In episode 284 of the weekly Hump Day Hangouts by Semantic Mastery, one viewer asked how to create an ad content as a replacement for a discontinued affiliate program.
The exact question was:
To break from the SEO questioning for a sec, I have a sales copy question for you. If you had the opportunity to place an ad right on the sales page of one of your competitors with no limitations to what it could say or how long it could be… what would you say? I'm an affiliate marketer and I plan on creating my own digital product similar to a competitor. Fortunately, I'm already ranking in spots 1-3 for some of my competitors product keywords via review blog posts. They dropped their affiliate program so I'm planning to just create my own product and cross promote on those review posts. How should I word my own sales message to convert as many of my competitor's prospects as possible? Thanks guys!