. Whether it's live or as a replay. So real quick, I'm going to go around the board here and we're going to say hello to everybody. Bradley, how's it going?

Bradley: Good man, happy to be here. Excited. I got my POFU Live shirt on. I was actually working on my presentation today, I spent the better part of most of today working on it. So I'm kind of excited to now

Adam: wait a second that says 2019 to POFU Live 2019 already happened

Bradley: No. But it's going to next week.

Adam: Outstanding. Yeah. October 11. To 13th. So you've been? Yeah, you're working on your presentation today. What I think you've talked about a little bit, right?

Bradley: Yeah. I'll on when I grabbed the screen to start questions, I'll just do a quick teaser of it. But it's about holistic marketing, in which holistic marketing is an actual thing. And I didn't realize that until I started to create my presentation. I mean, I'd heard the term before, which I understand what holistic means, right? It means like an all-encompassing, like, from all angles type thing. And so when I started to develop my presentation for what I have determined what holistic marketing is, and what I've been able to see by combining both offline and online and different types of marketing methods, and it creates an overall better digital presence. And its branding, essentially, the way that I think a bit holistic marketing is about building a brand and brand recognition, brand awareness, that kind of thing. And so anyways, when I started my presentation, I actually did a quick search for holistic marketing, and Damn, if that's not an actual valid, like regular, like a term that's been defined several different ways. But I found a specific definition that aligns with my opinion of what his holistic marketing is. And so I actually included that in my presentation. But yeah, it's, it's just very, very powerful strategy that I've been able to, I've been fortunate enough to witness with my own business over the last several months, my real estate business, and I kind of just stumbled across this from, you know, developing that we're building that business and starting with an offline marketing approach instead of online. And it really likes opened my eyes to the power of using a combination of all different types of marketing methods. Instead, just focusing on digital, which, that's all I've done for the last 10 years, essentially. So and it was interesting because I started to implement that, you know, I wanted to see if it could be as powerful for some of my clients as it was for me. So I pitched to one now three of my clients on it. And I've got three clients signed up for several additional marketing services beyond digital marketing, and seeing incredible, consistent results with them as well. And so that's part of what I'm going to be teaching about at POFU Live next week.

Adam: Awesome. Alright, next on the screen here, for me, at least is Chris. How's it going? Man?

Chris: Good. I just realized it's one week Damn. Yeah. only want to be. Yeah. Like, look forward to seeing everybody there then. Can't wait. Where is kind of like all that the moment we are heading into autumn here, and a slight storm brewing outside at the moment?

Adam: So I'm actually looking at Denver right now. But while I do that, Hernan.

Hernan: It's always really good. I'm really excited about the live excited to have the meeting with you guys next week, as well. And the week after that, we always come up with good stuff coming up for Semantic Mastery. So excited for the event, a lot of good stuff, but also to meet you guys. So happy to be here.

Adam: Good deal. All right. Last but not least, Marco, how you doing today?

Marco: I'm always good, man.

Adam: How's the weather down there?

Marco: It's always good.

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Bradley: And he's back. It's always good.

Marco: I'm back. I'm energized. And but I'm still trying to catch up on last week, being away for a week and all that good. In that sense, right? It was great. I tuned out, turned off the cell phone, left the laptop at home. So I was just I enjoyed the sun, the beach, the pool, the food. The surroundings were in the middle of the jungle, it was just a great, great way to unplug and just enjoy. Why get on the path to POFU if you can't stop once in a while and enjoy it and enjoy the fruits of your labor you have to do that. Have to do that it gets you re-energized. It gets you thinking sometimes differently, come up with all kinds of ideas. So it was fun. And now it's time to get back. Back to the grind.

Adam: Good deal, man. Well, this is good. I'm going to call a quick audible here. We're going to take 30 seconds. I just want to go around real quick. Everyone wants to say something. What do you do outside of you know whether it's consulting, Semantic Mastery? What is something like what are you doing this all for? I know Bradley talks about his but Bradley I'm skipping around real quick, what do you do for fun outside of this stuff?

Bradley: Well, when I don't have I get my daughter every other weekend. And so when I have her I spend time with her and right now it's all about softball because she's in like a million softball teams. And anyway, it's crazy. But outside of that, I enjoy riding ATVs. So I've got several machines and I enjoy working on them when I'm not riding and we go I go on camping trips with like ATV riding trips where we go camping for the weekend with a group of guys and or a group of people really this women involved too. But yeah, it's a lot of fun. It's a that's my escape, you know, and so I don't take them off the week vacations very, very. It's very rare that I take a week vacation, but I do often take weekend vacations. So

Adam: Nice. Chris, How about yourself?

Bradley: He's muted.

Adam: All right, we'll come back to Chris or not about yourself, man. What do you do? It's all good. Sorry. All right, Chris.

Chris: Yeah, for me surfing, snowboarding, hiking, hitting the gym, droning if there's like, well better, especially from out in talent and stuff. And definitely not worrying about the latest Google update likely seen a couple posts this week.

Adam: Fair enough, man. Hernan about yourself. We are technically challenged today. Alright, skipping you, Marco. What about you? I think you kind of talked about it. But what's something you like doing outside of this?

Marco: Well, you know, I have a 10-year-old, soon to be 11, a seven-year-old soon to be eight and an 11 month old, soon to be one. All their birthdays are in second week of October. Right? So I got that coming up. But outside of that I'm with my family, man. I'm with it. You know, when you have kids that young, you do nothing without them. And I mean, it's literally, there's hardly anything that you can do. Because we don't like babysitters. We don't like any of that stuff. So we take care of our children. That's one of the reasons why I love working from home because I'm available to do whatever is needed. But yeah, I mean, and I'm loving being a dad. I mean, I've always since my first daughter was born almost 11 years ago. I love being a dad and I love my family. And it's have a great time with them.

Adam: Nice, nice. Well, I think everyone's heard my a few times. But I love trail running. That's my thing. Love it. Love it. Love it. So try to get there as much as I can and get out hiking trail run and whatnot. So , Hernan, how about you? Are you there yet? Are you still muted? Still muted. All right, well, we're moving on. So just wanted to give everybody a little glimpse like this is some of the stuff why we do what we do, right? It's not all about work, you got it. also enjoy it, you can't take can't take money with you when you leave. So you might as well enjoy what you're doing and take some time for yourself and your family and what you love doing.

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So real quick wanted to say first of all, like I said, when we started, if you're new to Semantic Mastery, that's awesome. Thanks for watching us, you're in the right places in place you should come every week, you got questions, we don't know the answer, we will certainly point you in the right direction. But between all of us, we generally can at least get you started down the right path and hopefully give you the answers you need. Whether it's you know, to improve your rankings, whether it's to get better results, get some clients, whatever may be. But the next step, if you want, we get our step by step processes for everything from dealing with new websites, age domains, YouTube channels, whatever it is, then I was just to pick up the Battle Plan. If you live with us, you can pick that up on the link to the side or you just go to battle plan dot Semantic Mastery.com and if you're already there, you already got some clients, you're already looking, you know, at building that recurring income and looking to grow and form that network with other people who are doing the same thing, then, you know, the place you want to do that is in an experienced community with fast access to real world info, and that would be the Semantic Mastery Mastermind and go check that out at mastermind.semanticmastery.com. And no matter where you're at, you know, we got started telling people how, you know, here's how we do a lot of what we do. Here's how we build what we build. And eventually, you know, people came to us said, Hey, can you do this for us? We're like, Oh, yeah, of course, like, Well, that makes sense. That's what we're doing. We're hiring VA to do the stuff we teach. And that's where mygb.co came from. And it's expanded from there. But if you want to save time, and you know, either for your own projects or your clients projects go over there you can get syndication networks are always drive stacks, press releases, Link packages, embeds lots of cool stuff rolling out over there. And last but not least, subscribe on the YouTube channel. If you are checking this up on YouTube, just hit the subscribe button. Stay up to date with the weekly Hump Day hangouts as well as other videos that we post. With that said, I know Bradley, you were going to talk real quick I think about your you're talking POFU Live. And then what anything else we need to cover before we hop in?

Bradley: No, let's get right into questions. Alright, so I'll go ahead and grab the screen. You guys confirm that you're seeing my screen?

Adam: Got it?

Bradley: Okay, so yeah, so holistic marketing for branding and business growth is what I'm going to be talking about. And this is the definition that I found that I think most closely aligns with what my interpretation of holistic marketing as or what my opinion of it it is. So Philip Kotler Kotler, I think a marketing professor at the Kellogg School of Management at Northwestern University defines holistic marketing as Holistic marketing is based on the development, design and implementation of marketing programs, processes and activities that recognize their breadth and interdependencies. Holistic marketing recognizes that everything matters with marketing, and that a broad integrated perspective is necessary to attain the best solution. So my interpretation of that is holistic marketing is combining multiple channels, various digital plus traditional plus offline methods to produce a significant increase in brand awareness and recognition for company, thus increasing market share across the board. And the result is that a brand is sought by prospects. And I've seen that firsthand now with my own business, as well as three clients of mine that I've started to implement holistic marketing approach to their businesses. So that's really what I'm going to be talking about, and going into more detail about. Specific methods and resources and showing some results of examples for the businesses that have applied this to and why I think this is really the best way to go forward. With marketing as opposed to always just focusing on digital marketing, which is what I've done for years, I see that there's a real benefit to building brand awareness, more so now than I think ever before.

So that was it. With that, let's get into questions. If you guys have any questions, please post them, we've only got a few so far, a couple of them are in depth. So we're going to get right into those.

How Can You Make An Individual Home Listings Appear Higher In The SERPs For A Client Website?

Looks like the first one is Mohammed. Mohammed, looks like he's here too. He says, Hey, guys, a real estate client asked me I previously previewed this question earlier, Mohammed and I have a pretty good idea of a few things that you can do for this. So I'll finish reading. He says, Hey, guys, a real estate client asked me about what we can do to make individual home listings appear higher in the SERPs for our website. Apparently, in his city, it's popular for people to search for a home by its address like 123 Main Street. The idea is that his page for 123 Main Street would appear on top of rivals brokerages, even though they're the same home. What could I do to make this clients own listing pages rank higher for a specific address? Well, there's two things that I would recommend and and I'd like to get some other people's opinions as well. But the first one isn't necessarily well, neither one of the ones that I'm going to suggest are actually ranking the the website itself hire, but you can drive traffic back to the website, you can also make sure that your client is getting the lead, right, which would be the realtor, I guess. Number one would be YouTube videos. The last time I tried this for real real estate listings, it worked really, really well as if you could do some sort of YouTube video to drive traffic back to the listing that you want the listing page on your clients website, because they typically rank very, very well, that said, it's a Google property, right? So why not embed your clients page in a Google Site page, right. So you could have like, for example, if you're doing a drive stack for your client, which I'm sure Mohammed you have, you already have a G site for that drive stack for that client is branded after that client. So why not create separate pages, and then embed, just iframe your clients web page into that page, right, and optimize that g site page for it, because it's a Google site, it will likely rank very, very quickly. Remember, you can do some nasty stuff to it, to help it to rank. So that would be my two, kind of little tricks to help you get better results very, very quickly. What would you guys say? Anybody want to comment?

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Marco: I totally agree with that up a YouTube video is perfect, and it drives traffic. The video itself can also I mean, do what we recommend, which is running ads, to that video, right targeted ads to get that kick in, if he can run it to the embed page which has the video on it. And then he's going to power up the the page on the Gsite, which will then benefit everything we this is something that most people don't understand that that's the power of that GSite plus drive stack, it's not just good for pushing power. Elsewhere it everything that happens on that page. It's a Google property. And so it regardless of what anybody says, our test show time and again, that they get special treatment for whatever it is we don't care the reason, right. And we don't care if it's a result of something else that's happening, we don't care, we just know that it happens. And so benefit, just benefit from that drive stack and Gsite, and then you can push that benefit elsewhere, or take the power from YouTube added to that GSite and push that elsewhere. There's so many, there's so many ways, and I keep talking about this like in RYS when people ask me for advice, that the possibilities that when you start thinking this way, and stalking an iframe and running that type of of, of project is that the possibilities become endless on how much power you can actually push to this and since nobody else is doing it. me think about it, the competition becomes nothing, simply because they don't do what you're capable of doing.

Bradley: Agreed. Great. Adam, you had unmuted yourself? Are you going to comment?

Adam: Yeah, pretty much the same thing, I really liked the idea of using the YouTube video, obviously, for the ease, just getting some videos either made or, you know, cranking out a few. And then I really liked Marcos idea, adding on to that about running some targeted geo traffic to that. So yeah, just really like those ideas.

Bradley: Yeah, and think about that, if you have a YouTube video, not only can you rank that, but you can embed that in the G site page as well, maybe below your iframe listing page, right, and then run ads to it. And that'll help that g page to rank as well because it's going to be getting targeted traffic. And remember, you can buy targeted traffic mom and from YouTube from Google ads, because you can use geo targeting. So you get very specific geo targeted IP click like click from IPs that are geo targeted or within a specific geographic range. Plus, you can buy and I know for sure, because I'm doing real estate stuff. Now you can buy in market audience targeting for people that are looking to purchase a house. So looking for residential housing for sale, right. So again, you can buy incredibly targeted traffic, which is going to help it to rank and not only that, but remember you'll be pushing traffic to relevant traffic from people that may be genuinely interested in that too. So you could very well generate leads from that traffic not just as an SEO tactic. That makes sense. So it was a good question though.

What Is The Best Way Of Gaining Control With A GMB Page That Is Being Managed By An Ex-Parter With Embezzlement Issues?

Okay, Jenny has up says it's been a while, have been swamped. Applying the knowledge from your incredible money producing courses. Thanks. got time for a bit of quick advice. We sure do. You know, we do. He says got a new client whose GMB is controlled by an ex-partner with him. They've parted ways embezzlement charges. What In your opinion, in your opinion, would be the best way to get control over their Jambi? contacting your ex-partner is not an option, it does not have much value at this time, just three to four positive reviews with one negative that the ex partner left? Is there a way to just cancel it and start fresh and the negative effect from that they have moved into a different unit the same building and kept the same number. Thank you. Thank you in advance, Jenny.

Yeah, I've experienced something similar to this. And on several occasions, I've been contacted GMB support, Google My Business support. Because if you contact them and explain what the situation is, and you can do it via email, typically, I you know you can do I prefer to do it over the phone. And what they'll do is they'll kind of guide you through what needs to be done, they may tell you that you need to send them an email with it kind of explained. What happens is if you contact EMP support and tell them like you know, there was a partner, or an ex-employee, whatever the case is that had originally originally created the Google claim to the Google My Business profile, and they're no longer with the company, and we need to get access to it, then what they'll do is they'll require verification. And the way that they the way that I've had it done on multiple occasions, like I said, is where they'll require verification by postcard or excuse me not postcard, sending them scanning or taking photos and sending support or scanning in documents that show the business receiving mail at that new address at the new location. In other words, like a utility bill, for example, a phone bill, a gas bill, electric bill, anything like that anything at all, that shows that, you know, it's official, you know, some sort of bill to that billing address addressed to that company at that new billing address. So that way, and it and it usually within 24 hours after producing those documents, you'll get the GMB reassigned to the new account, whatever account it is that you, you know, designate. So that's what I would do. I've done that multiple cases. In fact, for local GMB Pro, the very first when I was doing a case study for a taxi company in Charlottesville, Virginia, and that's how I had to start that whole process with them because it was the same thing. He had an ex-partner that it was the exact same situation yet an ex-partner that originated the GMB there was an optimized it was claimed but it was on optimized and we had no way of accessing it and no way of getting in contact with the ex-partner. So I had to go through that exact same process that I'm talking about. And within I mean, it took like a total of three days. But it was within 24 hours of sending in scanned copies or photocopies you know photographed copies of his he I think he sent his business license and because it was addressed from the county directly to the new address, and they they actually transferred it into the Gmail address that I had set up specifically to take ownership of it. So that's all you really have to do, it's really not that difficult.

The reason I say that you should probably do that is because if there has ever been any sort of citation work done, like external stuff done, and he mentions essentially, then it's better to just claim or reassign the existing listing than it is to try to cancel that or market permanently closed and and create a new one because that will cause invigoration. So you'll have, it'll be harder to get results as quickly if you try to permanent like Mark one is permanently closed and then open another one was that's pretty much the same brand name. You said it's the same building just a different unit number of the same phone number that's going to cause ambiguation. So you're much better off claim or getting that one reassigned. And then doing a you know from there, you can do some citation cleanup stuff if needed. Okay, anybody wants to comment on that? Or not?

Can You Change The Website URL On A GMB Listing Without Changing That Info In All Citations And Affecting Current Rankings?

Gordon's up next he says, Hey, guys, thank you very much again for the great help you provide everyone on hump days. You're welcome, Gordon. I know that NAP info and GMB listing has to be the exact same as it is on the other directory sites, etc. But does the website URL fall under the same umbrella as the NAP and other words? So he's talking about the name, address phone number guys? In other words, can you change the website URL for business on a GMB listing without making the same change on all citations? And have the change negatively affect the GMB ranking? Technically, yes, because URL is also part of the I know it's not you know, it's NAP. We talked about the name, address, phone number, but a URL is part of that. It's like the fourth data point. However, that said, there's a lot of directories that you don't actually show the URL, right? They or it's just named, address phone number. So it's in my opinion, it's less important. It's, it's still good to try to keep your data consistent in all cases, but I can tell you for certain that I have used a different domain that had redirects before, experience a little to no negative effect from that, if that makes sense. Excuse me. So I think the name, address and phone number part of those is always more important. But yeah, I mean, to be clear, I'm not I'm not, I can't guarantee you that if you change the URL, it's not going to create an issue, I'm assuming you don't the either the URL expired, or you're trying to use a different URL to protect yourself or for tracking purposes. I mean, I'm just making those assumptions. But you know, if you still have access to the existing URL or the original URL, then set up a redirect to the new URL. That's what I'm saying. Like, I've changed the URL, because we've changed domains for an existing client, right? For example, I've got a preschool client, that we change the domain entirely for them. And he had two locations that were in existence, they had a hand, you know, handful of citations already done a couple dozen or whatever, for each location. But when he hired me, I suggested that we do a domain change and set up the individual locations on subdomains. So what we did was we kept the original domains for each one of the separate locations because they each had their own domain, it was over optimized anyways, we kept the original domains, and we just redirected those to each appropriate subdomain for that for the new domain with the location-specific subdomains. And we didn't have to go clean up all the existing citations, because that's the only thing that changed was the domain, all the other information stayed the same. And since we had done a redirect, it didn't cause any negative issue. In fact, I was able to rank it, those are the two, the two, that was one of the clients that I was applying the local PR pro method to when I was testing or developing that method. And we were able to rank both of those locations very, very quickly using primarily just press releases. And, and it didn't have any effect, having the original domain redirected to the new domain didn't cause any new negative NAP effect. But that's what I would suggest. If you have access to it. If you don't, and you can't redirect it, then you may have to go out doing a citation clean up job, I'd go ahead and just pull the trigger, you're going to have to do it anyways. And see what happens. If it causes a negative effect, then I would immediately hire Loganix to do a citation cleanup service. If there's you know, more than a couple of dozen citations. Loganix is the best service I know of for that. Does anybody want to comment on that? Go. Okay, can you guys be quiet today? Marco, anything you want to add to that?

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Marco: No? That was good. So, okay. I don't feel there's any comment.

Clarifcations On The Time Frame And Frequency Of Using MGYB Web 2.0 Links And Embeds

All right. So Katie's up, he says, Hey, guys, I'm trying to incorporate MGYB. This is a good question. We need to get Rob on these sometimes. Does that guys I'm trying to incorporate MGYB services into my client budget proposals but need some clarity to move forward? How long does it generally take for a blaster MGYB web two links to fall out of the index? What is the minimum purchase frequency for them to be safe and effective? Would it be okay to use one net natural link package every two to three months on an age site with moderately high competition? Okay, so I'm going to kind of answer that. As all one question. I don't know how often they fall out of the index because I don't go check them that often. In fact, I never checked them at all. Once I order a link building package, it will send it to indexing and I just and that's it. I forget about it. I don't go check on him. So what I recommend what you said one night, your package every two to three months on a foreign foreign age site, would that be beneficial? Or would that work? And that I would say yes. Again, I'm anxious to hear Marco's opinion on this as well. But I would say yes because that's about what I do is about every three months or so. And it depends if it's if it's something more competitive or needs additional push, I might do it more frequently, like once every other month, but typically it's about once every three months. And what I'll do it, and I know that part of your next question is about embeds the same thing doing embed gigs. So I'll do an embed gig on like an @ID page or entity loop page is another way to call it or the G site or the Google Maps your GMB map if it's for local business, or a combination of all three of those, right, you can order one embed gig and include all three of those as embeds in that one gig. And then supplement that with the link building package to the embed pages. In other words, the pages that get created and embed gig, then you link build to that. So that'd be one month, right, then maybe then the next month of the link building package to the drive stacks or you know that and like all the URLs in the drive stack, as well as the G site, or the @ID page or the GMB business site, for example, that business site, and then just cycle through that right. Same thing with you know, all of the entity properties that you have like, and we talked about this with what we call entity stacking, taking all those tier-one assets that are high authority type sites that you can build links directly to and use those. So you just kind of cycle through this stuff, if that makes sense. So like, again, not money site, we don't ever build links directly the money site, but we'll do like an embed package with link,s one month, the next month, I'll do the drive stack and G site the next month with links to that the next month, I might do some of the other ends to top-level entity assets and @ID page, for example, or loop entity loop page, press advantage, organization page, that kind of stuff. And then the third month, or excuse me the fourth month, I would cycle back to embeds, if that makes sense. So I just get it into a schedule rotating schedule. And I include the cost of that plus my markup into my monthly retainer fee that I quote, a client on so that I have that money available every single month to continue pushing the assets if that makes sense. So that's what I do.

Marco: I'm going to say, and let me just make sure I have this right. And I'm going to say no, it would not be okay. To use a Nitro or any kinda link package to an aged or other type of money site doesn't matter. We don't do that. That's right. We don't we won't do that. I know Daddea, I won't do that we will we do not link build directly to the money site. That's why we set up the SEO shield. It has a double purpose, it has the purpose of protecting the G site plus drive stack protects you so that we don't worry about Google updates one and two, it actually exponentially it's the power that you're pushing into that drive stack and Gsite. So now, we're not going to do that. Now you can do it as Bradley recommended. And as I'm recommending, which is link built into the Gsite, incorporate everything that you have all of your URLs into the drive stack G site, press releases tier one and everything else that you have, grab all that and link bill to all of that. And yes, it should be done on a monthly basis. And not it's not going to look unnatural. Because the way that it's indexed, it's submitted several times during the month, or however long it takes to get to the percentage of indexing that Dadea is usually looking for, which is 60% or more, let's say over 50%. Once that's achieved, it's not necessary to keep indexing right over and over again, although it can be done. But as Bradley says, If you continue your link building, and if you can continue tearing your link building, it's not going to matter how many links fall off the index, because you're going to constantly be getting new ones going to be getting tiered link building, it's all going to be powered up through that g site so that you get even more benefit. But once again, just just to be perfectly clear about this, we will not do any link building into any money site.

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Bradley: Right there. So these are essentially what you can link below directly to because these are all tier-one assets. That make sense. So we talked about syndication, network URLs, press releases, plus the organization page, drive stack plus the G site, including inner page URLs, it doesn't have to just be the homepage, if that makes sense. Individual drive stack folders and files, the @ID or entity loop page. Right, the GMB map citations, top level citations, you can build links to embeds and link building to embeds. These are all things that you can build links to. And so that's why I said you've got plenty of opportunities here to put it through kind of a rotating schedule to where and that's what you know, you can you can take, if you were to separate each one of these components out, you can do it that way, then this would give you what 1234566 plus and embed and link building gig. So this would be six or seven months worth of link building activities that could be done. And then you would just repeat that. So every one of them would get hit twice per year. But the idea is you're constantly powering up all your tier one assets, so that you're not targeting anyone specific thing over and over and over again, right? Because that looks odd. Instead, now you're powering up the whole entity and all of the tier one entity assets, and you're doing it on a consistent basis. So it's much more powerful that way, in my opinion, you're hitting it from, you know, from multiple angles. Okay. So hopefully that was helpful.

Do You Have Clients Who Are Using Their Own Hosting Service?

Okay, so the next question is from Scott, what's up, Scotty says, Are any of your clients self-hosting my self-hosting, I mean, their website is hosted on their server, not a hosting service. I have a prospective client who says he has been self hosting for 15 years. However, when I do a test on who is hosting this, the result? Who is hosting this, the result says it is hosted by logics and gives domain control locations. So name servers with x x and y is substitutes for real numbers. My prospect is positive the hosting is on his server because he's not paying for hosting services. This is way out of my skill set. Any help is appreciated. Um, I'm not a server guy. Chris and Marco would be better at that for me than me. I can assume domain control is just a name server type of service, though. And so I think it could be hosted on his own service and be using a name server or DNS service for that. But I'm not 100% Sure. Marco, Can you shed some light on this?

Hernan: Self-hosting now that's kind of old school. Kind of cool. I wanted to work really? Cool. I wonder what you'll do that we're paying like 10 bucks a month or 15 bucks a month for hosting? I don't know. I don't know. I'm not an expert, either. It's just funny. Funny.

Marco: Yeah. I'm curious too because it's a lot of work to keep a server up, especially security. And not only that, I mean, I know that here, I have to go through the ISP. And make sure that my bandwidth, it can support the the server especially if I'm planning to get a whole bunch of traffic, which when I do test, bots go crazy. So I need that kind of bandwidth. Logics, I think he's that's just a desktop app. Scott, it doesn't mean that he doesn't have self-hosting. He's probably paying for the web app. I don't know if it's some if it's a paid service bottle biologics, but I am familiar with logics. And it's just, I'm sorry, but it's a lot of work, but the fucking the steps that it takes to do that, right, you have to register the domain as you do everywhere else. But you have to code the website in something, just whatever, HTML, PHP, probably, you got to have to get the IP address pointed at the computer, actually, the computers, IP. And if it's dynamic, you have to take care of that. Again, the ISP has to support hosting. Now, here's the thing, why would you have it if you When the lights go out? And he turns everything up? That server has to they aren't or like the website will go off for however long the guys out? What, what if he's on vacation? What if there's a power outage?

Bradley: He's gonna have somebody managing the server if he doesn't even know. Like, if he can't help, Scott, Tell, tell Scott, like, you know, what's going like he just as I've been hosting for 15 years, somebody's got to be managing that server, somebody,

Marco: you can do it on your computer, all you need is the app software, right, Apache, MySQL, and PHP. You all you need is the web stack. And you can do it on your computer. But I'm telling you all the steps that it takes, right? And then how are you supposed to do anything with that? Scott? If it's on the guy's computer, do you have access to the guy's computer?

Bradley: Well, he says hosted on their server, which I don't I mean, again, I don't know. That could be a server sitting in there it closet, or it could be a server somewhere else, right? Like at Rackspace or something. Right?

Marco: Yeah, if if that but I'm, what I'm saying is, it can even be the guy, it can be on the laptop, sure, it can be on an on a desktop, it, it doesn't matter, you can install it, all you need is the software. But even after all, that, you still have to install everything you can even run WordPress, off of your home computer depends on how far you want to go. But I'd be this question is, yeah, I mean, I've done it, I haven't done it in a long time. Because it's not necessary anymore. But why does this guy insist on doing that? And why would you want to even bother with something like this? I'm not sure. Okay. So yes, the question is, do you have any clients now? And he's a prospective client, for what and what are you planning to do with it? And you know, if you're going to need access to that, how are they would have to give you remote access, so that you can get in there? Because I'm not even sure what the question what the final aim of this question is. It's just a whole bunch of shit involved. I can tell you that.

Bradley: Yeah, you know, I would, again, I would just contact the client, I asked him specifically like, who is managing your server, like and put me in touch with that person, whoever that is. If he says he's self-hosting, I promise somebody, it's probably not the client himself. Like, you know, the the business owner that you're talking to? That's actually managing it. He may be. And if so, then he's got to be the go-to guy for anything that you need. But otherwise, if there's somebody else that's managing that, that set it up and is managing it on an ongoing basis, then I would say put me in touch with them for any sort of server access issues that you need, like cpanel or whatever, whatever it is. So anyway, that's what I would do. But yeah, I agree. I think that's sometimes you fall you run into people that have over complicated issues, and I don't know that it's worth it. It really depends on how much you're getting paid. So.

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Tom, see I read this while Marco was talking. This is pretty cool. He last week, you asked if anyone has been watching since the beginning. Since because we're at to Episode 256. Today, we're almost at our five year anniversary. And what are we four weeks away from that? Right? I think so. Yeah. 200 Episode 260 would be 404. or excuse me five years. So we're damn close. And he says, last week, you asked if anybody been watching since the beginning since I couldn't watch live? I couldn't answer. So I thought I'd chime in today. I started watching around Episode 50 or So Michael Bose was with you, then. I haven't missed an episode since. Even if like last week, I have to catch a replay. Which means I've watched roughly 200 hours of Hump Day Hangouts. Well, God bless you, man. At this point, it's like a weekly get together with friends. Thank you for the weekly help. Yeah, that's really, really cool. And, Tom, I appreciate you commenting on that. That's, um, you know, what a commitment.

Marco: So drop us the name in the comments. We need to know who this is we need to know. I mean, we have to know who it is. We're usually familiar with everyone who's in here asking questions, and you're involved in in the back and forth. So please drop your name.

Bradley: Well, Tom might be one of them. People that don't ask a lot of questions. Maybe he does. I'm not sure because of this new chat app. I don't know who the hell he is. Who the hell this these people are for the most part. But, you know, anyway, the fact that he commented and said he's been watching 200 hours again, you know, you're a good man for that. Because that's a lot of listening to us. That's for sure. But that's awesome. Thanks for coming.

Is There A List Of The Required Info To OnBoard Clients For Each MGYB Offerings?

Okay, this is a good one, it says, Is there a list of the required info to onboard clients for each of MGYB offerings? If so where can I find them? I don't think that we have that yet. But that's something that maybe somebody can take note of this. I know we're continuing to develop out. Well, I say we but really Rob is continuing to develop out a lot of stuff for MGYB. To make it better, like packages, for example, you guys know, we've recently launched, you know, like link building packages and embed packages, which is so much better, because a lot of we got so many questions where people would say like, you know, what should I do for this type of competition and that so we've recently added that. Next thing we're doing that I know Rob is trying to get to is doing full-on, done for you packages, like where it's multiple services combined. So you buy at one time and it you get the syndication network and the drive stack along with the press release and embeds and @ID page or entity loop page, you know, all those kinds of things. So I know that that's coming. So this is something that we can absolutely add to our to do list. Because I think that's a good thing to have, which would be kind of like, depending on what service you buy, like an onboarding form. I know there's the order form. But for a client, I understand what I think I understand what you're getting at, is there something that we could send them or some sort of form template that we could provide that you could build, like a Google form, for example, that you could send to clients whenever you onboard them? And have the clients input all the data, that then you would just deliver to us at MGYB? Marco, do you have any comments on that?

Marco: Yeah, I mean, it's it's a good idea. And I can talk to rob about it. Is the problem, right, that we're in right now is that we only have one Caesar?

Bradley: Yeah, well, I think Rob said, we're gonna we're going to get another coder to help see Caesar correct, where we're going to try,

Marco: we're going to see how we do that. But the problem is also that the information that we need is different per product. Right? Right. And so you go and you order the product as you need it and submit the information. Because, for example, the @ID is something that you can't ask the client for the information beforehand, because it requires the build at the time when you order it, well, maybe you can go ahead and, and beforehand, do the s3 and everything that's required. But again, it's different products. So what can we do, we could probably create a PDF of what you're going to need for every product, I can tell you that that's not going to happen anytime. Yeah.

Bradley: Yeah, I would think, you know, I mean, that's a good idea. But even something that could be done. And again, it's not, it's not going to be at the top of the priority list. But I do think that it's a good idea, which would be to maybe even do, like you said, a PDF, but even like a create a Google form that could be copied. In other words, you could share it with somebody, or they could request to make a copy of it that then they would, you know, add to their drive, which then they would have a not, you know, a spreadsheet that the responses would go to it everything to where they could just forward that to their client, or embed that on a page on your own website, and send your clients to the page on the website to fill out the form. If that makes sense. That's it. But it's different Google Forms per product, right. But I'm saying we only have the main I'm talking about doing it first for like, like entity loop, for example, or syndication network, that kind of stuff. So yeah, I agree. It's, it's not something that's going to get done immediately, because we're trying to roll out two packages. But I think it's a good idea. So I appreciate you. It's a great idea Rob. Rob already has it will incorporate it into the list of things to do, which keeps growing longer and longer. Yep.

Is It A Good Idea To Buy A Couple Of Different Domain Names For A Local Service Area?

So Mike's up, he says, Hi, everyone, is it a good idea to buy a couple of different domain names for a local service area? And how can I use it for SEO benefits? For example, money site with branded domain name, and more exact keyword domain names? Can you please share a sort of strategy if there is on how to use it? Thanks. Now, I don't recommend that anymore, Mike. You know, years ago, yes, we, we did all kinds of stuff like that years ago, I mean, we would just buy different domains to read that we would use for redirecting purposes to the main site and then do crazy things to that the redirect domain, right? There's a lot of things we used to do, I'm not going to talk about them, because they're irrelevant. Now. They really are, they really are. But they're another strategy we would do would be to build out kind of like many PBNs on exact match domains that would point to the brand new domain, because we would add relevancy that way and use them for link building and that kind of stuff. But again, I don't recommend doing that, because you have to know how to exact match domains aren't really useful in my opinion anymore. I know, some people would argue with me, but I prefer a branded domain name. And I also don't recommend building PBzns, unless you're like one of our mastermind members, Dean, who is incredibly good at it, which requires a lot of time and effort to do it correct correctly, and build real traffic into sites that you're going to be using to link back to your own sites. And you gotta hide your footprint and all that. And we just, we got away from doing that. And we use our, our entity loop properties, like create the entity loop, which becomes the SEO firewall, which is all using, basically free resources, you know, like Google Sites, and Dr stacks, and Amazon s3, pages, and things like that, and then do all of all kinds of link building stuff to those and push relevancy and power that way. So again, I don't recommend buying exact match domains for for a specific business, or, you know, related domains and stuff like that anymore. There are other people out there and other methods that teach how to do stuff like that, if you're interested in that kind of thing. It's just not something that we would recommend.

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Marco: If you're going to put that much time and effort into something, do it on a G site and drive stack band, the drive stack both vertically and horizontally, like we've I taught in, in the charity webinars and in the entity webinar that we talked about, you guys, again, Dr. stacks, and G sites are some of the most powerful things that you could do for SEO right now. It hasn't changed in for something year that we've been doing, it's not going to change into the near future, probably mid term, either. I don't see it, I just don't see how probably it could be done at the flip of a switch tomorrow. But I just don't see it happening because of the kinds of companies and educational places that use the G sites plus drive stack. So why not take advantage of that, while it's available, you have to do is go to MQIB dot CEO, order the drive stack ordered with the G site. And then you expand it, I teach exactly how it's done for a donation to my charity. And it's that simple. It's simple in that the concept is simple. You still have to do the work. Whether you do it pbn, if you want to do it, right, the way that Dean does it, you have to put in the work, noting that there's no magic pill in this business. If you want something to last, you're going to have to put in the work. And what I'm what I recommend for what you're trying to do is you have that branded domain, then go into that branded Dr. Step was g site and expand it. There you go.

Which Of The Two URL Structure Is Better?

Okay, so Mike says another question please about URL structure, which one is better? He says site.com slash city slash service dash type or site com slash service, dash type dash in the city? Thank you. Well, I'm going to recommend the second type or the second version of the URL. And the reason why I say that is because if you if you're trying to do it the first way, if you're going to target different cities with the same service type, which I'm assuming you would, it's going to create URL structure issues, right? You can still do it but WordPress used to automatically append a dash to for like, in this case, service type, right? So let's say let's just say plumbing. So let's say site.com/cityone and we'll just use Culpepper. Right That's, that's where I live Culpepper, Virginia. And then there's another city adjacent to us called Warrington. Right, so Warrington and let's say I was building a site for a plumber that service both Culpepper and Warrington. So if I did, you know, Joe's plumbing.com/ or you know, whatever we'll call it Joe. Joesplumbing.com/Culpepper/DrainCleaning, for example. And then Joe service Joesplumbingservice.com/Warrington/DrainCleaning, then automatically Google used to append a dash two. And just recently, I noticed that now they'll actually change it to include the category, your name or so it would say Joe's the first one that you would create was Culpepper, right. So it would be under the category of Culpepper. So that's where the city right so Culpepper, then it would say /drain-cleaning. But the second time you would try to create that drain cleaning service type underneath a separate category would automatically append the category to the URL. So would end up being Joe's plumbing service.org plumbing.com/Warrington/drain-cleaning-Warrington. So it makes sense. So you end up over optimizing the URL. And even if it could have just been the plugin, because I just I was showing this as an example the other day a couple weeks ago now for our Semantic Mastery mastermind webinar, and I was showing how they used to do the dash, you know, it would do like a dash to dash three for each time you would try to duplicate that service type underneath another category, it would always append another the next into integer. However, it could like I said it could have been the SEO plugin that I was using or something that was appending the category name to the URL instead of dash two or could have been a WordPress core change that I haven't proved that either way. But my point is, is it creates a URL issue because you can't duplicate the same URL slug underneath different categories, right? It has to be a unique slug at all times. So in my opinion, you're better off using just the post type, excuse me, post name permalink structure if you're using WordPress, and I'm assuming you are and then going with the second version here that you're talking about, right? So it would be site.com/servicetype. And I wouldn't put dash in that city I would put just dash city. Because you can admit those what they're called stop words like in, have, to, the, those are all type stop words. And I don't typically include those in the URL, the shorter the URL, the better. That makes sense. So that would be my recommendation. It's a good question.

What Are Some Tips On How To Charge A Client For The SEO Services You Offer?

boardwalk says I am just starting out and wondering how do you determine what to charge a client so I'm not undervaluing myself or overpricing the client? Hey, Hernan don't we have an arbitrage? spreadsheet somewhere? Um, what do you mean? SEO Services arbitrage spreadsheet and our SEO Services calculator?

Hernan: Yeah, we do. Actually, let me Yeah, I think I'll yeah, I'll need to find it. But yeah, I, I'm pretty sure we have it somewhere.

Bradley: Okay. Because I was gonna say, I know we have, we've created a spreadsheet where you can kind of input the cost of services and then input your markup and it will, you know, or percentage of markup. And it will, it will tell you what to charge clients. And that's something and you also should be a section in there for your you know, what you what you feel you should be making on an hourly basis if you can calculate the hours involved. And I honestly, if you're just starting out, it's going to take a while to learn your own productivity, like in other words, to be able to know how long it's going to take you to do things, it's going to take you some time to kind of refine that. So when you first start out, you're going to likely undercharge customers or you may over overcharge customers. If you overcharge customers and you're unable to produce results, you will likely lose those customers. If you undercharge customers, then your bet, I think you're, you know, you're going to find out that you're working too hard for not enough money. And you could always go back to the client at that time and ask for more money or explain that you need to raise your rates, that kind of stuff. It's difficult to determine how long like you know how long it's going to take you to accomplish things when you first start out, it's just going to be kind of a trial and error thing. But you know, I as far as what I would recommend is trying to find reputable sources, fulfillment sources, again, MGYB. If you understand how to put the components together, that we sell, then you don't have to do the work yourself or even really learn how to do all like build all of those components, you can if you'd like, but you're better off in my opinion, just purchasing them from a done for you services that is reputable, a good third-party provider and marking it up. And I always recommend a minimum of 100% markup. So but more like 200% markup is about, you know, and it depends on what you're selling too. And I know Marco will probably have a different opinion, he's going to say give it 1,000% markup and you know, there's some there's some validity to that my opinion. But for example with syndication networks, you know, I know what my costs are, through my virtual assistants. Even when I first started out and I first trained my to first of all, when I first learned how to delegate and outsource the stuff might I hired two virtual assistants and train them how to build syndication networks that later became syndication Academy the product, and I knew what it would cost me. And let's just say it cost me you know, $75 for a VA to build. And it wasn't that exact number. It was close to that. But let's say it cost me $75 to have a syndication network built by one of my virtual assistants, I was charging. When I first started out, I was trying about $500 to sell a syndication network to a local business now To this day, and I have for several years, I probably should mark it up. But I sell them for $700 now, and I have for the last I think three years. So and because of you know, you guys can get syndication networks, I still think it's $75 for a branded syndication network from MGYB. So that's my point, you could do a in that case, it would be what 1,000% markup 10 times, right. So you buy it for 75. But you sell it for 750. That makes sense. That's 1,000% markup for things like Google stacks, and drive stacks and G sites, they're so fucking powerful man, if you go and buy the whole, like the whole lot of it, it's going to cost you close to 500 bucks, I think. And you could you could mark that up easily to you know, $1,000 1500 dollars two or three times of what it is because it's so powerful, if that makes sense. So that's what I would recommend doing is figuring out what services you're going to use to get results, marking it up, you know, unless you're doing it manually yourself, in which case, you know, you've got to determine what your time is worth, and then figure out how much time you're going to spend developing those components out for that client, if that makes sense. And in charge accordingly. So I know you guys want to comment on that one. It was a good question.

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Marco: Yeah, I, I see it a little bit differently, that you could do it that way. But if I'm talking to a lawyer, and which I was recently, and I know that someone coming in the door, and signing that piece of paper for that lawyer to represent them was worth $100,000 to the lawyer. So my math is really simple. I know what the costs are, what that lead is worth to the client. All I had to do was determine how many leads, I could provide this client. And then I want a percentage of that, so that I can come back to the attorney side. Because if that client is worth 100k to him, and I know what I'm going to have to invest, then I'm going to want some part of it. Because it's worth that much. I mean, imagine that hundred thousand or more in the door. So that that's how I figure it out. So that if it's $2 and 50 cents, and I have to provide 10,000 the close leads for this person to sell what 20, 25k. And then I want to present it the work that I'm going to have to do to get that it's probably more than I care to put into that project that but that's roughly how I figure it out, I want to know what a lead is worth to that client. So if it's a dentist, lawyer, whatever it is tourism, dentistry, you name it, cosmetic surgery, I want to know what that lead is worth in the door and closed. So that I'm going to, then I'm going to determine what I charge. So I'm going to be for the work that I do, because I'm gonna I know how much work I'm going to put in it. I don't care about the hours that I'm going to put in it. I just know what my work is going to be worth to that client, and he's going to pay me for that. Just like that person putting that foot inside that lawyers office. And signing that piece of paper knows what he's going to pay for that lawyer, because you cut you going to that lawyer for a reason. You're going to that plastic surgeon in Beverly Hills for a reason. You're not just paying for the service. If you were paying for the service, you'd go to Mexico and get the plastic surgery and get the corrective surgery or whatever it is that you want to do and pay a whole lot less you're coming to this guy, because there's a specific service that he provides that you want, when you get to that point. So I guess my point is, there's a whole whole different tiers, right of what you can charge between the way that you figure it out, maybe the way that that the arbitrage calculator is set up and the way that I do that there's just so many ways that you can charge. There's no certain way, right, there's no sure way. But my way has always worked for me.

Alright, so the last two are just comments. Scott says thanks for the answer about hosting and will contact the client about how I will be logging into add pages and access the site. So there you go, Scott. hopefully that was helpful. Tom says thanks, guys. I've asked several questions over the years under the old system. Tom Clark, just signed up under the current system today. That's awesome. Tom again, thank you for hanging out with us every every week for 200 plus episodes. That's quite a feat. And Mike versus thanks, Bradley. You're welcome. Alright, guys, that was perfect fucking timing. It's like we planned it

Marco: four years. That's incredible. Thanks, man. For you. Thank you.

Bradley: Alright, guys. Yeah, Tom, you should be coming to POFU Live so you can meet us in person. had to throw that in there?

Adam: Yeah, guys. If you haven't yet, now's the time. Grab your pofulive.com. Now, we're going to be headed out there next weekend. Start the event. VIP day on Friday and the real deal on Saturday.

Bradley: Yeah, so that's VIP day is Friday the 10th I believe. And Saturday the 11th is the start of the actual POFU Live, live training event. So we'll see you guys there. Take it easy, my guys.

Bye guys. Bye everyone.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 249

By April

Click on the video above to watch Episode 249 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

Announcement

Adam: Alright, Hey everybody. Welcome to Hump Day Hangout. This is Episode 200. And I forgot to look at page 49 to 49. Holy moly. Alright, well, we're getting there. We're coming up on an anniversary here pretty quick. But first of all, just want to take a minute we're going to stop say hello to everybody. And then we got some good stuff coming up for you guys. We're going to get into that. But let's see Hernan you're not wearing your Semantic Mastery shirt. You really threw me off today?

Hernan: No, but I am learning to sticker wearing it.

Bradley: You're holding it.

Hernan: I can put it on like now. Okay, so now I'm working.

Adam: There we go. Alright,

Hernan: so what's everybody so it's really good to be here. I'm excited about POFU Live and now I'm also holding this going right here which is something little something I've got for attendees. So lots of good stuff, not only a lot of good information, but also a lot of a good actionable stuff people are still raving about POFU Live 2018, so POFU Live 2019 is going to be even better. So excited to be here.

Adam: That's awesome. And in case anyone didn't know the coin that Hernan was holding up his coin that was only given to attendees at POFU Live 2018. Word on the street is that there will be a new unique one for 2019 attendees. So come join us. Bradley, how you doing?

Bradley: I'm good. Happy to be here.

Adam: So is it locked on me? Or are we back to?

Bradley: I think we're back to the normal deal. I don't know. How can you guys can anybody confirm?

Adam: Yeah, go ahead and start talking all I mean, is it showing me now or what?

Bradley: It's, this is odd. We get used to this. And I'm we're also out of order and how you greet everybody because now I'm like number two how that happened?

Adam: You're actually number one. It's we're just gonna go with it. You know what? So yeah, we'll just keep rolling. But Bradley, how are you doing today? I'm good.

Bradley: I'm good. Happy to be here, man.

Hernan: It's showing you so showing the speaker I'm just confirming so good. Thanks,

Adam: Marco. How are you doing?

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Marco: Speaking of anniversaries, dude. Two weeks from today was the day that SEO was turned on its head. August 29, 2014. It's coming up four year anniversary of something that doesn't work. Imagine that. Imagine that four years of it not working. Here we are. And we're going to be celebrating, we're going to be giving good stuff away. It's we're actually going to celebrate it two weeks from today, right? Just so people know to tune in one hour early in two weeks, and we're going to give them goodwill give good stuff away in prizes or whatever coupons, just whatever. It's going to be fun. And we're going to show you how it's still not working in 2019

Adam: so Marco What is it that's not working?

Marco: Oh, why is a cabbie didn't even know that Dr. Stephen Teesside's don't work? has nobody told you have you not been paying attention?

Adam: Yeah, it's good. You know, everywhere we go, we everywhere we go. It sounds like we're out there traveling around or something. But yeah, you know, come across that all over the place. That's not going to work. You got to do this other stuff.

Bradley: Or, or for four years ago, when when we launched it. And then we did the relaunch I think two years later, everyone kept saying well, don't you think Google is going to shut close that loophole at some point? Well, four years later, we're still benefiting from it. So those that you know that's that you know, kind of like scarcity mindset versus an abundance mindset type thing you know what I mean? Like what if what if we can always what if yourself out of doing anything is my point so we've been taking advantage of it while it works, which is four years strong now. So I'd say it's,

Marco: it's fear, isn't it? It's just people it's one of the things that I'll be talking about POFU Live by the way. It's part of my message is fear man, people are just so scared of every Imagine if that person who was so scared because that came up in 2014. During the release, somebody mentioned that imagine that that person that taken action and four years later had continuously excuse me taking action. I'm how many people are outranking their competition with drive stacks, Gsites, on embeds link building. And how we do in Semantic Mastery, man, just imagine.

Adam: All right, sir, definitely. So last but not least, sorry to cut you off, Bradley. But Chris, how you doing, man? We got you on video. This is the real deal.

Chris: Yeah, family doing good. I think of Marco said like, actually hit another point. Like, every time that I actually apply drive stacks and stuff. It's literally like, I'm the internet, which is just too good to be true. You know, like, people don't believe it, until they see it. And then they always think like, we're doing some magic. But yeah, it's super simple. You just could apply it stick to the plan and execute.

Adam: You know, you bring up something good, Chris. I don't want me to put you too much on the spot. But if you can find that you remember that Facebook thread you had where you went through how you did that at the affiliate kind of short promo, and the results you got on Facebook, you want to post that on the page. And people can go check that out. Because I think this is a really good example where people are like, Does it still work? What's going on? Yes, Chris did this. He did these three things. And like, this is what happened is pretty awesome.

Chris: Yep. Sure, let me find it.

Adam: Good deal. And while we're talking about Chris, real quick before we get into some short announcements and answer questions, you know, sometimes I'm a few hours off from these guys. And I'm like, some kind of pain or I'm, you know, got this or that going on. Chris, what time is it for you right now?

Chris: 10pm

Adam: 10 pm we're getting started. And Chris is up at 10 pm on his time doing this. So I just want to say thank you for showing up and doing this because man that that. That takes a lot. I'm asleep at 10 pm. So get on it. Real quick. You guys. Before we get into the questions, I wanted to go over some quick announcements. If you're just watching us and wondering, you know, for watching for the first time and wondering what the hell's going on here. We are going to start answering your SEO digital marketing questions. But you are in the right place. This is the place to be every Wednesday, go to https://www.semanticmastery.com/hdquestions. You can ask them live we, you know we, of course, want you to join us live ask questions. So you can interact, you can clarify. You can talk to the other people who are viewing but we understand too. If you can't join us live, whether you got a client call something came up, you can always ask your question ahead of time and then go check it out on YouTube. The next step after that is definitely to pick up the battle plan. All right, go to https://battleplan.semanticmastery.com is where people say hey, what's the first thing I should do? Is there a course I should take? Is there something I should learn? Just go get the battle plan. It takes care of all of that. And when you're ready to take things up several levels, you want to join a real community of people who are trying to grow, whether it's their own agency, whether it's their own business, come join the mastermind, right and you can find out more about that at https://www.mastermind.semanticmastery.com. And last, but certainly not least, if you know that doing things, or rather getting things done for you is the way to do it. Whether you're outsourcing whether you are leveraging us via MGYB getting done for you services is such a great way to do this because you could turn around and resell to clients or provide the service and then add to that. So MGYB.co go check it out. It's where you can get syndication networks, press releases link building drives tax done for you all of that stuff. All right, and we really do practice what we preach guys, we mean it. These came about from you know us using this ourselves and then turning around saying well, we got the process other people are asking for it, why not? So go check that out if you haven't yet and then subscribe to our YouTube channel help us stay up to date as well as these videos and other stuff we post from time to time. So other than that, Hernan touched on it real quick on perfectly live, we talked about that. But if you haven't picked up your ticket yet, you can go to Whole Foods live.com it's going to be in Denver, can be October 11, 12th, and 13th 11th is the VIP day, we've got a fun time, where everyone can get together a little bit more relaxed, get to know each other and have a good time and then dive into the heavy stuff on the 12th and 13th. If you want to join us to find out more you can go there, grab your ticket. If you have questions about it. Just email us at [email protected] Alright guys, do we have any other announcements before we get into it?

Bradley: I can't think of any.

Adam: All right, let's do it. And I don't even have to say cameraman anymore. So this is awesome.

Bradley: No, but gotta try to share the screen for how to do this again. There we go. I'll get used to it eventually.

Hernan: All right. So Bradley,

Bradley: what's up?

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Hernan: We do can see your screen.

How To Start A Branded Tier 1 Syndication Network If You Don't Have Access To The Main Site To Create RSS?

Okay, good. Alright, so we're going to start with Ivan. It looks like so what's up to five and he says, hey guys, I created a branded tier one syndication network for a friend who has a local business beauty niche and I want to start publishing to it, but I don't have access to the main site yet to create an RSS feed. What would be the most effective way to start the process blogger, WordPress, the free versions? I was thinking of using the RSS feed from the GMB briefcase. Yeah, you could do that as well. I mean, if you're already posting to the GMB stuff, you know, as GMB through the auto poster than that, I mean, that's not a bad idea. You could try to do it that way. But yeah, if you don't have access to his self hosted site yet to where you can start blogging directly on there, then you could use the branded blogger or WordPress or Tumblr site, even Tumblr seems to be really strong right now I've got a couple. Well, for example, the new business that I recently started in the last few months that if you do a brand new search, the syndication network, the Tumblr property from the same syndication network comes up on the first page for that. And I've noticed that on a couple of other recent client examples of mine were so Tumblr's is strong right now. And that kind of stuff varies. Sometimes it's WordPress, sometimes it's Tumblr, for oddly enough, blogger doesn't typically rank all that well unless you purposely do a lot of stuff to get it to rank like link building and stuff. But so yeah, I would, I would recommend using, you know, blogger, WordPress, or Tumblr, as you know, from the branded syndication network as the trigger point until you get access to it, that's not a bad idea to do that. So also, if you're using press releases, you could also use the press, if you've got your own subscription, the press advantage, that's an RSS feed there that works really well the syndication, the syndicated press releases look beautiful, they come out looking really nice across the blog properties within the syndication network. If you don't have the RSS feed, but you've been you because you don't have your own account in but you've been using MGYB services for press releases just right to support we can get you the RSS feed for that particular organization. So that each time you publish a press release, it will also update the syndication network. Do you guys want to add to that?

Marco: No, not me. That's perfect.

Okay, cool.

Will Ordering The Entire Battle Plan Makes Order Processing Faster In MGYB?

Okay, Ernest is up. He says, Hey, guys, I've been following the battle plan as directed on average is taking about two weeks to get orders back from the MGYB. Store. If I placed an order for the entire battle plan at once in the future, will this help speed things up? That's a really, really good question. I can't really answer that one. Marco, maybe you're the best suited for that one.

Marco: And no, it won't know it won't, because it has to be done in a certain order, he has some places or his orders. Preferably, you would need to have your syndication Academy or your tier one branded in place, so that you can submit it, when you order your drive stack plus Gsite. And then that should be in place. So that you can go ahead and order the embed, and or the press releases, right you need your NAP. And anything that you want to link to in the drive stack and the tier 1 branded, whichever the destination you do to one of the destinations that you choosing in the press release. And then, of course, the embeds that you would do. And then, of course, the link building. So everything is there's a method to the madness, I wouldn't just skip it, or order it all at once. I mean, you could, but then we require for you to submit the information within 30 days because other times that we've done it, people simply just since they haven't ordered already, they don't give us the information and we need to get the process moving along. But that still would not speed it up because it takes time to build it. Syndication network takes time to build drive stack plus gsite. And I guess everything else could be built it and held. But then you'd be running against the against these time limits that we set inside the inside MGYB. What we do return the money if we don't get the information. So I wouldn't want to want you doing that I would want you to follow the battle plan. It's set up the way it's set up for a reason. This way, you get the full effect on everything that you when you order that those embeds and that link building to everything else that you've set up along the way. That's when the true power comes through when you start skipping or doing things other ways. That's when you don't get the full effect. So I would say no, no, you're not helping yourself any

Bradley: I would suggest well, or just make a request may be that we can chat about during our corporate meeting, perhaps about maybe and I know we've talked about this in the past on you don't have to answer this now Marco, but I'm just planting the seed but creating packages where you could just buy everything, you know, at once, and it would be done in succession. Like you know what I mean that that order, like you, would submit your details. But that's not a bad idea. I know recently, like, for example, with the link building or embed packages there, or excuse me, the embed services. There are like package levels in there now which are, which are great, I think that's going to help people make better decisions as to what they need to purchase in order to get the results that they're looking for. So maybe we can do something like that on, you know, in the coming weeks or months for actual like all of the different components together as put them into sort of a package level that somebody could purchase. And then submit all their details upfront and we would build them in succession and that would resolve the potential 30-day issue thing with the word order details if that makes sense. So anyway, just planting the seed for that's something

Marco: No, no, we don't we do have all of these packages in mind, right where you can do one of or just everything all at once. It but it all has to be built into the store. And that's what makes the most amount of time.

Bradley: Well, I guess we've got to start cracking the whip hop. I'm kidding. I know. I know the guys have got their hands full and getting everything in there that we want.

How Do You Rank A Choir Website Selling Local Subscription In 5 Different Cities In France?

So Alright, the next one's up. This is an interesting one. I started reading it and I'm not quite sure I understand exactly what the question is. But I'm going to read through it anyway, I'm going to take a stab at it and see what I can come up with. Hi Semantic Mastery team, I'd like to have your advice before buying anything you're done for your store, which is MGYB.co. I have a French website which shows my choirs network in France, means I have six choirs in five different cities in France. Of course, as every choir, we rehearse together person each week, I want to know what is your advice for me to rank best with your services as a French website selling a local subscription to choirs in different cities? Thanks in advance for your help. Uh, I'm kind of lost on the question. I just don't know exactly what it is that you're asking I maybe because I don't understand the whole choir thing and everything else, or what your business model is, you say you're selling subscriptions, I don't understand really exactly what it is that you're selling. So my answer to you would be as far as the syndication networks, is if you have a different network for each different city, which you can do, you don't have to do that though, you can use a syndication network for one brand. So if it's the same brand, and I'm assuming, you know, I don't know, it could be you have different choirs in each different city that are like different names or something like that, and you're trying to brand each one, then you'd want separate syndication networks, or it could be one, you know, name brand for a particular choir name for the choir, that you want to use, and you want to promote it in six different, you know, five or six different cities looks like five different cities. In either case, you could use, well, if it's all separate, then you'd want separate syndication networks if it's one choir that you want to promote in five different cities, and you could really just use one network. Now what I've always mentioned in the past, like let's put this on a more local type, like the business type.

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Let's let's try to describe it that way. Because that maybe that'll make more sense. At least it does to me if I had a brand that had five different locations, right, so a company that a business that had five different locations, what I would try to do is promote that one business through one's branded syndication network, in all five cities. And there are ways to do that, for example, if you have a website that you're going to be blogging content to are using as your content distribution engine to your network, or could be a YouTube channel for that matter. You could create silos within either the website or within the YouTube channel, using playlist is how you would create silos and YouTube channel. And they would be optimized for each location. So that each time you publish a new piece of content, you would put it in the correct location silo. And it would be it would go out across the same network and you build up authority and you theme it over time that way. So that's one way that I would do it. Because it's easier to manage it's one branded network that you maintain, you can do a ton of additional like off-page SEO stuff to it like link building embeds, like we just talked about, add it to a drive stack, then do link building and embed and link building to the drive stack properties, just a ton of things that you can do to that. So I prefer to do as much as I can with one branded network if that makes sense.

However, if you find particular areas that are more competitive, you're not getting the SEO traction that you want to, then you can always add a location modifier to that brand name and create a location-specific network then you could publish directly to for any content going into that particular location or that area to promote that area could go into that location-specific network. Again, I prefer to use one network if possible and get it what you know, push that build the authority up in that one network as much as possible.

Now, if it's five different brand names, five different choirs and totally and each with their own location, in that case, then you'd want to use five separate networks. The idea is to, first of all, publish regularly and consistently, whatever you're using to trigger publication to the network, right. Again, either it's going to be a blog, typically, it can be many, many things, guys, but it's usually either a blog or a YouTube channel, then you want to publish regularly and consistently to that so that it's syndicating across the network. And again, regular and consistent is important. That's key. But second of all, you can power the network up like I do, as mentioned, you can do link building to it, you can have a drive stack built and include those syndication network profile URLs in the drive stack. Then from there, you can do embeds and link building to the embeds and link building directly to the drive stack and all of that. So there's a lot of things that you do press releases, once again, it's a great strategy to get, especially in something like acquire, which is kind of like you know, entertainment, that kind of stuff, I would recommend that you also promote those, when you have concert events or choir events, whatever you call them. You could also do press releases to publish an announcement announcing the event, the upcoming event. And that's a good way to get traction. And it's just an excuse to publish additional press releases as well. So you fit all those components together with the same stuff that we've been teaching now for, you know, a long time. You stack all those things together, and it should work really, really well. Now, who wants to comment on that? And

Marco: Yeah, I would, I would tell him that the battle plan is perfect for what he's doing. Follow that. We don't do French in MGYB. I see that his website is in French and he's targeting French audience. You'd have to do your own syndication network, you'd have to do well, you could send the description, I guess, in French, and we could do it that way. I don't know. But we definitely will not do a drive stack and Gsite in French. He would have to do that himself. He would have to learn how to do that.

Bradley: Yeah. Well, I mean, the only thing I could Yeah, that drive stack, you're right, that would be really difficult. As far as the syndication network, we could build it in English, and then he could just, you know, yeah, publishing in French to it. And that would be fine.

Hernan: Yeah, that was that was what I was about to say is that you can even like, you can get away with subpar where that would have syndication. And we're not completely fully pledged, you know, the full-blown syndication like Semantic Mastery syndication network way. And you can even bill like you could have like your tier one links as a French, you know, properties and then you can be backlinks, from English speaking websites, to those to those websites. And, you know, as you if you follow the battle plan, you will be in a good spot because, you know, it's still like way, way, way easier. It's not as easy, it's what it was before, it's not as easy. It's like way easier to, you know, to keep on you know, ranking and gaining getting power and gaining traction in foreign markets. So it's, it's great, still great.

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Bradley: Alright, so hopefully that helps.

What Do You Think Are The Estimated Radius A Search Needs To Be From A Business Before A GMB Listing Drops Out Of The 3-Pack Ranking?

Alright, so the next one is Gordon, what's up, Gordon, he says, Hey, guys, thank you for your help on these days or us customers would be lost. Without your help, excuse me, US customers would be lost. So thank you very much again. You're welcome. As always, Gordon, appreciate you coming and asking questions every week. The distance from the local searcher to the business is one of the main ranking factors that Google and I use this for GMB listings, yeah, we call that proximity. I know that each geolocation is completely the difference. So there is no real rule whatsoever. But what is your best guesses to the ballpark radius, a searcher needs to be from a business before the business is likely to drop out of the three-pack and the GMB listings that show when you click More list, and under the order of their ranking factors, or just randomly, know, there's a lot that can be done to manipulate that. I mean, for example, I don't know if there, I don't think there is a rule of thumb, but what you'll see is, and you can experience this, like if you know of a, if you do a search for a particularly well-known brand, for example. And again, we're talking about service industries, you know, you could pick a well known, you know, kind of a bigger, like, contracting company, like a big plumber. And we you know, I use that always as an example, just plumbers. But like, in Northern Virginia, there's a couple of them that are really big name brands that have been around for decades. And they built really big plumbing contracting businesses like Michael and sons is one of them and other ones like JD flood. So my point is they can have a location and because of its inherent authority, that it's crude, right? Then their maps listing can show up, way beyond the normal proximity, you know, filter, so to speak, or proximity limitations that we typically see for smaller type businesses. And that's because of the authority of the brand, as well as the associated website, the number of citations, the number of co-citations, so places that they've been mentioned on the web, all of that kind of stuff can really help to help push their maps listing into a much wider proximity area, then a smaller business would be that has less authority, right. That's what we teach. And local GMB Pro, though, is how to actually manipulate that kind of stuff. So there, even the little guy can get to there. It takes consistent effort. And, you know, it's something that has to be done consistently over time, in order to get those kinds of results. Typically, the bigger companies, they just have those results because people go do brand searches for them, which by the way, that's one of the biggest ranking factors right now, guys is what we call navigational search queries. We've talked about those in many years, or over the many years now for when we talked about CT spam, or click through spam. I'm seeing it time and time and again right now, specifically that if you can get people to do and I'm not talking about buying spam clicks and spam searches. But if you can get real people to do real searches for a brand name, and then when it comes up when their website comes up, click through to that website or to the maps listing, either one, that is a huge SEO ranking signal that will really kind of catapult you into that a high authority status, so that you can overcome a lot of those proximity issues. You know, you have to figure out ways to kind of social engineer that one way to do it, I know for sure from testing recently is through direct mail. But there's a ton of other ways to do that, too. But I'm just saying there's, you know, there, I don't know, if there is a rule of thumb, I know if the, if the organization or the company, the GMB and the website doesn't have a lot of authority built in the proximity could be very, very narrow. Right? If the more authority that it builds, then the more the broader that proximity area can be and you'll start to see those rank higher. So I know that's probably not a real quick, clear cut answer. I'm Marco, I know will chime in on this one. But um, you know, again, it because proximity, it really is going to depend on authority. But my point is, is I know for sure, because I've got clients where you'll see some of their competitors that will be, you know, three cities over and yet they're still showing in the three-pack. And they say, Well, how can that be? Well, because they've been around for a lot longer. They've got much bigger marketing budgets, you know, we can get there, but you're gonna have to come off some more money. That makes sense, Marco, so you.

Marco: This is a really interesting question. And I'll take the last part first saw they listed in, in the order of their ranking factors are randomly there, they're listed according to the relevance of the location of the person doing the search the proximity to the person doing the search, and how are you able to determine the Manhattan? Right? New York City is really small, it's about 23 square miles, right. And we I've had someone go in a building that has two entrances, right, let's say, on the east side, and on the north side, for example, right around the corner. And they've got two separate sets of data. Even though all the change was about maybe half a block in distance. So it's really the depending upon what Google considers is relevant to that person directly doing the query, considering the proximity of the place that the person is looking for. And how you override that is just how Bradley said, you have to become relevant, relevant, trusted and authoritative in the niche. So that you override a little bit of that proximity factor, which is what's taking place right at that moment? And So, back to the sorry, to the first part of that question. Yet, it's the main ranking factor, the geolocation has a lot to do with it. And again, we do teach, we teach you how to kind of get around that get around the proximity. Now what the radius is, I have no idea I have I have a lot of data that I will have to input into a computer and run some math to see if I can get something out of it. But I just don't have the time to do it.

Bradley: Yeah. And I think the radius would vary depending on how much weight the site hazard the brand, as you know what I mean?

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Marco: Because we know that it bleeds, right? We know that it bleeds into surrounding suburbs, we've seen that and so that there is no definitive radius, you can increase that you can decrease if you lose some of that trust and authority that and of course, activity, ART, right? activity, relevance, trust, and authority, then you're going to lose maybe how wide that radius is expanded. We just guys, it's so hard to answer these questions. Because we're not sitting there. Looking at a computer that's hooked up to Google, and seeing what Google is giving us back. All we can tell you is what we have seen from what we tested. So and those are the things that we've seen.

Bradley: And so you know, we talked about this on a couple of recent webinars, Marco, I believe, on Hump Day hangouts as well. So stop me if I'm revealing too much, but I don't think I am because we're just going to talk about this on more of a conceptual level, we've got time because I don't see a lot of other questions coming through anyways. But one of the things, like I just mentioned, is how to manipulate kind of what is called site weight or brand authority, right? There's it was an hour and a patent that Google published, you know, many years ago, I think it was 2010, or 11, or maybe 12. When I first was introduced to it, it was around 2011, I believe, by Ivan Buddhamayor, we were, you know, really had a really big influence on my SEO, local SEO career really. Anyways, we've talked about this in the past with the CT spam, the click-through spam stuff. And that very early on Google had determined that navigational search queries would make an if all if there were two competitive sites, all things being equal. You know, and I know that's very difficult to do. But just theoretically, if there was to compare two competing sites and all and they were very similar in nature, as far as SEO value on-page, backlink profile, all of that kind of stuff. If one of them, one of the brands were so so let's say site, a its particular brand name, if there was a lot of navigational search queries where people would search by that company by name or that website by name, or that name plus contact or name plus phone or name plus location, any variation or number of what they call navigational search queries, then Google would recognize that as a higher authority, and we would it was called the site weight patent. And that was the nickname for it. But it would give that site more weight, right. So it would be weighted heavier, it would be more authoritative. And so Google would push that one about it to the top of the search results or above the other competitor, because of that nature. That that very reason, right. And so we've talked about a number of ways to do that. We've talked about manipulating that through a click through spam in the past, which I don't recommend anymore, because most of those are bots, they're very difficult like they just don't get counted any more. It's not that I think they're going to be negative or detrimental or harm, or, you know, hurt your rankings. But I don't think that they get, they don't get counted any more. We've talked about doing that through Facebook ads, or excuse me through through ads, you can do that through YouTube ads, and even search ads and display ads more recently, because display ads are a heck of a lot cheaper than search ads. But also, if you can get people through other marketing channels to go search for brand names. And then when they find when the brand comes up, and the various tier one assets or branded assets come up, they start to click through, they don't have to just click through to the website of the GMB map, right, because they could click through the Facebook page. And Google still sees that Google knows that they're clicking through from the search results page to a branded asset, and perhaps even clicking through from the branded asset, ultimately to the website or to the Google Map. And Google can track all of that stuff. And all of those are incredibly good engagement signals that add weight, right? They add site weight or brand weight in this case. But one of the things that I know, Marco has mentioned recently and Hernan has followed up with it is or seconded it co-signed it, so to speak, is that if you have conversion goals that are being achieved, on your assets, right, which think about what a conversion goal is a conversion goal on a website could be somebody filling out a contact request form. Or if you're selling a product, it could be purchasing a product or if you're building an email list, it could be completing an opt-in form, right but on a local level, you're typically going to contact request form. If somebody is completing a conversion goal on a GMB asset, it could be clicking the tab to call button or clicking driving directions if it's a storefront business, right, those are all considered conversion goals.

Then you if you have conversion tracking set up through Google ads, specifically on the site, even if you're not running ads, which I recommend that you do, especially display ads, really, even if you don't have the budget for search ads, you could still set up a very inexpensive display campaign and also on a remarketing campaign remarketing even cheaper. Doing remarketing and building a remarketing list and getting clicks from the display at Google Display Network on a remarketing list is cheaper than cold traffic clicks, right. But still set up conversion tracking through the Google Ads platform and all of that because even organic traffic that comes it's going to register as a conversion won't show as a conversion in the ads platform. But it's that firing mechanism through Google Tag Manager and everything. When you have the conversion tracking set up the conversion goals set up inside of ads, for example. And you can do this in analytics as well. It's that trigger that firing mechanism of when somebody converts and goes to, for example, a thank you page or whatever, that again, starts to build and accrue site weight. And that really helps to you know, it will give you an edge over competitors that aren't doing that. So think about if you and you can even experiment what this because I know for a fact that you'll see a difference in results.

Let's say you got to lead gen properties. And you're getting you to know, somewhat similar traffic on both of them if you take one of them and put the conversion tracking on. And even if you're not running ads, which I still again recommend that you run at least remarketing ads, you'll see that if you're getting conversions on both of those, but only one of them has conversion tracking setup and either Google ads and or analytics, you'll see that that one will start to actually outrank or do better perform better and search than the other one will don't have that conversion tracking setup. And why is that and it's because again, Google's tracking that and it's a way to pipe data directly to Google stating that the visitors that are visiting your brand site, your website in this case, are actually completing the conversion goal that you had set, which means they're getting what they were seeking, right, they were finding the information that they were seeking when they went to Google search, to begin with. And when they're interacting with your brand, they're getting satisfied that query satisfied by completing that conversion goal. And so it's very, very important even if you're not running ads. Again, I recommend that you still set up Google Ads conversion tracking where you can do it via analytics. And if nothing else, start building a remarketing list and running very inexpensive remarketing campaign ads, so that Google can see all that plus, that's how you start to increase your art activity, relevancy, trust, and authority, as Marco always calls it, because you'll start getting visitors that will engage with your brand more than once. And then that's another good brand signal or ranking signal, right? repeat visits. So you want to comment on that, guys?

Hernan: I think that you put it beautifully, Bradley.

Bradley: Okay,

Marco: yeah, I'd like to add and getting back to the GMB that it's how you relate the entity to the geolocation and the and the keywords. So that what you're doing is you're switching the map to a knowledge panel, or the entities becoming the keyword for that niche. Because one thing is, is adding site weight and getting all of that action. On the website, when we're talking about the map pack, it's actually the entity, it becomes all about what's going to be delivered to that person doing the query, it's generally on a mobile phone, right? Because most, most of it call it most of these searches, especially feedback, they get delivered on that on that phone or on that mobile device. And that's what Google is actually looking for that it's how you relate the entity to the geolocation and the keywords and niche. And again, we've done so much stuff in Manhattan in New York City, that this is like, I know what's taking place. And Google will tell you if you read all of the different patents and everything that that's going on right now Google will tell you exactly what it is that you need to do. So that you can be a change a three-pack, you can even get the map out of there. And you get a knowledge panel instead. That's what you know, you're the authority as a trusted entity trusted authority in the niche.

Bradley: Very good. So hopefully that was helpful, Gordon.

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How To Avoid Keyword Cannibalization Between Pages Of A Resorts Website?

The next question is from Fermo, this one, I'm not quite sure I understand this question either. So I apologize. But I'm going to try it and says Hi, there, I have a resort's account, the problem three hotels share keywords on the same domain. Okay. So there are three separate hotels that are being promoted on the same domain, apparently. two languages English and Spanish. Okay. It's a pain in the ass to rank them by Mark, as the client intends is there is a Is there a way to avoid cannibalization between pages? That's a tough question. Because I don't really understand what it is that you're asking. I didn't understand what you're trying to promote three different hotels, they're targeting the same keyword on the same domain. The only thing I could say if I'm understanding this correctly would be to have you know, very good coded structured data on each one of those pages. That or pages that are associated with each location, or each separate hotel, I should say. So that you can kind of disambiguate between the three, that's what you're calling cannibals, cannibalization between pages. I don't know how you could do that on with keyword can't like how you wouldn't keyword Canada cannibalize? In other words, how because it's there three hotels in the same location competing for the same words on the same or the same keywords or search queries on the same domain. The only thing I could imagine, or suggest doing and Marco will probably have a much better reply to this than I do would be to make sure that everything, the entity for each one of them is very, very clear. And you know, concise, very tight like, and that's you could accomplish that with structured data, as well as you know, some of the other entity assets that would be connected to it. But I'm not really sure how you would do that. To me, I feel like you would almost if you're always going to be competing with each other. If it's all on the same domain to Marco, do you have any idea how to help them here?

Marco: No, because you're talking about the only variation here is the hotel name. Everything else is the same? Maybe the address is different. So maybe the location can vary by address. But you but you compete. There's no way to avoid what you're calling cannibalization, which is Google taking similar pages on your website and deciding which one it should display. Ideally, you want Google to display all three? is Google to this is Google going to display or three years? Or is it finally going to decide this the one that matters? This is the one that I'm going to display? I would almost go like with if you can three. So I don't know how much control you have three subdomains or three separate websites? Yeah. Because the then the three separate websites, you can schema, the three separate websites correctly, that they each will then have their own entity, you could even try to do it on the same website. I wouldn't. But if you could divide it into three websites, where all three of these would then take up real estate in SERPs. But then you run into this. How do you decide like which one you want ranking above the other? Yeah. Whereas Google? How is Google going to take that? As long as you deliver the same power? And whatever you do to one you do to all of the others? I think you can take up a lot of real estates that way on the SERPs. Other than that, if you're trying to run it on the same domain, and we'll just call it cannibalization, I don't call it that. That's what everybody else calls it. And that's fine. But yeah, I don't see how you can avoid it. If the only thing that's different is the name of the hotel, everything else is the same idea. You're in can you're in Cancun, and you're by Solaris, so Solaris common to all of them, that they're probably in close proximity to one another. I, other than putting them in three separate domains, or three, even three sub-domains, which are actually three separate domains. I don't see how you can do it.

Bradley: Yeah, cuz then that would separate the web entities, least the domain entities, right. So So I agree with Marco, you know, again, the only thing that I could do if it was I recommend on the same domain would be to have like, you know, again, each page for each location would have its own, you know, Corp organization or corporation type markup, as well as perhaps local business markup structured data. I mean, and all that. But then again, it's Google's, you know, one of the more recent updates was Google specifically stating that it was going to put fewer results from the same domain for the same type of keyword on the in the search results, right? I don't, I never I stopped keeping up with the names of the updates, guys, but it's one of the more recent Google updates, like within the last few months, and they one of the things that they said that they were going to do is reduce the number of pages from the same domain that could show up for any particular query on page one. Right? So there's be less overall search results from any given one domain. And so that's probably what you know, a big part of what you're experiencing there. So I agree with Marco, how do you beat that you do it separate the domain entity that way, either via subdomain or entirely separate domains? So I agree with that.

Is It Okay To Interlink The Properties In Google Stack?

Austin Don says Is it advisable to interlink the properties in a Google stack? Yes, that's what we do. And that's why it's called the what the spider silo correct?

Marco: Yep, it's the spider web silo.

Bradley: There you go. Absolutely. Alright, moving on. We're almost out of questions, guys. So we're going to answer the next thing that

Hernan: I think I think that we need to give Marco, a prize for the sexiest product naming convention. You know, like a spider web, silo and RYS Academy, and MGYB Oh, that's beautiful. So give him a gold star.

Marco: He got a prize, it gets to be here every week with us.

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Do You Have Any Webinars About Building RYS Stacks And Tracking Results For Restaurants?

So Alright, the next question. We've got looks like two questions left, guys. So wrap, post any questions if you have them. Otherwise, we'll get through these two, and we'll wrap it up. I see. The next one says I follow you guys on the Facebook page bought older course but wanted to see best way or linking me to a webinar about building RYS stack for restaurants and tracking results. I'm not sure what you mean about that. I mean, if you the webinars about how to build RYS stacks in the RYS Academy, or RYS Academy reloaded, we don't teach you how to do that outside of that course. Now, what you could do is purchase from MGYB, if you don't have if you don't, if you don't have RYS Academy, or RYS Academy reloaded, which is the newer version, then I would say, the next best thing would be to just buy a drive stack from MGYB, and have it done for you. And in fact, that's unless you know, want to learn the components and how to build all of that stuff anyway, then, you know, it's a lot, it's a lot of work to build those things out. So you're better off buying them done for you. And then you can always tinker around with that one. But that's something I would recommend doing is buying an RYS stack from MGYB. As far as tracking results, it's no different than normal SEO type tracking, right. So whatever you use for tracking a tracker, you know, personally, especially for a local business, which a restaurant is a local business, right? I prefer to use Bright Local because it will track the domain as well as the third party mentioned. So pretty much you put in and that's again, bright local, has a Local Rank Tracker, that you can enter in 50 or 100, keywords dependent that you want to track depending on what level subscription you have. And then you can ask it to track third party mentions. So the reports will show you that and also you enter in a location. So you can like to have where you want it to track. So for a restaurant, cuz that's a storefront business, I would recommend just plugging into zip code that the restaurant is in as the location tracker. In other words, it's going to do searches via desktop, mobile, and maps. And it's going to try to simulate doing searches from that zip code location. So it's going to give you more accurate local rank results, then if you didn't, it was, you know, and again, it's they're not going to be entirely accurate because of the way that the algorithm works now, but it's better, it's more accurate, it's more closely resembles what somebody would be seeing if they were searching from a mobile device in that particular zip code. So I would recommend using bright local for tracking, because like I said, you can put it all those keywords, you can set the location that it's actually searching from, you can track, Google, desktop, mobile, and maps as well as Yahoo, and Yahoo, local Bing and being local. So those are like the all of them that you can track. And it will show third party mentions as well. So like if you have for example, you know, Facebook page and Yelp page and you know, all these other different pages, it will show where those are also ranking for each keyword query that you add her as the search terms that you want to monitor. So, Marco, do you have any comments on?

Marco: Yeah, the principles that RYS Academy was founded on in 2014, when you were Virginia CO, they haven't changed in like they never change from 2000, sorry, 2014 to 15, may have to 15, they haven't changed so that when we went after DC plumber, with our is Academy reloaded, all we did is add power. But that that that didn't mean that RYS Academy stops working. It's simply meant that we could push way more power with the new concepts that we applied to always Academy reloaded. So what you did in 2015, is the same basic things that we did in 2017. With with just different techniques, right, we brought in the calendar, we brought in just some different things, adding depth, and breadth to the drive stack, all of these things that that we conceptualize, and we brought in to make them even more effective. But yeah, that what he says, you know, as far you all of course, and the best way to link or, or how to rank a restaurant, it's all the same as the same way a local restaurant gets ranked the same way that a local plumber that any other local type place would get ranked, nothing has changed. And as a matter of fact, whether you doing it locally, or globally, the concepts are the same. You apply the same theory. Enough, nothing has changed. So I mean, just just go through the old training and apply. What's there, because that's what Bradley did. And it's still ranking To this day, guys. We're in 2019. How many updates have we been through? How many things has Google thrown at us? Even in the last two years, and it's still there? You haven't done anything?

Bradley: Not a damn thing, man.

Hernan: Every time I'm saying good. I don't know. I don't know. I don't think it works.

Marco: Yeah, it definitely doesn't work.

Bradley: Alright, so next question.

Hernan: Sorry, sorry. Sorry, Hernan. But get ready for what's coming. Because when Marco it's funny, because when Marco says that he's gonna put the SEO one on his head. He's not fucking around. Yeah. That's pretty cool. So get ready.
Bradley: Yeah.

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Will Changing One GMB Name Affect Other Listings Of The Same Company?

So the next question is got a follow-up question. So I'm going to read both of them before trying to answer. This is a very elementary question. But quite honestly, it's the first time I've had this situation, I have a large law firm that has seven locations across the US. Some locations have a simple name, law firm, and others have a full legal full name listing all the partnerships, example name, name, name, law firm, if I change to a simplified name law firm, will it screw up the other locations? Basically, I'm asking if changing the name will screw up the NA P. I should note that the simplified name was just created a few days ago, the more complex name has been in place for months, if not years. Yeah, it will. I mean it, it will because that's what it called, it's called invigoration, right, it will ambiguous the data that NAP data, the consistency, and it can and most likely will. And my experience, it always does, it will if you change the names, and it's already, especially if they've been in place for any period of time. And they've accrued citations which are published, you know, name, address and phone number published on the web, whether it's a includes a link or not, it doesn't matter. A citation is a citation is a citation. In other words, just publishing the name and address and phone number and website URL, or any combination of those data points, is called a citation. And those pages that that's published on if they're indexed in Google, then Google will count those as a mention of brand dimension. And so if you try to start messing with the name brand, which in this case, the business name or law firm name, and change them in the GMB is, then it's going to have a significant effect on what Google gives credit to that particular business for. That makes sense. So you know, I don't recommend doing it. Or if you are going to do it, then I recommend that if it's a law firm, you probably got a fairly good budget, then you can do it. And what I would recommend in that case is go to https://www.semanticmastery.com/loganix, if somebody wants to post that in the comments section, they have a really good citation cleanup services, the best one out there, in my opinion, and I've used a bunch of the guys, even a lot of other vendors that a lot of you guys are familiar with. I've tried and nobody does as good a job as Loganix, however, you want to pronounce it at cleaning up citations, especially if you've got a lot of them out there. It's expensive, it's 500 bucks per location. But it's a really good service. And if you've got some out there that have a lot of accrued a lot of citations over the months or years, then that's going to it's a big job. And I would recommend just having them do it. And they're about 70% successful with cleaning up citations. In other words, about 70% of the attempts that they make, get accepted and change. So that's what I would do if I were going to do it. Thank you, Adam. If I were going to change the name, and you've got the budget for it, or you can get the budget for it, then I would absolutely recommend that you ordered the citation cleanup service immediately upon changing the names. And also make sure that your client is aware that they will see some dancing until everything gets cleaned up. There's just no way around it. Okay,

Marco: yeah. And even if they don't have a ton of citations, you don't want to create ambiguity, right? Because I did it I unwittingly in a project that I was working on it, I created an ambiguity. And I don't know in cash and the Google cash cycle of what about 30 days. And to this day, I'm still fighting, it's been about 10 months, maybe a year, I'm still fighting it went, because it starts creeping back up. The ambiguity starts creeping back up, and you have to slap it. And it's really, really difficult to get to convince Rank Brain that you met the other thing, not not the new thing. And you want it to go back to the old thing where you started. And it's guys, you don't want to get into trust me, it takes a lot of effort go. Yeah.

Hernan: Sorry, I just wanted to, I just wanted to interject here for a second. Because I think that if he's, if he's working with a law firm, nothing to do it, you know, what you guys talking about, by the way, but if he's working with a law firm, grab a little bit of the budget that he's paying you and join the mastermind, because if you enjoy what these guys are saying right now, and they will save you a ton of money and time, because you know, we fuck up a lot. And we share all of our stuff of the mastermind. So go ahead and join the mastermind, if you think that what these guys are saying is, you know, it's powerful, and it will save you time and save you money, grab some of the money that these these, this, this client is paying you and join the mastermind and that will be one of the best investment that you have ever made in your, in your, in your business, you know, you will increase the value as a marker exponentially for that client and any other client that you might have. So she's wanting to say that.

Bradley: So Hernan gets the prize now instead of Marco.

Hernan: Also, like kind of come back next week. Next week.

Bradley: That was a good pitch, man. That was a good pitch. Appreciate that.

Should I Order Syndication Networks First Before RYS Stacks?

So Alright, so the last question is Austin dawn, he says I'm in the syndication to Dotto training. So he's talking about Syndication Academy. Wow, tons of great info. I don't think I want to put one together though. I agree. 100%. Listen, I've said this a million times I think Syndication Academy is great. Uh, you know, I don't recommend anybody building syndication networks, though. Like, honestly, I think it's great to go through the training. And if you if you're the type that just has to do everything yourself, which you're not Austin Don, apparently, which is good, then then, you know, go through the training and, and put it to use and build it networks. I mean, I did it for several years. When I first started building them, I literally did all the building myself for the first probably two years and I made a lot of money on selling networks to clients as well as getting results as an overall like SEO monthly, you know, service. So you know, you can do it, but I don't recommend it because it is very time-consuming. And you don't need to do it. If you want to you can hire your own VA and put your own VA through our training. If you're a member and have your own in house VA that works specifically for you building networks or an alternative method would be just to purchase them from MGYB. Because we've got all of our VA is that we've trained our arts, the team that we've trained through that same training, right, they've all been personally trained by me and my training, and they built into our specifications. And they've been building we've got donors that have been with us literally for five years now. So they're very, very good at what they do. So I would recommend that that's what you do. Save your time. Let us do it for you to focus on bigger, broader things for your business allow us to do the grunt work, right. So he says what I ordered the first prior to the RYS deck. Yes, absolutely. Austin dawn, you should have the battle plan. If you don't, you should get it. Because the battle plan specifically lays out the order in which you should put these pieces together. And the syndication network always comes first. And then the drive stack when you order the drive stack. Now you can include the syndication network profile URLs in the drive stack build so that now you're building power into the network through the drive stack if that makes sense. So absolutely. If you don't already have the battle plan, get it and go through that and it will show you how to put these pieces together and the order that we recommend. Okay. Any other comments guys in the last two minutes?

Marco: Yeah, I have a question. If RYS Academy and drive stacks and syndication networks, remember someone called them a link wheel? If they don't work, why are there so many copycat courses and so many people offering them in Fiverr and conquer and all these other marketplaces? What? They must be cheating people out of their money, huh?

Yeah, yeah. Good question, Marco. I wonder why that is.

They don't work done right.

Alright, everybody, thank you for coming and participating today. We will see you guys next week. Thanks, everybody. Bye

bye-bye.

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Would It Be Difficult To Rank A GMB Listing Organically If You Don’t Set Up A Related Listing?

By April

 

In Semantic Mastery's weekly Hump Day Hangouts episode 244, one viewer asked if it is difficult to rank a GMB listing organically if you don't set up a related listing.

The exact question was:

Hi Guys, . . . Thanks again for helping us customers, your generosity is GREATLY appreciated (smile) . . . . Last week someone asked a question about whether or not it was more difficult to rank a new site for a local business niche and location if you didn't want to set up a related GMB listing, but your answer was about local organic rankings in general and did not address the GMB question (smile) . . Could you please comment on whether it's more difficult, or the same difficulty, to organically rank a new site locally without setting up a related GMB listing?

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Would It Be Easier To Rank A Regular-Looking Local Business Site With NAP In Google Without Targeting A Particular Niche?

By April

 

In the 241st episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked if it will be easier to rank a regular-looking local business site with NAP in Google without targeting a particular niche.

The exact question was:

Hi Guys, . . . thanks again for your Hump Day help, as usual it is GREATLY appreciated (smile) . . . .If I don't want to try to rank in the GMB 3-Pack but instead rank a site on the first page organically and rent out the home page to a local business, is it easier to rank a site that looks like a regular local business to Google and includes an NAP, or a site that has tons of content targeted to both the particular business niche and the geo location, but is not branded with an NAP nor configured like an actual business site?

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What Is The Best Way To Keep Up The Rankings If You Need To Change The Phone Number Of A GMB Listing?

By April

 

In the 237th episode of Semantic Mastery's weekly Hump Day Hangouts, one participant asked about the best way to keep up the rankings if you need to change the phone number of a GMB listing.

The exact question was:

Hey guys i need to change the Telefonnumber of my GMB. What is the best way to keep up the GMB rankings: 1. Only delete the old Number and add the new Number in my RYS Stack. OR 2. Adding the new Number and keeping also the old Number in my RYS Stack

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 226

By April

Click on the video above to watch Episode 226 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

Announcement

 

 

Adam: Alright, we're live with Hump Day hangouts Episode 221. All right, I just did that. I'm a little embarrassed us now going to be on YouTube forever. So anyways, moving right along into the sixth of March 2019. We got the whole crew here. Bradley is

Chris: doing some secret squirrel stuff in the background. But we'll get to that. So first, let's start on the left and work our way down. Chris, how you doing? Man? Doing good Spring is here

Adam: actually. Nice. Yeah, it's quite nice. But I'm getting kind of like form on like the snow snowboard enough this year. So

Chris: unlike everybody else, I'm actually liking the winter when it's not too hot and stuff and they can actually write on the slopes and we get powder and stuff so yeah, like I'm one of those weird freaks who is actually enjoying wintertime

Adam: bad and her not I like your shirt. But let's see what summer is coming to you. Right.

Hernan: Thank you Yes balls here man I'm sweating myself but anyways I'm super pumped thank you guys actually wanting to publicly say thank you guys I love you soon as Bobby can say that because you guys have been awesome you got a lot of you guys were got the Battle Plan v3 and you're really supporting the costs right here right now so I love you guys thank you for the support it's been awesome

Adam: yeah definitely actually I'm going to pop that on the page if you're watching grab the battle plan that's a little quick note but in case you weren't aware we launched just over a week ago you can still get in there and get it it's we priced it you know we get a lot of questions about this to you know when we first came out with it as $100 and you know it's overly well has a lot of great processes in place things out really smoothly but over time we decided to bring that price down and it's much much much cheaper now because we really truly did want to get this in everyone's hands so that you have simple processes and if you go to battleplan.semanticmastery.com, you can see us talking about that and how this can help you in your business, no matter what you're doing. So anyways, I just want you to go check that out.

Chris: I would have had a battle plan right now, other than the price Say that again, why would avoid a Battle Plan right now? Other than the price?

Hernan: Can I go for it? Yeah, because it's step by step process do now for sure. Like, we have actually distilled a lot of the stuff that, you know, we have been teaching and showing over the past, you know, five, six years on Semantic Mastery, we have distilled that into a step by step process. So if you have like, if you have a brand new website that you should put your domain right like yesterday, and you want to put it up with the band, go get the Battle Plan. If you have an H website that has been, you know, yielding good results he has a year it's, you know, it's a year old, but you still want to push it to go get the benefit. If you get a YouTube video that you want, push, go get the bad plan. If you also get have a GMB that you need better and

Like that is something that we have recently added to this be three and you know we made the webinar the how to be successful marketing 2019 that's the value alone of admission and then you get a lot of additional bonuses on the bonus member's area that you're getting for free so it's a no brainer your question

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Adam: And I'm still learning how to use the mute button alright so yeah I'm not gonna expand on that I think are Hernan hit it and we're really happy to be able to share this with you guys and like croissants at the bonuses are friggin cool so check out but Marco we wanted to check in of course with you how you doing man

Marco: I'm good, man. I'm about. Give me three to six months and I'm going to drop a

Adam: whoops. Sorry about that. Yeah, that was me in my browser.

Marco: Quit Quit messing with that shit man. I'm about to drop a nuclear bomb on the SEO world again. Alright, so stay tuned. It's coming it's it's I'm sorry but it's not going to be like the battle plan almost free because I'm on some takeover shit and I'm done. I'm done like playing I'm done with people hating I'm done with people. I'm when I say done if you talk about me I'm going to make you a fucking porn star. That's how this is gonna be. So fuck with me.

That's that's what this is about. That's what that's what's coming. They don't fuck with me to

Hernan: Yeah and you got you guys better listen because what Marco says that he's dropping the good stuff he usually like 100% of the time delivers, right he did what he did with our YS Academy. One are ways to kind of meat to it always brings up the good stuff. So definitely.

Adam: Well, I want to circle back around to where we started with introducing and saying welcome to Hump Day Hangouts. And since they If you're new to semantic mastery first of all thanks for watching. We might have just heard us talking about the battle plan, grab it. It's the best place to get started not only with us but for like Hernan said all you know your age sites your new sites. If you're getting into videos whatever it is GMB start their battleplan.semantic mastery.com if you are you know looking to either start or grow your local digital marketing agency and you want to join the best community for that and be a part of that then join the mastermind and you can find out all about that at mastermind dot semantic mastery.com. And for everyone, no matter what you're doing. Go to em. Gee why b dot SEO. Alright, for the premium done for you SEO Services, you know, getting the GMB verified so you're not spending your time trying to do that which we're going to touch on I know a lot of people have questions about candies and what's going on there if you want syndication networks done, you know really, really high quality from you know, the training that Bradley originally created these updated over the last four years our YS stuff

Man what else press releases we got all sorts of stuff and there's a lot more good stuff coming down the pipeline right.

Hernan: Cora and keyword research I think that that that's worth mentioning because you know you can you can spend like an entire week going after keywords you know going after keyword research and whatnot and I think that that solves the entire issue and I haven't personally I haven't seen and mean that type of I don't know how you guys are doing that because that's all marketing Rob but I don't know how you guys are pulling that up but honestly I haven't personally seen any any other keyword research report that you don't need to pay I don't know shit ton of money to get something like that you're getting a piece of the market, No kidding so I think that's pretty cool and that takes a lot of time and I don't think that we're pushing it enough for with the body that you guys are getting some. Definitely get man it's a goldmine for Edwards like Yeah.

Adam: Oh cool. I'm sorry. So I was about to post something on the page. We're going to hop Over to Bradley in a minute. As I said, he's got some stuff going on in the background. But something else I want to say, I know we get a ton of views on YouTube. And you know, people either aren't here live or to catch it later, they will watching down the road. If you want to, you can click the button, click Subscribe, stay up to date, obviously, with Hump Day Hangouts, a lot of the videos that we upload there, and if I can ask a favor for anyone watching, you know, we really want to help people find out about our YouTube channel and really grow that if you find Hump Day hangouts helpful. If you're watching a video clip and you found it helpful, please share it with them. You know you think it's going to be particularly helpful we try to really help people out point them in the right direction and a lot of times you know what you're learning or what you're solving could definitely help someone out so point them in the right direction send them the video clip or point them to semantic mastery. com slash each the questions and real quick I'm going to pull something up but Bradley Are you in the middle of it. Are you are you ready?

Bradley: Alright. I'm sorry. I was muted and had the camera off I guess I can note to self and to everybody else out there do not start a server migration right before our webinar

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Adam: Here hold on a minute let me let me write this down real quick the support staff the support staff assured me that it was going to be a smooth process bullshit

Bradley: I've got client sites down left and right like a database connection issues all kinds of shit and it's kind of a shit storm right now I'm trying to get it resolved and now I've got a host a webinar so but Bradley no self we have a Caesar

Yeah, well not gonna be able to get in touch with them right now. We got a webinar host. So anyways, what else are you going to say?

Adam: I was just gonna say we had to people Hey, Alex, and Rishi. Thank you very much. They just grabbed the battle plan, I think today and we're just talking about it. So thank you and appreciate you guys being here and checking it out and we're happy to answer your question. So with that Bradley, I guess.

How are you doing? And then let's just jump into it.

Bradley: I'm a little stressed out, but here right and answer some questions and help others. Well, my shit crumbles.

But that's all right. So yeah, I'm good.

Adam: This is good. Well, focus because you know what? I'm guessing that there's next working on your server. There's nothing you can literally do about it right now. So this will be good. take your mind off it.

Yeah. All right, let's do it.

Bradley: Let's rock and roll. I’ll grab the screen.

Alright, so we got to go back to seven days ago. That's how we determine where we left off. Right.

 

Is It Better To Use Gmails Instead Branded Emails For GMB?

 

Adam: Let's make sure with the Six Day guy there we go. I can't see it looks like a mobile, mobile. Mobile is movie local business.

Bradley: Okay, so I've always pushed businesses to use their branding domain for their email info at company.com. As an example, instead of Yahoo, Hotmail or whatever but it could be better SEO to use Gmail and said for GMB and across citations now I recommend using a branded domain, always. And in fact, I would recommend using g sweet for your branded domain instead of like shitty webmail. That's one of the issues I'm actually dealing with right now, with the server migration webmail sucks. And there tend to be problems a lot with webmail accounts guys that are through servers. But you know, for the price is going up, I think, in the next couple days for G Suit, but for a basic G Suite or domain account, domain web email account. That's all hosted through Google at $6 a month guys per user, but you can add like, I don't know if it's unlimited or not. But you can add a whole bunch of domain alias is if you'd like so that you can actually send and receive email from multiple domains from the same Gmail account it's or G Suite account but it's Google email essentially and I would and also as Marco will probably chime in here that's also another entity validation signal to be hosting your, your domain at using G Suite email services for your domain.

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So I would recommend that you do that. What do you say, Marco?

Marco: I totally get that business card on file whether or not whether you do it through G Suite. It used to be that Google only would allow names in Gmail, right? They wouldn't they wouldn't discourage you from using business names. But now it says everybody started doing it then it now okay so you could actually do Gmail and pay through Gmail right for driving extra drive and everything but you have G Suite there and if you have a business or that you're running or a business that you're helping them, by all means, get them over into G Suit and run everything through their let Google see that this is a legitimate business with legitimate services products or whatever it may be. So yes, I 100% agree. Go and pay Google for these services.

Bradley: And just as a quick, I'm not going to go through it guys on screen, but just write this down or take notes. It's not a hard process, there is a wizard that will kind of help you through it. But the first couple of times you do it, it's a little geeky, but once you understand how to do it, it's really simple. You have to use go You have to be able to access your domains, DNS settings which you know can either be through your registrar or if you're using something like a third party DNS, iCloud flair, you can do it there. But you got to add a text a text record for domain verification. That's to prove to Google that you own the domain or control the domain and then you add your MX records. There's five of them.

Yeah, there's five of them and they'll get the G sweet will give you those. It's it's fairly standard or easy to set up. And then after that, there are just a few additional records that you want to add like one is called an SPF record. Another one is called a D Mark record. And the last one is a DKIM signature and those are three different things that you want to add. So just write down down and then you can just search in G sweet help which when you're logged into your G sweet admin panel there's a help search bar at the top and you can just type those in like SPF records DK, I am signature and D Mark and you it'll, it'll give you help files to show you exactly how to set that stuff up. Once you do those, then you should be good to go. You know, it's also important, make sure that you do have a domain that setup with website and such that's good for domain reputation for email, or for email reputation, if you're sending from a domain email account, if that makes sense. So just adding those few things are going to help to make sure that you get really good deliverability. I do use g Suite accounts for prospecting when I'm doing you know, cold emailing for prospecting, and they tend to work really well. If you use a standard Gmail accounts like personal Gmail accounts, and, you know, free Gmail accounts essentially and you try to send a cold email within a very short period of time, your emails will stop being too delivered, they'll stop in boxing. What depends on I guess, really the volume and whether people are hitting spam and stuff like that. But if you use the domain emails and you set up those records, like I said, and you have a website on the domain, so at least you know that those are kind of things that helped it for those to the inbox. But for a standard business, you shouldn't really have to worry about much of that other than just set up those records correctly, and you should be good to go. That's a good question though.

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Would The GMB Auto Poster Strip The Meta Data And Geo Settings Of A Picture Uploaded Within The Post?

Elaine is up, she says. Would the GMB auto poster software strip the metadata of a picture we upload including the geo settings when scheduling a new post?

You know, I have no idea but I doubt that it would because we are developing knows how important that is. Marco, do you have a definitive answer?

Marco: No, I don't have a definitive answer. But it's essentially Google that strips it.

Bradley: Yeah, but yeah.

Marco: Yeah, they get the information and they know you give them all the information and then it doesn't matter if it's still on the image. All you want is the relevance and Google can also take a look at the at the front of the picture. And you'd be surprised at how much entity information Google pulls from the front of the image instead of just the back.

Bradley: Yeah. But I mean, specifically for her question was, does the auto-poster application itself strip the metadata?

Marco: Yeah. I don't have a definitive, definitive answer for that. All I can say is, if it's getting stripped out, it's usually Google that's doing that.

Bradley: That's correct.

Adam: That's something maybe we can run by St. Pat the developer find out if he knows for sure. Again, he's he's a good guy. He knows guys what the benefit of what we're doing. So I'm quite sure that that's kind of baked into the software already, but we can confirm that with him.

Will An Older GMB Account Have The Same Ranking Effect As With Those That Have Been Created Recently?

Bradley: Dan's up he says, If I have a customer that has had their GMB for some time, does the process work the same with the press advantage from the press release pointing the first post etc. is the process to rank GMB as effective as on a GMP that has been around for a while.

Yeah, it's typically more effective that way. In other words, if you use the same methods that we teach in our various products, whether it's local least for our local GMB pro and you apply those two or PR progress in your, in your case, Dan because that's what sounds like you're talking about it either any one of those methods are going to should should work better for an established GMB than they do for a brand new one. Because remember with the brand new one guys you're trying to build a reputation and we're trying to force it very quickly and if you pick the low competition areas which were the original location research training for local least bro you can typically get rankings almost overnight or with very little work very low effort.

Now if you're using the updated version where you're going much more granular and trying to target more locations and even more like metro areas and such you're still going to have a bit of a dogfight that's what I've been experiencing. So and it takes time because and here's the thing when you're looking at like location research and you're looking at even if you see opportunity because there are locations that don't have the same they're not the same zip code area that you're searching and that kind of stuff. You'll see that a lot of. At times, especially in metro areas, the the the API, the top 10 results that it pulls in are pulling in maybe locations, or GM bees that are outside of that specific location. But it's pulling them in because they're very relevant. They'll have big authority signals, such as lots of reviews, lots of images, website citations, ages is a factor. So you have to take all of that into account. So even if you target your location placement perfectly, you still have to compete with other entities out there, essentially, companies or brands, locations that have built authority, and that's why Google is pulling them in as being the most relevant. So there is still a bit of a dogfight to do with that. But what I'm saying is if you have an existing asset that's been established for some period of time, and I don't know what you know what the threshold would be to make this better obviously, probably the older the better, but if you apply those same kinds of methods, you're going to get better results than with them with a brand new listing.

Guys, there's another good question.

Do You Hide The GMB Backlinks And Sensitive Data To Protect Yourself From Angry Competitors?

Okay, Alex is up. He says, Hey guys just purchased the battle plan. Glad I did. How common is it for competitors to report lead gen sites to spam or whatever, both the jam BS in the actual WordPress sites.

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For me it's been rather rare I haven't really experienced that much I've actually had years ago when I first got into the business. Should I'd say it was it was it was actually my first Tree Service site that ever built and one of the competitors did report that one and I got it reinstated which was funny, I had to re-verify it via mail. Unfortunately, I still had the mailbox that I was using for that at the time. So I was able to re verify it and get it out and he was just pissed because we outranked him like within a couple of months, and he'd been an established Tree Service business. But that was really the only time I've had to experience it. And I'm going to knock on wood, but I hadn't really experienced that. So here's the thing. I mean, if you've got a good lead gen asset that set up correctly and it's optimized well. And it's not super spammy and you've got the calls that are directing especially you know, as always recommend to a call center where it's a valid Pete person answering the phone right away, you know that kind of stuff. It's hard to really bitch about that, you know, to prove that it's spam you know, especially if you're using surface area businesses in your location, your physical location or the address the physical address is hidden. How would they know you know what I mean? It's not like it used to be where sometimes you could still display your address if you got a surface area business, you're not supposed to display your address. So how can they know? You know what I mean? So I haven't really experienced that again, fortunately not saying it can't happen. guys just saying I haven't experienced that much.

Alex has to finish up he said. Do you do anything to protect yourself from anger competitors? Yeah, as I said, I don't display the address. That's why I'm actually not building citations as much because a lot of citation platforms still require you to display the address or you can even place a citation on their directory.

So, um, you know, again, I'm doing a lot of other stuff outside of using them because if we're using a, an address that's not, you know, actually where the business is located, then we don't want to publish that if possible. So that's just one of the things I'm doing is doing a lot of other sorts of stuff, a lot of on page stuff and other types of off page where I don't have to display the address.

Okay, you got any comments on that? Anybody?

How Do You Use GSites To Increase The Visibility Of A GMB Page For Nearby Cities?

Alright, moving on. With this house is good agents. Thank you for or thank you for offering this form to us. I have questions about g sites as a way to increase visibility from nearby city g site 1000 word article, videos, content samurai, or summary of Article links to money site and GMB website and also include several links to the web to auto or should I be cautious about them to you.

You mean can you link to your web two daughters from the G sites? Or are you talking about building links to your web two point O properties?

I would say you could do either if your web two or tier one properties and they're built well then I don't see why it would you know, again, it's just kind of like validating the entity is if we're syndication Academy guys, whether you've been through our training or you purchase done for you networks from us, that's how we do it right, we interlink all of our tier one properties. They're all branded properties. We're not trying to hide our footprint you're actually trying to display our footprint, right? Because those are all branded entities. We want Google to make the connection between all of those as being of the same brand. So I don't see why that would be any issue in either instance, what I'm saying is, if you're linking out to branded tier one properties that are well built, well optimized, then that's kind of internal linking your brand. If you're building links to your branded properties, that's fine too. I would recommend you do that instead of direct to your money site, which is what I think you're alluding to anyways, right? That's part of the reason that we use this dr stacks and G sites and things like that because their Google domains, Google properties and we can just literally hammer them and it will take it like a champ.

So any any comments on that guys?

Adam: No, I think I think that's perfect. And the setup is perfect too because you can even drop press releases into the D side and and Dr. Second power those up and Yeah, well, we've I mean, we've done I keep talking about this. We did 1 million spam links including porn and not not intentional. I just told that it hit it with whatever you got in and it was actually a anyway GSA is what we use for it. So he didn't he didn't filter he didn't do anything they just blasted it, it was it turned out to be a million plus went through the drive stack through the site onto Well, the mind is not the mind map. But the Google business map which ranked in the three packets still ranking to this day. There's nothing we could do.

As a matter of fact, the guy stopped paying. First of all, he took one of his phones. I talked about this role, he took one of his phone's off the hook because he just couldn't handle the call body. And then the fucking to stop paying with that, that just totally makes no sense why would you stop paying but he's still ranking to this day major metropolitan area highly competitive niche and it's there and last time I looked there was still a porn link indexed in his link profile. So think about that. Google has it has its index right when you go and look at the link profile in Google you do the site search and appointment comes up so Google is hey you know we like this port link for for your website. Here you go. How much better can it get that you do spam links into a drive second g site and it comes up pristine on the other end and you can push power to wherever you want it to me that's that's just incredible. And it's only been five years since it's been working. So what a loophole.

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Bradley: There you go he says do I do the same for each city that I want to rank for?

Well similarly to what I talked about with syndication networks if you know I prefer to use one brand one branded network for multiple locations if possible and so if you're talking about building web tues out for brand then you know if you want to get location specific you certainly can you can always add like a location monitor to the brand name so for example you know Joe's plumbing is the primary brand and then let's say you've got, you know, three different locations and they're all obviously different cities then you could do Joe's plumbing an input the city name for example as a modifier if you're going to create another set of web tools that are location specific and you can certainly do that you know if that's what you want to do now do stacks yeah just you can either buy new new drive or bi or build new dr stacks for each individual location or better yet create internal folders within the main brand drive stack in silo just like you, you know, essentially create like silos within the stack, okay.

So it's up to you how, again, I try not to build location specific web tools if possible, because I like to just use the branded one. You know, I like let let I like doing getting results with the least amount of effort. And so I try not to do that if necessary. But sometimes in more competitive areas, it does help to do that. And so that if that's what you're asking then. Yes, I would say you can do that too

Can You Please Enlighten Us With The New Policy Of GMB?

Toby's up. Let's have name. I haven't seen in a while it says hello, gangstas. Happy to be back in your hood. Can you explain one more time G and its new policy on GMBs?

Um, well, I would. But I don't really know. I mean, the policy is don't do what we do. That's the policy but we do it anyways. And so there's a lot of misconceptions out there now. Thanks, Toby. Yeah, there are I mean that's the thing you know, that's why we haven't really commented yet as to we don't have a definitive answer on that as to what what to do and what not to do at the moment. I can tell you one thing I've I've got my Multiple lead gen assets that I was in, I was chatting with Rob today in our slack app about this, that, you know, I've, I've been updating a lot of my stuff like crazy. Some of them are brand new listings. And I have not had a single problem with getting anything suspended. I mean, I've even done some stuff that would typically trigger re verification immediately and in the last few days, and it has not caused any issues for me whatsoever. Now, I'm not saying you guys can go buck wild right now, because there is a lot of suspensions happening, but I think there's certain things triggering them.

So for example, I mentioned this last week, too, by the way, and I don't have any problem mentioning this to you guys on Hump Day Hangouts. Because I want you guys to not make this mistake. One of the things and it's only mistake now It wasn't a mistake a month ago. And I don't know for sure that this is absolutely like an absolute rule. But I know that one of the things that I've noticed we lost about six assets in the last couple of weeks. And so I've got my team actually not doing anything.

In the like, on page work on GMB stuff, right now, I've got my team working on off page stuff. I myself, I'm still inside doing, I'm testing different things inside on, you know, like on page edits, and stuff within GMB locations, and I haven't had any suspended on me. But when my team was doing them, one of the things that we we think we identified as as a trigger was adding to the appointment URL like an ad ID page, for example, which is typically an Amazon we host those you know, we've talked us and said this publicly before but we host those on Amazon s3. If you don't know how to do it, get to buy the course the figure it out or find out on your own. But one of the things was that originally it would take an s3 bucket URL but it stopped doing that the appointment URL section would stop stop doing that after some time. So then we got smart, right and we added a redirect URL and then it would take it again but one of the things that I think is causing that is by putting something in that appointment URL other than an actual appointment app link like to calland Lee or something else, or to using the business, the Google My Business website URL to go in the appointment, you were out. Or if you had a page on a money site that had an appointment app embedded in it, that would also work.

But if you're if you're still staying strictly within the Google ecosystem, which is what we've been primarily doing, where we don't have an off page, you know, we don't have a self hosted site then. We've been using the GMB business side is the primary website and then using yet ID page in the appointment URL section. And I think that that's an issue right now. So I said this last week, guys, just don't link to that in there. I would recommend not putting anything in that appointment you are Unless Unless it's a valid appointment URL or app or, or if you got a money site, and you want to put the GMB business site URL on the appointment URL. I don't think that's going to be an issue either, but if you start doing that, I do what you should be by the way.

Creating that page, it's super powerful link to it with a contextual link from the GMB website. That way, you still get it in there, guys, you're still getting Google to go crawl it from the GMB asset. It just doesn't have to be in the employment URL. And we did that because we were able to, but if that's one of the trigger points, which I think it is, I don't have 100% certainty on that but we noticed that that's one of the things that when we had six we lost six assets in a week and what my builder Joe was the one that was the one that said that he thinks that that's what it was because he noticed that it happened on three of them right after he had added that URL. So I recommend just not doing it for now until we know for sure that makes sense.

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Okay.

So as far as what is the actual what are the policies while the policies are don't spam? Are you going to abide by that because I sure as hell not you know, so essentially that's, that's what it is. So we just got to keep playing around in there until we figure it out. Now, I know some of you guys don't have the resources is to be able to, you know, burn through a bunch of GMP. And I get that. And that's part of the reason why we're still testing and figuring out what it is. But like I said, I've done a lot of on page edits and stuff right now. And I mean, just today alone, I did a lot of stuff that would have typically required re verification or suspension, and it didn't cause any of that. So I'm just just letting you guys know, until we figure it out. I would recommend that you just tread lightly, don't do anything super spammy. You know, take things slow, as Marco always says, make a couple of edits, you know, or one big edit or something, and then get the hell out of there and leave it sit for a couple days. let it marinate, right that that it season, let that kind of settle in before you go back in and change a bunch of other stuff. What do what do SEOs do SEOs go in especially when you got a team and processes developed like we do that go in and like within you know, two, three hours they've completely optimized everything and added photos and posted and like you know, I've done everything and that's business owners don't do that because they don't know how to do that.

You know what I mean? So if you act like a business owner or if like Marco said, if you go in as like an agency through a manager account, make some edits. I always recommend removing the manager account afterwards. But that's something else, you know, there's different things that you can test with, with some of your own assets. assets, excuse me, but just think about, you know, what looks natural, a business owner wouldn't go in and fully optimize and, you know, in one fell swoop because they don't typically know how to do that kind of shit. A manager might, right. But I also believe we've talked about not having, you know, using a manager if you're targeting one vertical, don't use that same manager account for every account that you or GMB that you log into. Because that's a way that their footprint could be created. use multiple manager accounts. For example, guys, probably most of you have a shit ton of syndication networks, at least I hope you do, which means you've got a lot of different Google accounts. So you could use those different Gmail accounts that you have for various profiles to actually act as a manager where you log into one of your make some changes, and then log back out and remove the manager for the owner account, if that makes sense. And that's something that you could do to reduce potential footprint issues.

That was another good question.

Robert Nelson. He's a new mastermind member. I had a call with him yesterday. It was great. Glad to have you.

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Is There A Way To Automatically Randomize Images For Posts When Autoposting Using GMB Briefcase?

Robert says, Hey, guys. Great to be in here. When auto posting using the GMB briefcase Is there a way to automatically randomize the images used for posts so they are being scheduled monthly?

Yes, it's called it with the briefcase. Yes, that's got an image spinning. I think you have to upload them via CSV and I have not tested with that yet. It's because I just haven't taken the time to learn it. But I don't know where I can point you to. For the training. We have a slack group Robert, that was there were some beta testers for the briefcase, we can probably add you to that because you're in the mastermind, guys. You have to be in the mastermind for stuff like that. Sorry. But if you're if you're interested in that, Robert, ping me in the mastermind Facebook group and I'll see if I can get you added to this slack group for that. And there's a lot of training and stuff in there for that. And there's probably training files in the briefcase for that. I just haven't seen them there. So anybody know for sure.

Hernan: Oh, that's actually a good question. Bradley will need to double check. But yeah, that's something for sure that you might want to join the mastermind for that. And not only that, but also for the calls that you get, you get an onboarding call, and then you get a 90-day call follow up. So that is pretty cool, too.

Adam: Yep. Yeah, the only other thing I was going to say if there is any issues to and you want to do it on your own, you know, if he can let me know, because I do some of the stuff with spreadsheets before it was added in there where you know, you're randomizing some of the stuff on your own which might come in handy and some other places.

Bradley: Yeah, so maybe that would be a good thread for us to start in the Facebook group for the mastermind anyways, and we got a mastermind webinar tomorrow guys, so now might be something we can talk about there too. But yeah, Robert, I'll see if I can get you out of To the slack group I just picked St. Patty's the developer see if he minds if he doesn't mind I'll squeeze you in on there okay. let's say what's up clan Adam? That's cool when did you change your was that different?

Adam: Yeah must pull from Facebook I think I updated a couple days ago It looks like a boss

Hernan: oh yeah that's from Nashville yeah.

Have You Seen Results With The Mapping Techniques Of Peter Drew's GMB Dominator?

Bradley: Jim what's up. Bradley, in the past you mentioned Peter Drew' GMB Dominator, not by name as it didn't have a name yet. I just saw the beta testing pricing today and wondered if you have seen the results with these mapping techniques that software it's 100 or $500 one time $100 month shiny or legit.

You know, it's a legit tool. There's no question it's a good tool. I've been actually consulting a lot with Peter drew about that stuff. So yeah, it's cool. I mean, I haven't tested all of the software some of the new stuff that just comes in the last couple weeks I haven't had the time to but a lot of the let's just say there's going to be some collaboration between us anyways guys.

If you end up purchasing it, you'll see that I added some preliminary training on. It's kind of a teaser training for we're updating the video lead gen system specifically for outreach and prospecting, to monetize lead gen assets. And I'm working on that currently, right now, as a matter of fact, like in the last week and a half now, I've been working on that. And so I think we're going to launch that in April. And that's going to be a complete update to the already existing product. And it's going to include a whole bunch of resources and methods and processes and stuff like that for monetizing lead gen assets. Or for going and targeting on non-owner verified profiles to get your foot in the door. That way using video emails is the primary prospecting method. And so and you'll see that if you end up checking on a gym, it's I think it's a good product, you know, just like anything, you have to use them and use them consistently those kinds of tools to get results. So just keep that in mind. It's not like a one-shot you buy these things. You go run one campaign for something and you're done. You've ranked if you're you know you're successful in your you never have to work again it's not like that even with those tools that are simple tools which is why I like them you have to you know use them repeatedly and usually run multiple campaigns per project in order for you to get results. So just keep that in mind but yeah absolutely, I would recommend it guys no doubt.

Okay. New Battleplan executor here. It looks like a lot of what how we Schwartz used to do in the early days of I am great stuff. Okay, I'll take your word for it I don't know who our Schwartz's.

Adam: That's a name from like 2008-2009

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Hernan: And that was the guy more time than I thought I think the guy got pulled up by Google security in one of theirs. I can't remember exactly what happened you will have to I'll have to look that up later but something happened in one of the guys got a lot in Google's nerves so that's a good nice to see men and thanks for buying the battle plan. Rishi

Bradley: You guys, that was just a year or two. I started in 2010. So that must have been right before I got involved with internet marketing. So sorry. Go ahead.

Hernan: You were too young for that.

Bradley: Yeah. Well, I wasn't too young. I just hadn't started in digital marketing it that's all.

How Many Network Is Enough To Get Enough Traffic To An Affiliate Marketer In YouTube?

My question lies and having enough first doing more than necessary and getting slapped. I mean YouTube based affiliate marketers starting in a new market. For this, I have set up one email address, which I used to create an over a dozen other web properties and implemented the battle plan. I've also started my YouTube videos as part of the bonus. That's great. I'm glad to hear that. My question is, Is that enough? Or should I be creating more and more web properties like I am keyword based content? Or can this one network with the siloed videos on YouTube provide me enough horsepower and bring enough traffic to my videos?

Now for videos guys, for you, specifically Rishi if you're doing YouTube stuff go nuts. With networks you syndication networks, add as many networks to your channel as possible and not just tier one network. In other words, not just where the YouTube channel triggers syndication two networks, I would recommend also creating second to, you know, to tier networks. And if you want to go beyond that, you certainly can. You can go, you know, third tier networks, fourth tier networks, I don't recommend that only because it becomes a bitch to manage. I've always preferred to stop it two-tier networks, which means and again, if you've been through syndication, network training or syndication Academy training, or if you purchase a two-tiered network from MGYB be which we will set it up for you, you could always go back through and reverse engineered if, you know, if you're not a build a single tier network that's triggered directly from the YouTube channel and then you see a two-tiered network you'll you'll you'll know how to do it because you're just going to use the RSS feed from the blog properties on the on the first tier network. So like blogger, Tumblr WordPress to post to republish to the second tier network and it's very, very powerful and the different sizes with YouTube there's no footprint issues.

If You use the app, what's the way that we teach, okay, if you start importing the video descriptions and republishing them and all that kind of stuff, you can get web 2.0s terminated and that can look spammy so I don't recommend that. I recommend that you do exactly what the app what's the way that we designed them because I tested all that stuff guys and there's a reason why those outlets for video syndication networks were set up the way that I did because there are no footprint issues there. And the reason why is because all you're acting as is a publisher for Google at that point because all you're doing is syndicating Google embed code and then a link back to the channel and or a playlist that's it. So like again, I don't see how that could ever be an issue and it's never caused a problem. And so what I say is like usually when I was when I was still I have a lot of aged themed video syndication networks now that I use so I don't really build them anymore or even buy new ones for that matter.

Um, but when I was doing a lot of that and building a lot if I was going to test a new channel like a new niche, a new industry then what I would do immediately go with two or three, two-tier syndication networks attached to the channel right off the bat like right out of the gate, I'd have at least two or three two-tier syndication networks. So that's essentially four syndication rings per network to tier syndication network right so I would have anywhere between eight to 12 syndication rings being triggered from one YouTube channel right off the bat and so I would recommend that, yeah I mean go nuts with that as many as you feel like building or buying and you know to add to your arsenal do it because it's only going to get make it better and easier for you to get results from your videos that way. But I would recommend also Rishi to go back to the last couple Hump Day hangouts that from last week and I think the week before especially I know last week we talked about it but this is over the last several weeks let's put it that way. We've talked a lot about how one of the magic secret sauce things that you can do besides embeds and backlinks which is kind of traditional SEO for videos guys. Just push a little bit of traffic into them and watch the magic happen then it's like it's like it comes alive when you just push a little bit of traffic. And I'm not talking about just shit spam traffic that you can buy from Fiverr gigs although there is a little bit of a benefit to that. But there are ways that you can use YouTube ads for example, to push traffic into videos specifically that if you've got embed them cascading through and embed network your own syndication networks, whatever and you've applied some traditional link building and things like that you start pushing a little bit of traffic into that whole system and you'll see that like everything it'll start to rank really really well.

And again, we see if you didn't know that order bump which was one of the things you could have purchased in buying the battle plan about Google Ads pro or was it your local ads pro or something like that I don't remember what you guys call it yeah the killer local ads training Yeah, the killer local ads training, which was essentially the YouTube training I did specifically showing how to do what I'm just talking about that was an order bump and if you didn't get access to it well. We may be able to if you reach out to support. Adam Don't kill me if I'm wrong for saying that.

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Adam: I'm gonna kill you

Bradley: But that's something I would recommend that you do because it's going to really really help but yeah don't worry about footprint issues with as long as you're using the app what's the way that we teach you're going to be good to go stack as many networks as you want, okay? Does anybody want to comment on that?

Hernan: Oh I like that I am still and beds were really well for YouTube video so if you combine the power at some point he wasn't even funny like it was really broken the fact that you could go live on a bed and a bunch of places in the new rank first instantly not for injury attorney but for something similar but that still works really well so if you pay that live streaming, it still is. It's very well still up that lethal combo so yep, yeah.

Bradley: So focus on building up your primary network that's branded for your YouTube channel. Typically, you want to brand that you're you know you're that. That's like your branded network for a channel, right? That's the one that you really want to build up as far as, like, additional link building to the network properties is perfect for that. So when, by the way, we have that we have that available in the back end, I don't think we have the public page up yet. But the link building service in our store guys is going to be available very very soon, I promise.

So that's what I would recommend is that you continue boosting that your branded network for your channel but then like I said, as far as you can build persona based channels and just or similarly themed channels, right that is, excuse me networks, that similarly themed networks that you can stack as both tier one networks as well as trigger tier two networks because what I found through testing guys was that if you have like let's just say that you got 10 syndication rings and you had them all triggered as a tier one so they were triggered directly from the YouTube upload or live stream, then a lot of times you'll get really quick rankings from that like you'll get the videos will jump, you know, to page one or page two right off the bat. But then they'll start, they'll start to slip down in the rankings rather soon. I compared to, if you were to take those same 10 rings, and let's say you did three, you know, two or three, two-tier networks out of those instead, then they might not rank as quickly. But when it does rank, it tends to stick longer. And at least that was, you know, I haven't done a hard test on that now, and probably two years, but that's was I did extensive testing on that several years ago. And I found that when you use the two-tier networks, they tend to stick longer if they even if they don't rank as quickly they tend to stick once they rank longer if that makes sense.

As a good question to we're going to keep moving.

Should You Hold Off Doing On-Page Work On GMBs Until The Wave Of Suspensions Subside?

Grant says that we could go on Hump Day hang out, you were suggesting to hold off on doing on page work on GM B's until the current wave of suspension suicides? One a week later, Is that so your recommendation? Well, that's up to you. As I just mentioned, Grant

Hey, so I already answered and I see that you saw that or heard that. So that's good. I would recommend, you know, that's up to you go in, and I would do a tentatively. So, if you've got raised, which I know you, probably you do grant because you were in the pope who live group with us. And so that was one of the objectives of being in that group was everybody was to build their own Build Team. So if you've got a team doing it, I would recommend maybe you go in and do some of the off page things that you want to do so that you can see firsthand what you're doing. And if you get a suspension, then you can start to deduce you know, what may have triggered that whereas if your team does it, they might not you know, I'm not saying don't trust your team, because my team actually was the one that notified me about like the ad ID the appointment URL thing so and I trust that that's that was probably it. And that's something that I've avoided doing for the last few days as I've been in making on page updates, even brand new like I've just got a brand new one delivered today and I was in there. I literally went in.

And I did some stuff that would have absolutely triggered re-verification a couple of months ago. And it was perfectly fine. In fact, I did it twice just to see because I didn't believe the first time that it was it took it the way that it did. So I did it a second time within two hours. And it took it still valid still there. And in fact that said edits pending and about 90 seconds went by refresh the page and it was fine. And just like it had taken the edits that I had made, which typically would have re-triggered or trigger verification. So, Grant, I would recommend that you go on and do that yourself so that you can kind of, you know, very like dip your toes in the water before jumping in, you know, I mean?

How To Expand A GMB To Another Adjacent Suburb?

Wills up, he says, I have a client that dominates for a suburb and GMB, how can we target locations that are 10 K or less that are not that they are not showing up, for example, they don't show up for the next to Jason. suburb three k away. I don't what is, I'm not sure what three kilometers, Excuse me.

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Well, there's a lot of. To do that will, it's kind of something we're not gonna have time to really explain here. But I mean, and also, that's something that we cover Marco covers and local GMB Pro. And it's called expanding the central at least that's what Marco calls it. So there are things that you can do with an existing listing to where you don't need to create another listing to actually expand. If you have a self-hosted website, you can add pages and target like what that you can call them geo post or geo pages specifically, and set up silos, location-based silos for those areas and produce content where you're targeting that type of, you know, landmarks and, you know, things like that, that you can, you know, I got a VA that I trained how to do that kind of stuff. If you've got a self-hosted website, you can do some additional things that way, because you can create silos you can still do that with your GMB to but again, we can't really share those methods here on a free setting. So I would recommend, if you don't already if you're not in local GMB Pro, that's the perfect training for what you're trying to do. Would you agree, Marco?

Marco: Absolutely I mean it's not that difficult to extend or expand this the century. I have some people say move the centroid well that'll that'll get you suspended more often than not so if you don't want to get suspended if you want to be like careful and take care of your asset that you have to look to go from where you are to where you're not and that's as far as I'm gonna go with that yeah.

Should You Separate The Alpha And Beta Keywords In One Ad Group?

Bradley: Frankie what's up Frankie he's hard at work on ads I can see says hey guys question for you is creating specific scab which stands for single keyword ad group for each and every keyword and a beta and alpha campaign with keywords specific optimized landing pages and metadata for each keyword etc. worth it or is it okay to have them in one ad group? Thanks.

Okay. That's a great question, Frankie. Um, first of all, on your beta campaigns, I don't do single keyword ad groups, right? That's only an alpha campaign. So beta campaigns are typically you still want to create ad groups with your beta keywords which are typically just going to be a very small handful of keywords guy, Frankie, because it's the modified broad match, right? So because it's a modified broad match, you don't need many keywords and a beta ad group, because you really only need your short tail.

The most important thing with the beta ad group is your negative keyword list, right? That's where you want to spend your time building up is the negative keyword, negative keyword list. But the actual keywords that you add for targeting purposes that which are modified broad match, it's usually just a very, very small handful of keywords per ad group, right? And you want to make sure that they're closely related in each ad group. But usually, I don't have more than three or five keywords max in a beta Group, a beta ad group now you're single keyword ad groups that you can have if they're if they're a similar type of keywords, very similar.

First of all, Google will even, by the way, guys, the Google Ads platform has gotten incredibly I mean, so much better. In fact, it used to be like I said. I've been talking about the Display Network getting so much better. But the search ads have gotten so much better to, if you go look at the recommendations, a lot of those recommendations, which again, two years ago, I would have said, Don't follow the recommendations, they'll spend your money back more. But if you start applying some of the recommendations that Google gives you, you'll see your performance, your ad performance going up your cost per click, going down conversions going up, that kind of stuff.

And so it's the AI the machine learning artificial intelligence and all the automated bidding strategies and all this stuff that they that's available now. And the ads platform is really really good. So I what I do is I recommend always starting off with all your campaigns managing them manually, to begin with, until you get a set, you know, some good data in which might take you two weeks, it might take you six weeks. That's up to you and what your ad spend is really, but once you got enough data in there, start taking a look at the recommendations that Google provides and start applying them make notes of what you do. Keep a Google doc and make notes date, take dates and notes of when you've applied. Changes or recommended you know recommended changes that Google provides and monitor your you know, take a screenshot of what your results were when you applied that change or recommendation and then go back two weeks later or a month later or whatever and then take a screenshot of your results since that change was applied and see if your ad performance is better because if it then leaves that recommendation in place if not then remove it take it back to your managing the campaign manually so anyways that's what I was trying to get at with single keyword ad groups it used to be where there would be you know for example singular version of a keyword or plural version right so like let's use remodeling contractor plus city right so whatever that let's just use Cole pepper that's where I'm at so remodeling contractor called pepper or remodeling contractor in called pepper or Remodeling Contractors in called pepper VA. Those are all very similar keywords and so in the past a single the alpha group in the alpha the alpha group, I would have every one of those variations in their own separate as their own separate keyword. They would all still maybe target one landing page but that would i would have inserted each one of those is exact match keywords in that particular alpha alpha campaign or alpha ad group.

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But now if you do that one of the recommendations is and I think it's just for ease of management but Google recognize those those as being like singular and plural version is the same keyword so even though it's in you put it an exact match brackets you don't have to put all those different variations because Google will still serve your ad even if it's not exactly as it like if you just use one keyword one exact match keyword type in the ad group Google will still display your ad for the plural version or if they add the VA modifier, and in this case, like Cole pepper and Cole pepper VA, Google will still display that and that's a change that just occurred kinda recently and again, that's because machine learning has gotten so much better.

That makes sense. So my point is, yes, Frankie to make management a little bit easier. Beta groups should only be a handful of very closely theme keywords where you want to spend your time there is developing your negative keyword list as far as your alpha campaigns. Yeah, as long as they're very closely related. But again, you really don't even need to create a bunch of keywords in the alpha list because Google will still display your ad now for what it knows to be. What do they call them? Shit, close variants. That's what it's called close variants. Okay. It was a good question though.

Okay, cool. We're almost out of time, guys. Marcus says via spam links which are not indexed by Google. Do I need to worry about them know?

You mean if you have spam links pointing to your site?

Should You Be Worried If Spam Links Are Not Indexed By Google?

Uh, yeah. No, I mean, I'm not sure what the question is. Mark is if you're asking if you have spam links pointing to your site that aren't being indexed by Google, do you need to worry about them, kind of if it's to a money site only because just because they're not indexed doesn't mean Google doesn't know about that.

It's most likely that Google knows about them. One of the ways you can tell is go to search console, look at the links to your site. And you can download a report. And you'll see that there are probably a lot of links that are linking to your site that are not indexed in Google. Google knows they're there, or else they wouldn't be in the report. So that's something that, you know, Marco doesn't ever disavow and stuff. And I haven't had to do that shit. And a couple of like, several years, but I used to disavow spam links, and it would work I've recovered sites from penguin penalties from that it's a pain in the ass. I don't like doing that kind of shit anymore. But anyways, if you have spam links that you're using to push something that isn't indexed in Google, don't worry about it. You can try to get them indexed. You know, we have a service that eventually will be up hopefully the next week or so. And our link builder, he does a lot of spam links to, you know, in the correct way. And one of the things he does is always submit them to indexers. But just because they go through the index or doesn't mean they're going to be index. All you have to worry about is Google become aware of them. And typically Google will become aware of this. Sooner or later okay? Good question as well.

Paul says: if you're a G Suite customer Google Plus for your G Suite account should remain active contact your G Suite administrator for more details? Okay, cool I could care less about Google Plus anymore. Find out why they are not indexed a lot of those a lot of those are infected disavow those yeah see that's I agree with Clint in that respect.

You know, I like to I've done it in the past I don't really mess with that kind of stuff much anymore like off page cleanup and stuff I don't really have to but yeah in the past that's what I would do. So I agree with the plan.

What Are Possible Reasons Behind The Increase Of Bounce Rates?

Dan says I set up two domains along with two g sweet accounts to do cold email sequencing using prospect rocket bounce rates were up to 30% even though I didn't mean that was probably look up.

I hadn't I hadn't really shouldn't results from prospect rockin I'm not trying to talk shit about like David Sprague's he's got a lot of tools that I actually do use like rap videos are great for meetings and that kind of stuff.

But I had something to do with running things through prospect rocket. I don't know if that's still the case but I had terrible I mean like I couldn't get my inbox at 30% and I haven't even used it

Adam: Bradley so maybe you can clarify but is that what it was scraping or what is sending?

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Bradley: Cold email sequence bounce rates were 30% that means about 30% of them were bouncing back well are you verifying your emails, Dan? The emails that you're the email list that you're sending emails to are you sending running them through like never bounce for example like that's something you got to worry about if you're if you're using something like lead Kahuna, which is the scraper that I use again David sprigs product so great scraper. If you're doing a lot of mass emails, that's a great scraper. If you're not doing a lot of masses, you're doing more targeted stuff I would highly recommend leads recon. So like the video email prospecting that I'm developed like the updating that now for Jambi monetization, asset monitoring, you know, lead gen asset monetization and I'm doing very targeted email Sales again back to my roots which is how I really started my agency so I'm doing individual video email so for that leads recon is fabulous. But if you're doing a lot of mass cold emails then yeah leads lead Kahuna is great for that well. You can use the never bounce and bright verify as part of the software which will go check them but I would recommend that once you filter your list your output list your export list with your con you know contacting those that you still go upload that CSV file to never bounce and only download the valid emails output so don't double dip because I made that mistake and we burn through a lot of money verifying emails like three times because we use the never bounce settings and lead Kahuna and right verified but then I would still output the export file and then upload it to never bounce because it would still find additional invalid or spam traps or unverified emails that I would have been sending to which will lower your domain reputation and low and will cause your email to inbox less and less over time, so that that's why I recommend that damn what I would tell you to do is just second leads going to never bounce is built in.

Yeah. But I still would recommend and I and again, guys, I've tested this over and over again, if you take that same export file, even if you used never bounce as part of the lead Kahuna scraping process, if you export that CSV and then go to never bounce and upload it and then let it process and then you download you can download all and it will have a column and show you what the status code is for each one of them. You'll see you'll still end up with many of them that are either invalid or will be what they call catch all on verified and that kind of stuff. So I would recommend either just running using just bright verify in league Kahuna itself and then manually editing or uploading them to never bounce once you've generated the list. Okay? but yes, that's what I'm saying. It scrapes crappy emails you have to verify and never bounce.

So yeah, Dan Absolutely. That's your issue right there. That's your issue. You're sending emails to shit. You're sending out emails to shit email addresses, right? A lot of that stuff's going to bounce. And it's going to be that's going to lower your domain reputation. In fact, I would probably recommend if you've already hit 30% bounce rates, abandon those domains. And remember, you can add additional domain aliases to the same gG Suite account. So I would abandon those domains and go by similar domains and add them as G sweet emails as domain aliases, and then start emailing again. But make sure you're doing the never bounds. Okay?

Oh, cool. We're almost done. And I thought we're going to go way over me. See what's the last comment was here? Yeah. Okay. All right.

Does The Opportunity Lie Greater In Mass GMBs or Client-Side GMBs If You're Just Starting Out?

Calvin says if I'm just starting out, does the opportunity like greater and masculine bees or client-side GMB or both? Really? Both? Absolutely. That's good. Both in both. That's cool. Both Yeah, absolutely. Both. The thing is guys then there maybe you know, it may, it's getting harder and harder to verify.

And Google is going to continue making it harder. And I've been predicting that since, you know, we really started pushing building additional GMB assets. Because I know it guys, it's all that's the case of SEO, anything. Anytime something works really, really good people catch on, and they do more and more of it, and then they get shut down. And then we figure out another, it's a cat and mouse game that we play. But I know my prediction has been that it's going to be more and more difficult to verify. And so you know it while it's still available, do that, but at some point is going to become damn near impossible without providing corporate Docs or screen, you know, like, you know, things that can absolutely verify that there's a legit business at that physical location. And that's going to make it harder and harder. And so that's why it's good to do it while you can. Because if the more that you have to practice with for example, the better you will get so that when that time comes, you'll be able to get results from just working on individual GMB assets that are you know, bonafide is part genuine business type stuff so I would do both. Okay.

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Okay the fact that you are consulting with the tools make me feel better about using He must be talking about Peter drill yeah I've been chatting with him almost on a weekly basis and he's in Australia and I'm in the state so it's like a 15 hour time difference so I've talked to him at 6 am in the morning and it's like 9 pm at night on his end and we've done that several weeks in a row so he's got some good stuff going on then.

Dan would the Peter drew software be a waste of money for service-based companies that wouldn't have driving directions to their business address? well I don't know if I'm allowed to say this… there's there's an update coming down. I was going to ask this but forgot to do so for what's the replacement for all the map stuff? There's an update coming, okay? Just that's all I can say – there's an update coming.

Quintin says hello I'm a full time musician I'm looking to spam My name quit and revenue- we talked about this last week when.. yeah?

Adam: this is a different question though I like the way that he's using discuss to spam.

Do You Still Recommend Press Releases To Increase Visibility?

Bradley: Keep doing it. All right, all right let me let me start reading it again then because the opening part of it sounded exactly like the previous question that we asked. Hello, I'm a full-time musician. I'm looking to spam My name, quitting revenue so much that people think I'm the mayor of Charleston South Carolina when you Google Charleston. Do you still recommend press releases?

Absolutely. Absolutely. I love press releases still use the shit out of them all the time in fact I use them heavily so I would absolutely recommend that. One of my videos content press for my name blasting and Charleston every other hour or something about me as posted 24 hours a day any recommendations um. Yeah I mean one thing is if you're if you're brand is Quintin rabbit, or like your name is your brand set up a GM before that, I don't know why that wouldn't be possible.

You know what I mean? Like I don't think that's it because I know that realtors do it right. Doctors do that sometimes, you know, they were they have their brand, their, their name is like their brand and like that's their business. So they, you know, I can't imagine you couldn't do it as a musician. So, set up a GMB use that to put publish GMB posts consistently and regularly, just like you probably do on Facebook or, you know, whatever other your social networks are, you know, I don't do music marketing, but SoundCloud, probably in a lot of other places. So I would recommend that you, you know, use Google to because remember, that's you want to, we're trying to feed Google what it wants. So, use a GMP set yourself up as a branded entity, even if it's a personal brand use that press releases is great for that that's gonna help to build authority. Something else you might want to do is, you know, try to reach out by the way, in your case, I would say try to reach out to some of the local news and media stations and stuff like that and try to develop like, I mean, don't spam them. That's not what I'm saying. But I'm saying try to develop a relationship with some of the local media type people or newspapers and or local magazines like event magazines, and things like that, or event blogs, that kind of stuff. And see if, you know, you can get posted on local event boards and things where you can, you know, kind of like not like I said, don't spam them. But when you have bigger events, and, you know, place concert events or things that you're going to be at performing at that you can contact them with a well written press release. And they'll publish for you right, and get picked up on the local media websites and perhaps even get some TV airtime, you know, get some featured on local news and stuff like that. That's what I would recommend doing. In a case like yours, I would absolutely do that because you're trying to build your own brand. And there's no better way to do that than to get local press from it like and not just press releases that you spam out there. That's a good starting point, but like to get actual local journalists or broadcast journalists to do to run stories on you, right, and that's perfectly legit. And that's perfect. You're perfectly capable of doing that if you try to develop a relationship with them.

Go ahead and spam away until then, though.

Alright, guys, I gotta wrap it up. Quinces, I predict verification will be paid to play. Yeah, you do that. And like I said, I'm, you know, showing corporate docs like utility bills with the company name on it with the physical address showing and that kind of stuff that's something I've had to do already not for the lead gen stuff but for for actual businesses that i've you know manage that have moved locations and they didn't have access to their original GMB that was verified so we had to produce corporate docs and things like that in order for Google. But I mean, it was easy to do once once we get Google what we wanted within 24 hours it was moved and ranking you know what I mean? So I think that's what's how it's going to go. Or like Clint says there may be a paid pay to play version of it.

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David No, there's not. We keep it cheap enough to where you know, we don't have to provide discounts for upgrades for that

You guys aren't anything on a radio. A new version of SEO ultimate plus. Yeah, it's been it's been in beta for a couple months now Clint.

Adam: I talked to Jeffrey every Wednesday after Hump Day Hangouts and asked him Clint so I'll make it a point to go and ask him and as soon as as I know something it'll go first into our semantic mastery mastermind.

Hernan: That that's who receives all of our all of the benefits as soon as he tells me Yeah, it's a goal we got it you guys will be the first to know in our semantic mastery mastermind Yeah, because people ask about that all the time So…

Bradley: Alright, guys gotta run. Thanks, everybody will see you guys next week. mastermind webinar tomorrow for those of you in the mastermind. We'll see you then. Bye everyone. See ya.

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 215

By April

Click on the video above to watch Episode 215 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.

 

 

Announcement

Adam: All right. Welcome everybody to Hump Day Hangouts Episode 215. Man, I'm feeling weird because I had to sit super low to fit the special Christmas headgear in range here. But I'm looking at everyone else and everyone else looks as goofy as me, so I'm pretty happy.

Bradley: Hey, who are you calling goofy?

Marco: What? What?

Adam: To share the goofiness, sorry, I meant the holiday cheeriness, let's start off by saying hi to everybody. Chris, how are you doing, man?

Chris: Doing good here. I'm in the mountains in Austria, so unfortunately, no costume for me this week. But maybe next week.

Adam: See, we can't even see you. You could have been wearing a Yeti outfit or something, we'd have no idea.

Chris: Yeah. Like I'm just in a feature story.

Bradley: Or you could have been buck naked. For that reason, I'm glad your webcam's off.

Chris: Exactly.

Adam: That's how we lost all of our viewers. Hernan, how is it going, man? How's the middle of summer for you?

Hernan: It's good, man. Yeah. We have a lot of these decoration, with snows and shit. Here, it's like 40 degrees Celsius or something, it's nuts. But anyways, I'm really, we're really excited for this week, for next week, what we have coming up, so really good to be here.

Adam: Marco, how are you doing, man?

Hernan: What's up, man? I'm feeling a little frosty today. Just like before, so big head, little hat, paying an homage to Frosty the Snowman.

Adam: That is awesome. Sorry, it cracks me up. It's a great hat. Bradley, how are you doing?

Bradley: I'm well, man. I got my elf hat on, with my elf ears. It's got to be a hat for a kid because it's squeezing the shit out of my head. I feel like I'm a little light-headed and dizzy from it.

Adam: That's good. If Bradley starts getting angry towards the end of Hump Day Hangouts, you know what's going on, it's the hat.

Bradley: No. I'm gonna lose the hat here when I go off camera.

Adam: Good deal. Well, we got a few announcements for everybody and then as always we're going to jump into answering your questions for you. Real quick though, I want to say, if you're new to Semantic Mastery, first of all, thanks for watching, whether you're watching us live right now or if you're watching a replay on YouTube, that's awesome.

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If you're looking for the place where you wanna get started with Semantic Mastery, because it's a question that comes up a lot, grab the Battle Plan. All you have to do is go to Battleplan.semanticmastery.com. That's gonna give you the repeatable results. It covers a really wide range of various stuff, like ranking new sites, what to do with press releases, how to do keyword research. It's not just the guide, we've packed a lot into there. We've got links to tons of training videos, all sorts of good stuff.

Also, if you're saying “Okay. Well, that's great. What's next?”, come join the Masterminds. If you're really looking to take things up several levels, if you're looking to form that network, that peer group, if you really wanna take your local digital marketing to the next level, come join the Mastermind. You can find out more about that at Mastermind.semanticmastery.com.

Speaking of the Mastermind, I think we've got a couple things coming up. Hernan, I think there's something going on next week, right?

Hernan: Yeah. Next week we're gonna announce, we're gonna have a big announcement, so that's gonna be pretty awesome. So, stay tuned. If you are being on the fence about joining the Mastermind, I'm not gonna go deep into that today, but if you are being on the fence, we're gonna have great news for you. We have a bunch of stuff going up for the Mastermind, for the current Mastermind members and the new Mastermind members, like the POFU paths. We have a new members area. We have a bunch of stuff coming up, bi-weekly calls that have been going up for quite a bit, and Bradley always over deliver. Stay tuned, next week's gonna be pretty amazing. If you are being on the fence to join the Symantec Mastery Mastermind, just be here next week because it's gonna be pretty awesome.

Bradley: Yeah. Just quickly, I wanna add to that. We're calling it POFU paths or pathways, which is anybody that's been through or has joined the Toastmasters International. They recently had updated kind of like their course that you go through, their courses that you go through in order to become a distinguished Toastmaster, any one of the levels in between starting off in that. Essentially, it's a training program.

What was cool about it was they updated it from like old paper books to an online portal. The old paper method was you had specific books you had to go through and you could kind of jump around at which speeches you wanna do within the books, but you pretty much had to go in a specific order. It was very limited. But then when they rolled out the pathways program last year it basically allowed people to go in. It's kind of do like a survey or questionnaire they fill out about themselves and then it would kind of direct them and say, “Okay. Look, we've got all these different courses that you can take and we can direct you into this way or that way.”

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I thought it was brilliant. I thought it was really refreshing as a member of Toastmaster. I thought that it would be good for … I talked to my partner's about it, and Adam was in Toastmasters as well, and we thought that that would be a much better way to introduce people to Semantic Mastery, especially in the Mastermind. Because we've been told over and over again it's like a fire hose of information, when people come in they get overwhelmed, they don't know where to start. So, we wanted to kind of make it easier to really give people specific paths, whether you're a startup or if you're in the growth phase, in other words, you're already making money but you're trying to grow your business.

That's really what we're gonna be announcing next week. Hernan's put a lot of work into developing this out, guys. I highly recommend you come check it out.

That said, there's one other thing I do wanna mention. I know we did the Local Lease Pro update webinar, I think Adam is gonna mention something about that because that replay is gonna be taken down today and all the bonuses go away as well. So, if you haven't watched that, I would highly recommend that you go watch that now.

One of the things that I was talking about through that webinar was all the processes that go into developing out these assets is in a way that we can scale it. Because it's one thing to know how to build out a GMB asset on your own, that's all well and good, but if it takes four or five hours to do that, how many can you really do yourself is my point. If you really wanna scale this business and this opportunity while it exists, while it lasts, because we don't know how long it will, then you should really be focused on scaling.

That's something that I'm covering extensively in the Mastermind, is the scaling options. I've been working with a small group from our POFU Live event that we did earlier this year and we're developing out processes to scale so we can build many, many assets per week and have personnel or outsource that do it for us. That's what we've been developing, is the processes and the training to develop or outsource this. In other words, to train our outsources to do the processes that we have set up and build everything to our specifications.

That's what we've been sharing in the Mastermind. Again, if you guys are looking to take advantage of the opportunity that it is present right now, while it still exists, then I would highly recommend you come join the Mastermind where you're gonna be able to scale so much quicker than if you try to figure all this stuff out on your own. Adam?

Adam: Awesome. Yeah. Real quick, I never do this, can I share my screen?

Bradley: Yeah, please. I'll lock it on you.

Adam: All right. Let me do this. All right. If you aren't in the Facebook group, first of all come, join our Facebook group. But the free Copy & Paste Local Lead Gen Funnel for local businesses was the winner this month of the poll we put in there. We got that put together for you. Hernan created the best practices as well as some kind of insights. I'm not gonna go deep into it. You can go here, it's free. That's it. It's free. Go get it. Check it out. Hernan, like I said, recorded some great information for that. You can import it to your account. Hernan even got some ideas on what you can do if you're not a user of one of the page builders. I'll put the link to that on the page. Like I said, that's awesome. It was most requested one. Go grab it.

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Next up, like Bradley said, the replay from Monday is down. Like we said, it was only 48 hours, but if you wanna take advantage of this, along with the other people who have so far, you can get Local Lease Pro, you can get all the stuff Bradley was talking about, and you can still get all the bonuses, but that's going away real quick after Hump Day Hangouts. Right? The bonuses include the one-on-one private call with Bradley, the free verified GMB listing, and free client prospecting with the Video Lead-gen system. All right. This is a pretty amazing one. We tried to make it so that literally it's like you're getting this for free. If you buy this, the bonuses are worth more than the product that's already discounted. I'll put that link up there as well.

If you've already got Local Lease Pro and you're looking to take advantage of some of the MGYB sales, we got the crazy Christmas sales up already. I'll put that link on. I'm not gonna go into detail, you can go through here and see we got some great deals, like the Syndication Networks is at 40% off, Done For You RYS Stacks 30% off, Press Releases, as well as verifications and a bunch of other stuff. Cruise through. We've got a couple of weeks, but this won't last forever either. It's coming down at the end of the year, right before New Year's.

Bradley: Yeah. I would say, guys, go through those, the specials for Christmas through our MGYB because there's a lot of really good deals there. For example, the Press Releases is $20 off, so you can get the Press Releases, the same that we use for our business. I talk about how powerful they are all the time. You can even create your own organization page, which is incredibly powerful. It's a great link hub, really. It's a semantic hub that you can point as a link target. It uses a link target. It's fabulous. It's got iFrames in it and all that stuff. You can get those for $79 with that $20 off coupon, which is fabulous. If I were you, I'd buy several of them. If you don't have your own subscription to a Press Release distribution service, come buy them from MGYB. They're really, really good and right now they're inexpensive so I would take advantage of that.

Anything else, guys, or should I get into questions?

Adam: I think we're good to go.

Bradley: Okay. Let's do it.

Hernan: Let's go.

Does Publishing The Same GMB Post To Multiple Locations Of A Brand Hurt Rankings?

Bradley: All right. First up is Jordan Fowler. What's up, Jordan? He says … Hold on, let me zoom out a little bit. “Let's say I have a large nursery client with locations across Texas, a chain all the same brand, does it hurt to post the same GMB post same day to all 20 locations since they are all a single brand?” I don't know because I haven't tested like that. What do you think, Marco?

Marco: Yeah. I really don't know, man.

Bradley: Okay.

Marco: Twenty locations, single brand, the same GMB post to all 20?

Bradley: Yeah, I'd try to vary it in some way.

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Marco: I would, too. There's no point in that. It's the same thing. Google is getting the same thing multiple times. You have to think how will that affect what I'm trying to do, which is trigger the algorithm in a positive manner. All you're doing is feeding it the same information. Now if you know anything about the algorithm, it's looking for fresh unique relevant content that's updated on a regular basis, and 20 of the same posts for 20 different locations, does not meet that standard.

That's what I always try to look at. Guys, I am a fan of publishing as much new data as I can. Just feeding the bots new data as much as possible over and over and over again all day every day, that's what I do. It works for me. You could try it and see how Google reacts. Yeah. I don't know if that would put the 20 locations at risk. I don't know what would happen because it's not something that I do, sorry.

Bradley: Yeah, me neither. I mean, because I always try to vary things, Jordan. I've said that, for years I've been saying that, I don't even build, use the same content for lead gen assets, at least I hadn't been when I was building WordPress sites. For GMB assets, it's slightly different. But again, I would recommend that you would vary the posts, for example. Even if you use the same post text, I would still have unique images, even if it's the same image but geo tagged for each individual location that you would be pushing out to, or something like that. I'm sure there's some way that you could automate that. I mean, I would do that, at least have it that way.

Something else is, we have the auto poster, the GMB Auto Poster, which now allows Spintax, which is pretty cool, and also post-siloing, and stuff like that. That might be something that you could use to where you could set up posting to all individual 20 locations. You go in and set up the post, but have it go out with the Spintax and everything. It would set out a different variation to each location, in other words. Right? That's something else.

By the way, guys, I'm working with a provider right now that's going to … We're gonna be able to provide you guys in our store, at MGYB, super spun GMB post articles so that you can just basically purchase one and it would be full of tokens, that you can swap the tokens out with your own keywords, GMB profile, name, phone number, target URLs, all that kind of stuff.

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That'll be all easily interchange using find-and-replace function and then you'll be able to just copy-and-paste that into the GMB Auto Poster and set up Auto Republish on your posts. Every single time it goes to republish a post again, it's gonna select a new version, a new unspun version of that so that the text is always going to be unique. That's gonna be huge, guys, because it's gonna save you so much time and it's gonna be very inexpensive. Very inexpensive. That's something that's coming.

That's something that, Jordan, I think would probably work for what you're trying to do and that would at least vary it and make it unique, each post would be unique, somewhat unique anyways. That's a good question, though.

What Are The Most Important Things To Do For Keyword Research In 2019?

Liz says, “Hey guys, thanks for the Hump Day Hangouts. Been watching for a while and I have a question. What do you see being the most important thing to do for keyword research in 2019? Any big changes? What tools do you think you'll be using moving forward, any big changes?”

That's really good question. Most important things to do for keyword research in 2019? Well, considering I'm focusing solely on local stuff right now, I'm not doing any affiliate marketing, I'm not doing any real national stuff, well, not yet, I've got a big project coming up, but right now everything I'm working on is primarily just local stuff. So, for me, keyword discovery through GMB Insights is huge.

I've been saying this now for weeks, if not months, but today, I was actually developing out some more keywords going through Insights from many of my lead gen assets and looking at the keywords that are bringing the traffic to the GMB listing, the Maps listing, and what I'm finding is just an enormous amount of near me search queries. So. I'm targeting more and more near me stuff than anything right now and that's because it was speaking directly to the mobile algorithm at time and it's just working like crazy.

I mean, guys, I'm seeing as much as 50 and even 60% of the engagement coming to my GMB listings now through near me keywords. It's insane. It's crazy, some of the search queries that are bringing variations of some of the keywords and the way that people … and all that kind of data is new. Those are new type of queries, a lot of them. In other words, there's not a lot of historical data on that stuff, is my point.

I think using GMB Insights in search console, if you're doing more, maybe not necessarily local stuff, but search console. If you have search console, go do keyword discovery from there and you'll see what your site is getting impressions from. I think that's really, really important, guys, to see what Google thinks about your site and when it gives it impressions, puts it in the search results.

Search console is really good data for that, guys, because you can find queries or terms that were used that your site got exposure for that you didn't even know you have potential to get traffic from. Right? Just because you get exposure doesn't mean that you're gonna get traffic, because you could be on page nine. So, in search console, if you select the option to see the position, the average position, then it'll show you the impressions, the number of clicks, and then average position.

Like I said, if you look and you see a lot of impressions but no clicks, if you check the average position, it typically means because you're on page two or three or anywhere beyond that. Right? Because remember, where do you hide a dead body? On page two of Google, right? Anything really off of page one is very, very rarely gonna get any clicks. But if you're getting impressions, that means Google is already aware that your site is relevant to that query.

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Those are really good opportunities, in my opinion, to optimize and find new sources of traffic that you would have otherwise overlooked. So, for me, besides the tried-and-true using Google Ads for discovery using alpha beta campaign structure, I love that, it still works really, really well, but then using search console in GMB Insights.

As far as tools, I still don't use any tools other than the ones that I've always mentioned, which is I use Google Trends as my starting point at all times and then I use Power Suggest Pro. I use the Google Keyword Planner sometimes because I do a lot of AdWords stuff, but I really just look at that to see if there's any traffic data from the keywords that I've extracted from Google Trends and from Power Suggest Pro. But whether or not it shows traffic or not, I don't care because if it's in Google Trends and/or suggest I already know there's traffic on those keywords. It just might mean that people aren't bidding on those keywords and that's why there's no AdWords traffic or Adwords Keyword Planner data, in other words.

That's my answer. Anybody else wanna comment on that?

Marco: Yeah. My thing is, once I start going in Google My Business, I'm just a total fan of being inside Local GMB Pro. It just makes things so simple. The thing is that the data that you get in Insights is really hyper-targeted, meaning that it goes by unique user. I'll give you Mario's Cab as an example because they're still getting tons of traffic even though we stopped posting for them for lack of payment. But I would have never thought to post with the keyword to just “taxi” or just “cab,” or “a cab.” That listing got people to come through by just looking for the keyword “taxi” or “cab.”

Who would think that you could rank for that or that you could get people to come through to their listing for that? If you have a TLD, that's impossible, or nearly impossible. The money that you'd have to spend to get to that level where you're getting traffic for “taxi” is incredible, but through GMB, we were able to. I just saw last month, 20 people came through using the word “taxi.”

Bradley: Yeah. I'm pulling it up right now, that's why I paused my screen.

Marco: Okay. Twenty came through using the word “cab.” Google tells you most popular queries for your business by unique users, so these are people who actually found the listing through that. It's phenomenal.

Bradley: Look at this. Look at this, guys. I haven't done any work for this listing in three months now maybe and it's still benefiting from the work that I did, which was really only about the initial optimization and I had a VA that was posting to it regularly, and then when payment stopped coming in we canceled or suspended the service. But it's still benefiting. Look, in just the last month, look at the number of engagements that it's gotten. The keywords that brought it, “taxi near me” and “cab companies near me.” What is that talking about, the “near me” keywords, guys? Remember, I just said that. Look at the number one search query, “taxi near me,” “cab company near me,” number two. “Cab near me,” “cabs near me.”

If we scroll through, I know these are saying less than 10, but you're still gonna see a lot of different “near me” or “in my area,” “close to me,” “close by.” Those are variations of “near me” search queries and it's huge. Like Marco said, “taxi.” “Taxi” brought 20 engagements in the last month. Does that make sense? For just the word “taxi,” just the word “cab.”

Again, and I've said this many, many times, mainly dealing in local from for my entire career, I have always targeted the keywords with a local modifier, especially with a real short tail keyword, like “taxi,” for example, or “plumber,” or “roofer,” or something like that. I would always optimize for the local modifier, which would be the city name appended to the keyword.

But now, because of what had just occurred in July with the mobile index first, it's no longer necessary, and we're proving it through Insights, which is actual data from Google, from engagements that occurred on our GMB assets, or the assets that we manage.

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The point is, we're seeing that we're getting traffic from just short single phrase keywords in this case and we're getting direct traffic for it, of which I would have never attempted to optimize for. Or at least I would have known that it would be a dogfight to rank for in the traditional old-school SEO methods. But because so much shifted in July of this year, that's what opened up all this opportunity. Again, that's why my keyword research methods really haven't changed, except that I'm doing much more discovery through Google search console and GMB Insights now than I ever had before.

Should You Be Worried About Leaving Footprints For Google If You Keep All Your SEO Project Folders In Google Drive?

That was a good example, Marco, thanks. All right. We're gonna keep moving. That's a great question, Liz, by the way. Ken, what's up? Kenny says, “When you are doing your research for the ELC location research spreadsheet for gathering any research, are you saving each different iteration to your local personal G Drive?” Here's a tin foil hat question, guys. Ken, yes, I'm picking on you, buddy. “I'm asking because that would seem to create a footprint and connect things together for big G or is no big deal in creating folders in my G Drive for all my projects and keeping all files and folder research in each folder?”

Hey, look, I know everybody has their own varying opinions on this. I think even Marco now keeps his data in Box or something else, not in Drive. But my entire business is in Drive, it always has been. I don't worry about that shit. I think Google's got much bigger fish to fry. If, at some point, I get where I feel like I'm nervous about it, I may change that, but for now, it's specifically for me, it's because it's an ease of use for me and my team. It's so much easier for me to manage everything within Drive and have all of my team members have access to it so we can collaborate real-time.

I know that there are other services to do it, but I don't want yet another fucking service that I've got to be logged into all the time. I've got too many as it is. I personally like Google apps and everything about Google. I've built my entire business on Google stuff. My entire business is in Google Drive and I'm okay with that. Again, everybody, to each their own. I'm not saying my way is right or wrong. Some of you might say I'm crazy, but I've been getting by just fine and I'm gonna continue to do so until someone proves to me that I need to change it.

Ken, I don't worry about it, but I know some people do. If you're a tin foil hat kind of guy, put another layer on and move your stuff outside of Drive. What do you think, Marco?

Marco: It's not so much that I worry about, it's just that I don't want Google having the data, that's all, and they go into Drive. I plan, the stuff that I'm doing is going to bring the type of revenue that's going to make Google pay attention. So if they do, I don't want them seeing shit anywhere. I'm not gonna make it easier for them to hit me. They've been known to single out people, target people and just wipe them out. So if that happens, it's not going to be because they got the information from me. They might get it from a competitor, they might get it from someone who dislikes me for whatever reason, but they're not gonna get it from me.

Bradley: There you go. Anybody else wanna comment on that?

Hernan: Yeah. I've been using Google Drive for quite a while now. Again, I'm not that worried about Google. Yeah. Maybe I should be a little bit more worried about that, I don't know.

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Bradley: Yeah. Well, you're a paid traffic guy, not so much in this yoga anymore, so you don't have much to worry about, I suppose.

Hernan: Yeah.

Adam: Or Hernan doing the paid traffic stuff just to fool Google.

Bradley: Yeah. It's a mask. It's a distraction, right? A decoy.

Adam: A ruse.

Hernan: Yes.

Bradley: Okay. Will, I actually took the time to read through your question several times earlier because I had to try to really interpret what it was specifically that you were asking. I've got a couple things I wanna mention. I actually wrote up some notes for this question because there's a couple things. First of all, Will was at POFU Live. Will, if you're not in the Mastermind, which I thought you were, this was a type of question that's more suited for the Mastermind because it's long.

When we do the Mastermind webinar is we get into as deep a question as somebody wants to get into, there's really no limit to that. If somebody wants to come on, and we could spend two hours with one individual's question, if that's what it takes, that's fine, we're happy to do so. But in public, Hump Day Hang out setting like this, in order to be courteous of others, a long question like this would take me 10 minutes to read through it. Honestly, this is not really the type of format for this type of a question.

If you're not in the Mastermind, I'm gonna be giving you some shit right now, Will, you should be. Because you were at the POFU Live event anyways, so you should be in the Mastermind where you can ask these kind of questions. But if you're not, that's okay. I know you're in the POFU group because you were at the live event. We do have a Slack channel dedicated to the POFU attendees and you're more than welcome to jump in there and ask as many questions as you want, we'll answer them in almost real-time.

Again, if you're not in Mastermind, join it already, Will. If you don't, for whatever reason, then use the POFU Live group for extended questions such as this. Now that said, I'm not gonna read through his questions, guys. You guys can read. Those of you that are watching this on the replay, it's been on the screen long enough, hopefully, you've read it. If you're just listening to it, well, tough shit, sorry.

How Does AnswerConnect Handle Calls For Service Providers As Part Of Local Lead Gen?

But here's my answers to his questions. Question number one, first of all, Will, the answering service I use is AnswerConnect, it's not CallFire. CallFire is a virtual phone number service that you can use to buy phone numbers and redirect or reroute to wherever you want. Yeah. You're conflating the two, but that's okay, not a problem. CallRail, yes, I prefer CallRail now over CallFire for my virtual phone number provider. Also, I know CallRail does also provide answering services, I have not used their service for answering services yet, or like a dispatch center or call routing, that types.

I haven't done that yet because I've been using Answer Connect for that. I've been using AnswerConnect since 2012 and there's really no reason for me to change what I've got currently. Now going forward, I may give CallRail's answering service a try. Okay. Excuse me. AnswerConnect does take call, it's a 24 hours a day, seven days a week, 365 days a year. There's no time off for them. Okay.

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All of the lead gen properties that I have that route through a call center, the call center will answer the phone whenever the caller calls. The reason I do that specifically is because a lot of my contractors, most of the lead gen stuff that I do is for contractors and most of my contractors are working contractors. In other words, they're out in the field performing work duties, whatever that may be, and so a lot of the times are too busy to answer the phone.

I learned a long time ago that when I routed lead gen calls direct to the contractors, unless they had a receptionist that was going to be live and answering the phone during normal work hours, then I was missing a lot of calls, I wasn't getting paid for a lot of calls that I was generating because they weren't answering the phone. So, I lost a lot of money. I left a lot of money on the table when I was routing calls direct to the contractors, unless they had their own receptionist, which was rare, because usually it was the owner of the business that would take the phone call direct on a cell phone.

Number two, if you've been doing any sort of lead gen work or client work for any amount of time, you already know how much spam calls come through. When you send phone calls direct to a client, the more exposure you get them online the more spam calls they're going to receive. That's another benefit of having an answering service, a call center will screen the calls so that no spam or notifications get to the contractor, the service provider.

That's a huge sales benefit, guys, because when you're talking to a service provider that's gonna be buying leads from you, if you can say, “Hey, the only time you're gonna get any lead information is when they're qualified pre-screened leads. They're qualified calls that have been pre-screened by our call center so you're not gonna get hammered with spam calls. You're not gonna get shitty unqualified messages.” Does that make sense?

Anyways, from that, yes, my answering service, Answerconnect.com. You can go check them out. I've been using them for years. They have a script that they read and ask the caller of specific information. I provide that script. For example, let's say that it's Pepper Tree Services, is the lead gen asset. They would answer “Pepper Tree Services, how may I help you?” Caller would say whatever and you can go through a whole role-playing thing and that's basically what it is. “Do you provide free estimates?” “Yes, we do. We provide tree removal, tree trimming, blah blah blah blah. May I take your name, your phone number, the address of your property, when's the best time to call, what's the service you're needing?”

That's the type of thing, just a very quick survey that they ask them and to qualify the call, get the pertinent information, and then from there, that lead, as soon as the call is ended, and by the way, the answering service just says, “Yeah. We're gonna have our estimator call you back as soon as possible,” or shortly, something like that. “Thank you for your information. Our estimator will call you momentarily.” Okay.

As soon as the phone call ends, then the dispatch center or the AnswerConnect, they forward the call information, the lead info, the contact information to the contractor via email and text, and I get a copy of it via email for my records. Okay. So, that is the billable call right there. There is no duration. The only time that there's … That was number two, I think that was another part of your question.

But also, in some cases, and I mentioned this, there is a live call transfer at the end of the contact information being collected by the call screener, the AnswerConnect. Then, at the end of that, in some cases, I have the call which is live routed or live transferred to the actual contractor at that point, but not until all of the contact information has been secured and taken by the answering service. Right? Because if the contractor doesn't answer, that way we still have that lead information, and that's still a billable call for me. Does that make sense?

Again, the moment the call is done it's mailed out, it's emailed out and texted to the contractor, and I get an email copy of it. Like I said, sometimes there's live transfers, it just depends on the arrangement I have with the contractor.

As for monetizing, I have several types of arrangements, but the most are, because you were asking about that, everybody has to have an ROI, yes. But what I do, it's several different types of arrangements, lease location, which is the simplest for a flat monthly fee. That's where the contractor does not pay per lead. For example, maybe it's a GMB asset or a couple of assets or whatever that I'm gonna rent out to them and it'll be, say, $300, $350 a month, something like that.

Let's say just one asset with an answering service, it's $300 a month. It will cost me roughly $50 a month for an answering service for one location. Depending on call volume, that varies, but let's just say roughly 50. That means I'm making $250. I don't charge on a per call basis for that type of arrangement. Okay. I have several of those out there. Okay. That's what Local Lease Pro is all about.

For pay per lead arrangements, the call is billable as soon as AnswerConnect has collected lead info. In other words, AnswerConnect screens the calls and only the calls that result in full info collected are deemed billable. Right? When I say full info, a lot of times a customer or a prospect, a caller doesn't wanna leave their physical address. Yet, we asked that. Many times we get it, but a lot of the times or sometimes people say no, they're not comfortable giving out their address until they've talked and spoken with the estimator. That still counts as a billable lead because the vast majority of the contact information has been filled out or collected. Right? That's the answer to number one.

How Do You Expand The Number Of Keywords On A GMB For Greater Coverage?

Number two, you say that you've done your research about, and you were looking at keyword number or traffic data, and then you have some formulas that you apply that says you need this number of calls to get a conversion, that then converts to an actual sale, and it's going to be this percentage, blah blah blah. Look, I understand you've done all that research, Will, that's great. That's awesome that you went through all that trouble. But have you set up any tests yet to test those numbers?

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The reason I say that, I'm not trying to be a dick, but the reason I'm saying that is because I can't tell you how many times I've tried to do research about keywords and found that there was no data or little data or poor data or very low numbers and things like that, but then I've set up campaigns and just knocked it right the hell out of the park with trafficking inversions. I've had that occur via Adwords, like Google Ads, but also just from SEO campaigns.

My point is, even though you may have seen the data and you've applied some formula or another, every specific location, and I have found, will produce it unique results. Right? There's gonna be commonalities among all locations, yes, but what I found is, I could have a tree service Google Ads campaign set up in one location and the same campaign basically set up in another city. There's a set of keywords that are gonna be typical or normal, but then I see a lot of traffic coming in from different sets of keywords for each location, if that makes sense.

What I'm saying is, regardless of what your data shows, without you actually setting up a test campaign and pulling actual real data in, then you're really flying blind. All you can do is make an educated guess. You're speculating, right? So, I would recommend, one of the best ways, guys, to find research is to determine which types of keywords are gonna be bringing traffic, and which types of leads you can get, what conversions are gonna be like, is throw some money at Google Ads, set up some Google Ads campaigns.

You can do it with lead gen stuff, guys. Invest some money to discover what your industry is really about, where the traffic-producing keywords are within your specific vertical. Guys, spending some money on AdWords is a great investment in that case because you'll find out which keywords are bringing the clicks. You can actually start to dial in your copy and your landing pages and everything that way so that any SEO that you apply you already know is going to generate results because you've got the data from AdWords that proves it and you've been able to start dialing the campaign in on that side.

Because, remember, yes, you're spending money on Google Ads, guys, but how much time does it take to get significant results from SEO? I mean, obviously, you can do some Local GMB Pro stuff and some Local Lease Pro stuff and get some quick results, initially. But I'm talking about, if you want to build a really good campaign, like what he's talking about with the type of leads that he wants to get, then I would recommend that you would be doing content marketing and developing out real good content strategy. Just start capturing all those different types of keywords that could bring traffic. But that's gonna take time. You can get some initial results immediately with Google Adwords, which will also give you the best data that you can use to develop or design your SEO campaigns around.

Okay. Those are great questions. Again, Will, next time save this length of a question for either the Mastermind or in the POFU Live group, and that's only to be courteous to everybody else. Does anybody else wanna comment on that before I move on?

Hernan: I think that was perfect, Bradley.

Would You Recommend Using A CoWorking Space Address For A GMB Profile?

Bradley: Okay. I need a drink after that one. Olena's up. “Following the manual approach of getting an address for my GMB profile. Beside a postal box …” By the way, I had a PO box that I had secured a few weeks ago and it was gonna run out of … Before I was buying them up from our own services really. I had gotten notification that I hadn't gone and actually claimed the box, and got the number signed and picked up the keys and all that. So, I went to go do that just yesterday, as a matter of fact, and I had filled out the street addressing form and all that.

I took it to the post office and they basically denied it. They said that they wouldn't honor the street address option at that particular location. Which I thought was bullshit. I've said many, many times, guys, that sometimes you have to educate the postal workers about that street address option. Well, this was the first time that … I've had to educate many of them that said, “I'm not sure that we do that,” and I'd say, “Yes, you do. I got this from the USPS website, this form. Every one of you do it. It's United States Postal Service. This is not an independent Postal Service. You know what I mean? It's the National United States Postal Service. You all take this form.”

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Well, this one today denied it, or yesterday, I guess it was, denied it. So, I walked out of there mad and I was actually able to get a refund on my PO box, anyways. I shouldn't have even spent the time to drive out there because we have our own service now and it would have saved me a ton of time. But since I had already paid for it, I thought I would do it. So just so you know that PO box stuff, it does work. There's no doubt. I've got them all over Northern Virginia. But there are some locations that just flat out, they're gonna tell you no, because they don't understand it or they haven't been educated on it, and they won't let you do it. So, just keep that in mind.

To finish on Olena's question, she says, “Besides a postal box, would you recommend to get an address from a co-working space in my local area? The niche I'm working on is Internet service related and the co-working location and my service could match.” Yeah, you can do that, Olena. If you can get mail there, a physical address, sure, you absolutely can do that. I wouldn't get some other, like the UPS mailbox stores and stuff like that, I wouldn't use those. Those typically get flagged really quickly. But, yeah, those shared workspace, or co-working spaces, as you're calling it, those will work. As long as you can get mail there, it's like building address and all that, yeah. Absolutely.

“I've spoken to them about receiving verification from Google and they allow companies to operate and work from its premise.” Yep. “Being that Google is aware of this co-working spaces address since they have their own verified GMB profile, do you see any issues with getting another GMB profile with the same address?” No, because here's the thing, in this case, you literally could go to the co-working space to meet potential clients or clients. Right? That's what the whole co-working spaces were for. It's for people, it's like flexible office space, right?

Let's say you work from home, so your home isn't conducive to entertaining or prospecting or pitching prospects, right? You know what I mean? I wouldn't want potential prospects coming to my house or clients come to my house either. These co-working spaces, that's what they're designed for. So, I don't think it would be an issue.

Now I haven't actually set one up there, but I don't think it would be an issue because that's a perfectly valid reason to have a co-working space or shared office space. Right? Because you work from home. But when you need to host an event or meet with clients, then you go to your shared office space. To me, that's perfectly logical. I don't think it would be any problem.

Anybody see any problems with that?

Hernan: I think that's pretty cool. I haven't thought about that, but that makes sense.

Bradley: Yeah.

Marco: No. I don't see any problem because she's gonna have her own business name and she's gonna have a different phone number. The only thing that's going to be the same is the address and, hopefully, they'll give you like a suite or some type of identifier that will make the address a little bit different-

Bradley: Like a box number or a suite here.

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Marco: Yeah, from everybody else's. That's perfectly okay. Think of an office building and how many different companies can share an office building, right? Google doesn't see any problem with that. The co-working space idea, to me, in that same vein in that you're in an office space, you're renting office space just like if you were with all other companies, except this would be just part-time and just to do what it is that you need to do. I see it perfectly okay.

Can You Place iFrames Into A JPEG Image Metadata Area?

Bradley: Yeah. Good question, Olena. Wood Wine Gift Boxes says, “Can I place iFrames into a JPEG image metadata area? I'm thinking of some type of infinite loop to Drive Album and back.” I'm not sure why you'd want to put an iFrame in the comments section of the metadata of a JPEG image. I don't know what that would accomplish. Marco, would that accomplish anything?

Marco: It would just get the code in there. But he actually got me thinking. Scott, because I think this is Scott, right? Scott Rogers, here's the deal, nothing beats a try but I fail. He wants to have an iFrame stack within that JPEG image. Do that, but then drop some schema before the closing tag in your iFrame. Add some schema in there and then run it through Google's structured data testing tool. Right? You're gonna have to upload the image somewhere so that Google can go in and-

Bradley: Oh, my gosh, I see what you're saying.

Marco: -look for structured data. If Google reads it, then you just got an iFrame stack within that image. Wouldn't it be good if you could just duplicate that multiple times within that comment section. Different iFrame. I'm thinking ID loop to loop.

Bradley: Hey, do you realize we're on Hump Day Hangouts right now, Marco?

Marco: Sorry.

Bradley: Aren't you usually the one pulling the reins back on me?

Marco: No, he got me thinking. Sorry.

Bradley: But, guys, did you just hear what he just said? I don't know whether that will work or not, but that's the next test, right? Guys, take an image. Even if you're not trying to stack an iFrame in the metadata, just create json-ld markup, like local business markup, for example, drop it in the comment section, the metadata of the JPEG image, save it, upload it. Then, go to the structured data testing tool with the image file URL, and stick that in there and test it. Read it and see if it will pull back the structured data.

I've never even thought of that and again I haven't tested it. It might not work, it might not read it at all. But that's an interesting test. I'd like to test that now.

Marco: Me too, which is why he got me thinking. Man, he just got the juices flowing. I said the only way to test that is doing it that way, to see if Google will read the code.

Can An iFrame Be Tweeted Out?

Bradley: Yeah, that's interesting. That's a new test. Okay, cool. “Can an iFrame be tweeted out somehow?” Well, when you tweet out a YouTube video, that's basically a tweeted iFrame. I don't know if you can iFrame other stuff because Twitter just converts the YouTube URL into an embed, which is an iFrame. Marco, can you tweet out on iFrame?

Marco: I think that Twitter turns it into an image, if I'm not mistaken. I haven't done Twitter stuff in a long time, guys. We haven't needed to look for that extra power. Twitter stuff? I'm out of tune with Twitter right now.

Bradley: Yeah. I was never in tune with Twitter. I just never cared, honestly. I know you can get a lot of power on it but …

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Hernan: Yeah. We used to do some nasty shit with Twitter, like pinging, t.co Google shortener, and then we will ping it with something like ScrapeBox and a Google shortener, where we show up a bunch of hits coming from Twitter, like simulating virality. That was fun, but yeah, it's been a while.

Bradley: Yeah. You could take a tweet with Google short URL and then have it retweeted and it would look like hits to that URL.

Hernan: Right.

Bradley: Yeah.

Hernan: Twitter, anything that you throw at Twitter will become a t.co shortener.

Bradley: Yeah. You could mimic a post going viral or a video going viral just buying retweet gigs from Fiverr. It was cool. It worked really well for video SEO. It probably still does, I haven't done it in a while.

Hernan: Maybe.

How Much Power Do You Lose If You Don’t Put The Map Embed On Every Website Page?

Bradley: Yeah. Jordan says, “Second question, if others aren't waiting. Ideally, we like to put the map embed from the drive stack on the footer so it's on every page of site. But some clients don't like it aesthetically. How much power are we losing putting it on a Locations page and/or Contact Us page only? FTR, I'm embedding it in @id custom local biz page.” I wouldn't worry about it, Jordan.

As a matter of fact, if you take a look … I'm gonna talk about this from a couple of … I'm sure Marco has some input on this too. But when it comes to structured data, I know that's not specifically what you're asking about, but when it comes to structured data, like local business markup or organization markup, that kind of stuff, it's not necessary to put that site wide. Right? Specifically in Google's structured data guide, it talks about how it really only needs to be on a Locations page, About Us page or Contact Us page. That's it. It doesn't have to be anywhere else on the site. We typically put it site wide in the HTML header. But we don't have to. It can be according, to Google's own recommended best practices guide, it can be on the Locations, About Us, or Contact Us page. Right?

When it comes to a map, I totally get that, if a client doesn't want the map site wide in the footer or in the sidebar or something like that, then just put it on the Contact page, About Us page, or Locations page. That's perfectly fine since you have an @id page that you have the map embedded into. That's where you do all your nasty stuff. You don't need to worry about having it on every page on your site.

That's my take on it. I know you can get more link equity or link flow flowing to a map that's on the home page in the sidebar and the footer than you could if it was on an inner page, obviously. Right? Because that's where most of the juice flows to a domain, is the root. But again, I wouldn't worry about it since you have an @id page. Obviously, you've got to always consider what the client wants.

Marco, what do you say?

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Marco: Yeah. If you follow RYS training, especially the black book, we recommend the home page just for that reason. Most of the link equity, most of … everything goes into the homepage and then Google branches out from there. That's why we recommend it on the home page. You can make my map look really good, I mean, with custom pin and all that stuff, so that the client doesn't really complain about what it does aesthetically. I mean, if you're scrolling down, I don't know what the concern is with my map in the footer. You can always control it with Widget Logic or some other type of plug-in where the map will display so that doesn't display site-wide. But I do like it on the home page, Jordan. Maybe you can sneak an accordion in there.

Bradley: Yeah.

Marco: Some type of accordion so that is hidden within the accordion. But I want it either on the sidebar or in the footer, or both.

Bradley: What about instead of an embed just a contextual link in the footer or something that says “see us on Google Maps” or something, then even put a keyword as the link and just linking to it? That's still not as good as embed, I get that, but then you'd still have a home page link pushing equity to it.

Marco: Yeah, but it's not the iFrame. I'm looking for the iFrame. That's all I'm looking for. I'm looking for that iFrame with that JavaScript link going back to the my map and the drive stack.

Bradley: Then, I got you. Jordan, there you go. According to Marco, yeah, an accordion menu, like an expandable menu, that would be good. You could put it behind something, like somebody clicks on it and it expands and there it is, but that way it's still on the home page, it's still benefiting from the root into the home page. There you go. All right.

Can You Use CoWorking Space Address For A Local Lead Gen GMB Page?

Mattias says, “Hi, guys. One question about GMB listing verification. I know that lead gen assets you promote are mainly for service area businesses, but I found some easy to rank opportunities for local real estate accounts, et cetera, and would like to build my own asset for rent instead of working on theirs. Since these are niches which typically use physical locations, I was thinking in using co-working spaces for verification, and then once I closed the deal with the client, redesign the website with their name and logo, but keeping my address and tracking number. Or perhaps the only option is to rank organically with the standard WordPress site.”

Yeah. Well, the problem with doing those type of businesses is, remember, a point-of-sale business or a storefront where the customer comes to the business location to transact business. Like an accountant, for example, for the most part, people go to the accounting office. I mean, my accountant actually comes to my home. But again, for the most part, if you're going to be doing it that way, storefront type businesses, the problem arises when a user, a Google user does a search like “accountant near me” or “CPA near me” and then they find your listing, and what happens if they don't call? They just go to the office. People do that still, right? People still do that. They still find something near me and then go to that location without calling or anything.

What are they gonna do? They show up at a co-working space, shared office space, like we were just talking about earlier, and the accountant is not there because you're just leasing that asset and directing leads to wherever the accountant's real office is. So, that would piss users off and it's eventually going to end up either with negative reviews on your GMB listing for that or it's going to get reported as the business doesn't actually physically exist there. Then, Google will terminate it for spam. That's the problem with trying to do lead gen stuff with storefront businesses, guys. Again, you're welcome to try it, but I'm telling you the potential problems that you're gonna run into, that are very likely to happen.

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I would be pissed off if I did a search something near me, found a store supposedly, and I go to drive to that location or walk or whatever, I get to that location to find out that it was a spammed GMB listing. I'd be pissed. I'm an SEO, you know what I mean? I would even understand why they did it, but I'd still be mad that they wasted my time. Does that make sense? It would either end up, me, I would leave a shitty review or it would be reported. You know what I mean? I'm not saying I would report, I don't typically do that.

But my point is, somebody would and that could end up being a problem. If you end up with negative reviews on your Maps listing, it's gonna affect your GMB asset, even if it doesn't get reported. But if you end up doing it clients and you rebrand it for them, then that's technically a negative, it's negative reflection on their business. That could be a problem for you too.

I don't recommend doing it for storefront businesses, guys. In that case, organic rankings and Google Ads, those are my two favorite sources for that type. Okay. Do you guys have any comments on that or should I move on? We're almost done anyways, I think.

Marco: No.

Does Using Call Rail Phone Tracking For A Client’s GMB Account Create Problems With NAP Consistency?

Bradley: Okay. Brian says, “How do you use CallRail phone tracking for client's GMB account or on other properties? Because won't that create NAP consistency problem?” Yeah, Brian, so you don't use, I'm talking about when you set up an asset, start off using your own tracking numbers. If you have a client that you need to track numbers for … All right. I know there's a AdWords phone number that you, you can add additional numbers to GMB, to a Google My Business listing.

If all you're doing is trying to track calls through the Google My business listing, then you could have both phone numbers in there, because Google will be aware of both numbers. So, your NAP from your citations would still be built to the customers number, but you could have the GMB listing displaying your tracking number as long as the customer's phone number is still in the GMB dashboard. Because you can add more than one number, is what I'm saying, but you would make the primary number your tracking number.

Now I haven't tested that in quite some time. I don't know if that's going to cause problems with existing citations out there, NAP inconsistency. My point is Google … The reason why I'm telling you this is because I know for a fact, and I've talked on the phone with Google My Business support reps about this, I have a client that has a physical location that is displayed incorrectly in Google Maps. When I edit the info, it's a storefront business, it's a preschool, when I edit the info for the store, the location of the business, it's always correct, it's been added or inputted correctly to GMB, yet GMB or Google My Business Google Maps displays the address in a different format.

I contacted them and said, “Well, how am I supposed to build business directories listings, should I use the correctly formatted address the way the United States Postal Service says it should be standard address formatting or should I use what's displayed?” The Google reps have said to me that I should use what the correct address format that is entered in the backend or Google My Business dashboard. Even though the Google is displaying it differently, they're displaying it differently because the other addresses in that shopping center are displayed that way. So, it's the more common display type. So all the citations are built with the correct formatted address, which does not match what shows on the Google My Business, if that makes sense. Yet, I've never had any problems with that listing. I was able to get it ranked very, very quickly and it's ranked today. That had been a client of mine now for a little over a year.

So, my point is, I know that as long as the data on the backend is inputted correctly, the Google is aware of it. It shouldn't cause you any problems, if you want to add your tracking number as the display number in GMB, as long as the primary business number is still included in the GMB dashboard.

But again, I have not tested that specifically. It should work, but I haven't tested it. The only other way that you could do it would be to set up the listing with that number or flat out, just the tracking number, I mean, or flat out change it and then do a citation cleanup. But then that puts you in control of their phone number across all their listings, not just their Maps listing and most clients aren't gonna go for that.

As far as tracking other results, remember, you have GMB Insights. You should have probably access to Analytics, so if you're doing work for your clients, then you should always take screenshots when you start the project. I take screenshots monthly so that we have a progression, they can always go back and look at screenshots side by side or scroll through them in a folder and look and see the type of results, increase in impressions, increase in number of keywords, increase in traffic numbers, decrease in rank, like getting higher in the search results, that kind of stuff. All of those are kind of metrics that you can show to prove what you're doing, if you're not tracking calls specifically.

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That was a good question.

Marco: CallRail had a dynamic call tracking or call insertion. I forget what it's called in CallRail. But look into that so that you can track results for the client. Now as far as GMB, get your own assets and redirect the calls to the client, you track them in CallRail, you send them to the client's number, everybody's happy.

What Are Your Thoughts On PressCable's Statement That All News Sites Purge PRs From Sites?

Bradley: Yeah. He says, “I asked the PressCable guys,” Dan says, “if they could tell me which purge their press releases and this was their response. ‘Please be advised that all new sites purged PRs from sites.'” That's not true, because Digital Journal I know for a fact has PRs that I published that are still live from years ago. They're still linked targets. Digital Journal is one. That's absolutely not true. Most of them probably do at some point.

For example, and I've said this before, NBC 29 is the Richmond, Virginia NBC affiliate and Richmond is the capital of Virginia. So, NBC 29, every time a press release gets published for a Virginia, a client of mine or one of my lead gen assets that are in Virginia, the NBC 29 press release typically ranks very, very well.

But I've seen those live as many as six months later, I think six months is like the definitive cutoff point where they purge for those. But I've also seen like no shit on the NBC 29 domain the press release purged within two weeks. So, I really don't understand, like sometimes it's two weeks, sometimes it's a month, sometimes six weeks, sometimes it's six months. So, I don't understand what their criteria is for purging. There may be some publications out there that it's a year and then they purge them or whatever.

That's why, like I went back through the Local PR Pro training and I very specifically talked about, with the PR stacking, that you should really know the services that you're using to identify which are the best stacking targets. In other words, find ones that are permanent. That's why I love Press Advantage and that's why we use it so much. We sell Press Advantage Press Releases because the Press Advantage domain itself is powerful. You get an organization page, which is a great link target. It's fabulous, plus it's got iFrames embedded. It's awesome, guys.

But then the actual Press Releases from Press Advantage rank very well, they're very well written, you get NAP and a do-follow link on it. It's just really, really strong and they don't purge. So, those become now are my primary link targets for a PR stack or my Press Advantage PRs. Or Digital Journal, which are all no-follow links, but it's still powerful.

If you are submitting Press Releases through PressCable, you'll notice that, and it might only be on premium distribution, but you'll get distributed out to newswire.net. Newswire.net, I don't think they purge from there either and that's another good link target. So, I would check into that, Dan. I can't remember though, because I have a subscription to Press Cable too. I don't remember if newswire.net is only for the premium distribution or if that's part of the regular distribution.

All right, last two questions, guys. I know we're a couple minutes over. We should be out here in about three minutes. Wayne says, “What is today, Bradley? Let's give away all the goodies from the Mastermind.” Yeah. “LOL. Truly good stuff you're sharing here today. If you haven't seriously considered joining Mastermind, then consider today's info, just to taste of the high-quality info you will garner from Mastermind.”

Thank you, Wayne. I appreciate that. Merry Christmas to you buddy and your family. Wayne's been a member of ours for as long as I can remember. Thanks, Wayne.

How Do You Get The Most Bang For Your Buck On Each Google Post?

Casey says, “Thank you guys for doing this. How do you get the most bang for your buck on each Google post?” I guess timing really. You have a good image, but the timing is really important. Marco talks about that a lot. You can see that, you can identify those kind of the best times just from looking at Insights reports. So, look at your Google Insights, Casey. I'm not gonna go in the detail here. Just go look at your Google insights report and take a look at the days that bring the most engagement and those are probably the days that you should be posting more often. At least in my opinion, it's probably how to get the most bang from a GMB post, if that makes sense.

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Marco, what would you say?

Marco: If you go into the historical data, you can actually get the times when people tend to reach out for whatever. I don't care what niche. There are certain times that people are more active than others. Days also, we found that out with Mario. What the days were when you should be posting and the Times. That's all in the historical data and that's all shared inside the Local GMB Pro. I'm not gonna do it in here.

Bradley: Yeah. What's really cool was I recently landed a very large, well, for me, AdWords client or Google Ads client, it's about 20k a month an ad spend. That's the biggest account I've managed for Adwords, specifically. It's really cool. AdWords has come a long, long way in the last year, guys. It's really crazy, like the amount of stuff that's been added in Adwords, like automated bidding strategies and all this kind of stuff. But what's cool is they have an overview report now, which will show you, it'll give you recommendations on how to optimize the campaigns more.

One of the things that it does is, it shows you, after you have enough data, it'll show you the times of days that your ads are most likely to receive clicks or that people are most active and engaged, or most active searching for those type of keywords. It will actually tell you that, through using automated bidding strategies, it can increase your CPC bid or whatever during those times and decrease it during the times that the data shows that people are less likely to be active. So that you can stretch your marketing, your budgeting dollars out further, you can get more bang for your buck, essentially.

That kind of data you can actually apply to, that's what Marco's saying, you can get similar kind of data. I don't know if it's nearly as accurate, but you can get similar data from GMB Insights. If you're are using AdWords, you can also plan your content strategy around publishing content at those times that AdWords recommends that people most likely to engage with your ads or your content, your brand, if that makes sense.

Again, use the data that they give you, guys, to fine-tune your marketing campaigns. That's all I can say. All right. Thanks everybody for being here. Merry Christmas to all and to all, a good night. I'll see guys next week.

Adam: Bye, everybody.

Marco: Bye, everyone.

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How Would You Optimize A Maps Listing For A Potential Client Located In The Midst Of Small Counties?

By April

In episode 161 of Semantic Mastery's weekly Hump Day Hangouts, one viewer asked how one should optimize a maps listing for a potential client that is located in the midst of small counties.

The exact question was:

My potential client is located in the midst of a bunch of small counties. Since I'm only doing maps, He won't be showing up in counties even just 10 miles from him. The competitors currently up there are getting traffic from difficult keywords organically and that is not something I want to do. What would you suggest?

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